Mynet
Basic Information
- Stock Code
- 3928
- Industry
- Information and Communications
- Category Detail
- Content Production & Distribution
- Prefecture
- Tokyo
- Establishment Year
- July 2006
- Listing Year
- December 2015
- Official Website
- https://mynet.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Competitor Company D, Competitor Company A, DeNA, GREE Holdings, Nexon, COLOPL, Aeria, GungHo Online Entertainment, AIFREEK, gumi, Akatsuki, Bank of Innovation, Competitor Company B, Morio Electric, Bandai Namco Holdings, Marvelous, Competitor Company C
Overview
Mynet is a holding company established in 2006 specializing in smartphone game operations, leveraging a unique acquisition and revitalization model to maintain a strong presence in the information and communications industry.
Current Situation
Mynet recorded consolidated net sales of approximately ¥8.7 billion and operating profit of ¥168.5 million for the fiscal year ended December 2023. In its smartphone game business, it advances the acquisition and operation of numerous game titles, holding over 80 titles cumulatively and establishing a unique growth model backed by long-term operation track records. In the sports DX business, it rolled out official league fantasy sports services and promoted the expansion of fan communities. In 2023, it effectively withdrew from the sports business by selling shares in Shiga Lakestars. To achieve sustainable profit growth, it is accelerating acquisitions, pursuing business selection and concentration, and advancing DX initiatives. Its financial foundation is stable, with consolidated assets exceeding ¥3.7 billion. Going forward, it will focus on enhancing game operation capabilities and exploring new businesses to maintain competitiveness in the information and communications market.
Trivia
Interesting Facts
- One of Japan's leading companies specialized in acquiring and revitalizing smartphone games
- Differentiates through operational strength with over 10 long-term titles
- Operates Japan's first league-official fantasy sports service
- Rare IT company involved in managing a professional basketball team
- Advanced organization with full transfer of game operations to subsidiaries and holding company model
- Diversified expansion from game operations to sports DX via multiple subsidiaries
- Founder's involvement in operating sports team rooted in native Shiga Prefecture
- Extensive acquisition track record from major domestic game developers
- Past experience operating news sharing sites and customer acquisition services
- Approximately 270 employees, mid-sized in the industry
- Founder stepped down in 2024, implementing organizational refresh
- Unique acquisition model enables cross-title user referrals
- Withdrew from sports business to focus and concentrate on core operations
- Aggressively reorganizes through absorption and mergers of multiple game companies
- Transitioned from Tokyo Stock Exchange Prime to Standard Market
Hidden Connections
- Acquired numerous game assets from major gaming companies like Sega and Gree
- Entered sports DX domain through management involvement in sports teams
- Founder Jin Uehara has close ties to regional sports promotion
- Major shareholders include large financial institutions like Japan Master Trust Bank
- Pioneers niche in industry by supporting game revitalization while competing with others
- Early mover advantage in fantasy sports market development
- Strategically streamlined non-core businesses via share sales to enhance management flexibility
- Business collaborations with multiple educational institutions and venture companies
Future Outlook
Growth Drivers
- Expansion of smartphone game acquisition and operation market
- New service creation through DX promotion
- Maturation and growth of fantasy sports market
- Enhanced utilization of AI and data analysis technologies
- Long-term monetization of existing titles
- Strengthened collaboration with domestic and international game publishers
- Digital innovation in sports domain
- Continued growth of online gaming market
- Business expansion through new M&A deals
- Swift response to regulatory changes
Strategic Goals
- Further advanced optimization of game operation assets
- Building major platforms in sports DX business
- Automation and efficiency of operations via AI utilization
- Strengthening domestic revenue base and initiating overseas market expansion
- Sustainable growth with net sales exceeding ¥10 billion
- Establishment of management system considering sustainability
- Revenue diversification through new business development
- Achieving top industry share in DX-related services
- Maximizing activation of digital communities
- Maximizing synergies across group companies
Business Segments
Game Operations Support
- Overview
- Provides a wide range of services from game title acquisitions to operation support, assisting in sustainable revenue generation.
- Competitiveness
- Unique game operation revitalization model and extensive acquisition track record
- Customers
-
- Game development companies
- Game publishers
- Asset management companies
- Investment funds
- Advertising agencies
- Platform operators
- App development teams
- Partner companies
- Products
-
- Game title acquisitions
- Operation know-how provision
- Long-term operation support
- User analysis services
- Advertising acquisition support
- Game development consulting
- Operation system provision
- Fantasy sports services
Sports DX Services
- Overview
- Promotes sports DX, enhancing fan engagement through digital technologies.
- Competitiveness
- Operation of Japan's first league-official fantasy sports system
- Customers
-
- Professional sports teams
- Sports leagues
- Sports-related businesses
- Fan community operators
- Sports media
- Products
-
- Fantasy sports platforms
- Digital marketing support
- Fan community building
- Sports match data analysis
- DX consulting
AI and Data Analysis Services
- Overview
- Supports value enhancement for customers using AI-driven data analysis technologies.
- Competitiveness
- Data utilization capabilities in gaming and sports by specialized AI team
- Customers
-
- Game businesses
- Marketing companies
- Sports-related companies
- IT vendors
- Products
-
- User data analysis
- Game play analysis AI
- Customer behavior prediction tools
- Marketing optimization support
Consulting and M&A Support
- Overview
- Provides industry-specialized M&A consulting and revitalization support.
- Competitiveness
- Extensive M&A track record and know-how specialized in the gaming industry
- Customers
-
- Game companies
- IT ventures
- Investment funds
- Industry new entrants
- Products
-
- M&A strategy formulation
- Asset valuation and acquisition support
- Business revitalization consulting
- Market analysis reports
Competitive Advantage
Strengths
- High operational strength from managing numerous game titles
- Stable revenue base from acquisition and revitalization model
- Japan's first league-official fantasy sports operations
- New business development capabilities through DX promotion
- Stable financial base and asset scale
- Experienced management team and highly specialized staff with rich track record
- Business expansion through diverse subsidiaries
- Broad industry network and partnerships
- Thorough user analysis and marketing
- Long-term operation know-how and asset aggregation effects
Competitive Advantages
- Revenue diversification and risk dispersion through unique game asset acquisitions
- Advanced initiatives and first-mover advantage in sports DX field
- Proven track record with numerous long-term operating titles
- Technological strength and business collaboration from extensive specialized subsidiaries
- Established operation revitalization model specialized for Japanese market
- High operation quality based on customer and user satisfaction
- Flexible management through holding company structure
- Brand value from professional basketball management involvement
- Proactive investment stance in technological innovation
- Industry-first league-official fantasy sports service
Threats
- Intense competition in gaming market and user churn risk
- Potential revenue decline due to title aging
- Revenue opportunity loss from new game development delays
- Business risks from legal regulations or copyright issues
- Decline in competitive edge from lagging technological innovation
- Unexpected changes in sports DX market trends
- Deterioration in external funding environment
- Reduced consumer spending due to economic fluctuations
- Cross-cultural and legal system risks in overseas expansion
- Increasing cyber security threats
Innovations
2021: Launch of Fantasy Sports Service
- Overview
- Launched Japan's first league-official fantasy sports service for baseball and basketball.
- Impact
- Enhanced fan engagement and establishment of new revenue streams
2023: Acquisition of Sports Club Shares and Management Involvement
- Overview
- Acquired 75% of issued shares in Shiga Lakestars and participated in management to promote club DX business.
- Impact
- Expansion of sports domain business and strengthening of DX foundation
2023: Sale of Sports Business Shares
- Overview
- Sold shares in Shiga Lakestars, effectively withdrawing from sports business to concentrate management resources.
- Impact
- Improved financial health and concentration of resources on core business
2024: Game Operations Efficiency via AI Utilization
- Overview
- Improved game user analysis and operation efficiency using AI and data analysis.
- Impact
- Reduced operation costs and improved user satisfaction
Sustainability
- Strengthened compliance to prevent false advertising and protect users
- Promotion of workstyle reforms using digital technologies
- Enhanced data security measures and privacy protection
- Support for sports promotion through collaboration with local communities
- Building sustainable IT infrastructure