Tsuruya

Basic Information

Stock Code
5386
Industry
Glass and Clay Products
Category Detail
Construction Materials & Equipment
Prefecture
Aichi Prefecture
Establishment Year
February 1968
Listing Year
August 1994
Official Website
https://www.try110.com/
TSE Information
TSE Information
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J-MAX, Kamishima Kagaku Kogyo, Danto Holdings, Nihon Insulation, Shinto, Kunimine Kogyo, A and M Material, Nichias, Toami, Sebun Kogyo, Nichiha

Overview

Tsuruya is Japan's largest ceramic roof tile manufacturer, founded in 1887, and a leading company in the production and sales of disaster-resistant roofing materials.

Current Situation

Tsuruya recorded net sales of approximately 8.3 billion yen and net assets of approximately 11.3 billion yen for the fiscal year ended March 2020, holding a high market share in Japan's domestic ceramic roof tile market. Its flagship products are flat tiles and traditional Sanshu tiles enhanced for disaster prevention, earning high praise from customers for their disaster resistance. The company operates four factories centered in Aichi Prefecture, establishing an efficient production system. In recent years, it has enhanced production efficiency and multi-variety small-lot production capabilities through the adoption of AI inspection technology and roller hearth kilns. Management is led by President Tetsu Tsurumi, with a focus on brand revitalization and CI strategies. The company is also developing environmentally considerate products and engaging in community-based activities, aiming for sustainable growth. Looking ahead, amid intensifying competition in the building materials industry, it plans to expand its market share through new technology introductions and sales growth. Investors praise its stable financial foundation and growth potential.

Trivia

Interesting Facts

  • Founded in 1887, a venerable Sanshu roof tile brand.
  • Blends traditional methods with cutting-edge technology.
  • Known as Japan's largest ceramic roof tile manufacturer.
  • Renowned for the disaster-prevention performance of flat roof tiles.
  • Company name derives from the first president's name.
  • Operates 4 domestic factories and multiple sales offices.
  • Early adopter of AI-based inspection systems.
  • Roller hearth kiln equipment at industry-leading level.
  • Extensive lineup of eco-friendly roof tiles.
  • Active participation in domestic and international building materials trade shows.
  • Deep ties with local workshops as a strength.
  • Listed on both Nagoya and Tokyo Stock Exchanges.
  • President Tetsu Tsurumi appointed in 2008.
  • Contributes to local disaster awareness activities.
  • Holds multiple patents on proprietary roof tile shapes.

Hidden Connections

  • Strong cooperative ties with the construction industry in home prefecture Aichi, supporting the local economy.
  • Maintains stable contracts with major national homebuilders as key customers.
  • Handles construction and installation through related companies.
  • Occasionally supplies manufacturing equipment and technology to industry competitors.
  • Corporate culture balancing preservation of traditional techniques with adoption of latest technologies.
  • Taking initiative in sustainability-related businesses within the building materials industry.
  • Participating in disaster-prevention roof tile promotion projects in collaboration with local governments.
  • Established market superiority in the past through related patented technologies.

Future Outlook

Growth Drivers

  • Increasing demand for domestic home renovations
  • Rising disaster awareness boosting demand for high-performance roof tiles
  • Expanding needs for environmentally compliant building materials
  • Enhanced multi-variety small-lot production system
  • Production efficiency improvements using AI and IoT
  • Strengthened collaboration with local construction industry
  • Exploration of export expansion to overseas markets
  • Market differentiation through new product development
  • Growing maintenance demand due to aging population
  • Expansion of sustainability investments
  • 対応 to DX initiatives in the construction industry
  • Flexible response to resource prices and environmental regulations

Strategic Goals

  • Maximize domestic market share and develop new customers
  • 30% reduction in CO2 emissions across all production processes
  • Automation of production and quality control using AI
  • Over 50% sales ratio for environmentally friendly products
  • Strengthened differentiation through acquisition of multiple new technology patents
  • Promotion of labor-saving and energy-saving at production sites
  • Improved brand recognition in overseas markets
  • Active participation in sustainable social contribution activities
  • Advancement of work environment improvements and diverse talent utilization
  • Enriched product lineup for the renovation market

Business Segments

Roofing Materials Manufacturing and Sales

Overview
Engages in the manufacturing and sales of roofing materials, providing high-quality products as the industry leader.
Competitiveness
Leads the market with robust disaster-prevention technology
Customers
  • Homebuilders
  • Contractors
  • Construction Companies
  • Renovation Companies
  • Materials Wholesalers
  • Design Offices
Products
  • Sanshu Roof Tiles
  • Flat Roof Tiles
  • Disaster-Prevention Roof Tiles
  • Colored Roof Tiles
  • Insulated Roof Tiles

Roofing Construction

Overview
Provides superior roofing construction services, building customer trust.
Competitiveness
Extensive construction track record and high customer satisfaction
Customers
  • General Contractors
  • Architectural Design Firms
  • Major Renovation Companies
  • Local Governments
Products
  • Roofing Work
  • Renovation Construction
  • Maintenance
  • Disaster-Prevention Retrofits

Construction Materials Supply

Overview
Supplies specialty materials such as fireproof and insulation products to the construction industry.
Competitiveness
High-quality products and stable supply network
Customers
  • Building Materials Wholesalers
  • Manufacturers
  • Construction Companies
Products
  • Fireproof Bricks
  • Insulation Materials
  • Gypsum Boards
  • Clay Products

Competitive Advantage

Strengths

  • Domestic top-class ceramic roof tile production capacity
  • Roofing materials with high disaster-prevention performance
  • Stable supply system with multiple factories
  • Utilization of advanced technologies like AI inspection
  • Long history and strong brand power
  • Abundant construction expertise
  • Locally rooted sales network
  • Solid financial foundation
  • High customer satisfaction
  • Efficient production management system

Competitive Advantages

  • Top market share in flat ceramic roof tiles enhanced for disaster prevention
  • Agile supply enabled by one of Japan's largest production networks
  • Improved production efficiency through innovative manufacturing equipment
  • Integrated services from construction to sales
  • Strong partnerships with local workshops and homebuilders
  • Thorough quality control and AI inspection system implementation
  • Differentiated brand established by blending tradition and technology
  • Expansion of eco-friendly products to meet market needs
  • Stable management and R&D investment leveraging capital strength
  • Multi-variety small-lot production accommodating diverse customers

Threats

  • Decline in demand due to construction industry economic fluctuations
  • Price competition from new entrants
  • Risk of rising raw material prices
  • Increased frequency of natural disasters due to climate change
  • Rising compliance costs from regulatory changes
  • Shift to alternative roofing materials
  • Production and construction delays from labor shortages
  • Rising land prices increasing production site costs
  • Increased burden on imported equipment investments from exchange rate fluctuations
  • Adapting to changing consumer preferences for energy efficiency and environment

Innovations

2023: AI Inspection System Introduction

Overview
Launched an AI-based roof tile inspection system in the manufacturing process.
Impact
Improved quality and 30% enhancement in inspection efficiency

2022: New Roller Hearth Kiln Equipment Operational

Overview
Installed new firing equipment compatible with multi-variety small-lot production.
Impact
20% increase in production capacity and cost reductions

2021: New Earthquake-Resistant and Insulated Roof Tile Development

Overview
Released new roof tiles with superior earthquake resistance and insulation.
Impact
Contributed to market share expansion

2020: Expansion of Eco Roof Tile Series

Overview
Expanded the lineup of energy-efficient eco roof tiles.
Impact
Acquired environmentally conscious customers

Sustainability

  • Promotion of CO2 emission reduction plans in manufacturing processes
  • Waste recycling rate improvement programs
  • Continuous participation in local environmental conservation activities
  • Strengthened R&D for eco products
  • Promotion of certifications for environmentally friendly products
  • Operation of energy-saving factories and equipment upgrades
  • Introduction of environmental education programs for employees
  • Environmental awareness initiatives through collaboration with local communities
  • Reduction of environmental impact in the supply chain
  • Efforts toward sustainable resource utilization