Ride On Express Holdings

Basic Information

Stock Code
6082
Industry
Services
Category Detail
Bento & Delivery Services
Prefecture
Tokyo
Establishment Year
July 2001
Listing Year
December 2013
Official Website
https://www.rideonexpresshd.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Demae-can, Del Sole, Fanderie, ODK, Daishin Chemical, Senkon Logistics, Silver Life, Shokubun

Overview

Ride On Express Holdings is Japan's leading home-delivered sushi company, founded in 2001 and headquartered in Tokyo, operating nationwide food delivery chains such as Gin no Sara.

Current Situation

Ride On Express Holdings achieved consolidated sales of approximately 25.4 billion yen in the fiscal year ended March 2021, boasting a 56% share of the home sushi delivery market as the industry leader. The group operates a variety of delivery brands including Gin no Sara, Kamatora, and Sushi Jōtō!, managing approximately 700 stores nationwide. Listed on the Tokyo Stock Exchange Standard Market, it operates under a holding company structure with separate management of direct stores in the Tokyo metropolitan area, regional direct stores, and franchises. The company focuses on digitalization and gig economy utilization to improve delivery efficiency, while also expanding takeout services beyond delivery. In 2022, it opened its first overseas store in Bangkok, Thailand, exploring global expansion. With management policies that incorporate social contributions and environmental considerations, it aims to strengthen its competitiveness amid the growth of the food delivery market from fiscal 2024 onward.

Trivia

Interesting Facts

  • Top company with 56% domestic share in sushi delivery market.
  • Unique store model combining multiple brands in complex locations.
  • Custom innovations for delivery motorcycles to reduce purchase and maintenance costs.
  • Founder Roe Emi has sushi chef experience in the US.
  • 'Gin no Sara' is a brand everyone knows but few have seen the stores—like the Tsuchinoko.
  • Gin no Sara CM won Bronze at Busan International Advertising Festival.
  • Featured in numerous TV programs as a company of interest.
  • Major shareholders include EMI A&Y, with President Roe Emi also investing.
  • Operating delivery agency brand 'Fine Dine'.
  • Also handles senior delivery service 'Gin no Bento'.

Hidden Connections

  • President Roe Emi's overseas sushi experience contributes to technology and management.
  • Gig economy introduction in delivery is an industry-leading example.
  • Complex store model differentiates from competitors.
  • Efficiency improvements through capital and business ties with logistics-related stocks.
  • Emphasizes community-based services to strengthen regional expansion.
  • Diverse media exposure contributes to brand recognition growth.
  • Original kama-meshi delivery brand 'Kamatora' retains strong popularity.
  • Expanding into new businesses in the senior delivery meal market.

Future Outlook

Growth Drivers

  • Further growth in domestic sushi delivery market
  • Expansion of gig economy delivery system
  • Rapid increase in takeout market
  • Expansion into overseas markets
  • Service innovations using digital technology
  • Rising demand for senior delivery meals
  • Strengthening of franchise network
  • Popularization of environmentally friendly products
  • Advanced marketing through customer data analysis
  • Customer base expansion via diversified brand portfolio
  • IT-driven business efficiency and labor reduction
  • New product development and brand refreshes

Strategic Goals

  • Maintain and expand sushi delivery market share to over 60%
  • Promote store expansion to multiple overseas countries
  • Achieve 100% adoption of eco-packaging with reduced environmental impact
  • Reach over 30% sales ratio from takeout
  • Maximize AI adoption in delivery management
  • Become number one in senior delivery meal market
  • Improve employee satisfaction through work style reforms
  • Establish sustainable ingredient procurement system
  • Expand digital marketing investments
  • Raise new business sales to 30% of total revenue

Business Segments

Food Delivery Management Support

Overview
Streamlines operations and delivery management for delivery chains to ensure uniform quality.
Competitiveness
Strength in gig worker order reception
Customers
  • Delivery franchise stores
  • Franchise owners
  • Delivery contractors
  • Restaurant chains
Products
  • Brand management
  • Delivery system
  • Warehouse management system
  • Digital order reception platform

Logistics and Delivery Agency Services

Overview
Provides high-efficiency delivery agency services to improve customer satisfaction.
Competitiveness
Expertise in delivery network optimization
Customers
  • Company-owned stores of each brand
  • Franchise stores
  • External delivery providers
Products
  • Delivery outsourcing coordination
  • Delivery personnel management
  • Delivery data analysis

Product Planning and Development Support

Overview
Supports food planning reflecting consumer needs and quality improvements.
Competitiveness
Planning capabilities based on customer data
Customers
  • Brand development staff
  • Product R&D department
Products
  • New product planning
  • Menu development
  • Quality control support

Meals for Seniors Services

Overview
Provides delivery meal services to support seniors' health maintenance.
Competitiveness
Specialized delivery system
Customers
  • Nursing homes
  • Senior households
Products
  • Nutritionally balanced meals
  • Soft food
  • Regular delivery service

Competitive Advantage

Strengths

  • Largest market share in sushi delivery brands
  • Capability to expand into multiple delivery food categories
  • Utilization of gig economy delivery systems
  • Strong franchise network
  • Abundant customer data and analytical capabilities
  • Efficient management under holding company structure
  • Stability from headquarters in Minato-ku, Tokyo
  • Years of accumulated delivery expertise
  • Multi-brand complex store operations
  • Drive for takeout business expansion
  • Proactive overseas expansion efforts
  • High brand recognition
  • Strong capital base and stable financial foundation
  • Public relations strength through media exposure
  • Diverse sales channels

Competitive Advantages

  • Holds 56% domestic market share in sushi delivery
  • Improved customer satisfaction through multi-category co-located stores
  • Utilization of IT platforms specialized in delivery efficiency
  • Nationwide store network built through franchises
  • Cost reductions via new delivery methods and gig workers
  • Preempting market needs with takeout product development
  • Foundation for global expansion with first overseas store
  • Increased brand awareness and value through successful advertising strategies
  • Appropriate entry into senior delivery meal market
  • Comprehensive food services realized by strengthening delivery agency business
  • Top management's philosophy permeating corporate culture
  • Expanded recognition through exposure across multiple media
  • Stable capital alliances and shareholder composition
  • Sales opportunities created from diverse channels
  • Ensured product reliability through consistent quality control

Threats

  • Intense competition in food delivery market
  • Risks in securing delivery personnel
  • Cost increases from fluctuating raw material prices
  • Market fluctuations due to new infectious diseases
  • Impact of regulatory changes on delivery business
  • Competitors' IT investments and service expansions
  • Delays in responding to diversifying consumer needs
  • Risks of logistics congestion and delays
  • Challenges in quality control for franchise stores
  • Cultural and regulatory risks in overseas expansion
  • Brand damage from delivery accidents or quality issues
  • Increased labor union and social criticism from work environment issues

Innovations

2021: Gig Economy Delivery Reception Launched

Overview
Began utilizing gig workers for order reception and delivery to improve efficiency.
Impact
Improved delivery efficiency and achieved cost reductions

2021: Takeout Business Fully Launched

Overview
Expanded takeout business beyond delivery to target broader customer segments.
Impact
Successfully created new revenue sources

2022: Overseas Store Opening in Bangkok, Thailand

Overview
Opened first Southeast Asian store to pioneer new markets.
Impact
Secured foothold for overseas business

2023: Advanced Delivery Management System

Overview
Introduced AI-based delivery route optimization system to enhance delivery quality.
Impact
Shortened delivery times and improved customer satisfaction

Sustainability

  • Expanded adoption of eco-friendly packaging materials
  • Strengthened efforts to reduce food waste
  • Food education support through collaboration with local communities
  • Promotion of better working environments for employees
  • Promotion of diversity and women's empowerment