Sunny Side Up Group

Basic Information

Stock Code
2180
Industry
Services
Category Detail
Content Production & Distribution
Prefecture
Tokyo
Establishment Year
July 1985
Listing Year
September 2008
Official Website
https://www.ssu.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Hakuten, Kyodo PR, Del Sole, Amuse, KeyHolder, SM Entertainment Japan, Ryukyu Astida Sports Club

Overview

The Sunny Side Up Group is a Tokyo-based PR and sports management company founded in 1985, a leading service industry company with strengths in brand communication business.

Current Situation

The Sunny Side Up Group recorded consolidated sales of approximately 18.9 billion yen and operating profit of approximately 1.3 billion yen for the fiscal year ended June 2023, maintaining stable growth. It has strong market presence in its core PR support business and athlete management business, and as part of diversified management, it also operates restaurant formats. After transitioning to a holding company structure, it has improved group management efficiency, established overseas subsidiaries, and pursued global expansion. It has advanced initiatives for promoting diversity in companies and employee support programs, winning the Tokyo Award for Promoting Women's Active Participation in 2023. Moving forward, it will focus on developing new businesses in digital marketing and sports, aiming to enhance brand value. While recognizing risks from intensifying industry competition and market fluctuations, it maintains a policy of sustaining mid- to long-term growth strategies.

Trivia

Interesting Facts

  • Known for high ratio of female executives in Japan's PR industry
  • Long involved in managing prominent domestic and international athletes
  • First private company to introduce egg freezing subsidy program
  • Introduced Australian restaurant bills to Japan
  • Advanced company for women's active participation, recipient of Tokyo Women's Active Participation Promotion Award
  • Implemented group management efficiency through holding company transition
  • Offers wide-ranging talent management from sports athletes to celebrities
  • Forms unique market through fusion of PR and sports management
  • Has track record managing famous former soccer player Hidetoshi Nakata
  • Listed on Osaka Securities Exchange Hercules in 2008 and grew
  • Strengthened diversity promotion program since 2015
  • Group subsidiary restaurant formats have multiple locations in Japan
  • Established unique employee medical support for CS improvement
  • One of the few companies practicing diversified management in PR industry
  • Pioneer in advanced sports marketing

Hidden Connections

  • The first president founded the company young and later led the industry as a female executive.
  • Successfully fused sports athlete management and PR business to establish market superiority.
  • The restaurant bills strengthened cross-industry collaboration through its expansion in Japan.
  • Long-term management contract with Hidetoshi Nakata contributed to brand value enhancement.
  • Tokyo Women's Active Participation Promotion Award recognizes internal diversity promotion.
  • Business growth supported by collaboration across specialized fields of multiple group companies.
  • Developed new marketing methods by fusing digital and traditional PR techniques.
  • Egg freezing subsidy attracted attention as an example of advanced corporate welfare.

Future Outlook

Growth Drivers

  • Expansion of sports marketing market
  • Acceleration of digital PR and SNS utilization
  • Promotion of women's active participation and diversity management
  • Expansion of social issue resolution platform in new business areas
  • Growing demand for brand value enhancement domestically and internationally
  • Omni-channel promotion development
  • Enhanced international competitiveness in athlete management
  • Innovation creation through collaboration with emerging companies
  • Increasing corporate attention to health and welfare initiatives
  • Overseas expansion leveraging global economic changes

Strategic Goals

  • Further revenue enhancement and diversification of existing businesses
  • Maintain domestic top-class status in digital marketing
  • Achieve over 40% female manager ratio
  • Expand social issue resolution business contributing to sustainable society
  • Expand sports management business in major overseas cities
  • Strengthen group collaboration to create new businesses
  • Build workplace environment with over 90% employee satisfaction
  • Continue enhancing management transparency and governance
  • Set standards for PR quality in the industry
  • Leadership in environmental aspects such as green office certification

Business Segments

PR Strategy Consulting

Overview
Provides PR strategy consulting aimed at maximizing corporate brand value.
Competitiveness
Comprehensive brand building capabilities and industry network
Customers
  • Major Manufacturers
  • IT Companies
  • Consumer Goods Manufacturers
  • Listed Companies
  • Startups
Products
  • Brand Strategy Formulation
  • Media Strategy Planning
  • Risk Communication
  • Internal Communication Initiatives
  • Crisis Management PR

Sports Management Services

Overview
Management and promotion support in the sports field.
Competitiveness
Strong connections and track record in the sports world
Customers
  • Professional Sports Teams
  • Individual Athletes
  • Sports Event Organizers
  • Advertising Agencies
  • Sports-Related Companies
Products
  • Contract Negotiation Agency
  • Sponsor Acquisition Support
  • Event Planning and Operation
  • Media Response Support
  • Athlete Career Development

Digital Marketing Support

Overview
Supports advertising planning and overall marketing in the digital domain.
Competitiveness
Integration of digital and PR capabilities
Customers
  • Advertisers
  • E-commerce Companies
  • Local Governments
  • Entertainment Companies
  • Ventures
Products
  • SNS Advertising Operations
  • Influencer Utilization
  • Web Content Planning
  • Effect Measurement Analysis
  • Customer Data Utilization

Event Planning and Operation

Overview
Provides planning and operation for a wide variety of corporate and public events.
Competitiveness
Extensive planning track record and operational expertise
Customers
  • Major Companies
  • Government Agencies
  • Sports Organizations
  • Cultural Organizations
  • Advertising Agencies
Products
  • Promotion Events
  • Sports Tournament Operation
  • Trade Show Support
  • Online Events
  • Stage Planning

Food and Beverage Business Operation Support

Overview
Provides comprehensive support for food and beverage store operations domestically and internationally.
Competitiveness
Food industry knowledge and PR-linked enhancement
Customers
  • Cafe Chains
  • Restaurant Operators
  • Overseas Food and Beverage Companies
  • Commercial Facilities
  • Restaurant Owners
Products
  • Store Operation Management
  • Brand Marketing
  • Menu Development Support
  • Customer Service Training
  • Cafe Operation Consulting

Talent and Celebrity Management

Overview
Activity support and management for a wide range of talents and celebrities.
Competitiveness
Extensive talent network and track record
Customers
  • Talent Agencies
  • Broadcasters
  • Event Organizers
  • Advertising Agencies
  • Media Production Companies
Products
  • Talent Contract Management
  • Media Appearance Coordination
  • Fan Event Planning
  • Brand Tie-ups
  • Celebrity Promotion

Social Issue Resolution Platform Development

Overview
Plans and develops platforms aimed at resolving social issues.
Competitiveness
Multifaceted support linked to corporate CSR
Customers
  • Local Governments
  • NPOs
  • Labor Unions
  • Large Company CSR Departments
  • Educational Institutions
Products
  • Diversity Promotion
  • Environmental Awareness Programs
  • Regional Revitalization Projects
  • Employee Support Program Design
  • CSR Event Planning

PR Content Production

Overview
Produces diverse content aimed at enhancing corporate image.
Competitiveness
High creativity and practical expertise
Customers
  • Advertising Agencies
  • Corporate PR Departments
  • Media Companies
  • Event Companies
  • Digital Distribution Platforms
Products
  • Video Production
  • Article Planning and Writing
  • SNS Content Development
  • Interview Coverage
  • Materials and Pamphlet Production

Crisis Management PR

Overview
Supports corporate risk measures and rapid crisis response.
Competitiveness
Rapid and accurate response capabilities
Customers
  • Manufacturing
  • Financial Institutions
  • Public Institutions
  • Telecommunications Carriers
  • Healthcare Companies
Products
  • Reputation Damage Countermeasures
  • Emergency Communication
  • Risk Analysis Support
  • Internal Education Programs
  • Media Monitoring

Human Resource Development and Training Services

Overview
Provides human resource development and skill enhancement programs for companies.
Competitiveness
Practical and effective training design
Customers
  • Mid-sized Companies
  • Large Companies
  • Educational Institutions
  • Local Governments
  • Non-profits
Products
  • PR Skills Training
  • Management Training
  • Diversity Training
  • Communication Courses
  • Leadership Development

Market Research and Analysis Services

Overview
Market research and analysis services to support market environment understanding and strategy formulation.
Competitiveness
Broad industry knowledge and data analysis capabilities
Customers
  • Marketing Companies
  • Advertising Agencies
  • Major Companies
  • Media Companies
  • Research Companies
Products
  • Consumer Trends Research
  • Brand Image Analysis
  • Market Trend Analysis
  • Media Effect Measurement
  • Competitor Analysis

Domestic and International Alliance Building Support

Overview
Planning and support services to strengthen corporate domestic and international business collaborations.
Competitiveness
Extensive domestic and international networks and practical experience
Customers
  • Major Companies
  • Mid-sized Companies
  • Startups
  • Ventures
  • Local Governments
Products
  • Partner Company Discovery
  • Joint Venture Establishment Support
  • Inter-company Collaboration Planning
  • International Market Entry Support
  • Collaboration Strategy Building

Competitive Advantage

Strengths

  • Established brand power in Japan's PR industry
  • Track record in managing diverse athletes
  • Stable revenue base from diversified service offerings
  • Convenient location with head office in Shibuya, Tokyo
  • Proactive corporate culture promoting women's active participation
  • Group management efficiency through holding company structure
  • Group expansion domestically and internationally with alliance companies
  • Advanced employee support programs (e.g., egg freezing subsidy)
  • Capabilities in digital marketing
  • Diverse services for a wide customer base
  • Leveraging brand power of affiliated talents and athletes
  • Flexible event planning and operation capabilities
  • Comprehensive human resource development programs
  • Extensive industry knowledge and networks
  • Financial soundness and stable revenue

Competitive Advantages

  • Unique market position from fusion of PR support and sports management
  • Reliability and transparency from Tokyo Stock Exchange Standard listing
  • Revenue diversification through multifaceted business via related companies
  • Social credibility and image enhancement from Women's Active Participation Award
  • Business expansion and synergy creation through active M&A and subsidiaries
  • Unique sports athlete management network and promotion capabilities
  • Advanced marketing support in digital fields
  • Strategic formulation capabilities utilizing data analysis in PR initiatives
  • Talent acquisition and retention through employee support and diversity promotion
  • Deep expertise and accumulated industry knowledge across multiple domains
  • High-quality services from event planning and operation know-how
  • Enhanced capital procurement and management control via holding company system
  • Strengthened overseas expansion beyond Japan
  • Strong customer base and ongoing transaction relationships
  • Enhanced corporate value through proactive social issue initiatives

Threats

  • Intensifying competition in PR industry leading to fiercer bid competition
  • Rapid changes and technological evolution in digital marketing market
  • Advertising budget cuts due to economic fluctuations
  • Uncertainties in sports market and contract negotiation risks
  • Changes in laws and regulations and strengthened personal information protection
  • Price competition intensification from new entrants
  • Event reduction risks from external changes like pandemics
  • Obsolescence of marketing methods due to diversifying consumer preferences
  • Risk of talent outflow
  • Cultural and legal differences in overseas operations
  • Increased investment burden to adapt to changing social values
  • Risk of efficiency decline from分散 of group management resources

Innovations

2020: Transition to Holding Company Structure

Overview
Implemented organizational restructuring to improve overall group management efficiency.
Impact
Achieved improved management efficiency and strengthened business synergies.

2023: Digital Marketing Enhancement

Overview
Deepened SNS data analysis and utilization to promote effective promotions.
Impact
Contributed to improved customer satisfaction and sales growth.

2021: Strengthened Collaboration with Good and Company

Overview
Expanded talent introduction and social issue resolution platform business.
Impact
Successfully developed new customer segments through diversified business.

2022: Women's Active Participation Award

Overview
Diversity promotion activities inside and outside the company were recognized.
Impact
Contributed to enhanced corporate image and securing excellent talent.

2023: Launch of New Service 'SSU Social'

Overview
Launched support service for companies addressing social issues.
Impact
Expanded social contribution activities and created new revenue sources.

2024: Introduction of AI Tool for Sports Management

Overview
Utilizes AI for contract management and promotion effect analysis.
Impact
Achieved business efficiency and improved customer service quality.

Sustainability

  • Promotion of Diversity & Inclusion
  • Achievement of Tokyo Women's Active Participation Promotion Award
  • Introduction of employee medical support programs (egg freezing subsidy)
  • Office power-saving measures to reduce environmental impact
  • Active social contribution activities to local communities
  • Continuous top rankings in Great Place to Work
  • Operation of social issue resolution platform
  • Promotion of sustainable event planning
  • Strengthened collaboration on group CSR activities
  • Active promotion of female executives and management candidates
  • Employee health management and mental health support programs
  • Strengthened compliance and governance transparency