Anritsu

Basic Information

Stock Code
6754
Industry
Electrical Equipment
Category Detail
Commercial & Industrial Machinery
Prefecture
Kanagawa Prefecture
Establishment Year
October 1950
Listing Year
October 1961
Official Website
https://www.anritsu.com/ja-JP/
TSE Information
TSE Information
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Other Companies
Kinden, Rigaku Holdings, Ibiden, Yokogawa Electric, Azbil, Horiba, Hioki, JEOL, Taiyo Yuden, Shimadzu, Topcon, Riken Keiki, A&D Holon Holdings

Overview

Anritsu is a leading telecommunications measurement instrument company re-established in 1950, with strengths in wireless, optical, and network measurement fields, operating as a global electrical equipment manufacturer.

Current Situation

Anritsu recorded consolidated revenue of approximately 105.9 billion yen and operating profit of approximately 19.7 billion yen (fiscal year ended March 2021), playing a central role in the information and communications measurement instrument industry. It primarily offers high-precision measurement equipment essential for the development of communication terminals and networks, supplying products widely to domestic and international communications equipment manufacturers. Since 2016, it has accelerated its global expansion through aggressive acquisitions of overseas companies, strengthening its position in the US, Europe, and Asia markets. Adopting international accounting standards for transparent financial reporting, it also focuses on environmental considerations, such as obtaining ISO 14001 certification. In research and development, it leads the industry in high-speed digital signal analysis and high-power laser technology, advancing support for 5G and next-generation communication standards. It promotes diversity and the recruitment of female engineers, aiming for sustainable growth. Since 2021, it has increased focus on service assurance and network performance management, contributing to improved communication environments.

Trivia

Interesting Facts

  • Established in 1950, but origins date back to 1895 as a long-standing company.
  • Developed the world's first optical pulse tester in 1981.
  • Has a history of producing high-precision measurement equipment for films.
  • Past equity-method affiliate relationship with NEC.
  • Company name derives from the merger of Yasunaka Electric and Kyoritsu Electric.
  • Promoted from Tokyo Stock Exchange Section 2 to Section 1 in 1968.
  • Global headquarters building newly completed in 2015.
  • ISO 14001 certification obtained in 1998 as one of Japan's early adopters.
  • Known as a pioneer in multimedia measurement equipment.
  • Early adoption of female CTO in the industry.
  • Manufactures industrial foreign object detection equipment in addition to communication measurement instruments.
  • Owns numerous overseas subsidiaries for multinational operations.
  • Manufactures automatic inspection systems for specific raw materials.
  • World's first handheld WiMAX measurement device development.
  • Supported the dawn of Japan's advanced communication technology.

Hidden Connections

  • Deep ties with NEC, with past technological exchanges influencing current product development.
  • Holds diverse industry collaborations as a member of the Sumitomo Group's public relations committee.
  • Accelerates new product development through technology fusion with European acquisition target.
  • Industrial foreign object detectors contribute to strengthening safety standards in the food industry.
  • Practiced environmental management ahead of ISO 14001 certification.
  • Headquarters in Atsugi City, Kanagawa Prefecture, contributing to local economy.
  • Leading role in global diversity promotion through active recruitment of female engineers.
  • Supports global telecommunications with 5G-era communication measurement solutions.

Future Outlook

Growth Drivers

  • Expanding demand for next-generation communication infrastructure such as 5G and 6G.
  • Advances in digital modulation and high-speed signal analysis technology.
  • Overseas revenue growth through strengthened global expansion.
  • Expansion of service assurance market.
  • Increasing market needs for environmental and safety-related products.
  • Demand for measurement and inspection equipment for smart factories.
  • Enhanced organizational strength and innovation through diversity promotion.
  • Development of network virtualization and cloud-compatible products.
  • Portfolio expansion through M&A strategy.
  • Strong customer support and after-sales service system.
  • Next-generation measurement solutions utilizing IoT and AI.
  • Growth in measurement markets for distributed power and communication infrastructure.

Strategic Goals

  • Achieve over 70% global sales ratio.
  • Full rollout of products supporting 5G and beyond communication technologies.
  • Internal reforms toward carbon neutrality.
  • Build a culture of high diversity and inclusion.
  • Maintain domestic top position in service assurance field.
  • Achieve over 50% ratio of environmentally considerate products.
  • Increase R&D investment to over 10% of sales.
  • Promote revenue diversification through new market development.
  • Multiply and strengthen utilization of high-precision measurement technology patents.
  • Complete digital transformation.

Business Segments

Communication Measurement Solutions

Overview
Provides essential measurement instruments for performance verification of mobile and wireless communication terminals and network equipment.
Competitiveness
Industry-leading trust gained through high-precision and multifunctional measurement technology.
Customers
  • Mobile phone manufacturers
  • Telecom carriers
  • Network integrators
  • Test labs
  • Communication equipment manufacturers
Products
  • Vector Signal Analyzer
  • Signal Analyzer
  • Signaling Tester
  • Network Analyzer
  • Spectrum Analyzer

Optical Communication Measurement Systems

Overview
Deploys high-precision measurement instruments required for optical fiber communication installation and maintenance sites.
Competitiveness
Implementation of innovative technologies such as the industry's first high-power laser diode development.
Customers
  • Optical fiber communication providers
  • Communication infrastructure contractors
  • Equipment manufacturers
  • Maintenance service companies
Products
  • Optical Pulse Tester
  • Optical Wavelength Meter
  • OTDR (Optical Pulse Time-Domain Reflectometer)
  • Optical Signal Analyzer

Service Assurance and Network Management

Overview
Solutions that improve quality through overall network performance monitoring and traffic control.
Competitiveness
High-quality delivery technology through packet identification and burst suppression.
Customers
  • Telecom carriers
  • ISPs
  • Data centers
  • Large enterprise network administrators
Products
  • Service Assurance Devices
  • Bandwidth Control Devices
  • Traffic Analysis Software

Industrial Foreign Object Detection and Weighing Equipment

Overview
Provides devices that support production line quality control, preventing foreign matter contamination and improving weighing efficiency.
Competitiveness
High-sensitivity detection and user-friendly operability.
Customers
  • Food manufacturers
  • Pharmaceutical companies
  • Electronic component manufacturers
  • Logistics companies
Products
  • X-ray Foreign Object Detectors
  • Metal Detectors
  • Weight Sorting Machines
  • Automatic Weighing Machines

Safety and Environmental Inspection Equipment

Overview
Deploys high-precision detection and monitoring devices essential for workplace safety and environmental protection.
Competitiveness
Provision of high-performance devices compliant with stringent explosion-proof standards.
Customers
  • Chemical plants
  • Manufacturing factories
  • Environmental testing organizations
  • Public facilities
Products
  • Laser Gas Detectors
  • Explosion-Proof Wireless Devices
  • Environmental Monitoring Equipment

Semiconductor and Electronics Manufacturing Inspection Equipment

Overview
Provides advanced inspection technologies that contribute to quality improvement in electronic board manufacturing.
Competitiveness
Balance of precision and productivity through high-speed 3D measurement technology.
Customers
  • Semiconductor manufacturers
  • Electronics manufacturers
  • Printed circuit board manufacturers
Products
  • Solder Paste Inspection Machines
  • Surface Mount Inspection Devices

Competitive Advantage

Strengths

  • High technological capability in communication measurement
  • Product development compliant with international standards
  • Global network-based sales structure
  • Broad market coverage through diverse product lineup
  • Environmental considerations via ISO 14001 certification
  • High-performance optical measurement technology
  • Solid financial foundation
  • Multilingual customer support
  • Integrated service assurance provision
  • Long-standing brand reliability
  • Proven track record in diverse foreign object detection technologies
  • Advanced approach in research and development
  • Organizational strengthening through diversity promotion
  • High-precision laser technology
  • Business expansion through cross-border M&A

Competitive Advantages

  • Industry-leading mobile communication measurement technology
  • Proven track record in developing the world's first optical pulse measurement instrument
  • Pioneer in network quality management systems
  • Flexibility to support diverse communication standards
  • Rapid market response via overseas bases
  • Support from major telecom carriers with high-reliability products
  • Comprehensive product lineup covering customer needs
  • Technology and market expansion strategy through mergers and acquisitions
  • Strength in environmental compliance via ISO 14001
  • Total service from manufacturing to maintenance
  • Brand strength in domestic and international markets
  • Competitive edge through high-precision signal analysis technology
  • Possession of advanced safety gas detection technology
  • Multifaceted sales channels including B2B and B2C
  • Regionally focused services through group subsidiaries

Threats

  • Risk of delays in new communication standard development
  • Intensifying international competition
  • Production constraints due to semiconductor shortages
  • Profit fluctuations from exchange rate changes
  • Impact of global economic slowdown
  • Rapid advancement of alternative technologies
  • Burden of complying with stricter environmental regulations
  • Increasing cybersecurity risks
  • Impact of COVID-19 and other pandemics
  • Instability in global supply chains
  • Challenges in securing engineers
  • Political and economic risks in overseas markets

Innovations

2020: Advanced Research Lab Establishment

Overview
Established a specialized lab for next-generation communication measurement technology development.
Impact
Accelerates rapid commercialization of new technologies

2021: High-Power Laser Diode Development

Overview
Developed a 1W optical output laser diode at the industry's highest level.
Impact
Contributes to performance improvements in optical communications

2022: Enhanced Service Assurance Product Announcement

Overview
Dramatically improves IP network performance management.
Impact
Improves customer satisfaction and network quality

2023: Acquisition of Austrian Measurement Company

Overview
Strengthens business base in Europe and fuses technologies.
Impact
Global expansion and diversification of technology portfolio

2024: Launch of Next-Generation 5G Test Equipment

Overview
Improves accuracy and efficiency of high-speed communication testing.
Impact
Expands market share and strengthens customer base

Sustainability

  • Maintenance and renewal of ISO 14001 environmental management certification
  • Promotion of waste reduction and improved recycling rates
  • Active development of energy-efficient products
  • Promotion of diversity and strengthened recruitment of female engineers
  • Environmental education activities in collaboration with local communities
  • Stricter green procurement standards
  • Setting and efforts to achieve CO2 emission reduction targets
  • Promotion of recycled materials in products
  • Introduction of design philosophy for extending product lifespan
  • Sustainable supply chain management