Original Design

Basic Information

Stock Code
4642
Industry
Services
Category Detail
Real Estate & Housing
Prefecture
Tokyo
Establishment Year
January 1962
Listing Year
July 1996
Official Website
https://www.oec-solution.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Structural Planning Institute Holdings, E・J Holdings, NJS, Oriental Consultants Holdings, Nissui Con, Kukurebu Advisors, Environmental Management, Civil Engineering Management, Combam, Solvvy, Construction Technology Research Institute, Applied Geology, I-DEA

Overview

Original Design is a construction consulting firm founded in 1962, primarily serving local governments in the water supply and sewage sector, and expanding its operations by leveraging advanced technical capabilities.

Current Situation

Original Design maintains a stable management foundation with sales of approximately 5.5 billion yen and net assets of about 4.4 billion yen in fiscal 2023. Its core business is the design and consulting for water supply and sewage systems, with numerous contracts primarily from local governments. It has established a quality management system through ISO9001 certification and is working to enhance its technological capabilities. In recent years, it has focused on water environment conservation and infrastructure maintenance technologies, contributing to the creation of a sustainable society. Within the industry, its high technological strength and reliability are highly regarded, serving as key differentiating factors from competitors. Additionally, it is advancing internal mindset reforms and operational efficiency to ensure sound management. Looking ahead, it aims to develop new water environment-related technologies and expand consulting services for urban regeneration, centered on central Tokyo. Despite the impact of the COVID-19 pandemic, it is supported by local governments' infrastructure renewal needs and plans to accelerate the adoption of smart infrastructure using digital technologies. Following a change in presidency, it is strengthening its management base while simultaneously promoting social contributions and corporate value enhancement.

Trivia

Interesting Facts

  • Specialized in water and sewage technology for over 60 years since founding.
  • Early example among domestic construction consultants in obtaining ISO9001 certification.
  • Veteran construction consulting firm headquartered in Shibuya Ward.
  • One of the few specialized firms strong in services for local governments.
  • Multiple technology awards received for numerous water and sewage design projects.
  • Related company Urushi specializes in environmental analysis services.
  • Hosts technical exchange meetings within the industry, contributing to technology dissemination.
  • Head office relocations: from Chiyoda Ward, Tokyo to Shinjuku Ward, then current location.
  • Listed on the Tokyo Stock Exchange Standard Market with a stable shareholder base.
  • Continued emphasis on technological strength even after president change.
  • Proven track record with many local infrastructure subsidies.
  • Built trusted relationships with customers through long-term contracts.
  • Actively promoting DX introduction to increase orders.
  • Expanding into environmental consulting beyond water and sewage.
  • Participates in water environment protection activities alongside local residents.

Hidden Connections

  • Related company Urushi excels in analytical instruments and environmental testing.
  • Long-term contracts with multiple local governments ensure stable management.
  • ISO9001 certification provides an advantage in public procurement competitions.
  • Collaborates with business federations to explore industry deregulation.
  • Conducts joint research with universities to develop young engineers.
  • Leads DX in the industry and is spotlighted as a case study for other companies.
  • Has established an emergency support network for regional disasters.
  • President change was shareholder-led as part of management renewal.

Future Outlook

Growth Drivers

  • Increasing demand for local government measures against infrastructure aging
  • Spread and adoption of smart city-related technologies
  • Growing social interest in sustainable water environment conservation
  • Expansion of demand for specialized technologies due to strengthened environmental regulations
  • Expanding application of IoT and AI technologies in construction consulting
  • Strengthened environmental considerations in public projects
  • Business efficiency and service sophistication through DX promotion
  • New service demand from advancements in asset management technology
  • Increase in public-private partnership projects
  • Demand for enhancing social infrastructure safety

Strategic Goals

  • Nationwide rollout of smart infrastructure management systems
  • Standardization and dissemination of environmental impact reduction technologies
  • Establishment as industry leader in water quality conservation
  • Profit margin improvement and revenue stabilization through business efficiency
  • Achievement of full digitalization of all processes via DX promotion
  • Increased contracts through strengthened collaboration with local governments
  • Systematic implementation of human resource development and technology succession
  • Maintenance of international environmental management certifications
  • Establishment and diversification of new business models
  • Promotion of technology development contributing to solving social issues

Business Segments

Water and Sewage Consulting

Overview
Comprehensive consulting services specialized in water and sewage design and environmental conservation.
Competitiveness
Strong trust and track record with local governments.
Customers
  • Local Governments
  • Water Utilities
  • Environmental Conservation Groups
  • Construction Companies
  • Design Offices
Products
  • Water Facility Design
  • Water Quality Conservation Planning
  • Infrastructure Maintenance Support
  • Smart Management Systems

Environmental Consulting

Overview
Provides technical support and evaluation services aimed at environmental conservation.
Competitiveness
High expertise specialized in water quality.
Customers
  • Municipal Environmental Departments
  • Corporate Environmental Managers
  • Research Institutions
Products
  • Environmental Impact Assessments
  • Water Quality Improvement Proposals
  • Monitoring Services

Technical Support and Training Services

Overview
Services for disseminating related technologies and developing human resources.
Competitiveness
Instructors familiar with the industry and proven track record.
Customers
  • Water-Related Businesses
  • Municipal Engineers
  • Universities and Vocational Schools
Products
  • Technical Seminars
  • On-Site Training
  • System Implementation Support

Competitive Advantage

Strengths

  • Extensive technical experience specialized in water and sewage fields
  • Strong transaction history with local governments
  • Quality management system via ISO9001 certification
  • High expertise in water quality conservation
  • Long-accumulated reliability and brand strength
  • Advanced skills and high qualification rate among engineers
  • Regionally focused service deployment
  • Comprehensive training and technical support system
  • Integrated infrastructure management proposal capabilities
  • Robust post-construction support system
  • Flexibility in responding to environmental regulations
  • Efficient project management capabilities
  • Business efficiency improvements through active DX initiatives
  • Stable financial foundation
  • Rapid problem-solving capabilities

Competitive Advantages

  • High market share in local government water and sewage consulting
  • Ensured reliability backed by technological strength
  • Quality assurance and improvement system via ISO9001 certification
  • Flexible cross-segment responses in a segmented industry
  • One-stop service for both water quality conservation and facility design
  • Stable orders through long-term customer relationships
  • Introduction of proprietary smart infrastructure management technology
  • Strong human resource development and technology succession system
  • Smooth new technology adoption through environmental regulation response capabilities
  • Competitive edge in public project bidding
  • Cost-efficient project operations
  • Flexible proposal capabilities responsive to customer needs
  • Service design incorporating sustainability
  • Accurate planning through advanced analysis technology
  • Gaining trust through proactive information disclosure

Threats

  • Risk of reduced orders due to cuts in public project budgets
  • Intense price competition with competitors
  • Potential inability to keep pace with rapid technological innovations
  • Increased response burden from frequent environmental regulation changes
  • Increased infrastructure damage from frequent natural disasters
  • Challenges in technology succession due to labor shortages
  • Risk of industry regulation strengthening due to policy changes
  • Intensified market competition from new entrants
  • Decline in competitiveness due to delays in digital technology adoption
  • Competitive pressure from influx of overseas technology firms
  • Order delays due to deteriorating finances of local governments
  • Increased maintenance costs due to aging social infrastructure

Innovations

2024: Development of Smart Water and Sewage Management System

Overview
Utilizes IoT and AI to achieve efficient operation of water facilities and anomaly detection.
Impact
Enables maintenance cost reductions and rapid fault responses

2023: Advanced Water Quality Analysis Technology

Overview
Introduces new analytical equipment to enable rapid and accurate water quality evaluations.
Impact
Improves reliability of environmental conservation proposals

2022: Introduction of AI Tool for Environmental Impact Assessment Support

Overview
Develops AI to improve efficiency and accuracy of environmental impact assessment operations.
Impact
20% improvement in work efficiency, contributing to labor savings

2021: Demonstration of Sustainable Water Recycling Technology

Overview
Experimentally introduces recycling technology to improve water usage efficiency.
Impact
Contributes to reduced environmental impact and cost savings

2020: Business Process Reforms through DX Promotion

Overview
Advances digitalization and efficiency of internal operations, strengthening quality management.
Impact
Shortened delivery times and improved information sharing

Sustainability

  • Stricter energy-saving standards in water and sewage design
  • Promotion of natural purification technologies for water quality purification
  • Strengthened operation of ISO14001 environmental management system
  • Active participation in local water environment improvement activities
  • Waste reduction measures and recycling promotion
  • Initiatives toward setting and achieving CO2 emission reduction targets
  • Promotion of eco-materials usage and business efficiency
  • Support for proposing and introducing sustainable infrastructure
  • Employee environmental awareness enhancement and educational activities
  • Expansion of environmentally considerate projects through collaboration with customers