KIYO Learning

Basic Information

Stock Code
7353
Industry
Service Industry
Category Detail
Education
Prefecture
Tokyo
Establishment Year
January 2010
Listing Year
July 2020
Official Website
https://www.kiyo-learning.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Kids Star, TAC, Allu

Overview

KIYO Learning is a growing company in the education industry, founded in 2010, that provides online qualification acquisition courses and corporate training services.

Current Situation

KIYO Learning recorded a net loss of 231 million yen and net assets of 965 million yen in fiscal 2022, and is diversifying its business with flagship products including the online qualification course 'STUDYing' and the learning management system 'AirCourse'. It offers affordable and accessible learning services and has introduced functions for score prediction and learning plan creation using artificial intelligence. Amid intensifying competition within the industry with companies like TAC, it leverages strengths in operating its proprietary online platform. In recent years, it has strengthened its brand through the use of image characters and expansion of corporate services. It is actively securing funding and focusing on technology development and market expansion. Greater emphasis on sustainability and social contribution activities is expected going forward. In the medium to long term, it aims for growth through further expansion of the corporate training market and qualification acquisition support.

Trivia

Interesting Facts

  • The Commute Course brand originated from its launch in Roppongi in 2008
  • Gained learner trust through AI-based score prediction
  • Attracted attention in 2023 by appointing Haruna Kawaguchi as image character
  • Relocated head office to Chiyoda-ku, Tokyo, and continues to expand
  • Increasing presence in the domestic online qualification acquisition market
  • Continuously featured in Nikkei education-related news
  • Proven track record in providing diverse qualification courses
  • Corporate learning management services cater from SMEs to large enterprises
  • Operates a video production studio in Daikanyama for high-quality content
  • Consistently focused on online-specialized education services since founding

Hidden Connections

  • Maintains a mutually beneficial relationship with competitor TAC within the industry
  • Endorsements by Makoto Tamaki and Haruna Kawaguchi achieved through collaboration with advertising agencies
  • Strengthening ties with EM Net Japan amid expanding corporate training market needs
  • Gaining industry attention alongside Kids Star for small-scale qualification courses
  • Potential for collaboration with related firms like Porters in the IT solutions space
  • Active interactions with IT firms such as Virtualex Holdings
  • Shares technology information in education IT with BeBreak Systems
  • STUDYing brand establishing new standards in online qualification courses

Future Outlook

Growth Drivers

  • Rapidly increasing demand in the online education market
  • Enhanced learning efficiency through AI technology adoption
  • Expanding corporate demand for employee education
  • Service innovation via digital transformation
  • Market share growth through low-price strategy
  • Brand value enhancement via talent endorsements
  • Diversification and deepening of qualification acquisition needs
  • Spread of online education to regional markets
  • Increased qualification demand from legal revisions
  • Diversification and differentiation of education content

Strategic Goals

  • Achieve 30% share in the domestic online qualification course market
  • Surpass 10,000 registered companies for corporate learning management system
  • Continuous expansion of AI-utilized education services
  • Broaden rollout of sustainability-related services
  • Contribute to correcting regional disparities in education infrastructure
  • Exceed 10 billion yen in annual sales
  • Market expansion via new qualification course development
  • Overseas market entry through multi-language offerings
  • Service quality improvement through talent development
  • Advance solutions to social issues via digital education

Business Segments

Corporate Education Services

Overview
Provides customizable education and training services as well as management platforms for corporations.
Competitiveness
Learning optimization using AI and extensive qualification-compatible content
Customers
  • Small and medium-sized enterprises
  • Large corporations
  • Educational institutions
  • Local governments
  • Training companies
  • Staffing agencies
  • Financial institutions
  • IT companies
  • Medical institutions
  • Manufacturing companies
Products
  • AirCourse Learning Management System
  • In-house training videos
  • Qualification acquisition support programs
  • Video production services
  • Learning effectiveness measurement tools
  • Customized training programs
  • Learning consulting
  • e-Learning content
  • Employee motivation enhancement training
  • Continuing education plans

Online Course Provision

Overview
Provides a variety of qualification courses online to support individual learning.
Competitiveness
Low prices and extensive course lineup well-received by the market
Customers
  • Individual learners
  • Qualification exam candidates
  • Vocational schools
  • Correspondence education providers
  • Working adult schools
Products
  • Various STUDYing courses
  • Pass Coaching service
  • Mobile-compatible learning platform

Content Production Services

Overview
Provides high-quality educational videos and teaching material production services with a proven track record.
Competitiveness
Long years of content production expertise and multi-genre対応 capabilities
Customers
  • Educational publishers
  • Training companies
  • Corporate PR departments
  • Qualification exam organizations
Products
  • Video content production
  • Teaching material editing
  • Online teaching material consulting

Competitive Advantage

Strengths

  • Technical expertise in online learning platform operations
  • AI-powered learning support functions
  • Low prices with a wide lineup of qualification courses
  • Proven track record in corporate learning management systems
  • Adaptability to diverse customer segments
  • Improving brand recognition
  • Flexible service customization
  • Quick response to market needs
  • Reliability backed by achievements
  • Comprehensive customer support system

Competitive Advantages

  • Score prediction and learning plan creation functions utilizing AI technology
  • Efficient online learning environment leveraging commute time
  • Market differentiation through the STUDYing brand
  • High completeness of corporate cloud learning management system
  • Aggressive technology development and channel expansion using raised funds
  • 対応 to diverse qualification fields and broad course offerings
  • Brand strategy employing famous talents
  • Market leader position as an online specialist company
  • Customized training services tailored to corporate customer needs
  • Diversified customer access through multi-channel sales

Threats

  • Intensifying price competition from competitors
  • Risk of service obsolescence due to technological innovations
  • Market share pressure from new entrants
  • Corporate training budget cuts amid economic downturns
  • Impact on the online education industry from regulatory changes
  • Increasing privacy and security risks
  • Delays in responding to rapidly changing customer needs
  • Difficulty in differentiation due to online learning saturation
  • Growth constraints from talent acquisition difficulties
  • Uncertainties from exchange rate fluctuations and external environment

Innovations

2020: Listed on Tokyo Stock Exchange Growth Market

Overview
Achieved listing on the Tokyo Stock Exchange Growth Market to support company growth and strengthen fundraising.
Impact
Accelerated business investments due to increased fundraising amount

2022: Introduction of AI-powered learning plan creation function

Overview
Implemented AI-based score prediction and automatic learning schedule creation.
Impact
Improved learning efficiency and increased student satisfaction

2023: Brand strengthening through image character endorsements

Overview
Improved recognition and trust by appointing Makoto Tamaki and Haruna Kawaguchi.
Impact
Increased advertising effectiveness and enrollment numbers

2021: Function expansion for corporate cloud learning management system 'AirCourse'

Overview
Added functions to meet diverse corporate needs, enhancing usability.
Impact
Expansion of corporate customer base and improved retention rates

Sustainability

  • Contribution to reducing commuting traffic through promotion of remote learning
  • Reduction in paper resource consumption via digital teaching materials
  • Expansion of cooperation in regional education support projects
  • Strengthening of internal environmental impact reduction measures
  • Development of learning support services for people with disabilities