Asante

Basic Information

Stock Code
6073
Industry
Services
Category Detail
Lifestyle Services
Prefecture
Tokyo
Establishment Year
September 1973
Listing Year
March 2013
Official Website
https://www.asante.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Cubysis, Aqualine, Eslid, CaSy, Nippon Kanzai HD

Overview

Asante is a leading company in the lifestyle-related services industry, founded in 1973, specializing primarily in termite extermination along with pest control and seismic retrofitting.

Current Situation

Asante recorded net sales of approximately ¥14.4 billion and operating profit of approximately ¥2.2 billion in the fiscal year ended March 2020, holding a particularly high market share in eastern Japan. Its mainstay termite control business has established a stable customer base through partnerships with agricultural cooperatives (JA). It is strengthening competitiveness by enhancing pest detection technology using detection dogs introduced from the United States and diversifying into seismic retrofitting and moisture control businesses. Under a stable organization with capital of approximately ¥1.1 billion and 962 employees, it promotes sustainable environmental considerations and community-rooted management. As a Tokyo Stock Exchange Prime Market-listed company, it enjoys high credibility. In recent years, with its headquarters in Shinjuku Ward, it has been bolstering marketing efforts, such as featuring celebrities in TV commercials to enhance its brand image. Looking ahead, amid rising demand for disaster preparedness, it anticipates growth in the seismic retrofitting sector and is focusing on technological innovation and service quality improvements.

Trivia

Interesting Facts

  • The company name 'Asante' means 'thank you' in Swahili
  • Pioneering company that introduced pest detection dogs from the United States
  • Leads the termite control market in eastern Japan
  • Strengthened brand power by featuring famous TV personality Daniel Karl in commercials
  • Actively expanding seismic retrofitting business since founding
  • Partners with JA to handle pest control in agriculture
  • Shinjuku headquarters recognized as disaster response base
  • Detection dog technology developed in collaboration with domestic and international specialists
  • Implements employee participation management via employee stock ownership
  • Developed numerous proprietary pest control products
  • Established community-based after-service system
  • Significantly expanded business scale after Prime Market listing
  • Early response to post-disaster seismic retrofitting demand
  • Holds numerous proprietary environmental hygiene technologies
  • Expanding regular maintenance services

Hidden Connections

  • Collaborates with agricultural cooperatives (JA) to jointly promote pest control for farmers' residences
  • Competes with Sannix in termite control but differentiates in regional sectors
  • Detection dog technology jointly developed with overseas specialist organizations
  • CM actor Daniel Karl contributed to improving agricultural-related image
  • Numerous achievements in responding to increased seismic retrofitting demand after the Great East Japan Earthquake
  • Employee stock ownership fosters internal unity and sustained growth
  • Expanding residential maintenance services for farmers in agricultural regions nationwide
  • Foreign investors such as Goldman Sachs are among shareholders

Future Outlook

Growth Drivers

  • Expansion of residential maintenance demand due to aging population
  • Increasing seismic retrofitting demand from heightened disaster awareness
  • Safety-focused services amid stricter environmental regulations
  • Spread of advanced detection technologies such as detection dogs
  • Regional expansion through strengthened ties with JA and agricultural sectors
  • Improved construction efficiency and customer service via digitalization
  • Stable growth in residential reform market
  • Rising demand for environmentally considerate services
  • Deepening presence in core eastern Japan markets
  • Enhanced brand power and customer loyalty
  • Development of new services for small residential owners
  • Strengthened management base from stabilized shareholder composition

Strategic Goals

  • Expand market share in eastern Japan and strengthen community ties
  • Nationwide rollout and standardization of detection dog technology
  • Become market leader in seismic retrofitting services
  • Achieve over 50% of sales from eco-friendly products and services
  • 30% service efficiency improvement via digital tools
  • Strengthen collaborations with JA and local governments for new customer acquisition
  • Advance employee skill development and workplace improvements
  • Establish sustainable management and enhance ESG initiatives
  • Launch preventive maintenance services for new homes
  • Enter green reform market

Business Segments

Housing Construction Companies

Overview
Provides anti-termite and seismic retrofitting services to housing construction and remodeling companies.
Competitiveness
Gains customer trust through construction expertise and strong proposal capabilities
Customers
  • Major housing manufacturers
  • Local carpentry shops
  • Design offices
  • Architects
  • Remodeling contractors
Products
  • Termite control service
  • Seismic retrofitting work
  • Moisture control service
  • Environmental hygiene management
  • Building maintenance service

Real Estate Management Companies

Overview
Offers services to support maintenance and value enhancement of real estate assets.
Competitiveness
Abundant track record and close customer responsiveness
Customers
  • Condominium management associations
  • Rental housing management companies
  • Building management companies
  • Facility management providers
  • Real estate investment companies
Products
  • Pest extermination service
  • Regular inspections and maintenance
  • Seismic diagnostics and retrofitting proposals
  • Hygiene environment improvement service
  • Building anti-termite management

Public Institutions & Municipalities

Overview
Provides safety and hygiene management for public facilities along with disaster preparedness support.
Competitiveness
Implementation of legal compliance and high safety standards
Customers
  • Local governments
  • Public housing management
  • Educational institutions
  • Medical facilities
  • Cultural facilities
Products
  • Pest control
  • Hygiene management
  • Seismic retrofitting
  • Environmental safety plans
  • Disaster prevention support

Agricultural Cooperatives (JA)

Overview
Collaborates with JA to provide pest control and seismic strengthening support for agricultural facilities.
Competitiveness
Community-based services and understanding of agricultural needs
Customers
  • JA branches
  • Agricultural producers
  • Agricultural facilities
  • Farm equipment retailers
  • Agricultural material suppliers
Products
  • Termite control
  • Pest management
  • Seismic measures
  • Facility hygiene management
  • Environmental conservation service

Residential Equipment Manufacturers

Overview
Supplies anti-termite and maintenance products to residential equipment-related manufacturers.
Competitiveness
Product development collaboration and technical support system
Customers
  • Building materials manufacturers
  • Equipment manufacturers
  • Residential equipment sales companies
  • Remodeling divisions
Products
  • Anti-termite products
  • Seismic retrofitting materials
  • Hygiene management supplies
  • Environmental improvement equipment
  • Repair materials

Construction Consulting Companies

Overview
Provides technical support and training to construction field experts.
Competitiveness
Specialized technology and strong industry collaborations
Customers
  • Seismic diagnosticians
  • Architectural design consultants
  • Anti-termite method developers
  • Environmental engineers
Products
  • Seismic retrofitting technology guidance
  • Pest detection technology provision
  • Environmental consulting
  • Safety and hygiene planning
  • Technical training

Commercial Facility Operators

Overview
Specializes in supporting hygiene and comfortable environments for commercial facilities.
Competitiveness
Rapid response capabilities and extensive service network
Customers
  • Shopping malls
  • Office buildings
  • Commercial complexes
  • Event facilities
  • Restaurant chains
Products
  • Pest extermination service
  • Hygiene management
  • Regular cleaning and maintenance
  • Environmental hygiene consulting
  • Disaster prevention support

Logistics Facility Management Companies

Overview
Provides comprehensive hygiene, safety, and seismic measures for logistics facilities.
Competitiveness
Customized responses for specialized areas
Customers
  • Warehouse operators
  • Distribution centers
  • Refrigerated warehouses
  • Logistics providers
Products
  • Pest control
  • Environmental hygiene management
  • Seismic measures
  • Facility inspections
  • Maintenance

Building Materials Sales Companies

Overview
Provides anti-termite and strengthening products to building materials distributors.
Competitiveness
Strong ties with distribution networks
Customers
  • Building materials wholesalers
  • Remodeling contractors
  • Equipment contractors
Products
  • Anti-termite agents
  • Seismic retrofitting materials
  • Repair materials
  • Hygiene management materials

Facility Management Companies

Overview
Supports safety and hygiene management for educational, medical, and welfare facilities.
Competitiveness
Service provision compliant with public standards
Customers
  • School corporations
  • Medical facilities
  • Welfare facilities
  • Public project operators
Products
  • Pest control
  • Hygiene management
  • Seismic diagnostics
  • Environmental safety management

Housing Owners & Management Associations

Overview
Provides services for asset value preservation tailored to owners.
Competitiveness
Community-based customer support
Customers
  • Condominium management associations
  • Landlords
  • Real estate owners
Products
  • Termite extermination service
  • Seismic retrofitting proposals
  • Regular maintenance
  • Environmental hygiene management

Building Maintenance Contractors

Overview
Provides specialized technology and materials to support contractors.
Competitiveness
Comprehensive technical support system
Customers
  • Home maintenance companies
  • Building management providers
  • Remodeling construction contractors
Products
  • Pest control construction support
  • Seismic retrofitting material provision
  • Maintenance inspection service

Competitive Advantage

Strengths

  • High construction technology specialized in core fields
  • Strong customer base from partnerships with JA
  • High detection accuracy from U.S.-introduced detection dog technology
  • Community-rooted sales organization
  • High market share in eastern Japan
  • Diversified termite control and seismic services
  • Credibility from Tokyo Stock Exchange Prime listing
  • Stable financial foundation
  • Abundant construction track record and customer satisfaction
  • Aggressive marketing initiatives
  • Environmentally considerate service provision
  • Established proprietary brands
  • Focus on enhancing employee specialized skills
  • Rapid response and after-service capabilities
  • Active adoption of latest technologies

Competitive Advantages

  • One-stop service combining pest extermination and seismic retrofitting
  • Unique sales channels leveraging JA network
  • High-precision pest detection technology using detection dogs
  • Superior accessibility with headquarters in Shinjuku, Tokyo
  • Competitive strength on par with Sannix in termite extermination industry
  • Broad response to customer needs through diverse residential services
  • Stable capital and profit margins
  • Strengthened customer relationships via community-based services
  • Service differentiation through latest technology adoption
  • Improved employee motivation via employee stock ownership plan
  • Superiority of proprietary anti-termite products and construction techniques
  • Information disclosure and credibility unique to listed companies
  • Success of brand strategy using multiple media
  • Customer support gained from eco-friendly service plans
  • Sustainable management supported by stable shareholder composition

Threats

  • Intensifying competition in pest extermination market
  • Business impact from natural disasters
  • Risk of increasing new entrants
  • Decline in competitiveness from delayed technological innovation
  • Labor shortages and rising personnel costs
  • Cost increases from stricter regulations
  • Shrinkage in residential investments during economic downturns
  • Risk of failing to meet diversifying customer needs
  • Delayed responses to environmental issues
  • Supply chain instability
  • Delayed digitalization efforts
  • Growth slowdown from market contraction

Innovations

2024: Enhancement of pest detection technology using detection dogs

Overview
Improved detection system using bed bug and termite detection dogs imported from the United States.
Impact
Improved detection accuracy, increasing customer satisfaction and repeat business rates.

2023: Development and improvement of seismic retrofitting methods

Overview
Introduced new materials and methods for seismic retrofitting services.
Impact
Shortened construction time and reduced costs, strengthening competitiveness.

2022: Introduction of environmentally friendly anti-termite agents

Overview
Adopted new anti-termite agents safe for humans and the environment.
Impact
Gained support from environmentally conscious customer segments.

2021: Launch of online consultation service

Overview
Began providing online pest consultations and diagnostics for customers.
Impact
Expanded customer touchpoints and improved service efficiency.

Sustainability

  • Promotion of environmentally friendly anti-termite agents
  • Introduction of energy-saving and resource-efficient methods
  • Participation in local cleanup and greening activities
  • Thorough employee safety and health management
  • Active use of recycled materials
  • Implementation of environmental education programs for customers
  • Efficient construction via digital tools
  • Support for ISO 14001 environmental management certification
  • Introduction of eco-friendly sales vehicles
  • Contributions to sustainable local communities