Fujicco

Basic Information

Stock Code
2908
Industry
Food Products
Category Detail
Food Manufacturing
Prefecture
Hyogo Prefecture
Establishment Year
November 1960
Listing Year
December 1990
Official Website
https://www.fujicco.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Rokko Butter, Bull-Dog, Ebara Foods, Yoshimura Food Holdings, Shinobu Foods, Warabeya Nichiyo Holdings

Overview

Fujicco is a food manufacturer founded in 1960, with boiled beans and kelp processed foods as its mainstays, boasting high recognition in the domestic market and strengths in health-oriented products.

Current Situation

In the fiscal year ended March 2020, consolidated sales reached approximately 66.2 billion yen, securing stable revenue with a diverse product lineup including boiled beans 'Omamesan', chopped kelp 'Fujikko', and nata de coco desserts. Emphasizing nutrition and health, it is an advanced company that has eliminated all food additives, and is expanding its business through initiatives such as the 'Caspia' dessert line and licensing for yogurt. It operates multiple factories and sales offices domestically, securing sales channels at over 20 locations nationwide, centered on supermarkets and convenience stores. It has also entered the Japanese wine market, achieving diversification with multiple gold awards in domestic winery competitions. Amid intensifying market competition with rivals, it continues to develop new products and strengthen health-oriented offerings. It aims to more than double operating profit by 2028, with strategies focused on sustainable raw material procurement and safe, reassuring food production. Going forward, growth is expected in the health-oriented and functional food market, aiming for mid- to long-term expansion through new technology adoption and brand strengthening.

Trivia

Interesting Facts

  • Pioneering food manufacturer that completely eliminated synthetic preservatives in the 1980s
  • Brought fresh wind to dessert market with hit nata de coco in 1993
  • Multiple gold awards at Japan Wine Competition
  • Founder Yasuro Yamagishi key figure in establishing kelp industry base
  • Achieved high brand recognition by featuring numerous celebrities in commercials
  • Boiled beans 'Omamesan' is a long-seller since 1976
  • Health-oriented soy yogurt certified as functional food
  • Maintains broad sales network with over 20 sales offices nationwide
  • Pioneering ongoing academic presentations on nutrition in food industry
  • Addressed unpaid overtime issue in 2006, improving corporate culture
  • Proprietary dashi product series highly rated in culinary industry
  • Slogan on packaging: 'Deliciousness, health, one after another, excitement.'
  • Actively develops fusion products suiting Japanese and Western cuisines domestically and abroad
  • Advanced health-oriented product rollout in response to pandemic-driven trends
  • Subsidiary winery contributes to improving Japanese wine quality

Hidden Connections

  • Supports diverse product development through OEM partnerships with major food industry players
  • Long-term sales partnership with regional supermarket chains
  • Brand penetration across generations via strategic celebrity casting in commercials
  • Collaborates in promoting domestic grape use in raw wine production
  • Ongoing joint research with universities and institutions in health food R&D
  • Collaborates with competitors to address ready-meal market needs
  • Actively involved in reviving and promoting Kobe city's local food culture
  • Advances modernization while preserving traditional methods in some manufacturing processes

Future Outlook

Growth Drivers

  • Increasing demand for functional foods amid rising health consciousness
  • Strengthening multi-use deployment of kelp and boiled beans domestically and abroad
  • Growth in nutrient-fortified product market for aging society
  • Expansion of sales channels via mass retailers and e-commerce
  • Acceleration of new product development in desserts, soy yogurt, etc.
  • Enhancing brand power and market expansion in wine business
  • Strengthening quality control technology and differentiated products
  • Development of sustainability-focused and eco-friendly products
  • Entrenchment of health consciousness post-pandemic
  • Pioneering emerging markets (including overseas) and diversification strategy
  • Revenue base strengthening through OEM business expansion
  • Productivity improvements via DX and IoT adoption

Strategic Goals

  • Increase operating profit 2.7-fold by 2028
  • Expand sales of functional labeled and health foods
  • Implement sustainable raw material procurement and packaging reduction
  • Further expand local-focused sales network
  • Strengthen brand for diverse health-conscious segments
  • Aggressive expansion into Asian markets beyond domestic
  • Improve manufacturing efficiency through digital technology
  • Establish top-class position in Japan for wine business
  • Enhance environmental and social contributions via CSR activities
  • Improve employee work environment and talent development

Business Segments

Commercial Boiled Beans and Kelp Products

Overview
Provides high-quality boiled beans and kelp-related products for restaurants and school meals.
Competitiveness
Proprietary seasoning technology and stable supply capability
Customers
  • Food service providers
  • School meal providers
  • Restaurant chains
  • Retailers
  • Bento manufacturers
Products
  • Commercial Boiled Beans Set
  • Commercial Chopped Kelp
  • Prepared Food Ingredients Supply
  • Health-Oriented Ingredients
  • Dashi Ingredients

Dessert and Yogurt Manufacturing

Overview
Supplies functional desserts to retailers and OEM.
Competitiveness
High-quality fermentation technology and product differentiation
Customers
  • Retail chains
  • Food OEM companies
  • Health food sellers
  • Regional specialty producers
Products
  • Nata de Coco Products
  • Caspian Sea Yogurt
  • Soy Yogurt
  • Functional Desserts
  • Health-Oriented Sweets

Seasonings and Dashi Ingredients Supply

Overview
Provides seasoning materials for processed food manufacturers.
Competitiveness
Flavor creation technology utilizing natural ingredients
Customers
  • Food manufacturers
  • Prepared food makers
  • Wholesalers
  • Restaurants
Products
  • Kombu Dashi Packs
  • Seasoning Bases
  • Cooking Base Raw Materials
  • Health Ingredients
  • Prepared Food Additives

Wine Production and Sales

Overview
Produces and sells high-quality wine at its own winery.
Competitiveness
Brewing technology awarded gold in domestic competitions
Customers
  • Liquor retailers
  • Restaurants
  • Regional product centers
  • Gift sellers
Products
  • Unfiltered Raw Wine 'Kurano Oto'
  • Koshu Grape Wine
  • Red Wine
  • White Wine
  • Wine Gift Sets

OEM and Contract Manufacturing Services

Overview
Provides diverse food contract manufacturing services.
Competitiveness
Flexible small-lot対応 and quality assurance
Customers
  • Small and medium food manufacturers
  • Startup companies
  • Health food brands
Products
  • Boiled Beans Product Contract Manufacturing
  • Kelp Processed Product Contract Production
  • Yogurt OEM
  • Health Sweets Contract
  • Seasonings Contract

Logistics and Sales Agency

Overview
Logistics and sales support leveraging nationwide sales office network.
Competitiveness
Rapid delivery system through multi-location deployment
Customers
  • Retailers
  • Own stores
  • Wholesalers
Products
  • Product Delivery
  • Sales Support
  • Inventory Management
  • Shipping Agency

Competitive Advantage

Strengths

  • Pioneer in health-oriented products
  • Diverse processed food lineup
  • High recognition of proprietary brands
  • Nationwide sales network
  • Wine brewing technology via subsidiary
  • Long track record of eliminating food additives
  • R&D in functional foods
  • Stable financial base
  • Multi-location factory deployment
  • Broad customer base
  • High brand penetration via TV commercials
  • OEM and contract manufacturing system
  • Diverse local sales channels
  • Abundant product expertise
  • Strength of group collaboration

Competitive Advantages

  • Possesses proprietary technology successfully eliminating synthetic additives
  • Maintains top domestic share in boiled beans and kelp products
  • Proprietary health-oriented brand expansion across multiple fields
  • Pioneer status in nata de coco and yogurt products
  • Broad domestic and international sales channels and access
  • Business diversification via subsidiary winery
  • Comprehensive OEM contract manufacturing services and flexibility
  • Clear growth strategy targeting doubled operating profit
  • High industry evaluation of technology and product quality
  • Academic presentations and research in food safety and nutrition
  • Marketing strength enhancing long-term brand value
  • Effective TV commercial strategy using celebrities
  • Local factories contribute to regional economy, gaining trust
  • Risk diversification through diverse product portfolio
  • Active entry into growing functional labeled foods market

Threats

  • Risk of fluctuations in food raw material prices
  • Intensifying competition in domestic food market
  • Concerns over shrinking consumer market due to population decline
  • Burden of product adaptation to stricter health food regulations
  • Need for rapid response to changing consumer preferences
  • Impact of natural disasters on manufacturing and logistics
  • Brand risk from food safety issues
  • Impact of exchange rate fluctuations on imported raw material costs
  • Increase in new entrants in health-oriented foods
  • Decline in factory efficiency due to labor shortages
  • Challenges in securing stable raw material suppliers
  • Rising manufacturing costs from stricter environmental regulations

Innovations

2023: Acquired Yogurt Production License

Overview
Acquired license for 'Yoplait' and began sales in Aichi, Mie, and Gifu.
Impact
Contributes to sales expansion in regional limited markets

2021: Developed New Health Kelp Products

Overview
Developed high-nutrient kelp products to strengthen health-oriented lineup.
Impact
Improved product competitiveness and expanded customer base

2022: Expanded Functional Labeled Foods

Overview
Strengthened lineup of functional labeled foods such as soy yogurt.
Impact
Successfully acquired health-conscious consumers

2024: Advanced Wine Brewing Technology

Overview
Developed brewing technology at subsidiary Fujicco Winery, continuing gold awards.
Impact
Enhanced brand value in wine business

2020: Deepened Commitment to No-Additive Foods

Overview
Reviewed additive-free manufacturing processes and enhanced safety.
Impact
Further improved brand trust

Sustainability

  • Maintaining elimination of food additives and ensuring safety
  • Factory operations aiming for coexistence with local communities
  • Review of packaging materials to reduce environmental impact
  • Promotion of local production for local consumption to revitalize regions
  • Social contributions through health-oriented product development
  • Energy-saving and waste reduction activities
  • Enhanced employee health promotion programs
  • Support for local child-rearing and food education events
  • Implementation of sustainable raw material procurement policies
  • Promotion of natural wines at Fujicco Winery