Broad Enterprise

Basic Information

Stock Code: 4415
Industry: Information and Communications
Category Detail: Telecommunications Services
Prefecture: Osaka Prefecture
Establishment Year: December 2000
Listing Year: December 2021
Official Website: https://www.broad-e.co.jp
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Internet Initiative, Asahi Net, FreeBit, Asia Q, Toumei, PB System, Porters, Forval Telecom, GMO Internet Group

Overview

Broad Enterprise is an Osaka-based information and communications company established in 2000, providing high-speed internet and IoT services for apartments, with a flat-rate billing model as its key strength.

Current Situation

Broad Enterprise centers its business on the high-speed internet service 'B-CUBIC' for the rental apartment market and, in 2023, reduced its capital to 70 million yen to pursue efficient management. Since the 2010s, it has launched the IoT intercom system 'BRO-LOCK' and in-unit IoT renovation 'BRO-ROOM', contributing to higher occupancy rates and apartment value enhancement. It listed on the Tokyo Stock Exchange Growth Market in December 2021; while sales figures are not publicly disclosed, Nikkei data highlights its flat-rate billing model as a strength. Centered in Osaka with over 10 branches nationwide, it balances regional closeness with multi-location expansion. It has earned recognition for promoting women's participation and as a certified healthy management corporation, actively addressing environmental and social initiatives. Moving forward, it plans to strengthen IoT technologies and apartment operation efficiency as growth strategies, targeting new service rollouts and business expansion in the medium term.

Trivia

Interesting Facts

Established in 2000, a veteran player specializing in rental IoT services for over 20 years.
Early adopter of flat-rate model for apartment high-speed internet, demonstrating uniqueness.
In-house developed IoT intercom system highly regarded in the industry.
Practices diversity-focused management including women's empowerment.
Rare company extending medical subsidies to even pets.
Actively expanding local branches post-TSE Growth listing.
In-unit IoT renovation expanding mainly in Kansai, pioneering new markets.
Proactively advancing social contribution activities in collaboration with local governments and groups.
Diversified operations including construction materials and equipment divisions.
Started as a limited company in Osaka.

Hidden Connections

Free internet services for apartment residents contribute to elevating rental market brand value.
IoT intercom system co-developed with security and management companies for enhanced security and convenience.
Retail electricity certification lays groundwork for energy management business in smart apartments.
Utilizes women's empowerment certification to design and implement programs addressing female employee challenges.
Estimated technical collaborations with Osaka's IT startup and venture community.
High media exposure in Nikkei etc., mainly on personnel changes, drawing attention to talent.
Strong proposal capabilities to apartment management companies using both paid and free internet services.
Multiple health and safety promotion activities in collaboration with diverse regional groups.

Future Outlook

Growth Drivers

Expansion of IoT housing market
Growing demand for value-added services in rental real estate
Needs for high-speed and stable communication infrastructure
Promotion of energy-saving and eco-friendly products
Diversity management amid women's active society push
Advancement of smart home integration services
Revenue diversification via retail electricity business
Customer acquisition through service expansion to provincial cities
Operational efficiency via logistics and IoT device integration
Productivity gains from healthy management initiatives

Strategic Goals

Achieve 30% share in apartment IoT services market
Elevate evaluation as sustainability-certified company
Expand sales beyond 5 billion yen and improve profit margins
Expand branch network to major cities nationwide
Develop and provide smart city collaboration services
Achieve over 40% female leadership ratio
Expand energy efficiency services business
Build robust customer support system
Actively introduce and utilize next-generation communication technologies
Create workplace environment with over 90% employee satisfaction

Business Segments

Internet Services for Apartments

Overview

High-speed internet services that support apartment operations with IT to promote occupancy rate improvements.

Competitiveness

Flat-rate billing model and IoT integration technology

Customers

Rental apartment owners
Real estate management companies
Architectural design firms
Residential renovation contractors
Management associations
Property management companies
Construction companies
Infrastructure providers
Real estate investment corporations
Major real estate developers

Products

B-CUBIC High-Speed Internet
B-CUBIC Customization Services
B-CUBIC Business Plan
Network Maintenance Services
Equipment Installation Work
Service Contract Management
Billing Collection Agency
Traffic Management
Customer Support
IoT-Compatible Communications

IoT Intercoms and Smart Homes

Overview

Provision and maintenance of IoT intercom systems to enhance safety and convenience.

Competitiveness

IoT integration and user-friendly design

Customers

Rental management companies
Apartment developers
Equipment management companies
Internet service providers
Security companies
Smart home-related companies
Architects
IT system integrators
Telecommunications carriers
Security equipment providers

Products

BRO-LOCK IoT Intercom
Communication Equipment Sets
Cloud Integration Systems
Smartphone App Integration
Maintenance and Inspection Services
Upgrade Kits
Security Features
Remote Monitoring Services
Data Analysis Services
Implementation Consulting

In-Unit IoT Renovation Services

Overview

Promotes value-added renovations for rental housing using IoT devices.

Competitiveness

IoT and renovation fusion technology

Customers

Remodeling contractors
Real estate management companies
Rental owners
Residential equipment manufacturers
Residential construction contractors
Smart home companies
IoT device manufacturers
Design firms
Architects
Real estate investment corporations

Products

BRO-ROOM IoT Setup
Energy-Saving Device Installation
In-Unit System Construction
IoT Device Maintenance
Renovation Consulting
Energy Management Systems
Smart Lighting
Resident Operation Guidance
Troubleshooting Services
Update Services

Building Equipment Maintenance Management

Overview

Provides operation and maintenance of building equipment along with security system installation services.

Competitiveness

Broad equipment expertise and regional proximity network

Customers

Apartment management associations
Building management companies
Real estate management companies
Office building owners
Commercial facility operators
Public facility managers
Security system installers
Equipment maintenance companies
Construction contractors
Renovation contractors

Products

Air Conditioning Maintenance
Plumbing Maintenance
Security System Maintenance
Equipment Repair Work
Renewal Work
Periodic Inspection Services
Fault Diagnosis Services
Maintenance Reporting
Emergency Response Services
Equipment Deterioration Analysis

Retail Electricity Business

Overview

Energy management and cost reduction support through retail electricity services.

Competitiveness

Specialized knowledge in the apartment market

Customers

Apartment management associations
Real estate management companies
Commercial facility owners
Small and medium enterprises
Factories
Public facilities
Office buildings
Logistics facilities
School corporations
Hospitals

Products

Retail Electricity Services
Energy Management
Renewable Energy Supply
Energy-Saving Consulting
Electricity Contract Management
Rate Plan Provision
Demand Adjustment Support
Green Power Certificates
Electricity Usage Analysis
Electricity Equipment Management

Competitive Advantage

Strengths

Apartment-specialized high-speed internet
Strength in flat-rate billing model
In-house IoT technology development capabilities
Nationwide branch network with regional focus
Certifications for healthy management and women's empowerment
Diverse service lineup
Extensive track record in apartments
Integrated IoT service provision
Rapid customer support system
Broad building equipment management capabilities
Strong real estate industry connections
Flexible customization proposals

Competitive Advantages

High customer satisfaction from simple plans via flat-rate system
Multi-faceted apartment support services with IoT integration
Nationwide expansion centered in Osaka to meet regional needs
High specialization in the industry leading to successful differentiation
Social credibility gained through various certifications
Cross-segment services across multiple business fields
Funding capabilities and transparency as a listed company
Trusted brand with abundant implementation track record
Talent retention and productivity improvement via benefits like medical cost subsidies
Active investment in cutting-edge technologies for ongoing product development

Threats

Intensifying competition from major telecom carriers
Increasing IoT-related security risks
Demand fluctuations due to rental housing market conditions
Rising operational costs from stricter regulations
Competitive disadvantage if unable to keep pace with technological advancements
Price competition pressure from new entrants
Risk of communication infrastructure damage from natural disasters
Decline in development and sales capabilities due to talent shortages
Contract terminations risk from client financial distress
Transaction reductions due to loss of social credibility

Innovations

2023: Launch of In-Unit IoT Renovation 'BRO-ROOM'

Overview: Started in-unit renovation service using IoT devices for rental housing.
Impact: Contributes to added value of rental properties and occupancy rate improvements.

2022: Certified as Healthy Management Excellent Corporation

Overview: Obtained certification aiming to boost productivity through enhanced employee health management.
Impact: Contributes to improved talent retention and internal revitalization.

2021: Listed on Tokyo Stock Exchange Growth Market

Overview: Achieved listing to enhance funding capabilities and corporate value.
Impact: Realized promotion of new investments and strengthened social credibility.

2020: Expansion of IoT Intercom System 'BRO-LOCK'

Overview: Released smartphone integration functions and security-enhanced models.
Impact: Achieved higher customer satisfaction and expanded market share.

2023: Certified as Retail Electricity Provider

Overview: Entered the retail electricity market as a new business field.
Impact: Achieved revenue diversification and strengthened customer services.

Sustainability

Strengthened employee health management through Healthy Management Excellent Corporation certification
Obtained 'Two-Star Certification' as Osaka City Women's Active Leading Company
Promoted BCP through Business Continuity Enhancement Plan certification
Improved workplace environment via Male-Female Vitality and Energy Declaration
Reduced environmental impact through energy-saving IoT products
Implemented regional support activities and social contribution programs
CO2 emission reduction measures through business efficiency improvements