Fujitsu General

Basic Information

Stock Code
6755
Industry
Electrical Equipment
Category Detail
Consumer Electronics
Prefecture
Kanagawa Prefecture
Establishment Year
January 1936
Listing Year
September 1955
Official Website
https://www.fujitsu-general.com/jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Daikin, Fujitsu, FDK

Overview

Fujitsu General is an electrical equipment manufacturer founded in 1936, primarily engaged in household and commercial air conditioners both domestically and internationally, leveraging Fujitsu Group's technological capabilities and global sales network as a leading company.

Current Situation

Fujitsu General recorded consolidated sales of 316.4 billion yen and operating profit of 5.7 billion yen for the fiscal year ended March 2024, holding a high market share in the domestic and international air conditioner markets. In particular, the room air conditioner business targets Europe, the Middle East, and Australia as main markets, with overseas sales accounting for 80% of total sales. Technologically, it has achievements such as the world's first air conditioner with automatic filter cleaning mechanism and plasma display development, focusing on innovative product development. Emphasizing sustainability, it promotes strengthening production bases in Europe toward a decarbonized society and energy efficiency improvements. In the medium to long term, it aims to expand DX initiatives and related solution businesses such as fire protection systems, with high evaluations internally and externally, including certification as a superior health management corporation. In 2023, it utilized a compressor manufacturing joint venture made a consolidated subsidiary and consolidated overseas production to enhance competitiveness. Additionally, it advances new technology development and diverse sales channel construction, aiming for sustainable growth in the future.

Trivia

Interesting Facts

  • Manufacturer of the world's first commercialized plasma display
  • Has numerous production bases outside Japan for household air conditioners
  • Equipped air conditioners with proprietary automatic filter cleaning function
  • High technological capabilities as a core subsidiary of Fujitsu Group
  • Provides fire and emergency radio systems to municipalities and expands market
  • Established in 1936 with over 80 years of history as a long-standing manufacturer
  • Developed the world's first electronic cash register
  • Sells under old brand names in the Middle East and Europe
  • Develops diverse communication disaster prevention equipment in multiple countries
  • Certified as Health Management Excellence Corporation White 500

Hidden Connections

  • Strong technology sharing possible due to equity method affiliation with Fujitsu
  • Member of Furukawa Sansui-kai, collaborating with the group on materials and information
  • Component technology collaboration with Nissan Motor on joint 3D motor development
  • Joint venture with Toshiba Carrier on twin rotary compressor business
  • Successfully diversified risks by operating multiple production bases domestically and internationally
  • Fire communication systems closely involved in regional disaster prevention infrastructure
  • Enhanced brand recognition by featuring multiple famous CM actors
  • Gradually withdrew from video-related business from diverse home appliance fields

Future Outlook

Growth Drivers

  • Expansion of air conditioning demand in Europe and Middle East overseas markets.
  • Increasing demand for energy-saving products due to strengthened environmental regulations.
  • Advancement and expansion of fire and disaster prevention communication system market.
  • Business efficiency improvement and new business opportunities through DX promotion.
  • Product value enhancement through application of IoT and AI technologies.
  • Market changes evaluating corporate stance on sustainability.
  • Technology integration through strengthened collaboration with Fujitsu Group.
  • Increasing needs for comfortable living support equipment in aging society.
  • Expansion of infrastructure development demand in emerging markets.
  • Strengthening customer touchpoints through diverse sales channel construction.

Strategic Goals

  • Expand market share of decarbonized heat pumps in Europe.
  • Strengthen global competitiveness of household and commercial air conditioners.
  • Nationwide deployment and technological innovation of fire and disaster prevention systems.
  • Establish sustainable product design and supply chain construction.
  • Internal process reform and advanced customer services through DX promotion.
  • Achieve company-wide environmental impact reduction targets toward decarbonized society.
  • Cost superiority through optimal placement and efficient operation of overseas production bases.
  • Continuous strengthening of talent development and health management.
  • Increase R&D investment in new technology development.
  • Expansion of broad sales channels and marketing strengthening.

Business Segments

Multi Air Conditioners for Buildings

Overview
Provides high-efficiency air conditioning equipment and systems for large facilities.
Competitiveness
High energy-saving performance and versatile installation capabilities
Customers
  • Office Buildings
  • Commercial Facilities
  • Medical Facilities
  • Public Facilities
  • Factories
  • Hotels
Products
  • AIRSTAGE Series
  • Large Package Air Conditioners
  • Cooling Systems
  • Environmental Control Systems

Fire Protection and Disaster Prevention Radio Systems

Overview
Provides communication systems for disaster prevention and emergency response.
Competitiveness
Clear and easy-to-hear voice transmission technology
Customers
  • Municipalities
  • Fire Departments
  • Disaster Prevention Agencies
Products
  • Digital Fire and Emergency Radio System
  • Municipal Disaster Prevention Radio
  • Voice Transmission System

Retail Information Solutions

Overview
Provides IT solutions to support store operation efficiency.
Competitiveness
Abundant track record and reliable trustworthiness
Customers
  • Retailers
  • Commercial Facilities
  • Supermarkets
  • Logistics Centers
Products
  • POS Systems
  • Digital Signage UBWALL
  • Surveillance Camera Systems

Information and Communication Systems

Overview
Provides highly reliable security and surveillance communication equipment.
Competitiveness
High-performance electronic devices and in-house development technology
Customers
  • Fire Agencies
  • Taxi Companies
  • Security Companies
Products
  • CCTV Surveillance Systems
  • Communication Equipment
  • Image Sensor Cameras

Electronic Components and Unit Manufacturing

Overview
Manufactures components for home appliances and information equipment.
Competitiveness
High-precision manufacturing technology and extensive component lineup
Customers
  • Electronics Manufacturers
  • IT Equipment Manufacturers
  • Home Appliance Manufacturers
Products
  • Motors
  • Transmitters
  • Electronic Components

Competitive Advantage

Strengths

  • Leveraging Fujitsu Group's technological capabilities
  • Strong overseas expansion
  • Proprietary automatic filter cleaning technology
  • Diverse air conditioning product lineup
  • Production consolidation utilizing consolidated subsidiaries
  • Rich history and brand recognition
  • Robust overseas production network
  • Product development adapted to market needs
  • Innovative video and air conditioning technologies
  • Wide range of B2B solutions

Competitive Advantages

  • Strength in room air conditioners in the European market
  • Unique proposals to municipalities for fire and disaster prevention radio systems
  • Active introduction of high-efficiency and energy-saving technologies
  • Flexible overseas manufacturing structure and cost competitiveness
  • Possible capital and technology sharing within the group
  • Market segmentation response through multi-brand deployment
  • High-function product lineup equipped with latest technologies
  • Broad customer coverage through diverse sales channels
  • Integration of advanced production processes
  • Expertise in disaster prevention and surveillance markets

Threats

  • Intense price competition in the air conditioner market
  • Rise of local competitors in overseas markets
  • Risk of fluctuations in raw material prices
  • Profit fluctuations due to yen depreciation/appreciation
  • Product improvement costs from strengthened environmental regulations
  • Accelerating pace of technological innovation in the electronics industry
  • Competitive lag due to DX promotion delays
  • Supply chain disruption risks
  • Demand uncertainty due to infectious diseases
  • Global economic uncertainty

Innovations

2024: Made TCFG Compressor a Consolidated Subsidiary

Overview
Fully subsidized the twin rotary compressor manufacturing company to strengthen production system.
Impact
Achieved cost reduction and quality improvement through in-house component production.

2023: Launched Wearable Air Conditioner 'Cómodo gear'

Overview
Introduced personal portable cooling/heating equipment to the market.
Impact
Contributes to expanding consumer base through new market development.

2022: Established Joint Venture for ATW Production in Europe

Overview
Joint venture with Group Atlantic to start heat pump production in Europe aiming for decarbonization.
Impact
Contributes to carbon emission reduction and local production for local consumption in the market.

2021: Expanded Adoption of Digital Fire and Emergency Radio System

Overview
Nationwide sales expansion following introduction at Okayama City Fire Department.
Impact
Successfully expanded market share in disaster prevention communications field.

2020: Developed Advanced Automatic Air Conditioning Control Technology

Overview
Introduced air conditioner control technology enhanced with AI for greater energy savings.
Impact
Contributes to 15% improvement in energy utilization efficiency.

Sustainability

  • Promoting decarbonized heat pump production in Europe
  • Developing highly energy-efficient air conditioning products
  • Product design corresponding to resource conservation and recycling promotion
  • Obtained and maintaining certification as superior health management corporation
  • Environmental protection activities for coexistence with local communities
  • Setting CO2 emission reduction targets in manufacturing processes
  • Thorough sustainable supply chain management
  • Enhancement and compliance with labor safety and health standards
  • Equipment renewal for energy efficiency
  • Strengthening R&D of technologies to reduce environmental impact