enish

Basic Information

Stock Code
3667
Industry
Information and Communications
Category Detail
Content Production & Distribution
Prefecture
Tokyo
Establishment Year
February 2009
Listing Year
December 2012
Official Website
https://www.enish.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
DeNA, Axelmark, GREE Holdings, Nexon, Colopl, ORTO Plus, Comseed, GungHo Online Entertainment, gumi, Akatsuki, Bank of Innovation, Bandai Namco Holdings, Marvelous

Overview

enish is a smartphone game development company established in 2009, mainly focusing on social management simulation games that attract many female users through native app distribution.

Current Situation

enish recorded approximately 4 billion yen in sales for the fiscal year ended December 2020, but its financial position has fluctuated, including temporary losses. Its core business is native smartphone apps, with a particular strength in social games for women. It has advanced overseas expansion by establishing subsidiaries in South Korea, China, and Thailand. Since 2021, it has been shifting to profitability thanks to strong performers like 'The Quintessential Quintuplets: The Five Quintuplets Can't Divide a Puzzle.' It is concentrating management resources on new title development and global expansion to improve profitability. While specific sustainability information is limited, it emphasizes continuous business growth and user community building. Moving forward, its strategic goals include game development to meet diverse needs and overseas market expansion. It aims for sustainable growth by flexibly responding to short-term market environment changes through 2024.

Trivia

Interesting Facts

  • Founded in 2009 primarily by former Yahoo employees.
  • Rare provider of social management simulation games where female users account for over half.
  • Accelerated initial growth through capital participation by GREE.
  • Major domestic developer of official game apps for Keyakizaka46 and Hinatazaka46.
  • Established subsidiaries in South Korea, China, and Thailand to advance Asian expansion.
  • Recently focusing on development of games utilizing blockchain technology.
  • Previously transferred multiple popular browser game titles to other companies.
  • Continued losses after 2015 but showing trend toward profitability since 2021.
  • Boasts technical prowess with multiple GREE Platform Awards.
  • Developed PC application for Yahoo! Games players in 2017.

Hidden Connections

  • GREE investment and capital ties during growth phase influenced business expansion.
  • Strength in media strategy through official game development for popular idol groups.
  • Collaborating with AR company Kudan via technology partnership to acquire advanced tech.
  • Direct expansion into Asian game markets through multiple subsidiaries.
  • Collaboration track record with cross-industry tech firms on blockchain-related game titles.
  • Management team's Yahoo and Zappalas background reflected in operations.
  • Adapted to market changes in early social game platforms mixi and GREE.
  • Multiple title operation rights transfers linked to business portfolio evolution.

Future Outlook

Growth Drivers

  • Growth in native app market and increasing demand for smartphone games.
  • High market potential for social games centered on female users.
  • Active subsidiary operations and local deployment in Asian markets.
  • Expansion of game license deployments utilizing popular IPs.
  • Development of new services using cutting-edge technologies (AR, blockchain).
  • New user acquisition through multi-platform support.
  • Customer retention and monetization promotion via strengthened user communities.
  • Service improvements through game operation efficiency and data utilization.
  • Business expansion through strengthened partnerships.
  • Diversification of revenue base via overseas deployment of new titles.

Strategic Goals

  • Achieve large sales ratio in Asian markets.
  • Target annual sales exceeding 5 billion yen from official IP games.
  • Make new technology-utilizing games into mainstay titles and monetize them.
  • Strengthen brand in women's social game market.
  • Complete multi-platform deployment and business diversification.
  • Constantly pursue community safety and satisfaction improvements.
  • Expand global user base to millions scale.
  • Realize sustainable development and management.
  • Strengthen domestic and international collaboration partner networks.
  • Stabilize finances and maintain profitable operations.

Business Segments

Game Development Outsourcing

Overview
Provides development and planning support for smartphone games to other companies.
Competitiveness
High technical expertise and track record in native app development.
Customers
  • Game Software Manufacturers
  • Publishing and Media Companies
  • Advertising Agencies
  • Promotion Companies
  • IT Companies
Products
  • Smartphone Game Development
  • Official Tie-up Game Development
  • Joint Planning Game Support

Game Operation Services

Overview
Implements operation support services for platforms and publishers.
Competitiveness
User trend analysis and know-how in social games.
Customers
  • Game Distribution Platform Operators
  • Advertising Sponsors
  • User Communities
  • In-app Purchase Service Providers
Products
  • Online Game Operation Support
  • User Analysis and Monetization Model Design
  • Promotion Planning

Overseas Expansion Support

Overview
Supports overseas game expansion, mainly in Asian markets.
Competitiveness
Region-specific strategies via local subsidiaries in South Korea, China, and Thailand.
Customers
  • Local Game Companies
  • Localization Companies
  • Foreign-Language Platforms
Products
  • Game Localization
  • Local Market Research and Marketing
  • Overseas Subsidiary Operations

Technology Partnerships and Joint Research

Overview
Advances alliances and R&D in cutting-edge game technologies.
Competitiveness
Track record in AR partnerships and blockchain game deployments.
Customers
  • AR/VR Technology Developers
  • AI Technology Companies
  • Blockchain Technology Companies
Products
  • Technology Implementation Support
  • Joint Development Projects
  • New Technology Research

IP License Provision

Overview
Provides licenses for game development utilizing popular IPs.
Competitiveness
Track record with official games for Keyakizaka46, Hinatazaka46, etc.
Customers
  • Anime Production Companies
  • Character Copyright Holders
  • Media Operators
Products
  • Official Game License Development
  • IP Utilization Promotion
  • Collaboration Planning

Competitive Advantage

Strengths

  • Strong development capabilities for social games attracting many female users
  • Abundant experience in native app development and operation
  • Local subsidiaries and deployment structure in Asian markets
  • Proven track record and trust in official IP game development
  • Introduction of new technologies through technology partnerships
  • Ownership of diverse game titles over the long term
  • Strong fan community building capabilities
  • Support for a wide range of platforms
  • Game operation expertise based on track record
  • Flexible joint development and partnership formation

Competitive Advantages

  • Established brand in the women's management simulation genre
  • Rapid market response enabled by local subsidiaries in major Asian markets
  • Rich experience and networks enabling planning and development of official IP games
  • Proactive entry into cutting-edge fields like AR/blockchain through technology partnerships
  • Development and operation systems accommodating diverse game titles and customer segments
  • Stable management foundation centered on President Andoku
  • Comprehensive user engagement initiatives for long-term retention
  • Early adoption of native apps ahead of competitors
  • Proven implementation of diverse monetization models
  • Know-how in international expansion in the gaming sector

Threats

  • Intensifying competition in the smartphone game market increasing user acquisition difficulty
  • Rising development costs for new titles and uncertainty in monetization
  • Adaptation challenges due to local regulations and culture in overseas markets
  • Influence of major competitors' financial and brand power
  • Development risks accompanying rapid technological changes
  • Financial opacity related to going concern assumptions
  • Shifting user needs due to diversification of game users
  • Complexity and risks in intellectual property rights
  • Potential for information security incidents
  • Changes in revenue structure due to spread of subscription models

Innovations

2020: Launch of Popular IP Puzzle Game 'The Quintessential Quintuplets'

Overview
Provided a smartphone puzzle game based on a hit anime original, contributing to sales growth.
Impact
Contributed to turnaround to profitability and expanded fan base.

2022: Launch of 'Attack on Titan Brave Order' Game

Overview
Action RPG game leveraging popular anime IP, also advancing overseas deployment.
Impact
Successfully diversified game title portfolio.

2023: Launch of 'Laid-Back Camp: Connect Everyone's All-in-One!!'

Overview
Released official game for popular outdoor anime, strengthening fan acquisition.
Impact
Contributed to expansion of new user segments.

2024: Multi-Platform Launch of 'Derise: Last Memories'

Overview
Began distribution of mobile and PC game utilizing blockchain technology.
Impact
Aims to pioneer markets through new technology introduction.

2021: Strengthening Game Operation Infrastructure and Cloud Utilization

Overview
Introduced cloud technology to improve operation efficiency and achieve stable operations.
Impact
Contributed to operation cost reduction and service quality improvement.

Sustainability

  • Strengthened community management to promote healthy interactions among game users
  • Promotion of game development mindful of diversity and inclusion
  • Improved employee work-life balance through remote work environment setup
  • Energy efficiency improvements in data centers to reduce environmental impact
  • Thorough compliance adherence and enhanced transparency