Tokyo Tsushin Group
Basic Information
- Stock Code
- 7359
- Industry
- Service Industry
- Category Detail
- Content Production & Distribution
- Prefecture
- Tokyo
- Establishment Year
- May 2015
- Listing Year
- December 2020
- Official Website
- https://tokyo-tsushin.com/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- DeNA, GREE Holdings, Nexon, Colopl, GungHo Online Entertainment, gumi, Akatsuki, Bank of Innovation, ZETA, Rigua, Bandai Namco Holdings, Marvelous, Area Quest
Overview
Tokyo Tsushin Group is an information and communications company established in 2015. It has achieved rapid growth centered on smartphone apps and media business, and is focusing on the metaverse sector.
Current Situation
Tokyo Tsushin Group mainly plans and develops smartphone apps and generates revenue from advertising. In 2023, it transitioned to a holding company structure to strengthen its growth foundation. The group operates multiple subsidiaries and engages in diversified business centered on media and platform operations. It is actively investing in metaverse-related new businesses, securing diverse revenue sources such as advertising agencies and SEO services. It maintains competitiveness through collaborations with competitors in domestic and international online game markets and internet advertising sectors. After applying for BS digital broadcasting 4K business in 2023, it clarified its diversification strategy. With paid-in capital of 471 million yen, it maintains a compact structure while attracting high market attention. It has strengthened its board of directors and executive officers to enhance internal systems, and is expected to focus on innovative IT service development going forward.
Trivia
Interesting Facts
- Established in 2015, it is a relatively new IT company that has achieved rapid growth.
- Early transition to holding company structure with numerous subsidiaries.
- Early entry into metaverse business.
- Applied for BS digital 4K broadcasting but later withdrew.
- Headquarters in Roppongi, Minato-ku, Tokyo, with excellent access.
- Pursuing revenue diversification through fusion of advertising and platform businesses.
- Strong competitive relationships with Japanese online game-related companies.
- Deploys diverse marketing technologies and advertising agency operations.
- Actively engaged in talent introduction business in the IT industry.
- Modest paid-in capital of 471 million yen, yet solid performance.
- Representative Director, President & CEO is Yūki Furuya.
- Listed on Tokyo Stock Exchange Growth Market, attracting attention as a growth company.
- Plans and develops numerous brands in-house to generate ad space revenue.
- Successful deployment of diverse online platforms.
- SNS marketing and SEO support as key group businesses.
Hidden Connections
- Has negotiation experience in capital and business alliances with multiple competitors.
- Potential industry collaborations with ZETA and Rigua within Tokyo Stock Exchange Growth Market.
- Connections with industry leaders through platform provision in online game market.
- Forms advertising industry expert network through group of subsidiaries.
- Engages in technical exchanges with leading companies in metaverse domain.
- Plans multiple joint events within IT company cluster in Minato-ku, Tokyo.
- Conducting technical reviews with overseas companies in SEO and ad technology domains.
- Attracting attention from venture capital in digital marketing field.
Future Outlook
Growth Drivers
- Expansion of smartphone app advertising market
- Technological innovation and普及 in metaverse sector
- Diversification and growth of platform business
- Advances in data analysis technology for digital advertising
- Increasing demand for IT and game industry talent
- Increased mobile content demand from 5G普及
- Cross-selling effects in new customer acquisition
- Expansion of ID integration and authentication services domestically and internationally
- Active innovation promotion by directors and management
- Efficiency improvements through AI utilization in ad technology
- Market expansion of online events
- Growth of DX support services for companies
Strategic Goals
- Media and platform business sales of ¥20 billion
- Profitability and expansion of metaverse-related services
- Top 3 domestic ranking in advertising marketing field
- Business efficiency through group-wide DX promotion
- Enrichment of SDGs-compliant product lineup
- Global deployment of user communities
- Strengthened industry contributions via IT talent development programs
- Completion of AI optimization for ad delivery platforms
- Innovation creation through internal diversity promotion
- Establishment of sustainable management governance structure
Business Segments
Advertising Agency and Internet Marketing Support
- Overview
- Provides diverse marketing initiatives to companies centered on internet advertising.
- Competitiveness
- Achieves high customer satisfaction through multifaceted advertising support
- Customers
-
- Large web advertisers
- Small and medium enterprises
- EC operators
- Game development companies
- App operators
- Media operators
- Advertising agencies
- IT ventures
- Consumer goods manufacturers
- Retail stores
- Products
-
- SEO strategy support
- Listing ad management
- SNS marketing support
- Data analysis services
- Ad delivery platforms
- Creative production
- Influencer collaborations
- Content marketing
- Performance advertising
- Media buying
Platform Business
- Overview
- Supports service operations by providing diverse platforms.
- Competitiveness
- Advanced technology and flexible customization capabilities
- Customers
-
- Game development companies
- Content production companies
- Video streaming operators
- Media companies
- Fan club operators
- Event planning companies
- IT companies
- Advertisers
- EC operators
- Educational institutions
- Products
-
- Fan club system development
- Membership management solutions
- Live streaming platforms
- Event management systems
- Digital content distribution
- Metaverse-related services
- In-app billing systems
- Access analysis tools
- Customer communication
- Cloud infrastructure
Media Business
- Overview
- Generates revenue through diverse content distribution and advertising deployments.
- Competitiveness
- Effective ad operations based on data analysis
- Customers
-
- General consumers
- Advertiser companies
- Partner companies
- Game users
- App users
- Content creators
- Advertising agencies
- Media operators
- Marketing personnel
- IT service companies
- Products
-
- Smartphone app operations
- Ad space provision
- Video streaming services
- Fan community management
- Metaverse planning and operations
- Digital content production
- Event-linked planning
- User retention measures
- Promotion tools
- In-app advertising
Talent Introduction Business
- Overview
- Specialized talent introduction and matching services for IT and game industries.
- Competitiveness
- Team of consultants deeply knowledgeable in the industry
- Customers
-
- IT companies
- Game companies
- Advertising agencies
- Media companies
- Startups
- Staffing companies
- Creative industry
- Job ad companies
- Technical companies
- Management consultants
- Products
-
- Executive introductions
- Specialist recruitment
- Game industry talent
- Advertising industry specialized support
- Staff management
- Career transition support
- Online interview platforms
- Career counseling
- Training services
- Talent matching systems
SEO and Web Analysis Support
- Overview
- Comprehensive analysis support to improve web marketing results.
- Competitiveness
- Optimization proposals based on advanced data analysis technology
- Customers
-
- EC site operators
- Small and medium enterprises
- Large advertisers
- Game companies
- Startups
- Media operators
- IT ventures
- Consulting firms
- Web production companies
- Advertising agencies
- Products
-
- SEO consulting
- Site analysis
- Competitor analysis tools
- Keyword research
- User behavior analysis
- Content improvement proposals
- Ad effectiveness measurement
- Reporting
- Customized analysis
- Owned media support
Metaverse Development and Operations
- Overview
- Provides comprehensive services from planning and development to operation of advanced metaverse services.
- Competitiveness
- Flexible development capabilities utilizing the latest technology
- Customers
-
- Entertainment companies
- Event planning companies
- Educational institutions
- Advertising agencies
- IT ventures
- Community operators
- Game development companies
- Video production companies
- Fashion brands
- Consulting firms
- Products
-
- Virtual space platforms
- Avatar development
- VR/AR content production
- Live streaming integration
- Interactive events
- Community operation tools
- Digital asset management
- Technical support
- Blockchain integration
- Content management
Fan Club Support Business
- Overview
- Provides packaged diverse fan club operation functions.
- Competitiveness
- High customer response and extensive implementation track record
- Customers
-
- Talent agencies
- Music labels
- Sports teams
- Creators
- Content providers
- Event planning companies
- Idol productions
- Publishers
- Video production companies
- Online streaming operators
- Products
-
- Fan club construction systems
- Membership management
- Event integration features
- Exclusive content distribution
- Merchandise sales support
- Payment systems
- SNS integration
- Message distribution
- Customer analysis tools
- Customer support
IT System Development Support
- Overview
- Develops and supports optimal IT systems for various industries.
- Competitiveness
- Extensive development track record and expertise
- Customers
-
- Small and medium enterprises
- Ventures
- Advertising companies
- Media companies
- EC operators
- Game development companies
- Educational institutions
- Government offices
- Medical institutions
- Financial institutions
- Products
-
- System design
- Application development
- Cloud infrastructure construction
- Maintenance and operation services
- Security measures
- API development
- Mobile app development
- Software customization
- Technical consulting
- Database design
Education and Training Services
- Overview
- Diverse training services specialized in IT and marketing fields.
- Competitiveness
- Practical content and industry-rooted programs
- Customers
-
- Companies
- Educational institutions
- IT talent
- Startups
- Media companies
- Large companies
- Sales teams
- Engineers
- Managers
- Marketers
- Products
-
- IT technology training
- Marketing training
- Leadership training
- Online seminars
- e-Learning platforms
- Career support
- Presentation skills training
- Sales skill improvement
- Customized training
- Coaching
Digital Content Production
- Overview
- Produces diverse digital content with advanced technology.
- Competitiveness
- Fusion of creativity and technology
- Customers
-
- Advertising agencies
- Game companies
- Video production companies
- Publishers
- Entertainment companies
- Media operations
- Education providers
- Fashion brands
- Sports organizations
- Event planning companies
- Products
-
- Video ad production
- Game graphics
- Writing services
- Web design
- Animation production
- Music production
- Promotion materials
- SNS content
- Educational materials
- Event videos
Cloud Services
- Overview
- Deploys cloud services to support corporate IT infrastructure.
- Competitiveness
- High reliability and operational expertise
- Customers
-
- IT companies
- EC operators
- Game companies
- Media companies
- General companies
- Startups
- Educational institutions
- Medical institutions
- Financial institutions
- Public institutions
- Products
-
- Cloud servers
- Data backup
- Disaster recovery services
- API management
- Access analysis
- Security monitoring
- Performance optimization
- Storage services
- Network construction
- Application hosting
Game Development Support
- Overview
- Provides total support for game development across various phases.
- Competitiveness
- Experience and know-how specialized in the game industry
- Customers
-
- Game development companies
- Indie games
- Platform operators
- Game distribution operators
- Game publishers
- Advertising agencies
- Designers
- Engineers
- Animation production companies
- Marketing companies
- Products
-
- Game planning support
- Development management
- User testing
- Marketing initiatives
- Platform integration
- Ad delivery
- Content translation
- Gacha system development
- Subscription billing design
- Operation support tools
Competitive Advantage
Strengths
- Rapid smartphone app planning and development capabilities
- Diversified advertising revenue model
- Business diversification through numerous subsidiaries
- Early investments in metaverse-related areas
- Strong IT technology foundation
- Flexible business model adaptability
- Operation of diverse online platforms
- Specialized talent network
- Business focus on growth markets
- Powerful advertising technology and SEO expertise
- Industry-specialized talent introduction services
- Management efficiency through holding company structure
- Stable advertising revenue base
- Product development responsive to market needs
- Strategic subsidiary and business collaborations
Competitive Advantages
- Strength of revenue base centered on proprietary smartphone apps
- Ability to provide diverse marketing initiatives in advertising agency business
- First-mover advantage from early entry into metaverse and platform sectors
- Market risk diversification through broad service deployment via numerous subsidiaries
- Maximization of advertising effectiveness backed by advanced SEO and data analysis technology
- Synergy enhancement with specialized talent introduction business
- Flexible management structure and agile decision-making processes
- Convenience and accessibility from base in Minato-ku, Tokyo
- Multifaceted service lineup for wide customer segments
- Platform construction capabilities utilizing cutting-edge IT technology
- Cross-channel sales and advertising initiative collaboration
- Innovation drive by influential directors and management
- Robust organizational structure supporting sustained business expansion
- New area development capabilities responding to domestic market maturity
- Community building to deepen customer touchpoints
Threats
- Intense competition in the smartphone app market
- Economic fluctuations in advertising market and budget cuts
- Uncertainty in metaverse market technology trends
- Impact of domestic IT regulations and strengthened personal information protection
- Market share capture by competitors' technological innovations
- Management risks of key subsidiaries
- Cultural and legal barriers in overseas expansion
- Strengthened regulations on ad delivery platforms
- Cybersecurity risks and information leaks
- Revenue decline from sudden changes in user needs
- Delays in commercialization of emerging technologies and funding challenges
- Decline in advertising spend due to deteriorating economic conditions
Innovations
2023: Entry into Metaverse Business
- Overview
- Initiated development of metaverse platforms as a new market and established related companies.
- Impact
- Contributes to opening new customer segments and future revenue diversification
2023: Transition to Holding Company Structure
- Overview
- Implemented organizational reform and changed trade name to enhance management efficiency and business synergies.
- Impact
- Realizes rapid group-wide decision-making and flexible resource allocation
2022: Headquarters Relocation to Sumitomo Realty & Development Roppongi Grand Tower
- Overview
- Improved work environment and base strength through latest office setup.
- Impact
- Contributes to higher employee satisfaction and recruitment capabilities
2021: Platform Business Strengthening
- Overview
- Expanded platform domain by making Tifaret Co., Ltd. a wholly-owned subsidiary.
- Impact
- Achieved business portfolio expansion and revenue base diversification
2020: Listing on Tokyo Stock Exchange Growth Market
- Overview
- Enhanced funding and business foundation through listing on Mothers Market (now Growth Market).
- Impact
- Improved brand power and reliability
Sustainability
- Adoption of energy-efficient office design
- CO2 reduction through promotion of remote work
- Paperless promotion via introduction of electronic contracts
- Formulation of advertising expression guidelines emphasizing social responsibility
- Implementation of environmental education for employees
- Promotion of women's active roles and diversity
- IT education support through collaboration with local communities
- Information security enhancement activities
- Governance strengthening under holding company structure
- Acquisition of Certified Health & Productivity Management Outstanding Organization