Kasai Kogyo
Basic Information
- Stock Code
- 7256
- Industry
- Transportation Equipment
- Category Detail
- Auto Parts
- Prefecture
- Kanagawa Prefecture
- Establishment Year
- January 1933
- Listing Year
- July 1964
- Official Website
- https://www.kasai.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Toyota Boshoku, Mitsuchi, Seiren, Nishikawa Rubber Industry, G-tect, Toa Seisakusho, Nippatsu, Faltec, Taiheiyo Kogyo, Univance, Toyoda Gosei, Murakami Kaimeido, T. Estech
Overview
Kasai Kogyo is an automotive interior parts manufacturer founded in 1933, providing high-quality resin processed products to major automakers both in Japan and overseas as a mid-tier industry player.
Current Situation
Kasai Kogyo recorded consolidated sales of approximately 147.4 billion yen for the fiscal year ended March 2022, maintaining a stable customer base centered on Nissan Motor and Honda Motor domestically and internationally. Its core business is manufacturing automotive interior parts, with door trims and cabin trims accounting for the majority of sales. Overseas, it operates local production subsidiaries in the United States, the United Kingdom, China, India, and elsewhere to strengthen its global market responsiveness. In terms of technology, it differentiates itself through proprietary low-pressure press processing technology and utilization of hard-to-mold resins. In 2023, it transitioned to the Tokyo Stock Exchange Standard Market to reinforce its management foundation. It is also advancing development of environmentally considerate products and factory efficiency improvements, aiming for sustainable growth. Moving forward, it plans to respond to changes in domestic and international automotive markets while continuing investments in new materials and manufacturing methods.
Trivia
Interesting Facts
- Receives high industry evaluation for its proprietary KPM molding technology.
- 98.6% of 2007 sales came from automotive interior parts business.
- Operates multiple domestic sites and overseas production subsidiaries in the U.S., UK, China, and India.
- A long-established company founded in 1933, yet aggressive in adopting the latest technologies.
- Promotes business diversification and regional dispersion using consolidated subsidiaries.
- Self-developed and commercialized environmentally considerate recycled materials.
- Major shareholders include industry leaders such as Nagase & Co.
- Holds high domestic market share in automotive door trims.
- Aggressively expanding into overseas markets to strengthen global competitiveness.
- Products adopted in major models from multiple manufacturers including Nissan and Honda.
- Early adoption of IoT technology for production efficiency with successful results.
- Continuously conducting R&D on new materials compliant with environmental regulations.
- Grown through multiple subsidiary establishments and mergers in the past.
- Strengthened management by transitioning to TSE Standard.
- Focuses on technical education to successfully maintain internal technological capabilities.
Hidden Connections
- Nagase & Co. is a major shareholder, establishing stable relationships in material procurement.
- Transactions with Nissan and Honda account for the majority of sales, with close partnerships.
- Supplies parts to Toyota Group companies domestically, collaborating with diverse automakers.
- Global local subsidiaries are located near auto factories in each country, forming efficient supply networks.
- Its recycled material technology has become essential for complying with environmental regulations domestically and internationally.
- The low-pressure press technology employed is proprietary know-how that competitors cannot adopt.
- Has competitive and collaborative aspects with peers like Faltec and Univance.
- Achieves risk dispersion and growth by leveraging consolidated subsidiaries for overseas expansion and manufacturing diversification.
Future Outlook
Growth Drivers
- Expansion of interior parts demand due to diversification of global automotive market
- Growth expectations for lightweight, high-function parts for EVs and next-gen vehicles
- Increased demand for recycled material products due to environmental regulations
- Market expansion strategy leveraging overseas local production sites
- Strengthened differentiation through customer-close development services
- Improved competitiveness via advanced molding technology and new material development
- Cost reduction effects from logistics efficiency and production technology innovations
- Growing recognition of sustainability-compliant products
- Optimization of production processes through digitalization
- Expansion of product provision scope to diverse customer segments
- Increased demand for related parts due to growing safety equipment needs
- Growth in automotive recycling markets domestically and internationally
Strategic Goals
- Achieve business scale expansion to consolidated sales of 200 billion yen
- Expand overseas sales ratio to over 50%
- 70% or more sales ratio from low-environmental-impact products
- Commercialize new materials and molding technologies for next-gen vehicles
- Realize smart factories and automation at all sites
- Continuously maintain industry-leading levels in quality and safety
- Strengthen ESG in the supply chain
- Fully establish workplaces where diverse talent can thrive
- Balance acquiring new customers with strengthening existing relationships
- Expand sustainable corporate citizenship activities in collaboration with local communities
Business Segments
Automotive Interior Parts Manufacturing for Automakers
- Overview
- Engages in manufacturing and supply of high-quality interior parts to major automakers.
- Competitiveness
- Proprietary low-pressure press processing technology and extensive overseas site network
- Customers
-
- Nissan Motor
- Honda Motor
- Toyota Motor East Japan
- Subaru
- Daihatsu Motor
- Mitsubishi Motors
- European Automakers
- North American Automakers
- Korean Automakers
- Products
-
- Door Trim
- Cabin Trim
- Rear Parcel
- Soundproof Insulator
- Sun Visor
- Interior Small Parts
- Composite Material Parts
- Color Molded Parts
- Module Integrated Molded Parts
- High Heat-Resistant Interior Parts
- Acoustic Control Parts
Overseas Local Production Subsidiaries
- Overview
- Conducts parts manufacturing tailored to local needs through global deployment.
- Competitiveness
- Close customer proximity in each market and rapid supply system
- Customers
-
- Nissan U.S. Subsidiary
- Honda U.S. Subsidiary
- Nissan UK Subsidiary
- Honda UK Subsidiary
- Chinese Automakers
- Indian Local Manufacturers
- Mexican Auto Plants
- Products
-
- Door Trim
- Interior Modules
- Soundproof Parts
- Injection Molded Parts
- Recycled Material Parts
Resin Processing Technology Services
- Overview
- Supports partners' product development through provision of processing technologies and technical assistance.
- Competitiveness
- High processing expertise and track record with diverse materials
- Customers
-
- Automotive-Related Companies
- Parts Manufacturers
- Plastic Molders
- Local Factories
- OEM Partners
- Material Suppliers
- Products
-
- Low-Pressure Press Processing Technology
- Injection Molding Advice
- Surface Spray Skin Processing
- Recycled Plastic Technology
- Composite Material Processing Technology
Logistics and Support Services
- Overview
- Efficiently supports logistics and parts supply within and outside the group.
- Competitiveness
- One-stop service via consolidated subsidiaries
- Customers
-
- Internal Logistics Division
- Client Automakers
- External Logistics Providers
- Products
-
- Parts Storage and Transportation
- Production Line Support
- Inventory Management
Environment and Recycling Business
- Overview
- Provides resource circulation systems to reduce environmental impact.
- Competitiveness
- Proprietary recycled material technology and know-how
- Customers
-
- Automaker Recycling Divisions
- Waste Material Processors
- Environmental Consultants
- Products
-
- Recycled PP Materials
- Environmentally Friendly Processing Technology
- Recycled Resource Utilization Consulting
New Material Development and Technology Research
- Overview
- Promotes R&D of new materials and improvements in manufacturing technology.
- Competitiveness
- Technological innovation based on years of experience
- Customers
-
- Automotive Parts Design Divisions
- Material Manufacturers
- Research Institutions
- Products
-
- Composite Material Development
- Eco Material Design
- Manufacturing Process Optimization
Safety-Related Parts Manufacturing
- Overview
- Manufactures interior-related parts emphasizing safety performance.
- Competitiveness
- Thorough quality control and standards compliance
- Customers
-
- Automotive Safety Equipment Manufacturers
- Automaker Safety Divisions
- Products
-
- Sun Visor
- Interior Safety Parts
Assembly and Module Business
- Overview
- Provides modularized products integrating multiple parts.
- Competitiveness
- Balancing production efficiency and quality
- Customers
-
- Automakers
- Parts OEM Manufacturers
- Products
-
- Interior Module Assembly
- Integrated Molded Parts
Overseas OEM Supply Business
- Overview
- Expands OEM product supply and support for overseas markets.
- Competitiveness
- Global procurement and local adaptability
- Customers
-
- Overseas Automotive OEMs
- Local Joint Ventures
- Products
-
- OEM-Specific Parts
- Local Production Support
Technical Education and Talent Development
- Overview
- Handles advanced engineer training and maintenance of technical capabilities.
- Competitiveness
- Practical, on-the-job education know-how
- Customers
-
- Internal Engineers
- Affiliate Company Engineers
- Products
-
- Technical Training Programs
- Processing Skills Training
Quality Assurance and Inspection Services
- Overview
- Provides inspection systems to maintain high quality.
- Competitiveness
- Quality management based on specialized knowledge
- Customers
-
- Automakers
- Parts Manufacturing Plants
- Products
-
- Product Inspection
- Quality Evaluation
- Defect Reduction Support
Equipment Maintenance Services
- Overview
- Services supporting stable operation of manufacturing equipment.
- Competitiveness
- Extensive equipment management know-how
- Customers
-
- Manufacturing Line Operators
- Cooperating Factories
- Products
-
- Press Equipment Maintenance
- Molding Machine Maintenance
Competitive Advantage
Strengths
- Possesses proprietary low-pressure press processing technology
- Extensive manufacturing site network domestically and internationally
- Long-term transaction relationships with major automakers
- Environmentally friendly products utilizing recycled materials
- High-quality products leveraging diverse molding technologies
- Stable financial base and capital scale
- Broad product lineup
- Advanced production technology and efficient manufacturing processes
- Global quality management system
- Strong supply chain management capabilities
- Abundant technical know-how and experience
- R&D strength focused on innovative material development
- Promotion of automation and labor-saving in manufacturing processes
- Capable of responding to diverse customer needs
- Business diversification using consolidated subsidiaries
Competitive Advantages
- High domestic market share for Nissan Motor and Honda Motor
- Local production subsidiaries worldwide enabling shorter delivery times
- Cost competitiveness through proprietary KPM molding technology
- Differentiation via environmentally recycled materials
- Application of composite material molding technology to products
- Flexible production system for diverse small-lot production
- Reliability ensured by rigorous quality control
- Capable of meeting diverse requirements from global customers
- Powerful supply chain management capabilities
- Continuous innovation incorporating new materials and technologies
- Integrated technical support from development to mass production
- Product and service system linked with consolidated subsidiaries
- Cost reduction through local production at numerous overseas sites
- Stable orders based on trust from many customers
- Active technology information sharing within the group
Threats
- Impact from global automotive market fluctuations
- Intensifying price competition from rivals
- Rising raw material costs and procurement risks
- Increased product improvement costs due to stricter environmental regulations
- Profit pressure from exchange rate fluctuations
- Declining market share due to rise of emerging country companies
- Changes in parts demand from automotive electrification and autonomous driving
- Supply chain instability risks
- Political trade restrictions and tariff impacts
- Technology succession issues due to talent shortages
- Temporary production halts at sites due to natural disasters
- Risk of falling behind in competition for new materials and technologies
Innovations
2023: Transition to Tokyo Stock Exchange Standard Market
- Overview
- Achieved strengthening of management foundation and improved transparency through market transition.
- Impact
- Enhanced trust from investors and smoother fundraising
2022: New Technology Building Completion to Strengthen R&D
- Overview
- Accelerated resin molding technology and new material research through introduction of new equipment.
- Impact
- Improved product quality/performance and development efficiency
2021: New Product Development Using Environmental Recycled Materials
- Overview
- Launched interior trim products utilizing recycled resin.
- Impact
- Compliance with environmental regulations and enhanced market competitiveness
2020: Advanced Equipment Upgrade at Overseas Production Subsidiaries
- Overview
- Improved production efficiency and quality through equipment renewal at local production sites.
- Impact
- Achieved shorter delivery times and cost reductions
2024: Development of Next-Generation Low-Pressure Press Molding Technology
- Overview
- Developed technology significantly improving molding precision and production speed compared to conventional methods.
- Impact
- Strengthened competitiveness and improved new product responsiveness
2023: Trial Operation of New Interior Materials Compliant with Environmental Regulations
- Overview
- Developed and started trial production of new materials compliant with strict environmental regulations.
- Impact
- Enrichment of future product lineup
2022: Introduction of IoT-Compatible Production Management System
- Overview
- Digitalized factory production lines to promote efficiency and quality management.
- Impact
- Reduced production losses and improved quality traceability
2024: Advancing Commercialization of New Material Composite Molding Technology
- Overview
- Research on practical application of new technology for integral molding of multiple materials.
- Impact
- Significant enhancement of product competitiveness
2021: Introduction of Automation Equipment in Production Lines
- Overview
- Promoted labor savings through robot introduction in assembly processes.
- Impact
- Improved labor productivity and stable supply
2020: Development of New Processing Technology to Reduce Environmental Impact
- Overview
- Successfully developed energy-saving resin molding technology.
- Impact
- Reduced environmental costs and product differentiation
Sustainability
- Continuously promoting increased utilization rate of recycled resin
- Efforts toward achieving CO2 emission reduction targets in manufacturing processes
- Advanced wastewater and emissions treatment to reduce environmental impact
- Expansion of environmentally friendly product lineup
- Participation in environmental conservation activities in collaboration with local communities
- Promotion of equipment updates for energy efficiency
- Implementation of environmental assessments in the supply chain
- Employee environmental education programs
- Establishment of sustainable resource procurement policies
- Maintenance and strengthening of ISO14001 certification
- Improved recycling rate of manufacturing waste
- Adoption of low-environmental-impact packaging materials