Broadmedia

Basic Information

Stock Code
4347
Industry
Services
Category Detail
Content Production & Distribution
Prefecture
Tokyo
Establishment Year
September 1996
Listing Year
March 2002
Official Website
https://www.broadmedia.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
IG Port, MK System, Ray, Toei Animation, Space Shower SKIYAKI Holdings, IMAGICA GROUP, NCN, Tohoku Chemical

Overview

Broadmedia is a multimedia delivery company founded in 1996, leveraging broadcasting technology as its foundation to provide diversified services such as video distribution, cloud gaming, and education.

Current Situation

As of 2024, Broadmedia has consolidated sales of approximately 10.8 billion yen and is a pioneer in cloud gaming services with high-quality delivery technology. Its core businesses include video distribution, satellite broadcasting, and network services, with the fishing-specialized satellite core broadcasting channel providing stable revenue. It also operates a wide-area correspondence high school and digital cinema distribution systems to meet diverse customer needs. In 2024, it transferred operations of a new content distribution service to focus on core businesses. Expectations are high for maintaining cloud gaming technology and growth in the education business. From a sustainability perspective, it is advancing regional contributions. It is improving management efficiency through active integration of subsidiaries and aiming to strengthen technological innovation and content production capabilities.

Trivia

Interesting Facts

  • Operates Japan's only fishing-specialized satellite broadcasting station
  • Launched the world's first Wi-Fi compatible cloud gaming console
  • Holds cloud gaming patented technology 'G-cluster'
  • Diversified video distribution services across multiple brands
  • Also operates online correspondence high schools in the education sector
  • Integrated a video production company that has produced numerous famous dubbed works
  • Delivery technology adopted by NTT Plala, J:COM, etc.
  • Actively pursuing strategic selections through recent business streamlining
  • Entering e-sports business to develop new markets
  • Tsuribition broadcasts available in over 30 countries worldwide

Hidden Connections

  • Fuses video production and delivery technology to form strong partnerships with TV stations and major game companies
  • Contributes to regional revitalization through collaborations with local governments via education business
  • Cloud gaming business technology jointly developed with overseas partner companies
  • Exists as a behind-the-scenes supplier technically linked to numerous paid video distribution services
  • Subsidiary Tsuribition boasts overwhelming share in the outdoor market
  • G-cluster technology also available as smartphone app, deeply connected to mobile market
  • Transformed into a composite company of gaming, education, and video distribution since the 2010s
  • Has extensive transaction records with major advertising agencies and film distributors

Future Outlook

Growth Drivers

  • Strengthening delivery services amid expanding cloud gaming demand
  • Increasing demand for online learning in education market
  • Expanded utilization of diversifying content delivery channels
  • Creation of new services through digital technology innovations
  • Strategic entry and expansion into e-sports market
  • Securing niche markets leveraging satellite broadcasting expertise
  • Business expansion through strengthened alliances with external companies
  • Brand value enhancement through community collaborations
  • Maintaining competitiveness with stable capital and technology investments
  • Exploring new market opportunities amid legal system changes

Strategic Goals

  • Maintain top domestic share in cloud gaming technology
  • Scale correspondence education business to largest in Japan
  • Diversification and international expansion of video distribution services
  • Overseas market expansion of Tsuribition broadcasting
  • Strengthen regional contributions through sustainable management
  • Achieve revenue targets in e-sports related business
  • R&D and commercialization of advanced delivery infrastructure
  • Expand customer base and accelerate digital transformation
  • Improve management efficiency and profitability through integration
  • Create new value by fusing content production and technology

Business Segments

Video Content Production

Overview
Provides planning, production, and distribution of a wide range of video content to corporations.
Competitiveness
High-quality video production capabilities based on broadcasting technology
Customers
  • TV stations
  • Film production companies
  • Advertising agencies
  • Game companies
Products
  • TV program production
  • Film distribution
  • Video editing services
  • Content planning

Content Delivery Infrastructure

Overview
Supports construction and operation of high-speed and stable content delivery platforms.
Competitiveness
Cutting-edge delivery technology through domestic and international technical collaborations
Customers
  • Corporations
  • ISPs
  • Game distribution providers
Products
  • CDN services
  • Cloud gaming platforms
  • Network construction

Education-Related Services

Overview
Provides nationwide correspondence high school operations and online learning support.
Competitiveness
Efficient education environment construction utilizing IT
Customers
  • Students
  • Parents
  • School corporations
Products
  • Correspondence high school operations
  • e-Learning platforms
  • Learning support content

Satellite Broadcasting Business

Overview
Provides diverse fishing and outdoor programs as satellite core broadcasting.
Competitiveness
High expertise as the only fishing-specialized satellite broadcaster
Customers
  • General households
  • Commercial facilities
  • Outdoor enthusiasts
Products
  • Fishing-specialized channel broadcasting
  • Program production and sales
  • Satellite broadcasting services

Network Services

Overview
Provides high-speed lines and related services, including agency.
Competitiveness
Extensive communication-related know-how and abundant transaction record
Customers
  • Telecom carriers
  • Corporate customers
Products
  • Line provision
  • ISP services
  • Phone services

Competitive Advantage

Strengths

  • High-quality delivery capabilities leveraging broadcasting technology
  • Diversified revenue sources through multi-business expansion
  • Ownership of proprietary cloud gaming technology
  • Exclusive position in satellite broadcasting
  • Stable education business revenue from correspondence high school operations
  • Synergy effects from strong subsidiary linkages
  • Advanced digital delivery network technology
  • Abundant video production know-how
  • Broad partnership network and technical collaborations
  • Stable capital base

Competitive Advantages

  • Market superiority based on patented technology in cloud gaming business
  • Long-established brand and viewer base in fishing-specialized satellite broadcasting
  • Effective e-learning system deployment in education field
  • Unique content development capabilities in intersecting business areas
  • Strong service provision through collaborations with major domestic game companies
  • Financial efficiency improvement through rapid business reorganization and focus
  • Competitive edge from fusion of network technology and video delivery
  • Business portfolio adaptable to diverse customer segments
  • Scalability from pioneering cloud delivery technology
  • Deep understanding of domestic education market and community-based expansion

Threats

  • Intense competition and price wars in cloud gaming market
  • Difficulty in differentiation from other major players in paid video distribution market
  • Growing influence of telecom carriers and platform providers
  • Rising costs in broadcasting and video content production
  • Regulatory risks and fluctuations in enrollment in education business
  • Burden of rapid equipment investments due to technological advancements
  • Legal risks and compliance related to copyrights
  • Pressure from technological innovations by emerging IT companies
  • Decline in advertising and viewing fee revenue due to economic fluctuations
  • Business continuity risks from natural disasters or social changes

Innovations

2024: Transfer of New Video Distribution Service

Overview
Transferred Crank-in! and related services to Lawson Entertainment and ZITTO.
Impact
Management efficiency improvement and core business reinforcement through resource concentration

2023: Enhanced Utilization of Cloud Gaming Patents

Overview
Promoted market deployment and maintenance strategies centered on G-cluster patented technology.
Impact
Securing competitive advantage and protecting technological assets

2022: Investment in Strengthening e-Learning in Education

Overview
Introduced multifunctional online learning tools to the Renaissance High School Group's education system.
Impact
Improved competitiveness in online education market

2021: Integration and Efficiency of Video Production Studio

Overview
Unified production structure through subsidiary absorption merger to improve management efficiency.
Impact
Improved profitability and cost reduction

2020: Promotion of Digital Cinema Service Expansion

Overview
Expanded support for introducing digital delivery systems for movie theaters.
Impact
Strengthened technological platform competitiveness within the industry

Sustainability

  • Education support activities in collaboration with local communities
  • Optimization of broadcasting technology with consideration for reducing environmental impact
  • Promotion of work-style reforms and health management for employees
  • Advancement of renewable energy adoption considerations
  • Strengthening of compliance systems and monitoring