Sasatoku Printing

Basic Information

Stock Code
3958
Industry
Pulp and Paper
Category Detail
Professional Services for Businesses
Prefecture
Aichi Prefecture
Establishment Year
July 1950
Listing Year
September 2023
Official Website
https://www.sasatoku.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Sanpo Electric Machinery, Hoshikawa Electric, Nakamoto Pax, Fujiseal International, Nozaki Printing Paper, Sanko Industries

Overview

Sasatoku Printing is a mid-sized printing company based in Aichi Prefecture, founded in 1950, specializing in paper boxes and catalog printing, and has established a solid position in the business professional services industry.

Current Situation

Sasatoku Printing mainly provides printing services for product packaging paper boxes and catalogs, growing as a mid-sized company in the business professional services sector. Since its listing on the Tokyo Stock Exchange in 2023, it has strengthened its brand recognition and client base. It has also expanded into digital fields, focusing on website creation, system orders, and software development, promoting the fusion of IT and printing technologies. From a sustainability perspective, it is advancing research and development of printing technologies that reduce environmental impact. Despite intense competition with rivals in the industry, it differentiates itself through expertise in packaging and label printing and high-quality services. Moving forward, it aims to develop new customers and diversify its revenue base by strengthening online marketing and expanding event planning services. It also actively engages in regional contribution activities, deepening ties with companies and society in and around Aichi Prefecture.

Trivia

Interesting Facts

  • Printing company with a rich history founded in 1950
  • Top-class regional share in package printing
  • Characteristic cross-service of printing and web creation
  • Established company actively reducing environmental impact
  • Diversifying into event planning business
  • High social trust in local Aichi Prefecture
  • Early adoption of digital technology in the printing industry
  • Selected as a Regional Future-Oriented Company by METI
  • Holds many SME customers through unique brand strategy
  • Maintained solid management even during COVID-19
  • Implements unique programs for employee environmental awareness
  • Rare listed company among local SMEs
  • Successful value creation through fusion of various printing technologies
  • Acquired major customers with sustainable packaging proposals
  • Enhanced brand power by actively supporting regional events

Hidden Connections

  • Achieved cost reductions through joint procurement of printing materials with related companies
  • Contributed to technology development by participating in local Aichi industry-academia collaboration projects
  • Developed niche markets with products specialized for regional packaging needs
  • Built close collaborative relationships with advertising agencies through event planning business
  • Partnered with a listed company with advanced printing technology in medical packaging
  • Many employees hold printing technology certifications, sharing expertise internally
  • Produced multiple executives for the local chamber of commerce, contributing to regional economy
  • Collaborates with IT SMEs in network system development

Future Outlook

Growth Drivers

  • Increasing demand from corporate environmental needs
  • Expansion of web service demand due to digitalization progress
  • Recovery of printing demand from active SME promotions
  • Increased packaging demand with EC market growth
  • Product development capabilities responding to stricter environmental regulations
  • Market development of IT solutions for local SMEs
  • Rising demand for event planning and operations with event resurgence
  • Stabilization of customer base through local embedding
  • Diversification of online sales channels
  • Growing needs for high-value-added printing
  • Strengthening of sustainable packaging proposals
  • Flexible adaptability to multiple industries

Strategic Goals

  • Achieve 70% ratio of eco-friendly products in packaging materials
  • Double sales from website creation and system development
  • Further strengthening of local embedding business
  • Nationwide expansion of event planning and operations
  • Full introduction of digital printing equipment for efficiency
  • Obtain third-party certifications for sustainability
  • Promotion of total solutions for SMEs
  • New product development through fusion of digital and printing
  • Company-wide rollout of employee skill enhancement programs
  • Construction of sustainable logistics networks

Business Segments

Packaging Materials Printing

Overview
Provides high-quality, eco-friendly packaging materials printing for various industries.
Competitiveness
Differentiation from competitors through high-definition printing technology and eco-friendly materials.
Customers
  • Food Manufacturers
  • Daily Goods Manufacturers
  • Beverage Manufacturers
  • Cosmetics Manufacturers
  • Pharmaceutical Manufacturers
  • Logistics Companies
  • Retail Chains
  • EC Operators
  • Wholesalers
  • Gift Manufacturers
  • Event Organizers
  • Printing Agencies
Products
  • Product Paper Boxes
  • Corrugated Boxes
  • Label Printing
  • Water-Resistant Packaging
  • Antibacterial Packaging
  • Custom Packages
  • Eco-Friendly Materials
  • Easy-Assembly Cartons
  • Double-Reinforced Corrugated
  • Luxury Gift Boxes
  • Oil-Resistant Labels for Food
  • Biodegradable Packaging
  • Smart Labels
  • Small Lot Same-Day Printing
  • Event Paper Boxes

Promotional Printing Services

Overview
Provides printing and production services for various promotional materials for companies and organizations.
Competitiveness
Comprehensive support from planning to printing with flexible customization capabilities.
Customers
  • Advertising Agencies
  • Retailers
  • Event Planning Companies
  • Manufacturer Planning Departments
  • Restaurant Chains
  • Trade Show Organizers
  • Educational Institutions
  • Government Offices
  • Associations and Organizations
  • Sports Clubs
Products
  • Catalog Printing
  • Pamphlets
  • Leaflets
  • Event Handouts
  • Posters
  • Display Panels
  • Promotional Goods
  • Novelty Printing
  • DM Printing
  • Flyers

Website and System Development

Overview
Handles a wide range from website creation to network system development.
Competitiveness
Strength in design and system integration leveraging printing industry know-how.
Customers
  • Small and Medium Enterprises
  • Store Owners
  • Manufacturers
  • Service Providers
  • Educational Institutions
  • Medical Institutions
  • NPOs
  • Event Organizers
  • Local Governments
  • Retailers
Products
  • Corporate Site Creation
  • EC Site Construction
  • CMS Implementation
  • ASP Services
  • Network System Development
  • System Maintenance Support
  • Mobile Site Compatibility
  • SEO Measures
  • Landing Page Creation
  • Web Marketing Support

Event Planning and Operation

Overview
Handles planning and operation of various events, supporting clients in achieving their goals.
Competitiveness
Flexible operations backed by printing technology for venue decorations.
Customers
  • Corporate Promotion Departments
  • Sports Organizations
  • Talent Agencies
  • Local Governments
  • Cultural Organizations
  • School Corporations
  • Chambers of Commerce
  • Trade Show Organizers
  • Advertising Agencies
  • Non-Profit Organizations
Products
  • Corporate Promotional Event Planning
  • Sports Event Operations
  • Entertainment Event Setup
  • Trade Show Construction
  • Promotion Planning
  • Venue Setup and Management
  • Staff Dispatch
  • Equipment Rental
  • Digital Promotion
  • Planning Consulting

Competitive Advantage

Strengths

  • High-definition printing technology
  • Versatile packaging material capabilities
  • Digital service offerings
  • Utilization of eco-friendly materials
  • Loyal local customer base
  • Diverse sales channels
  • Flexible customization
  • Comprehensive event planning capabilities
  • Specialization in business professional services
  • Long industry experience and trust
  • Quick small lot response
  • High-quality product management system
  • Fusion of IT and printing technologies
  • Integrated solution provision
  • Active online expansion

Competitive Advantages

  • Specialization in package and label printing
  • Advanced adoption of eco-friendly materials
  • Enhanced customer convenience through integration of printing and web creation services
  • Rapid response to customer needs through local embedding
  • Broad product lineup adaptable to multiple industries
  • Differentiation from competitors by providing flexible services to SMEs
  • Strength in promotional support linked to event planning
  • High-precision printing for small variety, high-volume production
  • Digital shift support via web system development
  • High customer satisfaction from quick delivery and planning proposals
  • Improved production efficiency through latest printing equipment
  • Market expansion via expanded online sales channels
  • Made-to-order system tailored to individual customer needs
  • Advancement in high-durability and functional packaging technologies
  • Custom proposal capabilities matching diverse industry needs

Threats

  • Intensifying market competition and price pressure
  • Decline in printing demand due to digital transformation
  • Risk of paper material price fluctuations
  • Cost increases from stricter environmental regulations
  • Market share loss to emerging competitors
  • Impact of rising logistics costs
  • Decline in orders due to customer in-house production trends
  • Reduced demand for promotional printing from shift to online ads
  • Risk of event reductions due to infectious diseases
  • Pressure for product specification changes from government environmental policies
  • Difficulty in securing IT talent
  • Impact of natural disasters on production activities

Innovations

2023: Promotion of Eco-Friendly Material Printing Technology

Overview
Development and commercialization of packaging printing technology using biodegradable materials.
Impact
Corresponds to environmental regulations and opens new markets.

2024: Expansion of Website Construction Services

Overview
New template-based CMS service for small and medium enterprises.
Impact
Successful acquisition of new customers and service diversification.

2023: Introduction of High-Definition Digital Printing Equipment

Overview
Introduction of the latest printing machines enabling short delivery times and high-quality printing.
Impact
Improved production efficiency and customer satisfaction.

2022: Development of Antibacterial Packaging

Overview
Commercialization of antibacterial packaging materials for medical and food industries.
Impact
Contributed to entry into new markets and customer base expansion.

2021: Advanced Event Planning Services

Overview
Developed online event対応 systems to strengthen planning capabilities.
Impact
Maintained customers even during the COVID-19 pandemic.

Sustainability

  • Active promotion of recycled materials
  • Energy-saving in manufacturing processes
  • Implementation of waste reduction programs
  • Adoption of low-environmental-impact printing inks
  • Strengthened proposals for eco-friendly products to customers
  • Thorough in-house environmental education
  • Regular monitoring of energy consumption
  • Participation in regional environmental protection activities
  • Development of sustainable packaging solutions
  • Ongoing efforts to obtain environmental certifications
  • Resource conservation through business efficiency improvements
  • Establishment of green procurement standards