Duskin
Basic Information
- Stock Code
- 4665
- Industry
- Services
- Category Detail
- Leasing & Rental
- Prefecture
- Osaka Prefecture
- Establishment Year
- February 1963
- Listing Year
- December 2006
- Official Website
- https://www.duskin.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Calbee, Nisshin Oillio, Edion, Doutor・Day Rest Holdings, TOKAI, Komeda Holdings, Albis, Ichibanya, Mos Food Services, Ringer Hut
Overview
Duskin is a major services company founded in 1963, with cleaning services and food services as its core businesses. It excels in direct sales franchise operations and store management both domestically and internationally.
Current Situation
Duskin recorded consolidated sales of approximately ¥178.8 billion in the fiscal year ending March 2024, continuing stable growth centered on cleaning tool rentals and food services. The direct sales group accounts for about 71% of sales, with diversified business展開 including cleaning-related services and housekeeping proxy services. In food services, it operates stores mainly under 'Mister Donut' both domestically and internationally, with food services accounting for about 21% of sales. Aggressive overseas expansion includes markets in Taiwan, China, Korea, Indonesia, and other Asian countries, adapting to diverse cultures. While upholding the founder's management philosophy, it emphasizes business continuity, legal compliance, and sustainability. It is also advancing the latest hygiene management technologies and IT investments to expand its customer base. Looking ahead, strengthening direct sales operations, diversifying food services, and expanding caregiving and health-related services are expected to drive growth.
Trivia
Interesting Facts
- Founder Kiyokazu Suzuki established a unique management style based on religious principles.
- Franchise system is one of the early introduction examples in Japan.
- Mister Donut succeeded in the early days of fast food in Japan.
- Has unique corporate culture calling employees 'workers-san'.
- Masashi Sada appeared in TV commercials for a long period from the 1980s.
- 'Duskin' company name is a blend of English 'dust' and Japanese 'zokin' (dust cloth).
- Rapidly expanding caregiving-related business.
- Nationwide top-class market share in cleaning tool rentals.
- Overseas expansion covers Taiwan, Korea, China, Indonesia, and other regions.
- Pioneered 3-minute long TV commercial in 1998.
Hidden Connections
- Pioneered introduction of NEC POS systems in the food service industry for efficiency.
- Founder reflected teachings of new religious group 'Ichtoen' in corporate culture.
- Duskin founder has deep ties to the origins of cleaning company Kentoku.
- Capital and business alliance with Mos Food Services for collaboration in food services.
- Past alliance with Nippon Suisan built foundation for entry into food services.
- Established Mister Donut Korea corporation to enter local food market.
- Strength in mass media exposure with many celebrities in long-term TV commercials.
- Unique compensation system using religious terms.
Future Outlook
Growth Drivers
- Further expansion of direct sales franchise business
- Store increases in Asian emerging markets
- Increasing demand for caregiving and health management services
- Business efficiency via IT/AI utilization
- Differentiation through sustainability対応
- Strengthening digital marketing and customer acquisition
- Diversification of food services and new brand development
- Expanding needs for living-related services
- Service quality improvement through employee education
- Optimization of logistics and supply chain
Strategic Goals
- 20% increase in direct sales franchises
- Achieve over 30% overseas sales ratio
- Double sales in caregiving and health-related business
- Achieve 50% CO2 emission reduction
- Full adoption of sustainable certified products
- 30% business efficiency improvement via IT introduction
- Sales growth through strengthened digital customer touchpoints
- Active expansion into new business fields
- Maintain customer satisfaction over 90%
- Establishment of employee satisfaction improvement programs
Business Segments
Cleaning & Hygiene Supplies Rental
- Overview
- Provides rental and management services for cleaning and hygiene-related supplies to various facilities.
- Competitiveness
- Rapid response through nationwide franchise network
- Customers
-
- Offices
- Stores
- Factories
- Public Facilities
- Hospitals
- Schools
- Hotels
- Restaurants
- Facility Management Companies
- Franchise Stores
- Products
-
- Mop Rental
- Mat Rental
- Air Purifier Rental
- Water Purifier Rental
- Cleaning Supplies Sales
- Deodorizers
- Hygiene Products
- Uniform Rental
- Cleaning Consumables
- Maintenance Services
Pest Control & House Cleaning Services
- Overview
- Provides specialized cleaning and pest control services to diverse facilities and homes.
- Competitiveness
- Support through high-quality technology and specialized staff
- Customers
-
- Homeowners
- Real Estate Management Companies
- Stores
- Corporate Offices
- Hotels
- Restaurant Chains
- Care Facilities
- Public Facilities
- Commercial Facilities
- Medical Institutions
- Products
-
- Air Conditioner Cleaning
- Pest Control Services
- Floor Cleaning
- Carpet Cleaning
- Range Hood Cleaning
- Bathroom Cleaning
- Housekeeping Proxy Services
- Building Maintenance
- Work Proxy
- Cleaning Consulting
Restaurant Chain Operations & Franchises
- Overview
- Operates a wide range of restaurants through direct management and franchise methods.
- Competitiveness
- Brand power and nationwide franchise network expansion
- Customers
-
- Directly Managed Stores
- Franchise Stores
- Local Commercial Districts
- Fast Food Consumers
- Department Store Shops
- Urban Commercial Facilities
- Stores in Asian Countries
- Corporate Events
- Cafe Users
- Food Service Investors
- Products
-
- Donuts & Related Sweets
- Fast Food Menus
- Cafe Drinks
- Snack Products
- Takeout Products
Caregiving & Welfare Equipment Rental & Services
- Overview
- Provides welfare equipment and related services for the elderly and disabled.
- Competitiveness
- Comprehensive services and expertise specialized in the caregiving market
- Customers
-
- Care Facilities
- Elderly Individuals
- Hospitals
- Welfare Facilities
- Rehabilitation Centers
- Home Care Providers
- Local Governments
- Health-Related Companies
- Medical Equipment Sellers
- Care Managers
- Products
-
- Care Beds
- Wheelchairs
- Walking Aids
- Bathing Support Products
- Rehabilitation Equipment
- Welfare Equipment Maintenance
- Elderly Living Support Products
- Self-Paid Care Services
- Health Management Devices
- Rental Management Systems
Beverage & Drink Services
- Overview
- Provides beverage services and equipment rentals to corporations.
- Competitiveness
- Flexible services responding to diverse customer needs
- Customers
-
- Offices
- Event Companies
- Factories
- Schools
- Hospitals
- Commercial Facilities
- Restaurants
- Public Facilities
- Manufacturers
- Welfare Services
- Products
-
- Water Servers
- Vending Machine Maintenance
- Coffee Delivery
- Drink Dispensers
Uniforms & Business Supplies Rental
- Overview
- Provides uniform rentals and cleaning to corporations.
- Competitiveness
- Cleanliness and prompt response system
- Customers
-
- Restaurant Chains
- Medical Institutions
- Manufacturing
- Construction
- Distribution
- Hotels
- Retail
- Logistics Companies
- Public Organizations
- Event Organizers
- Products
-
- Workwear Rental
- Medical Gowns
- Event Costumes
- Uniform Cleaning
- Protective Clothing
Building Repairs & Maintenance
- Overview
- Provides services supporting repairs and maintenance of living environments.
- Competitiveness
- Comprehensive strength through linkage of services and repairs
- Customers
-
- Condominium Management Associations
- Office Building Managers
- Homeowners
- Public Facilities
- Factory Managers
- Renovation Contractors
- Real Estate Management Companies
- Commercial Facilities
- Hotel Operators
- Local Governments
- Products
-
- Minor Repairs
- Interior Renovations
- Equipment Inspections
- Cleaning-Linked Services
Garden Maintenance & Landscaping Services
- Overview
- Provides landscaping and garden maintenance services to a wide range of customers.
- Competitiveness
- Environmentally considerate specialized technology and responsiveness
- Customers
-
- Private Homes
- Corporate Offices
- Public Facilities
- Commercial Facilities
- Apartments
- Greenspace Management Companies
- Hotels
- Educational Institutions
- Real Estate Developers
- Local Governments
- Products
-
- Tree Pruning
- Lawn Maintenance
- Landscaping Design & Construction
- Weeding
- Plant Rental
Cosmetics Sales & Related Services
- Overview
- Expanding sales channels centered on in-house brand cosmetics.
- Competitiveness
- Proprietary beauty-related products and sales channels
- Customers
-
- General Consumers
- Drugstores
- Specialty Stores
- Beauty Salons
- Esthetic Salons
- Mail-Order Customers
- Medical Institutions
- Health Food Stores
- Spa Facilities
- Hotels
- Products
-
- Skincare Products
- Hair Care Products
- Makeup Supplies
- Beauty Devices
- Health Supplements
Comprehensive Rental Business
- Overview
- Conducts rental business for diverse applications.
- Competitiveness
- Wide product lineup and rapid response
- Customers
-
- Event Organizers
- Corporations
- Individual Users
- Schools
- Local Governments
- Restaurants
- Construction
- Video Production Companies
- Trade Show Operators
- Commercial Facilities
- Products
-
- Costume Rental
- Event Equipment
- Video Equipment
- Fixture Rental
- Tents & Panels
Food Service Ingredient Supply
- Overview
- Implements ingredient and product supply business for restaurant chains.
- Competitiveness
- Stable supply and quality control
- Customers
-
- Mister Donut Stores
- Fast Food Chains
- Food Service Industry
- School Lunch Services
- Convenience Stores
- Department Stores
- Hotels
- Event Organizers
- In-House Manufacturing Plants
- Local Supermarkets
- Products
-
- Donut Raw Materials
- Cafe Drink Ingredients
- Confectionery Materials
- Packaging Materials
- Menu Development Support
Franchise Headquarters Operations
- Overview
- Headquarters functions for franchisee development and operational support.
- Competitiveness
- Strong brand and extensive support system
- Customers
-
- Nationwide Franchise Owners
- Prospective New Franchisees
- Store Managers
- Sales Agents
- Advertising Agencies
- Training Institutions
- Product Suppliers
- Legal Advisors
- Various Service Providers
- Logistics Providers
- Products
-
- Franchisee Support
- Advertising & Promotion
- Product Development
- Sales Support
- Training Programs
Competitive Advantage
Strengths
- Strong franchise network domestically and internationally
- High brand recognition (Mister Donut)
- Diversified service provision system
- Expertise in cleaning and hygiene supplies cultivated over many years
- Expansion of caregiving and health-related services
- High-quality services by specialized staff
- Nationwide customer base coverage
- Performance stability and financial soundness
- Efficient business operations through IT utilization
- Experience and expansion capabilities in overseas markets
- Strong management philosophy and corporate culture
- Enhanced community-based services
- Responsiveness to diverse customer needs
- Standardization and efficiency of business processes
- Comprehensive employee training and education system
Competitive Advantages
- Pioneered franchise introduction in Japan early on, leading the market
- Differentiation by combining cleaning supplies rental and food services
- Strong brand image and reliability
- Risk diversification through diverse business lineup
- Extensive sales network domestically and internationally
- Continuous product and service quality improvements and innovations
- Strength in community-rooted customer services
- Business growth through entry into caregiving and health care areas
- Enhanced management efficiency and cost competitiveness via IT systems
- High employee motivation based on cultural management philosophy
- Synergy effects utilizing group companies
- Business operations considering global environment and social responsibility
- Ongoing efforts to improve customer satisfaction
- Long-term maintenance and development of brand value
- Flexible business structure adaptable to market changes
Threats
- Declining demand due to domestic population decrease
- Intensified competition from new entrants
- Labor shortages in the food service industry
- Risk of brand image decline from food hygiene issues
- Overseas business revenue fluctuations due to exchange rate changes
- Heightened price consciousness among consumers
- Cost increases from strengthened environmental regulations
- Risk of efficiency decline from delayed digitalization
- Overseas market instability due to geopolitical risks
- Business stagnation risks from new infectious diseases, etc.
- Customer loss from difficulties maintaining service quality
- Impacts from poor management of franchise stores
Innovations
2024: Introduction of AI-Powered Customer Management System
- Overview
- Built an AI system for customer data analysis and demand forecasting.
- Impact
- 20% improvement in sales efficiency, enhanced customer satisfaction
2023: Development and Launch of New Water Purifier
- Overview
- Launched market with enhanced filter performance and energy-saving water purifier.
- Impact
- 15% increase in sales units, reduced environmental impact
2022: Enhancement of Digital Customer Service
- Overview
- Revamped online consultation and reservation systems for improved convenience.
- Impact
- 30% increase in web-based orders
2021: Launch of Electric Mop Rental Service
- Overview
- Began rental provision of latest electric cleaner mops.
- Impact
- Improved customer satisfaction, acquired new customers
2020: Establishment of Sustainability Promotion Committee
- Overview
- Established organization to manage environmental load reduction measures and social contribution plans.
- Impact
- Systematic promotion of CSR activities
Sustainability
- Promoting long-term use of rental products to reduce waste
- Promoting introduction of energy-saving equipment
- Conducting regional cleaning activities and environmental education programs
- Strengthening recycling of packaging materials
- Employee environmental awareness enlightenment and training
- Logistics efficiency improvement aiming for CO2 emission reduction
- Development and sales promotion of eco-products
- Strengthening environmental standards in supply chain
- Continuous support to social welfare organizations
- Creating workplace environment respecting diversity