Fumakilla

Basic Information

Stock Code
4998
Industry
Chemicals
Category Detail
Chemicals & Chemical Products
Prefecture
Tokyo
Establishment Year
December 1950
Listing Year
May 1964
Official Website
https://www.fumakilla.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Sugai Chemical Industry, Nippon Shikizai, S.T. Corporation, OAT Agrio, Earth Corporation, Hokko Chemical Industry, Kumiai Chemical Industry, Nippon Nohyaku

Overview

Fumakilla is a major company established in 1950 specializing in household insecticides in the chemical sector, boasting innovative pest control technology and brand strength.

Current Situation

Fumakilla recorded consolidated sales of approximately ¥73.9 billion and operating profit of approximately ¥2.6 billion for the fiscal year ending March 2025, solidifying its strong position in the household insecticide market. The flagship Bep series holds high market share domestically and internationally, with expansion centered in Asia. It differentiates through proprietary technology in electric mosquito repellent devices and high-performance impregnation-based insecticide products. In sustainability efforts, it focuses on natural ingredient formulations and sustainable pesticide development, enriching its environmentally friendly product lineup. Long-term strategic goals include product innovation leveraging IoT technology and further overseas market expansion. It is advancing collaborations with competitors via capital and business alliances, aiming for sustainable growth backed by a stable financial foundation.

Trivia

Interesting Facts

  • Developed world's first electric mosquito repellent 'Bep' in 1963
  • Company name derives from insect insecticide brand
  • Major factory in founding location of Hiroshima
  • Led household insecticide market for many years
  • Employee who first discovered Argentine ants in Japan on staff
  • Brands for dog/cat repellents and cat deterrent devices
  • Developing insect repellents using IoT technology
  • History of capital alliance with competitor Earth Corporation amid merger talks
  • Multiple scented insect repellent coils appealing to senses
  • Numerous celebrities used as TV CM characters over years

Hidden Connections

  • Formerly served as director for Hiroshima Toyo Carp baseball team; company logo on early uniforms
  • Strong capital ties with S.T. Corporation; joint development products exist
  • Insecticide patent tech basis for OEM supply to many companies
  • Employs Johnny's TOKIO as long-term image character
  • Manufactures and supplies CO-OP brand products to Japanese Consumers' Co-operative Union
  • Pioneer in industry for emphasizing natural ingredients and high safety
  • Actively exports high-performance battery mosquito repellents and transfers technology overseas
  • Flexibly meets market needs with both traditional and cutting-edge products

Future Outlook

Growth Drivers

  • Increasing insecticide demand from rising middle-income class in Asia
  • Growing hygiene and disinfectant needs in aging society
  • Expansion of high-performance, high-value-added products via tech innovation
  • Demand growth for natural ingredient products amid rising environmental awareness
  • Advancing product integration with IoT and smart home markets
  • New customer acquisition from expanding home gardening market
  • Product reinforcement for health and safety trends
  • Global brand recognition enhancement
  • Leveraging further M&A and capital alliance opportunities in industry
  • Increased repeat purchases from improved consumer convenience
  • Strengthened online sales channels
  • Market expansion from heightened public health awareness

Strategic Goals

  • Achieve over 30% overseas sales ratio
  • Expand natural ingredient products to 50% of lineup
  • Launch and popularize IoT-linked products
  • Realize 20% CO2 emissions reduction environmental target
  • Develop and penetrate sustainable pesticides
  • Establish new businesses with over ¥10 billion in sales
  • Risk diversification via diversification strategy
  • Strengthen and expand brand recognition domestically and abroad
  • Advance product development balancing safety and efficacy
  • Enhance active regional engagement and social responsibility

Business Segments

Commercial Insecticides and Pest Control Supplies

Overview
Provides pest control products and disinfectants for various facilities.
Competitiveness
Leading position in battery-powered long-lasting mosquito repellent market
Customers
  • Restaurants
  • Hotels
  • Office Buildings
  • Accommodations
  • Government and Municipalities
  • Medical Institutions
Products
  • Ultra Bep PRO
  • Fumakilla FK-2001
  • Rat Killer Dra
  • Disinfectant Spray Alcohol 80

Pesticides and Gardening Insecticides/Fungicides

Overview
Provides high-safety agrochemicals to agriculture and gardening sectors.
Competitiveness
Low environmental impact products using natural-derived ingredients
Customers
  • Agricultural Corporations
  • Gardening Businesses
  • Home Centers
Products
  • Kadan Series Pesticides
  • All Killer Granular Herbicide
  • Insecticide Fungicide Aerosol

Household Disinfectant and Deodorizer Supply

Overview
Stably supplies hygiene and disinfectant products for daily goods.
Competitiveness
Safety and deodorizing power from natural material formulations
Customers
  • Retailers
  • Drugstores
  • Mail Order Operators
Products
  • Alcohol Disinfectant Spray
  • Dehumidifiers
  • Fragrances
  • Deodorizers

Pet Supplies

Overview
Offers pest control and hygiene products for pets.
Competitiveness
Pet-friendly formulations
Customers
  • Pet Shops
  • Veterinary Clinics
  • General Consumers
Products
  • CHP (Flea Collar)
  • Dog & Cat Go Away Series
  • Pet Area Insecticide and Disinfectant

Household Product Development Support

Overview
Supports client product development and sales promotion.
Competitiveness
Long industry experience and technical expertise
Customers
  • Client Retailers
  • Trading Companies
  • OEM Partners
Products
  • Joint Product Development
  • Technical Guidance
  • Marketing Support

Competitive Advantage

Strengths

  • High-performance product lineup based on technological innovation
  • Brand strength and recognition in household insecticide market
  • Extensive domestic and international sales network
  • Sustainable raw material use and environmental consideration
  • Risk diversification through diverse product lineup
  • Stable shareholder composition via capital and business alliances
  • Overseas corporate expansion and growth strategy
  • Proprietary battery-powered mosquito repellent technology
  • Long-term industry experience and trust
  • Product development responsiveness to customer needs
  • Competitive edge from patented products
  • Robust sales channel network
  • Collaboration with diverse affiliates
  • High safety and quality control systems
  • Efficient production bases and research facilities

Competitive Advantages

  • Long-term market dominance with world's first electric mosquito repellent 'Bep' brand
  • Effective agent technology using high-concentration formulations and special impregnation carriers
  • Strengthened overseas expansion with subsidiaries mainly in Asia
  • Flexible response to market fluctuations via diverse product lineup
  • Reduced environmental impact through natural-derived ingredients
  • Strengthened management base via capital and business ties with partners
  • Convenience from proprietary battery-agent integrated cartridge technology
  • Technological innovation leveraging advanced research facility 'Brains Park Hiroshima'
  • Customer-centric services and continuous product updates
  • Product development reflecting health and safety trends
  • High brand recognition in Japan
  • Broad customer touchpoints via diverse sales channels
  • Meets market needs with wide range of insecticides, repellents, and daily goods
  • Flexible funding via new business development and capital markets
  • Enhanced corporate image through active regional contributions

Threats

  • Intensifying competition in insecticide market leading to margin erosion
  • Compliance risks such as Premiums and Representation Act violations
  • Cost increases from raw material prices and exchange fluctuations
  • Burden of product specification changes from stricter environmental and legal regulations
  • Market share dispersion from new entrants
  • Demand decline risk from changing consumer preferences
  • Increase in imitations and substitutes post-patent expiration
  • Supply chain risks from COVID-19 and similar pandemics
  • Political and economic instability in overseas markets
  • Damage to production bases and distribution from natural disasters

Innovations

2023: Bep Series Launches High-Concentration 'Kikime Premium'

Overview
Launched portable insect repellent with 15 times the potency of conventional products.
Impact
Successfully expanded market share and created high-value-added products

2021: Research Facility 'Brains Park Hiroshima' Opened

Overview
Established cutting-edge insecticide R&D base within Hiroshima plant to boost development capabilities.
Impact
Contributed to accelerated new product development and technological innovation

2020: Launched One-push Mosquito Spray with Mis-spray Prevention Lock

Overview
Developed new product with safety feature reducing indoor accidental spray risks.
Impact
Enhanced consumer satisfaction and safety

2024: Next-Gen Battery Mosquito Repellent with Energy-Saving Tech

Overview
Scheduled launch of product with dramatically improved efficiency for longer usage.
Impact
Strengthens product competitiveness and promotes CO2 reduction

2022: Expanded Development of Natural Ingredient Insecticides

Overview
Expanded lineup of environmentally and human-friendly natural ingredient insecticides.
Impact
Meets eco-conscious market demand and enhances brand value

2023: Trial Operation of IoT-Linked Insect Repellent Products

Overview
Advancing development of products enabling effect measurement and usage management via IoT.
Impact
Builds foundation for entry into smart home market

Sustainability

  • Reducing environmental impact through active adoption of natural-derived ingredients
  • Reviewing packaging materials to reduce plastic use
  • Setting CO2 reduction targets across full product lifecycle
  • Continuous improvement in product design to eliminate harmful chemicals
  • Active participation in local environmental beautification activities
  • Promoting energy-saving technologies in manufacturing processes
  • Developing and adopting recyclable product structures
  • Developing pesticides supporting sustainable farming
  • Researching new insecticidal ingredients balancing safety and efficacy
  • Ensuring transparency in environmental information to stakeholders