Crooz

Basic Information

Stock Code
2138
Industry
Information and Communications Industry
Category Detail
Content Production & Distribution
Prefecture
Tokyo
Establishment Year
May 2001
Listing Year
February 2007
Official Website
https://crooz.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Interspace, DeNA, Asmo, GREE Holdings, Nexon, Colopl a, GungHo Online Entertainment, Technomasema, gumi, Akatsuki, Bank of Innovation, Bandai Namco Holdings, Marvelous

Overview

Crooz is a pioneering information and communications company established in 2001, with its core business in internet content production and distribution, and expanding into fashion e-commerce and online game development.

Current Situation

Crooz achieved consolidated sales of approximately ¥33.9 billion in the fiscal year ended March 2020 but recorded an operating loss. Its mainstay fashion e-commerce site SHOPLIST, launched in 2012, has seen rapid growth and serves as a key pillar of group revenue. In the game business, the company previously developed numerous social games and native games but completely withdrew from the sector in 2025. Recently, it ventured into blockchain technology and GameFi, but transferred major IPs and planning rights, and is now restructuring its business. Headquartered in Ebisu, Shibuya-ku, Tokyo, with 278 employees. Paid-in capital is approximately ¥450 million, and net assets stand at ¥8.3 billion, maintaining a stable financial foundation. Amid intense industry competition, it is focusing on creating synergies through the fusion of digital content and e-commerce. Sustainability disclosures are limited, but it continues to invest in planning and development in new fields for growth. Moving forward, it aims to achieve regrowth centered on online content planning and operations, along with fashion EC business.

Trivia

Interesting Facts

  • Pioneer in official mobile content development
  • Fashion e-commerce business grew to approx. ¥25 billion in sales in just 8 years
  • Completely withdrew from game business in 2025 and launched new strategies
  • CROOZ! Blog was a historic service launched in 2005 and ended in 2022
  • Information and communications company headquartered in Ebisu, Shibuya-ku, Tokyo
  • Previously distributed numerous popular social games
  • Challenged GameFi field but withdrew
  • Comprehensive provision of diverse internet services
  • Publicly registered company with corporate number 3010401083482
  • Listed on the Tokyo Stock Exchange Standard Market under stock code 2138

Hidden Connections

  • Previously collaborated with Capcom and Square Enix on game development
  • Promoted book publication of mobile novels in the early days of mobile content business
  • Subsidiary CROOZ SHOPLIST operates fashion EC
  • Transferred game rights to StudioZ, which were further assigned to boat
  • Moved to the Standard Market following Tokyo Stock Exchange market reorganization
  • After listing on the Tokyo Stock Exchange, actively built new businesses and group management structure
  • Competes with DeNA and others in the social game market
  • Nikkei data registers diverse related stocks and competitors

Future Outlook

Growth Drivers

  • Sustained expansion of the fashion EC market
  • Increasing demand for diversified online content
  • Service sophistication through digital technology innovations
  • Expanding demand for mobile services in emerging markets
  • Enhanced corporate value through sustainability focus
  • Strengthened utilization of AI and data analysis
  • Diversification of marketing channels
  • Improved cost competitiveness through logistics efficiency
  • Product line expansion through strengthened brand partnerships
  • Deployment of region-focused services
  • Personalization of customer experiences
  • Expansion of overseas expansion potential

Strategic Goals

  • Enter top 3 in fashion EC industry
  • Strengthen digital content planning capabilities
  • Achieve sustainable corporate management
  • Diversify revenue through new business creation
  • Ensure employee diversity and work-friendliness
  • Full-scale entry into global markets
  • Establish competitive advantage through technology investments
  • Achieve customer satisfaction over 90%
  • Full deployment of data-driven management
  • Strengthen coexistence with local communities

Business Segments

Digital Content Planning and Development

Overview
Digital business segment handling planning and development of games and online content.
Competitiveness
Diverse game content development experience and technical capabilities
Customers
  • Smartphone Users
  • Mobile Phone Users
  • Game Platform Operators
  • Advertising Agencies
Products
  • Social Games
  • Mobile Games
  • Blockchain Game Planning

E-commerce Platform Operations

Overview
Plans and operates fashion e-commerce sites, and also provides market analysis.
Competitiveness
EC site operation expertise and broad customer base
Customers
  • Fashion Consumers
  • Brand Manufacturers
  • Logistics Providers
  • Advertising Partners
Products
  • Fashion E-commerce Site Operations
  • Marketing Services
  • Data Analysis Services

Internet Service Development

Overview
Provides diverse users with web services through planning, development, and operations.
Competitiveness
History and track record in mobile-oriented service provision
Customers
  • Blog Users
  • Fashion-Related Companies
  • Mobile Content Users
Products
  • Blog Services
  • Coordinate Search
  • Advertising Delivery Services

Competitive Advantage

Strengths

  • Abundant game development experience and multi-genre adaptability
  • Proven track record in operating major fashion EC sites
  • Convenient location in Shibuya, Tokyo
  • Stable financial base and net assets
  • Diversified internet service offerings

Competitive Advantages

  • Growth leader in fashion e-commerce
  • Content planning leveraging past game business know-how
  • Diverse online service operation capabilities
  • Experience in actively utilizing blockchain technology
  • Expertise in online advertising and marketing

Threats

  • Intense EC market competition and new entrant risks
  • Revenue risks from game market fluctuations
  • Delays in responding to technological innovations
  • Business impacts from regulatory changes
  • Rapid shifts in consumer preferences

Innovations

2023: Blockchain Game 'PROJECT XENO' Released

Overview
Entered the GameFi field and released a game using the latest blockchain technology.
Impact
Contributes to developing new customer segments and accumulating technology

2025: Complete Withdrawal from Game Business and Business Restructuring

Overview
Dissolved CROOZ Blockchain Lab and transferred StudioZ shares to complete withdrawal from the game business.
Impact
Focuses management resources and reviews revenue structure

2021: SHOPLIST.com Site Renewal

Overview
Completely revamped the e-commerce site to improve user experience.
Impact
Accelerates sales growth and enhances customer satisfaction

2022: Marketing Enhancement through Data Analysis

Overview
Introduced AI-based customer analysis system to optimize sales strategies.
Impact
Improves customer repeat rate and advertising effectiveness

2024: Logistics System Reform for Fashion E-commerce

Overview
Introduced the latest logistics technology to improve delivery efficiency.
Impact
Reduces delivery delays and achieves cost reductions

2020: Multi-language Support for Mobile Content

Overview
Promoted multi-language implementation for smartphone services toward overseas expansion.
Impact
Contributes to acquiring overseas users

2023: Strengthened Partnerships with New Fashion Brands

Overview
Expanded product offerings by strengthening partnerships to handle diverse brands.
Impact
Contributes to expanding customer base and increasing sales

2025: Introduction of Digital Advertising Optimization Tool

Overview
Developed proprietary digital tools to improve advertising delivery accuracy.
Impact
Significantly improves advertising cost-effectiveness

2024: Introduction of Customer Support Chatbot

Overview
Strengthened customer service with AI chatbots.
Impact
Improves customer satisfaction and operational efficiency

2022: Renewal of Smartphone Advertising Delivery System

Overview
Updated mobile advertising delivery system with the latest technology.
Impact
Contributes to improving advertising effectiveness

Sustainability

  • Introduction of energy-saving measures in the office
  • Resource reduction through paperless initiatives
  • Support for employees' work-life balance
  • Sponsorship and participation in local events
  • Promotion of business efficiency through digital technology
  • Implementation of recycling programs
  • Strengthening environmental considerations in the supply chain
  • Promotion of diversity and inclusion culture
  • Reduction in power consumption through cloud services
  • Efforts toward low-environmental-impact logistics
  • Eco-purchasing proposals to customers
  • CSR awareness improvement through employee training