Ohmoriya

Basic Information

Stock Code
2917
Industry
Food Products
Category Detail
Food Manufacturing
Prefecture
Osaka Prefecture
Establishment Year
March 1955
Listing Year
June 1995
Official Website
http://www.ohmoriya.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Kyokuyo, Nissui, Maruha Nichiro, Hagoromo, Yokorei, Senba Tokka, Natori, STI Food Holdings, Kibun Foods, Okamura Food Industry, Fujix, Nichimo

Overview

Ohmoriya is a leading domestic food manufacturer specializing in the production of nori seaweed and furikake rice sprinkles, established in 1955.

Current Situation

Ohmoriya recorded consolidated net sales of approximately 17.8 billion yen, operating profit of about 400 million yen, and net profit of about 600 million yen for the fiscal year ended September 2018. It holds the No. 3 market share in its mainstay nori products, boasting high recognition especially for seasoned nori and furikake. The company has enhanced its brand value through aggressive mass advertising and diversified its product lineup. It operates multiple factories and facilities in Fukuoka and Osaka, maintaining a stable production and supply system. In recent years, it has focused on developing new products like 'Baribari Shokunin' to respond to changing consumer needs. Challenges include rising raw material prices and price competition in the market, but it is advancing quality improvements and channel expansion. It is also engaged in sustainable resource use and local community contributions, and has formulated a growth strategy toward 2030.

Trivia

Interesting Facts

  • Founded in 1927, a venerable company specializing in nori processing.
  • Consistently ranks high in domestic nori processing share.
  • Famous for its CM song, a parody of a Polish folk tune.
  • 'Baribari Shokunin' series popular among younger demographics.
  • Headquartered in Konohana-ku, Osaka City, contributing to local economy.
  • Family-run with successive presidents from the Kusunose and Ino families.
  • Maintains high quality control standards within the industry.
  • Active as sponsor of many TV programs.
  • Nori assortments are staple gift items.
  • Insists on Edo-period style nori seasoning.

Hidden Connections

  • Strengthening product development in collaboration with local Osaka specialties.
  • Many products used as key ingredients in nationwide convenience store items.
  • Leveraging food processing technology for OEM in other industries.
  • Long-term stable raw material procurement contracts with fishing cooperatives.
  • Built brand image by featuring celebrities in TV commercials.
  • Conducting food education and nori awareness activities for local communities.
  • Deep trust built in both business-use and household markets.
  • Ongoing technology sharing and joint development with related companies.

Future Outlook

Growth Drivers

  • Expansion in demand for health-oriented foods and functional nori products
  • Expansion and strengthening of domestic and international EC channels
  • Stable nori raw material procurement and quality improvement measures
  • Response to diversification of gift market
  • Increasing demand for convenient foods among working population
  • Focus on sustainable eco-friendly products
  • Deepening of community-based marketing
  • Gradual entry into overseas Asian markets
  • Strengthened cost management to counter rising raw material prices
  • Production efficiency improvements through digitalization and automation
  • Further expansion and diversification of OEM business
  • Brand strategy for developing new customer segments

Strategic Goals

  • Achieve top 2 domestic share in nori processed products
  • Reach net sales over 30 billion yen
  • Halve packaging plastic to reduce environmental impact
  • Increase health-oriented products sales ratio to over 40%
  • Significant improvement in production and sales efficiency through DX
  • Continuous expansion of regional social contribution activities
  • Expand overseas sales ratio to over 10%
  • Improve employee work environment and retention rate
  • Market launch of differentiated products through new material development
  • Enhance and rebuild value of existing product brands

Business Segments

Business-Use Nori Products Supply

Overview
Stably supplies a variety of nori-related products tailored to business needs.
Competitiveness
High-quality diverse product lineup and stable supply capability
Customers
  • Restaurants
  • Bento caterers
  • Food processors
  • Supermarkets
  • Cafeterias and school meal providers
  • Hotels and ryokans
Products
  • Business-use seasoned nori
  • Roasted nori
  • Furikake raw materials
  • Ochazuke sets
  • Gift products

Contract Manufacturing and OEM

Overview
Engages in contract manufacturing for a variety of products through its OEM business.
Competitiveness
High technological capabilities and flexible production system
Customers
  • Other food manufacturers
  • Retailers
  • Mail-order companies
  • Health food manufacturers
  • Restaurant chains
Products
  • Seasoned nori contract manufacturing
  • Furikake OEM
  • Soup and ochazuke OEM
  • Retort processed foods

Raw Materials Sales

Overview
Stably supplies raw materials for processed nori, focusing on quality control.
Competitiveness
Trusted raw material procurement routes within the industry
Customers
  • Nori aquaculture farmers
  • Seasoning manufacturers
  • Food ingredient trading companies
  • Other manufacturers
Products
  • Dried nori raw materials
  • Seasoning liquids
  • Processed nori materials

Sales Promotion Support Services

Overview
Provides sales promotion support services to sales channels.
Competitiveness
Abundant experience and know-how specialized in the nori market
Customers
  • Retailers
  • Mail-order companies
  • Local specialty wholesalers
  • Gift shops
Products
  • Shelf space proposals
  • Promotion event planning
  • Product packaging design
  • Marketing support

Competitive Advantage

Strengths

  • No. 3 share in domestic processed nori market
  • Diverse and highly recognized product lineup
  • Established mass advertising and brand strength
  • Nationwide sales channels
  • Multiple dedicated factories and stable production system
  • Long industry experience and stable management team
  • Diverse OEM and contract production capabilities

Competitive Advantages

  • High technology and quality control in seasoned nori
  • Rapid launch of new products responding to consumer needs
  • Strong local sales organization and distribution network
  • Brand recognition accepted across wide age groups
  • Response to gift and business-use demands
  • Maintained recognition through continuous advertising investment
  • Secured stable raw material procurement routes

Threats

  • Cost increase pressure from rising raw material prices
  • Market environment where differentiation from competitors is difficult
  • Demand fluctuations due to diversifying consumer preferences
  • Market shrinkage risk due to declining domestic population
  • Exchange rate risk from overseas raw material dependency
  • Strengthened food safety regulations and compliance costs
  • Emergence of new alternative foods

Innovations

2021: Renewal of New Factory Equipment and Introduction of Automation

Overview
Introduced the latest production lines and promoted automation at Fukuoka and Hirokawa factories.
Impact
20% improvement in production efficiency, enhanced quality stability

2020: Launch of 'Baribari Shokunin' Series

Overview
Launched new seasoned nori product with improved texture and flavor targeted at youth.
Impact
Succeeded in sales expansion and acquiring new customers

2023: Introduction of Eco-Friendly Packaging Materials

Overview
Adopted biodegradable films for product packaging, contributing to reduced environmental impact.
Impact
15% reduction in plastic usage

2022: Construction of Online Promotion Platform

Overview
Introduced new system to strengthen digital marketing for EC and mail-order channels.
Impact
Achieved 10% increase in EC sales

2024: Promotion of New Health-Oriented Products Development

Overview
Actively deploying health-oriented products such as reduced-salt and functional ingredient-added items.
Impact
Aiming for market expansion and improved customer satisfaction

Sustainability

  • Waste reduction and recycling promotion in production processes
  • Active introduction of eco-friendly packaging materials
  • Sustainable raw material procurement through collaboration with local fisheries
  • Implementation of employee environmental awareness initiatives
  • Sustainability awareness linked to social contribution activities