Monogatari Corporation

Basic Information

Stock Code
3097
Industry
Retail
Category Detail
Restaurants
Prefecture
Aichi Prefecture
Establishment Year
September 1969
Listing Year
March 2008
Official Website
https://www.monogatari.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Amiyaki Tei, Bronco Billy, Skylark, Toridoll, Anrakutei

Overview

Monogatari Corporation is a core company in the food service industry, headquartered in Toyohashi City, Aichi Prefecture, founded in 1969, operating 674 restaurants nationwide including yakiniku and ramen.

Current Situation

Monogatari Corporation recorded consolidated sales of 107.1 billion yen and net profit of 8.5 billion yen for the fiscal year ending June 2024, maintaining steady growth. Its flagship Yakiniku King brand enjoys high popularity with its all-you-can-eat format, deploying diverse brands domestically and internationally. Accelerating overseas expansion through the establishment of a Taiwan subsidiary and acquisition of U.S. teppanyaki restaurants. Partnering with DAIZ for alternative meat development to introduce next-generation ingredients, with a focus on innovation. Engaged in community contributions and environmental initiatives, aiming for brand expansion and sustainable growth by 2030. Moving forward, it plans to strengthen competitiveness and diversify revenue through new business formats and store expansion domestically and abroad.

Trivia

Interesting Facts

  • Predecessor was Genji Co., Ltd., founded in 1969, with over 50 years of history.
  • All-you-can-eat Yakiniku King features proprietary touch panel ordering system.
  • Alliance with leading alternative meat company leads sustainability in food service industry.
  • Operates directly owned and franchise stores in 4 overseas regions.
  • Multi-format deployment supported by wide range from young to family customers.
  • Strong focus on employee training reduces turnover rate.
  • Opened new format yakiniku store in Shanghai, China in 2018.
  • 674 stores in Japan (431 directly operated, 243 FC) with stable network.
  • Operates 12 domestic brands and 3 international brands.
  • Actively introduces next-generation food technologies like alternative and aged meat.
  • Listed on Tokyo Stock Exchange Prime Market with high recognition in food service.
  • Representative Director and President is Hiroshi Kato.
  • Paid-in capital of 5.9 billion yen with stable financial base.
  • Net assets of approx. 29.5 billion yen with strong equity.
  • Enhanced support system for franchise locations.

Hidden Connections

  • Capital alliance with alternative meat developer DAIZ for collaboration in next-generation food market.
  • Strengthened global dining expansion by acquiring U.S. teppanyaki restaurant chain.
  • Food service company focusing on education and talent development while expanding stores domestically and abroad.
  • Strategically acquires different customer segments through dining brand diversification.
  • Contributes to regional economic revitalization through FC expansion.
  • Utilizes IT technology in store operations for efficient management.
  • Maintains top market share in all-you-can-eat yakiniku domestically, differentiating from competitors.
  • Aims for continuous improvement in customer satisfaction through community-oriented store operations.

Future Outlook

Growth Drivers

  • Continuous increase in restaurant store count domestically and abroad
  • Menu innovation through alternative meat and new technologies
  • Enhanced response to diversifying consumer needs
  • Market expansion through global deployment
  • Operational efficiency via digitalization

Strategic Goals

  • Aggressive expansion aiming for over 1,000 stores domestically and abroad
  • Expand alternative meat menu ratio to over 30%
  • Further improve environmental burden reduction and community contributions
  • Strengthen presence and revenue growth in overseas markets
  • Advanced customer experience and efficiency through IT utilization

Business Segments

Restaurant Business

Overview
Provides multi-brand operation know-how and ingredient supply to restaurant stores.
Competitiveness
Business risk diversification through multi-format deployment
Customers
  • Domestic directly operated stores
  • Franchise locations
  • Local government events
  • Corporate welfare facilities
Products
  • General dining services
  • Original ingredient procurement
  • Store operation support
  • Restaurant planning and development

Ingredient Procurement and Development

Overview
Promotes development and stable procurement of proprietary ingredients including alternative meat.
Competitiveness
Next-generation ingredient development leveraging capital and business alliances
Customers
  • Own stores
  • Franchise locations
  • External restaurant companies
  • Food processors
Products
  • Alternative meat products
  • Aged meat
  • Frozen ingredients
  • Seasoning development

Overseas Business

Overview
Expanding global business through development and operation of overseas bases.
Competitiveness
Rapid expansion via local subsidiary establishment and acquisitions
Customers
  • Taiwan subsidiary
  • U.S. subsidiary
  • Overseas franchisees
Products
  • Restaurant operation services
  • Region-specific menu development
  • Local marketing

Competitive Advantage

Strengths

  • Risk diversification through multi-brand deployment
  • Strong brand power of Yakiniku King
  • High store operation expertise
  • Collaboration system with alternative meat development
  • Aggressive store expansion domestically and internationally

Competitive Advantages

  • Domestic top-class market share in all-you-can-eat yakiniku format
  • Multi-brand strategy across diverse dining genres to serve wide customer segments
  • Aggressive overseas market entry and growth strategy via advanced M&A
  • Pioneer in next-generation food sector through menu development using alternative meat
  • Efficient store operation systems and human resource development capabilities

Threats

  • Price competition risks from intensifying food service market competition
  • Market shrinkage risks due to declining domestic population
  • Business suspension risks from external factors like new infectious diseases
  • Rising raw material prices and supply instability
  • Local regulations and cultural risks associated with overseas expansion

Innovations

2021: Business Alliance with Alternative Meat Developer DAIZ

Overview
Began deploying alternative meat products in menus at Yakiniku King and others.
Impact
Contributes to new customer acquisition and strengthened SDGs initiatives.

2025: Acquisition of U.S. Teppanyaki Restaurant Group SHOGUN

Overview
Acquired popular U.S. teppanyaki brand to expand overseas business.
Impact
Enhances presence in global markets.

2024: Establishment of Taiwan Local Subsidiary

Overview
Newly established local subsidiary to strengthen Asian market base.
Impact
Solidifies foundation for future overseas business expansion.

2023: Development and Expansion of New Format Specialty Stores

Overview
Launched new brands such as tonkatsu and Chinese specialty stores.
Impact
Strengthens response to diversifying consumer needs.

2022: Store Efficiency Enhancement Using IT Systems

Overview
Promoting digitalization to optimize store operations.
Impact
Reduces operating costs and improves customer satisfaction.

Sustainability

  • Promotion of environmental burden reduction through alternative meat introduction
  • Implementation of food loss reduction programs
  • Food education support through collaboration with local communities
  • Energy efficiency improvements in stores
  • Regional economic revitalization through local production for local consumption