LIXIL
Basic Information
- Stock Code
- 5938
- Industry
- Metal Products
- Category Detail
- Construction Materials & Equipment
- Prefecture
- Tokyo
- Establishment Year
- September 1949
- Listing Year
- August 1985
- Official Website
- https://www.lixil.com/jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- JT, Astellas, TOTO, Asahi Eito Holdings, Janis Kogyo, Kawasaki Kisen
Overview
LIXIL is Japan's largest company in the building materials and housing equipment sector, founded in 1949, featuring a wide range of brands both domestically and internationally along with advanced technological capabilities as a comprehensive living solutions enterprise.
Current Situation
LIXIL recorded consolidated sales of approximately ¥1.4285 trillion and operating profit of approximately ¥69.4 billion in fiscal 2022, maintaining solid performance as one of Japan's largest building materials and housing equipment manufacturers. Key brands include Tostem, INAX, Shin Nikkei, and Sunwave, expanding its customer base through a diverse product portfolio. It strengthens competitiveness in product categories such as bathroom fixtures, system kitchens, and residential sashes by introducing high quality and cutting-edge technology. In recent years, it has improved business efficiency through domestic and international M&A and restructuring, while actively promoting sustainability initiatives. Organizational restructuring has bolstered sales structures, and refreshing franchise chains aims to expand sales channels. In 2024, it plans to acquire the shower toilet business from Aisin, anticipating further strengthening. It maintains superiority in technology and brand power against domestic and international competitors, while focusing on new technologies like energy-saving and security features. Looking ahead to 2030, it aims for growth backed by increasing demand domestically and abroad, establishing its position as a leading company supporting sustainable living.
Trivia
Interesting Facts
- LIXIL was born from the merger of five building materials manufacturers into a large conglomerate
- Uses unique composite logos incorporating legacy brand names
- LIXIL showrooms nationwide are industry-leading in scale
- Gold Partner for housing equipment at Tokyo 2020 Olympics and Paralympics
- Has sponsored Kashima Antlers uniforms for over 10 years
- Features an end-to-end business model from manufacturing to sales and renovations
- Operates Japan's largest-scale housing renovation franchise chain
- Strengthening subsidiary's online housing equipment sales to advance digital shift
- Entered capital and business alliance with Sharp in 2013
- Deploys smart energy housing services jointly with Tokyo Electric
- LIXIL Publishing plans to end book sales in fall 2022
- Signboards at builders and stores nationwide are being updated from legacy brands
- President has been Kinya Seto since 2016
- Operates franchise 'LIXIL FC Madurie' for builders nationwide
- Deploys public exterior products beyond building materials and equipment
Hidden Connections
- LIXIL has deep capital and business ties with diverse industries like Kawasaki Kisen and Japan Tobacco.
- Management from General Electric background has driven overseas M&A.
- Implemented management efficiency and organizational streamlining through subsidiary and affiliate restructuring.
- Enhanced brand recognition as official sponsor for housing equipment at Tokyo Olympics.
- As a major building materials firm, actively sponsors TV programs and features celebrities in CMs.
- Improves customer experience through lifestyle proposal-type renovation shops.
- Differentiates from competitors in renovation market via proprietary franchise network.
- Focusing on overseas expansion and technological innovation amid anticipated shrinkage of Japan's housing market.
Future Outlook
Growth Drivers
- Expansion of domestic housing renovation market and aging society needs
- Acceleration of energy-saving and smart home technology adoption
- Increasing demand for building materials and equipment in overseas emerging markets
- Business efficiency and customer engagement enhancement via DX
- Rising consumer interest in sustainable, eco-friendly products
- Development and sales expansion of IoT/AI-integrated products
- Nationwide strengthening of franchise network
- Expansion of equipment products tied to public infrastructure development
- New housing needs from changing lifestyles
- Enhanced R&D in next-generation materials and technologies
- Increased demand for housing equipment due to remote work prevalence
- Promotion of new construction and renovations through government housing policies
Strategic Goals
- Achieve over ¥2 trillion in sales domestically and internationally
- Expand sustainable certified products to over 80% of all products
- Enrich and promote energy-saving compatible product lines
- Standardize smart home features across all products
- Achieve carbon neutrality across the group
- Expand digital sales channels and improve customer satisfaction
- Maintain and expand domestic largest-scale franchise network
- Establish top market share in overseas emerging markets
- Fully implement sustainable materials procurement
- Continuously strengthen product differentiation through technological innovation
Business Segments
To Building Materials Manufacturers
- Overview
- Contributes to construction efficiency and durability improvement by providing high-quality building materials to the construction industry.
- Competitiveness
- Diverse building materials brands and technological development capabilities
- Customers
-
- Housing Construction Companies
- Local Builders
- Building Materials Wholesalers
- Products
-
- Aluminum Sashes
- Steel Fittings
- System Kitchens
- System Baths
- Residential Toilet Equipment
To Renovation Businesses
- Overview
- Implements diverse product offerings and sales support targeting the renovation market.
- Competitiveness
- Nationwide franchise chain operations
- Customers
-
- Renovation Companies
- Franchise Stores
- Housing Equipment Sales Agents
- Products
-
- Bathroom Fixtures
- Kitchen Replacement Products
- Energy-Saving Building Materials
To Commercial & Public Facilities
- Overview
- Provides products contributing to safety and comfort in commercial and public facilities.
- Competitiveness
- Regulatory compliance and custom design technology
- Customers
-
- Commercial Facility Managers
- Local Governments
- Public Organizations
- Products
-
- Fire Shutters
- Public Toilet Units
- Store Building Materials
To Distribution Retailers
- Overview
- Provides building materials supply and support systems adapted to diverse distribution channels.
- Competitiveness
- Operation of membership-based building materials stores for professionals
- Customers
-
- Home Centers
- Housing Materials Specialty Stores
- Building Materials Wholesalers
- Products
-
- Building Materials Wholesale
- DIY-Related Products
- Specialty Store Materials
Environment & Energy-Related Business
- Overview
- Deploys smart building materials and energy-saving services that reduce environmental impact.
- Competitiveness
- Integrated services via joint venture with Tokyo Electric Power
- Customers
-
- Power Companies
- Zero Energy House Developers
- Smart Home Developers
- Products
-
- ZEH-Compatible Building Materials
- Solar Power Systems
- Power Sales Services
Living Solutions
- Overview
- Enhances customer convenience through online housing equipment sales and financial services.
- Competitiveness
- Utilization of synergies within the group
- Customers
-
- Home Buyers
- Renovation Customers
- Products
-
- Online Housing Equipment Sales
- Housing Loan Services
- After-Sales Services
To Materials Manufacturing Subsidiaries
- Overview
- Supplies high-quality building materials and parts to group and external entities.
- Competitiveness
- Integrated manufacturing and development system
- Customers
-
- Group Manufacturing Divisions
- External Building Materials Partners
- Products
-
- Building Materials
- Housing Equipment Parts
Equipment Maintenance Services
- Overview
- Deploys maintenance business for housing and public equipment, providing long-term customer support.
- Competitiveness
- Nationwide service network
- Customers
-
- Home Owners
- Facility Management Companies
- Products
-
- Housing Equipment Maintenance
- Maintenance Services
Finance Business
- Overview
- Provides financial services to support purchases of building materials and housing equipment.
- Competitiveness
- Comprehensive financial solutions through group collaboration
- Customers
-
- Home Purchase Prospects
- Renovation Prospects
- Products
-
- Housing Loans
- Renovation Loans
Overseas Business Expansion
- Overview
- Strengthens localized manufacturing and sales networks for overseas markets.
- Competitiveness
- Global M&A and brand deployment
- Customers
-
- Overseas Construction Firms
- Local Sales Agents
- Products
-
- Housing Equipment
- Building Materials Products
Housing-Related Technology Development
- Overview
- Promotes technological innovation to enhance competitiveness.
- Competitiveness
- Leading domestic R&D structure
- Customers
-
- Internal Development Teams
- Manufacturing Divisions
- External Partners
- Products
-
- Energy-Saving Technology
- Smart Locking Systems
- New Materials
Franchise Operations
- Overview
- Operates Japan's largest-scale housing renovation support franchise chain.
- Competitiveness
- Nationwide network and sales power
- Customers
-
- Franchise Builders
- Sales Agents
- Products
-
- LIXIL Renovation Shops
- LIXIL Renovation Network
- LIXIL FC Madurie
Competitive Advantage
Strengths
- Japan's largest comprehensive building materials and housing equipment manufacturer
- Powerful and diverse brand portfolio
- Advanced technological development capabilities and high product quality
- Nationwide sales network and franchise chains
- Risk diversification through diversified business operations
- Ample capital and stable management foundation
- Global expansion via aggressive overseas M&A
- Leadership in energy-saving and smart equipment technology
- User-oriented product development
- Long-term sustainability strategy
- Broad sales channels to diverse customer segments
- High operating profit margin
- Industry-leading production capacity
- Robust supply chain management
- Diverse franchise store network
Competitive Advantages
- Strength in proprietary water- and energy-saving technologies in housing equipment
- Top-class domestic market share in toilets and kitchens
- Global brand deployment strength through overseas M&A
- Broad product range meeting diverse needs
- Powerful sales organization and franchise support system
- Customer trust gained through high-quality management
- Technological innovation driven by aggressive R&D investment
- Leading company in energy efficiency and eco-friendly technology
- Market expansion power through comprehensive renovation chain
- Enhanced market recognition via strong brand logo
- Superiority in both construction materials and housing equipment due to diversification
- Competitive edge from enriched lineup for public facilities
- Smart energy services provided in collaboration with Tokyo Electric
- Improved customer experience through nationwide showrooms
- Strong fundraising capabilities and stable shareholder base
Threats
- Impact of housing market fluctuations on performance
- Share pressure from increasing overseas competition
- Rising material costs and procurement risks
- Increased compliance costs due to stricter environmental regulations
- Overseas earnings instability from exchange rate fluctuations
- Risk of lagging in rapid technological advancements
- Market contraction pressure from domestic population decline
- Increasing competition in renovation market
- Supply chain disruptions during disasters
- Financial risks from failed M&A
- Decline in manufacturing and sales capabilities due to labor shortages
- Risk of declining social trust
Innovations
2024: Acquisition of Shower Toilet Business from Aisin
- Overview
- Acquired high-functionality shower toilet business from Aisin to expand product lineup.
- Impact
- Contributes to brand strengthening and market share expansion
2023: Development of Smart Locking Gate Doors
- Overview
- Commercialized IoT-compatible smart locking gate doors for detached houses.
- Impact
- Achieves improved security and enhanced housing value
2022: Strengthening Online Sales Business
- Overview
- Launched online housing equipment sales by LIXIL Living Solutions.
- Impact
- Promotes customer touchpoint expansion and sales channel diversification
2021: Promotion of ZEH-Compatible Building Materials
- Overview
- Developed and sold smart home-compatible building materials in JV with Tokyo Electric.
- Impact
- Contributes to popularization of energy-saving housing and environmental load reduction
2020: Efficiency Improvement through Business Integration
- Overview
- Restructured domestic and overseas subsidiaries by function to improve productivity.
- Impact
- Achieved management efficiency and profit improvement
Sustainability
- Promotion of resource recycling and energy-saving technology
- Acceleration of low-environmental-impact product development
- Advancement of community-based environmental protection activities
- Strengthening CSR compliance in supply chain
- Promoting SDGs awareness through employee education
- Introduction and enforcement of green procurement standards
- Efforts to reduce waste and improve recycling rates
- Improving power usage efficiency and utilizing renewable energy
- Enhancing product longevity and maintenance support
- Disclosure of environmental reports and ensuring transparency
- Strengthening safety and health management systems
- Systematization of community contribution activities