Hirose Tsusho

Basic Information

Stock Code
7185
Industry
Securities and commodity futures trading
Category Detail
Financial Intermediation
Prefecture
Osaka Prefecture
Establishment Year
March 2004
Listing Year
March 2016
Official Website
https://hirose-fx.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Infant Activity Research Association, Dairei, Azuma House, Nippon Insulation, Kikukawa Enterprise, TVE, DM Solutions, Nakayama Fuku, Nippon Ecosystem, Nippon Kanzai Holdings

Overview

Hirose Tsusho is a financial intermediary specializing exclusively in FX trading, established in 2004, with strengths in online trading and diverse trading tools for individual investors.

Current Situation

Hirose Tsusho recorded sales of approximately 6.3 billion yen and net profit of approximately 700 million yen in fiscal 2023, primarily targeting individual investors in their 30s and 40s with FX trading at its core. Under the LION FX brand, it provides numerous trading currency pairs, and its online trading system and smartphone trading tools receive high evaluations. In recent years, it has advanced into CFD trading and overseas expansion, establishing bases in Vietnam and Antigua and Barbuda to expand its international customer base. Cover trading partners include major domestic and international financial institutions, with a robust risk hedging system. It has also joined the Japan Commodity Futures Trading Association, considering sustainability. Moving forward, it positions technology investments and service improvements for enhancing customer satisfaction as key strategies. Adapting to the latest industry regulations, it maintains solid management while aiming for growth from 2025 onward.

Trivia

Interesting Facts

  • One of the first companies in the FX industry to introduce 1,000 currency unit trading.
  • Provides 12 diverse trading tools, a rich lineup even within the industry.
  • LION FX brand has over 300,000 total accounts, highly supported by individual investors.
  • Highly reliable trading environment with world-class investment banks as cover partners.
  • Dedicated analysis notes for detailed analysis of customer trading patterns to improve services.
  • Established overseas base in the UK in 2010, advancing overseas strategy early on.
  • Setting up local subsidiaries in Vietnam and Antigua to develop emerging markets.
  • 24-hour instant deposit/withdrawal support is a major strength in customer convenience.
  • Expanding into CFD commodities in addition to FX for business diversification.
  • Also engages in crypto asset (virtual currency) exchange business alongside short-term financing.
  • Many services popular among beginners due to fully online ease of use.
  • Mac-compatible trading tools are rare in the industry.
  • Consistently focused on quality of services for individual investors since founding.
  • Close collaboration with financial supervisory authorities to ensure regulatory compliance.
  • Numerous in-house financial product trading specialists.

Hidden Connections

  • Secures high fund settlement reliability through numerous cover trades with prominent domestic and international banks.
  • Supports global expansion with multinational financial network via bases in UK and Vietnam.
  • Holds Kinki Finance Bureau approval as Financial Instrument Business Operator No. 41, high trustworthiness.
  • FX calculation tools widely used as risk management indicators for industry beginners.
  • LION analysis notes deeply analyze customer trading statistics to generate unique reports.
  • Ensures transparency as a public company through 2016 JASDAQ listing.
  • Partners with diverse financial institutions to offer wide-ranging services to individuals and corporations.
  • 24-hour customer support system contributes to customer satisfaction improvement.

Future Outlook

Growth Drivers

  • Increasing demand for FX and CFD trading among individual investors
  • Service innovation through evolution of financial technology
  • Expansion of customer base in overseas markets, especially emerging countries
  • Expansion of diverse investment product lineup
  • Stabilization of regulatory environment and improved transparency
  • Advanced customer analysis via AI and data analytics technologies
  • System enhancements to meet growing 24-hour trading demand
  • Sustainability management fulfilling social responsibilities
  • Expansion of strategic partnerships with partner companies
  • Strengthening of online financial education services
  • Cost efficiency via cloud infrastructure
  • UI/UX improvements for enhanced customer experience

Strategic Goals

  • Secure top market share in FX and CFD markets domestically and internationally
  • Expansion to over 10 countries for overseas bases
  • Revolutionize trading platforms using advanced IT technologies
  • Achieve annual sales over 10 billion yen
  • Maintain customer satisfaction above 90%
  • Strengthen social credibility through sustainability certifications
  • Diversify revenue sources via financial product variety
  • Secure and develop talent through employee satisfaction improvements
  • Build management structure flexible to market environment changes
  • Actively engage in improving financial literacy

Business Segments

FX trading for individual investors

Overview
Provides high-function FX and CFD trading platforms and support primarily to individual investors.
Competitiveness
Comprehensive 12 trading tools and 24-hour support
Customers
  • Individual investors in 30s-40s
  • Beginner traders
  • Intermediate traders
  • Advanced traders
  • Hedge funds
  • Investment advisory firms
  • Asset management companies
  • Overseas corporations
  • Financial institutions
  • Securities firms
Products
  • LION FX Trading Platform
  • FX Trading Support Tools
  • API Automated Trading
  • Trading History Analysis Tools
  • Risk Management Tools
  • Customer Support
  • Mobile Trading App
  • Large Lot Trading Service
  • Quick Deposits and Instant Withdrawals
  • CFD Trading Service

Risk hedging support for corporations

Overview
Supports corporate customers with risk hedging and forex liquidity provision to improve capital efficiency.
Competitiveness
Cover trading environment partnered with major domestic and international financial institutions
Customers
  • Financial institutions
  • Securities firms
  • Asset management companies
  • Hedge funds
  • Trading companies
  • Import/export companies
  • Real estate companies
  • Manufacturing companies
  • Energy-related companies
  • Insurance companies
Products
  • Cover Trading Services
  • FX and Currency Risk Management Tools
  • Large Forex Transactions
  • Commodity Futures CFD Trading
  • Order Execution and Risk Management Systems

Overseas market expansion

Overview
Strengthens overseas expansion with local bases in Vietnam and Antigua and Barbuda.
Competitiveness
Services tailored to overseas markets and multi-language support
Customers
  • Local FX traders
  • Overseas investors
  • Overseas corporations
  • Foreign securities firms
  • Asian market participants
  • Offshore markets
  • Cross-border trading companies
Products
  • Trading services via overseas bases
  • Multi-language support
  • Local currency FX trading
  • CFD Commodity Trading
  • Online Trading Platform

Financial technology development

Overview
Advances high-performance trading tools and security improvements using cutting-edge technology.
Competitiveness
Provision of 12 trading tools and in-house development capabilities
Customers
  • Internal development departments
  • Partner companies
  • API users
  • Fintech companies
  • Technology partners
Products
  • FX Calculation Tools
  • API Trading Systems
  • Trading Data Analysis Tools
  • Mobile Trading Apps
  • Trading Security Systems

Competitive Advantage

Strengths

  • Diverse trading currency pairs and CFD products
  • Provision of 12 comprehensive trading tools
  • 24-hour customer support system
  • Strong cover trading with major financial institutions
  • Global expansion through overseas bases
  • Services specialized for small-lot trading market
  • Realization of fast deposit and withdrawal services
  • Long industry track record and reliability
  • High technological capabilities through in-house development
  • User-friendly system design
  • Detailed analysis notes service
  • Flexible lot size support
  • Swift adaptation to financial regulations
  • Robust system uptime
  • Support for diverse payment methods

Competitive Advantages

  • Industry-first introduction of trading from 1,000 currency units
  • Industry-leading 12 types of trading tools
  • Strong risk hedging through collaboration with major domestic and international banks
  • System enabling 24-hour instant deposits and withdrawals
  • Customer support quality specialized for individual investors
  • Market responsiveness with diverse currency pairs and large-lot trading
  • Advanced risk management and trading analysis functions
  • Overseas bases expanding services to international customers
  • Global customer support via multi-language対応
  • Improved usability through in-house developed tools
  • Flexible response to automated trading market via API trading
  • Portfolio diversification through abundant CFD products
  • Solid operation under financial authority approval
  • Enhanced value provision to customers via unique analysis notes
  • Trading convenience with low spreads and high execution rates

Threats

  • Profit pressure from market forex fluctuations
  • Increased business costs from stricter financial regulations
  • Intensified market share competition from rising number of competing FX firms
  • Sophistication of cyber security risks
  • Decline in trading due to lower customer risk tolerance
  • Impact of US dollar interest rate fluctuations
  • Destabilization of overseas markets due to political situations
  • Competition in adopting new financial technologies
  • Delays in responding to rapid changes in customer needs
  • Risk of trust loss from customer data leaks
  • Unexpected failures in forex hedging trades
  • Potential market disruptions from geopolitical risks

Innovations

2024: Launch of LION CFD (Commodities)

Overview
Newly offers CFD trading on commodity futures to aim for market expansion.
Impact
Contributes to new customer acquisition and revenue diversification

2023: Establishment of overseas bases (Vietnam and Antigua)

Overview
Establishes new companies in Vietnam and Antigua and Barbuda to strengthen overseas business foundation.
Impact
Expansion of global customer base

2022: LION FX total accounts surpass 300,000

Overview
Major update to trading system in response to surge in customer accounts.
Impact
Revenue growth from increased users

2021: Launch of LION CFD (Securities)

Overview
Starts CFD trading on stock indices, etc., expanding product lineup.
Impact
Diversification of services in securities sector

2020: Renewal of FX calculation tools

Overview
Updates automatic stop-loss calculation tools to improve user convenience.
Impact
Improved customer satisfaction and trading activation

Sustainability

  • Support for industry standardization through membership in Japan Commodity Futures Trading Association
  • Improved customer convenience with 24-hour customer support
  • Ensuring transparency and trust through swift deposit/withdrawal systems
  • Strengthened customer information protection with high-security measures
  • Promotion of legal compliance and CSR activities at overseas bases
  • Reduced market disruptions through improved system stability
  • Focus on building fair forex trading environment
  • Expansion of FX trading education support content
  • Enhanced risk management and trading transparency
  • Strict customer asset segregation management
  • Ongoing strengthening of internal audit systems
  • IT infrastructure optimization to reduce environmental impact