J-Oil Mills

Basic Information

Stock Code
2613
Industry
Food Products
Category Detail
Food Manufacturing
Prefecture
Tokyo
Establishment Year
April 2002
Listing Year
March 2002
Official Website
https://www.j-oil.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Nippn, Showa Sangyo, Nisshin OilliO, Fuji Oil, Kadoya Sesame Mills, Miyoshi Oil & Fat

Overview

J-Oil Mills is a leading edible oils and fats company established in 2002, part of the Ajinomoto Group, and a food manufacturer that offers a diverse range of brands from household to commercial oils and fats.

Current Situation

J-Oil Mills maintained solid operations in the fiscal year ended March 2020, with consolidated sales of approximately ¥178.1 billion and net assets of approximately ¥89.7 billion. Its core edible oils and fats business is strong in both household and commercial segments, supplying a wide range of products under the Ajinomoto brand. In 2021, it established the 'JOYL' brand to unify mail-order exclusive products and commercial products. Main sales channels are centered on supermarkets and online mail order, with a focus on high-value-added olive oil and health-oriented products. It withdrew from the nutritional supplement business in 2018 to concentrate on core operations. In a fiercely competitive industry, it leverages a stable customer base and the Ajinomoto Group's financial strength for technological development. Long-term, it promotes sustainable raw material procurement and environmentally friendly products, and shifted from household margarine production and sales in 2024 to commercial focus. Going forward, it aims for medium- to long-term growth through product development aligned with domestic and international health trends and brand strengthening.

Trivia

Interesting Facts

  • Born in 2003 from the merger of three major oil companies.
  • Established stable position in food industry as part of Ajinomoto Group.
  • Newly established 'JOYL' brand in 2021 to refresh brand strategy.
  • Shareholder in Shimizu S-Pulse operating company, engaging in regional contributions.
  • Withdrew from household margarine market in 2024 to focus on commercial.
  • Forms industry duopoly domestically with Nisshin OilliO Group.
  • Offers diverse cooking oils and fats with focus on health functionality.
  • Featured celebrities like Puffy, Rieko Shiina, and Satoshi Ohno in CMs.
  • Roots trace back to Honen Oil etc., with over 200 years of tradition.
  • Expanding online sales to appeal to broad consumer segments.
  • Implements advanced quality control in edible oil manufacturing.
  • Mail-order exclusive products becoming a new pillar of performance.
  • 'Honen' and 'Yoshihara' brands continued post-merger.
  • Multiple domestic manufacturing sites including Shizuoka Plant.
  • Features coexistence of Ajinomoto brand and commercial J-OIL MILLS brand.

Hidden Connections

  • Long-term sponsorship of Shimizu S-Pulse leading to deep involvement in regional sports promotion.
  • Collaboration with Ajinomoto and Mitsui & Co. for supply chain efficiency and stable supply.
  • Competitive duopoly with Nisshin OilliO Group in commercial edible oil market.
  • Differentiates beyond national brands via mail-order exclusive 'JOYL'.
  • Business selection including margarine withdrawal drawing industry attention.
  • Strengthening direct communication with consumers via web and SNS.
  • Shares R&D and marketing with Ajinomoto Group food companies.
  • Health functionality claims create ties with pharmaceuticals and health food markets.

Future Outlook

Growth Drivers

  • Increasing demand for functional oils due to health trends
  • Expansion of mail-order channels and digital marketing enhancement
  • Duopoly competition with Nisshin OilliO in commercial market
  • Sustainable raw material procurement and eco-friendly product development
  • Differentiation and recognition via new brand 'JOYL'
  • Development of value-added products like flavored oils
  • Strengthening exports and brand expansion overseas
  • Advanced manufacturing technology and cost efficiency improvements
  • Expansion of health and functional food materials business
  • Focused investment of resources post-margarine withdrawal

Strategic Goals

  • Maintain and expand stable share in domestic edible oil market
  • Expand customer base via DX including mail order
  • Achieve reduced environmental impact and sustainable procurement
  • Promote high value-added commercial products and overseas expansion
  • Expand lineup of health-oriented oils
  • Complete ongoing modernization of manufacturing facilities
  • Further strengthen regional and social contributions
  • Build and reinforce sustainable brand value
  • Promote innovation through increased R&D investment
  • Optimize business portfolio and improve profitability

Business Segments

Commercial Edible Oil Products

Overview
Stably supplies high-quality edible oils and fats to the food service and food processing industries, meeting commercial needs.
Competitiveness
Product offerings leveraging extensive lineup and Ajinomoto Group technical support
Customers
  • Restaurants
  • Food Processors
  • Hotels and Restaurants
  • School Lunch Providers
  • Confectionery and Bakery Manufacturers
  • Food Service Chains
  • Food Wholesalers
  • Frozen Food Manufacturers
  • Processed Food Manufacturers
  • Fryer Oil Users
Products
  • Commercial Salad Oil
  • Commercial Soybean Refined Oil
  • Honen Oil Series
  • Golden Salad Oil
  • Fry Up Series
  • J-OILPRO Brand Products
  • JOYL PRO Series
  • Commercial Margarine Products

Feed Manufacturing and Sales

Overview
Manufactures and sells high-quality feed for poultry, livestock, and aquaculture, maintaining a stable supply system.
Competitiveness
Diverse lineup of various feeds and industry expertise support
Customers
  • Poultry Farmers
  • Livestock Farmers
  • Aquaculture Farmers
  • Other Agricultural Operators
Products
  • Compound Feed
  • Single Feed
  • Poultry Feed
  • Livestock Feed
  • Aquaculture Feed

Health and Functional Food Ingredients

Overview
Provides functional food ingredients aligned with rising health trends, aiming to develop new markets.
Competitiveness
High-quality ingredients leveraging Ajinomoto Group's technological capabilities
Customers
  • Food Manufacturers
  • Health Food Developers
  • Bio-Pharmaceutical Related
  • Functional Food Research Institutions
Products
  • Ingredients for Foods with Functional Claims
  • Health Food Raw Materials
  • Ingredients for Foods for Specified Health Uses

Competitive Advantage

Strengths

  • Ajinomoto Group's financial strength and technical support
  • Diverse household and commercial brand portfolio
  • Stable customer base as a major domestic player
  • Diverse sales channels including mail order
  • Manufacturing expertise backed by long history
  • Active development of health-oriented products
  • Strong recognition in the food industry
  • Synergistic effects from Ajinomoto brand collaboration
  • Duopoly with Nisshin OilliO in commercial market
  • Traceability assurance for materials
  • Initiatives for sustainable raw material procurement
  • Focus on product quality control and safety
  • Broad reach to commercial customers
  • Partial modernization and efficiency of manufacturing facilities
  • Local factory operations (Shizuoka Plant, etc.)

Competitive Advantages

  • R&D capabilities leveraging Ajinomoto Group's overall strength
  • Abundant product lineup addressing diverse customer needs
  • Differentiation through mail-order exclusive brand 'JOYL'
  • Clear product positioning in both household and commercial markets
  • Strength of long-established supply chain
  • Early introduction of high-function and health-related products
  • Stable management backed by major shareholders Ajinomoto and Mitsui & Co.
  • Product brand reliability and penetration
  • High market share in domestic edible oil industry
  • Supply system and quality maintenance for commercial edible oils
  • Robust network for stable raw material procurement
  • Ripple effects from overall Ajinomoto Group brand
  • Differentiation through unique flavored oil series
  • Cost management via vertical integration of manufacturing and sales
  • Product development incorporating environmental considerations

Threats

  • Shrinkage of household margarine market and withdrawal impact
  • Presence of competitor Nisshin OilliO Group
  • Risk of international fluctuations in raw material prices
  • Changes in health trends affecting product demand
  • Potential product ingredient restrictions from regulatory tightening
  • Product obsolescence due to diversifying consumer preferences
  • Risks in quality and stable supply of imported raw materials
  • Profit margin pressure from intensifying competition
  • Brand damage from food safety incidents
  • Raw material crop production risks from global environmental changes
  • Market pressure from new entrants
  • Consumption decline impact from economic downturn

Innovations

2021: Establishment of New Brand 'JOYL'

Overview
Introduced new brand 'JOYL' for commercial and mail-order exclusive products.
Impact
Improved product recognition through brand unification

2023: Decision to End Household Margarine Production and Sales

Overview
Withdrawing from household margarine by end of March 2024 due to aging equipment and market shrinkage.
Impact
Efficiency through business selection and concentration

2022: Expansion of Mail-Order Exclusive Health-Oriented Oil Products

Overview
Launched health-oriented products like 'JOYL Hitasaji no Shun CREA FARM' via mail order.
Impact
New customer acquisition and revenue diversification

2020: Package Design Refresh

Overview
Introduced Ajinomoto Group common logo on household oil products to strengthen branding.
Impact
Enhanced consumer recognition and brand value maintenance

Sustainability

  • Promotion of waste cooking oil collection and recycling
  • Expansion of environmentally friendly packaging
  • Ensuring sustainability of raw material procurement
  • Promotion of plastic reduction
  • Environmental conservation activities in collaboration with local communities
  • Energy-saving factory operations
  • Support for biodiversity conservation
  • Advancement of sustainable brand strategy
  • Ongoing measures to reduce food waste
  • Enhancing environmental awareness through employee education
  • Compliance with green procurement guidelines
  • Setting specific targets for CO2 emission reductions