Haseko Corporation

Basic Information

Stock Code
1808
Industry
Construction
Category Detail
Construction & Civil Engineering
Prefecture
Tokyo
Establishment Year
August 1946
Listing Year
October 1961
Official Website
https://www.haseko.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Ando Hazama, Taisei Corporation, Obayashi Corporation, Shimizu Corporation, Kajima Corporation, Nishimatsu Construction, Okumura Corporation, Toda Corporation, Kumagai Gumi, INFRONEA Holdings Corporation

Overview

Haseko Corporation is a quasi-major general contractor founded in 1946, holding a top-class position in the industry for condominium construction and development mainly in the Kanto region, with strengths in advanced construction techniques and redevelopment know-how.

Current Situation

Haseko Corporation recorded consolidated revenue of approximately 1.944 trillion yen and net profit of 56 billion yen for the fiscal year ending March 2024, maintaining a stable revenue base. Its core condominium construction business holds a high market share centered on large-scale housing complex types in the Kanto area, providing integrated services from design and construction to management and renovation. In recent years, it has focused on urban redevelopment and life support services, operating its own technology research and training facility, the Haseko Museum. In terms of sustainability, it promotes environmentally friendly architecture and energy-saving construction methods, fulfilling its social responsibilities. It diversifies group operations to mitigate risks while striving to improve customer satisfaction and enhance competitiveness. Moving forward, it aims for medium- to long-term growth through technological innovation and regionally integrated business development.

Trivia

Interesting Facts

  • Launched its first condominium project in Ashiya City, Hyogo Prefecture in 1969.
  • Significantly contributed to urban development in Shin-Urayasu, Chiba Prefecture through the Urayasu AMC project.
  • Haseko Museum is one of Japan's largest technology research facilities for general contractors.
  • Number of constructed units ranks among the top in Japan.
  • Successfully prevents sound leakage with proprietary 200mm slab direct floor method.
  • Deploys numerous 'Century City' series senior caregiving condominiums.
  • Focused on large-scale renovations of school sites and similar since the 2000s.
  • Withdrew from hotel business by transferring to Oriental Land in 2013.
  • Entered reuse business through group companies.
  • Targeted in Fair Trade Commission investigation over condominium repair bid-rigging.
  • Former pro boxer Daisuke Naito signed for advertising and appeared in CMs.
  • One of the early companies in construction to obtain ISO9001 and 14001.
  • Tama City corporate museum is part of the 80th anniversary project.
  • Involved in development of large office buildings and hotels in Tokyo business districts.
  • Maintains strong transaction relationships with private railway developers in the capital region.

Hidden Connections

  • Has numerous construction partnership agreements with major developers like Sumitomo Realty & Development and Nomura Real Estate.
  • Jointly investigated with 20 related companies in Fair Trade Commission bid-rigging probe.
  • Uses unique corporate PR by featuring former employee pro boxer in promotional CMs.
  • Supports urban development promotion projects of private railways in the Keihin area.
  • ISO certifications contribute to building trust in safety and environmental fields.
  • Maintains integrated system from maintenance to renovations with group company Haseko Renovation.
  • Specializes in large-scale housing complex-type condominium construction mainly in capital region, holding top industry share.
  • Corporate museum and training facilities serve as benchmarks for other general contractors.

Future Outlook

Growth Drivers

  • Expansion of urban redevelopment demand centered in the capital region
  • Promotion of technological innovation and AI utilization in general contracting
  • Senior caregiving condominium market corresponding to aging society
  • Increasing demand for eco-building in response to strengthened environmental regulations
  • Stable increase in renovation demand and maintenance market
  • Strengthening customer base through regionally integrated business deployment
  • Enhanced utilization of public-private partnership projects
  • Improved construction efficiency and cost reductions through DX promotion
  • Acquisition and promotion of green building certifications
  • Diversification of products and services in response to market needs
  • Branding enhancement through contributions to sustainable society building
  • Cautious exploration of overseas construction markets

Strategic Goals

  • Expansion of share and quality enhancement in domestic condominium construction
  • Expansion of senior housing and regional welfare services
  • Promotion of energy-saving and environmentally responsive housing
  • Construction innovation through active introduction of ICT and AI technologies
  • Expansion of renovation business and strengthened after-sales support
  • Thorough ESG management to enhance corporate value
  • Expanded product lineup to meet diverse customer needs
  • Synergy creation and business diversification with group companies
  • Achievement of world-class safety management standards
  • Sustainable growth through coexistence with local communities

Business Segments

Condominium Construction Contracting

Overview
Large-scale construction business primarily undertaking condominium building.
Competitiveness
High seismic resistance construction technology and large-scale project management capabilities
Customers
  • Developers
  • Real estate management companies
  • Local governments
  • Private companies
  • Railway-affiliated developers
Products
  • Housing complex-type condominium construction
  • High-rise tower mansion construction
  • Large-scale urban redevelopment
  • Technical consulting
  • Environmentally considerate construction

Condominium Management and Renovation

Overview
Management and renovation business related to condominium maintenance and improvement.
Competitiveness
Industry-leading integrated system from construction to management
Customers
  • Condominium owners' associations
  • Management companies
  • Homeowners
  • Management contractors
Products
  • Building management services
  • Large-scale renovation work
  • Interior renovations
  • Maintenance services
  • After-sales services

Urban Development and Real Estate Business

Overview
Business segment handling urban redevelopment, real estate brokerage, and operations.
Competitiveness
Accumulated real estate information and regional expertise over many years
Customers
  • Development operators
  • Investment corporations
  • Financial institutions
  • Government agencies
Products
  • Housing complex development
  • Mixed-use building development
  • Real estate brokerage
  • Asset management support
  • Planning and design

Technology Research and Training

Overview
Promotes research and development of construction technologies and employee education.
Competitiveness
Operation of Japan's first general contractor technology research institute
Customers
  • Internal engineers
  • Partner companies
  • Construction-related organizations
  • Educational institutions
Products
  • Safety technology training
  • Construction management technology development
  • Materials research
  • Environmental technology applications
  • Construction standardization support

Competitive Advantage

Strengths

  • Industry-top-class condominium construction track record
  • Diverse construction technologies and large facility対応力
  • Strong customer base and regionally integrated deployment
  • Abundant real estate information and development know-how
  • ISO certification for quality management
  • Integrated construction and management services
  • Active technology research and employee development system
  • Stable financial base and substantial capital
  • Trust from extensive construction project data
  • Long industry track record and brand recognition
  • Diversification through group company collaborations
  • Rapid market response and needs把握
  • Powerful sales network and channels
  • Pioneering position in senior housing development
  • Experience participating in large-scale urban redevelopment projects

Competitive Advantages

  • Market dominance in large-scale condominium construction specialized in Kanto region
  • Capability to handle diverse projects from high-rise to small-scale
  • Human resource development at technology training facilities represented by Haseko Museum
  • Comprehensive services for used condominium repairs and renovations
  • Strict quality management system with ISO9001 and 14001 certifications
  • Stable orders based on long-term trust relationships with customers
  • Active introduction of latest construction and environmentally friendly technologies
  • Business diversification utilizing subsidiaries and group companies
  • Maintenance of financial soundness through unique risk management system
  • Utilization of expanded real estate distribution network through inter-industry collaborations
  • Strong relationships built with private railway developers in the capital region
  • First-mover advantage and brand establishment in senior housing market
  • Abundant experience and construction know-how in urban redevelopment
  • Competitive edge from proprietary development of building materials and methods
  • Creditworthiness from track record of diverse public and private projects

Threats

  • Profit pressure from rising land acquisition costs in urban areas
  • Risks from surging construction material prices and unstable supply
  • Decline in construction efficiency due to labor shortages
  • Business impacts from natural disasters and earthquakes
  • Effects of strengthened building regulations and environmental laws
  • Intensified price competition with rival general contractors
  • Uncertainty in order volume due to economic fluctuations
  • Legal compliance risks such as Fair Trade Commission investigations
  • Sales slumps from fluctuations in housing market demand
  • Long-term market contraction trend due to population decline
  • Potential intensified competition from new entrants
  • Pressure from increasing costs of equipment and technology investments

Innovations

2024: Expansion of Advanced Seismic Technology Adoption

Overview
Introduced latest seismic structural technology into multiple new condominiums to enhance safety.
Impact
Improved resident safety and increased market competitiveness

2023: New Equipment Introduction at Haseko Museum

Overview
Updated equipment at technology research and training facility to improve employee education quality.
Impact
Enhanced construction quality and promoted human resource development

2022: Strengthening of Environmentally Considerate Construction Technology

Overview
Developed and began implementing energy-saving and resource-efficient construction methods.
Impact
CO2 emission reductions and improved cost efficiency

2021: Introduction of IoT-Utilizing Construction Management System

Overview
Introduced IoT technology for site progress and safety management to improve efficiency.
Impact
Successfully reduced construction errors and shortened schedules

2020: Development of AI Diagnostic System for Renovation Work

Overview
Developed AI analysis of repair areas and renovation needs for improved proposals.
Impact
Enhanced customer satisfaction and efficient proposal promotion

Sustainability

  • Strengthened material procurement standards to reduce environmental impact
  • Implementation of waste reduction programs at construction sites
  • Promotion of planning and development of energy-saving condominiums
  • Regionally integrated greening and natural environment regeneration projects
  • Thorough environmental awareness education for employees
  • Operation of environmental management system with ISO14001 certification
  • Ongoing efforts to improve recycling rates of construction waste
  • Expanded adoption of high energy-efficiency building equipment
  • Enhanced provision of information on environmentally friendly housing to customers
  • Disaster preparedness support in collaboration with government and communities
  • Internal promotion of diversity and inclusion
  • Regular publication and disclosure of social responsibility reports