Casio Computer

Basic Information

Stock Code
6952
Industry
Electrical Equipment
Category Detail
Consumer Electronics
Prefecture
Tokyo
Establishment Year
June 1957
Listing Year
September 1970
Official Website
https://casio.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Epson, Citizen, Rhythm, Nippon Seiki, Seiko Group

Overview

Casio Computer is an electrical equipment manufacturer founded in 1957, specializing in watches, calculators, and electronic musical instruments as its main products, and is a major domestic company with solid technological innovation and brand strength.

Current Situation

Casio Computer reported consolidated sales of approximately 261.8 billion yen and operating profit of approximately 14.2 billion yen for the fiscal year ending March 2025, maintaining a stable revenue base. Its flagship G-SHOCK watches receive high global acclaim, and it maintains strengths in calculators and electronic musical instruments. In recent years, it has withdrawn from digital cameras and mobile phones to focus on core businesses. It is pursuing diversified product expansion, including the launch of 50th anniversary products for its watch business and entry into medical cameras. Aiming for sustainable management, it is committed to environmental conservation, product longevity, and expanding sales channels domestically and internationally. Moving forward, it plans to focus on developing new technologies like smartwatches and growth in global markets to strengthen its business foundation.

Trivia

Interesting Facts

  • Since the launch of G-SHOCK in 1983, it has been the representative manufacturer of shock-resistant watches.
  • First company in the world to develop relay-type compact electric calculators.
  • OCEANUS watch brand produced by Yamagata Casio for high-end products.
  • CASIO logo can be displayed on calculators using hidden commands.
  • Completely withdrew from digital camera business in 2018.
  • "Cheap Casio" affordable models popular among collectors.
  • G-SHOCK strong for sports uses like lap time measurement.
  • CASIO brand named after founder's surname Kashio.
  • Developed and sold world's thinnest class projectors.
  • Released game console Loopy in 1995.
  • Famous engineer Kikuo Ibe among alumni.
  • Over 70 years of history in electronic musical instruments as well as watches.
  • Sponsor of J.League's Kochi United SC.
  • Operates proprietary high-precision calculator site 'keisan'.
  • Casio calculator SL-800 registered as future technology heritage at National Science Museum.

Hidden Connections

  • Italian former child actor Salvatore Casio has been featured in CMs.
  • Sometimes procures movements from Citizen Fine Devices under Citizen.
  • Casio Science Promotion Foundation conducts research grants and social contributions.
  • Major Japanese banks listed as major shareholders.
  • G-SHOCK designer Kikuo Ibe is a Casio Computer engineer.
  • Casio electronic dictionaries widely used in educational settings.
  • Mobile phone business was a joint venture with NEC, later fully withdrawn.
  • After digital camera withdrawal, pioneering medical equipment.

Future Outlook

Growth Drivers

  • Expansion of demand for high-performance watches in global markets
  • Spread of new technologies like IoT and smartwatches
  • Growth of medical camera business and medical equipment market
  • Expectations for environmentally friendly and sustainable brands
  • Demand for electronic dictionaries and educational equipment in domestic and international education
  • Market expansion for projectors and business video equipment
  • Acceleration of product development using new materials and AI technology
  • Entry into new markets like e-sports and outdoor activities
  • Product diversification needs from growing digital user base
  • Trust gained from established brand power

Strategic Goals

  • Expand global market share in watch business
  • Scale medical camera business sales to 10 billion yen
  • Achieve company-wide carbon neutrality to reduce environmental impact
  • Secure top-class share in smartwatch markets domestically and internationally
  • Promote implementation of next-generation energy-saving technology in products
  • Expand product lineup for education sector
  • Build sustainable growth base in new business areas
  • Further production efficiency and global optimization
  • Accelerate and diversify product development based on customer needs
  • Promote digital transformation

Business Segments

Business Machinery and Equipment

Overview
Provides cash handling and office equipment to companies and government offices, supporting efficient business operations.
Competitiveness
High technological capability ensuring reliability and durability
Customers
  • Banks
  • Financial institutions
  • Government offices
  • Large retailers
  • Educational institutions
  • Corporate administrative departments
Products
  • ATM equipment
  • Cash registers
  • Cash calculators
  • Shredders
  • Typewriters
  • Time recorders
  • Copiers
  • Multifunction devices
  • Printers
  • POS systems
  • Information reading devices
  • Business projectors

Medical and Educational Equipment

Overview
Develops medical diagnostic cameras and educational electronic devices to meet specialized needs.
Competitiveness
Advanced technology and product development specialized for specific fields
Customers
  • Medical institutions
  • Educational institutions
  • Research institutions
  • Schools
Products
  • Dermacameras
  • Electronic dictionaries
  • Electronic educational equipment
  • Electronic memo pads

IT and Information Equipment

Overview
Provides information management and processing system equipment, contributing to business efficiency.
Competitiveness
Reliable information equipment backed by long industry experience
Customers
  • IT companies
  • Government agencies
  • Distribution industry
  • Retail industry
Products
  • POS terminals
  • Handheld terminals
  • Barcode readers
  • Thermal printers
  • Business multifunction devices

Audio and Musical Instrument Equipment

Overview
Provides a variety of electronic musical instruments to the music industry and educational settings.
Competitiveness
Proprietary audio technology and quality
Customers
  • Music industry
  • Schools
  • General consumers
Products
  • Electronic musical instruments
  • Electronic pianos
  • Synthesizers

Security and Surveillance Equipment

Overview
Offers high-function imaging equipment for safety management and medical diagnosis.
Competitiveness
High-precision image processing technology
Customers
  • Police
  • Security companies
  • Medical institutions
Products
  • Medical cameras
  • Surveillance camera systems

Educational and Training Equipment

Overview
Provides ICT equipment and solutions for the education sector.
Competitiveness
Proposal capabilities tailored to diverse educational needs
Customers
  • Schools
  • Corporate training
  • Educational organizations
Products
  • Tablet terminals
  • Electronic dictionaries
  • Educational software

Environmental and Energy-Saving Equipment

Overview
Offers equipment and solutions to reduce environmental impact.
Competitiveness
Advanced energy-saving technology and product design
Customers
  • Manufacturing industry
  • Construction industry
  • Public facilities
Products
  • Energy-saving electronic equipment
  • Environmental monitoring devices

Logistics and Distribution Equipment

Overview
Sells information equipment to support logistics site efficiency.
Competitiveness
Product development emphasizing durability and operability
Customers
  • Logistics providers
  • Retail chains
  • Warehousing
Products
  • Barcode readers
  • Label printers
  • Handheld terminals

Event and Presentation Equipment

Overview
Provides video display equipment for presentations.
Competitiveness
Compact design that's thin and lightweight
Customers
  • Corporations
  • Educational institutions
  • Event operators
Products
  • Projectors
  • Large display devices

Watch Parts Manufacturing

Overview
Performs high-quality manufacturing of in-house movements and electronic components.
Competitiveness
Precision machining technology and product reliability
Customers
  • Watch manufacturers
  • Repair services
Products
  • Watch movements
  • Electronic components

Small Electronic Devices

Overview
Plans and sells highly portable electronic stationery and devices.
Competitiveness
Balance of design and usability
Customers
  • Electronic device manufacturers
  • Consumer brands
Products
  • Electronic stationery
  • Portable electronic devices

Industrial Precision Equipment

Overview
Provides high-performance precision equipment for industry, supporting technological innovation.
Competitiveness
Advanced R&D structure
Customers
  • Manufacturing industry
  • R&D institutions
Products
  • High-precision sensors
  • Measurement equipment

Competitive Advantage

Strengths

  • High technological capability and long years of product development experience
  • Diverse watch brands and strong brand recognition
  • Market reputation for highly durable and functional products
  • Solid financial base and profitability
  • Diversification through a wide product lineup
  • Diverse sales channel networks domestically and internationally
  • Expansion into new businesses such as medical cameras
  • Innovative and unique design capabilities
  • Superiority in shock resistance and power-saving technology
  • Strong intellectual property portfolio
  • Robust production and quality control systems
  • Specialized customer support and service systems

Competitive Advantages

  • Leads the watch market with unique brand power centered on G-SHOCK
  • Broad product line from graphing calculators to smartwatches
  • New revenue streams from entry into medical cameras
  • Product lineup compliant with stringent domestic quality standards
  • Cost competitiveness from in-house developed electronic components and modules
  • Differentiation from competitors through proprietary shock resistance and multi-function technology
  • Market penetration via diverse sales channels
  • Competitive readiness through long-term management strategy and investments
  • Stable R&D investments enabled by solid financial base
  • Adoption of sustainable management policies with social responsibility
  • Strategic expansion into niche markets like education
  • Comprehensive sales network in global markets

Threats

  • Intensifying price competition with overseas rivals
  • Shrinkage of traditional product markets due to digitalization
  • Risk of failing to keep pace with rapid technological innovation
  • Revenue instability from exchange rate fluctuations
  • Pressure from rising raw material costs
  • Production delays from supply chain disruptions
  • Abrupt changes in market needs and supply-demand mismatches
  • Intensified market competition from new entrants
  • Cost increases from stricter regulations and safety standards
  • Brand image decline from delayed environmental responses
  • Increasing software and security risks
  • Global political instability

Innovations

2025: Launch of 50th Anniversary Products for Watch Business

Overview
Launching new products such as ring watches combining durability and innovation in December.
Impact
Expected to enhance brand image and boost sales

2025: Announcement of Cancellation of New Electronic Dictionary Development

Overview
Decided to halt electronic dictionary development as part of product strategy review, scaling back production and sales operations.
Impact
Contributes to revenue improvement through focused business resources and efficiency

2024: Expansion of Medical Dermacamera Business

Overview
Advancing manufacturing and market deployment of high-performance medical cameras specialized for skin disease diagnosis.
Impact
Potential growth driver from entry into new medical equipment market

2023: Advancement of Smartwatch Technology

Overview
Enhancing Wear OS-equipped outdoor smartwatches with function expansions.
Impact
Contributes to sales growth by tapping demand from younger and outdoor users

2021: Announcement of Hybrid Electronic Piano 'CELVIANO Grand Hybrid'

Overview
Introduced high-end electronic piano fusing piano acoustics and electronic instrument technology.
Impact
Gained high acclaim in music market, contributing to revenue diversification

Sustainability

  • Promotion of environmentally friendly product development
  • Promoting product longevity and recycling
  • Thorough energy-saving design
  • Introduction of sustainable procurement standards
  • Strengthening corporate social responsibility (CSR) activities
  • Contribution to plastic waste reduction
  • Setting specific targets for CO2 emissions reduction
  • Introduction of environmental impact assessment systems
  • Employee environmental awareness training
  • Collaboration with local communities on environmental conservation