Takasho

Basic Information

Stock Code
7590
Industry
Wholesale
Category Detail
Construction Materials & Equipment
Prefecture
Wakayama Prefecture
Establishment Year
August 1980
Listing Year
September 1998
Official Website
https://takasho.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Giken HD, Yukes, Daisan, Sagami Rubber Industries, Nichidai, Fuji Electric, INEST, Yamato Mobility & Mfg., Kitae, Sekido

Overview

Takasho is a major gardening and exterior products manufacturer headquartered in Kinokawa City, Wakayama Prefecture, founded in 1980, holding top-class market share in Japan and expanding globally.

Current Situation

Takasho has consolidated sales of approximately 17.2 billion yen (2017) and is engaged in the development, manufacturing, and sales of gardening products and exterior-related products. It has branches and sales offices across Japan and has established subsidiaries and offices in China, the United States, Europe, and Australia to develop overseas markets. Main customers include construction material wholesalers and home centers, responding to a wide range of consumer needs through diverse sales channels. In recent years, it has strengthened its production system, such as expanding its China factory, and expanded lighting products for affluent customers. Product quality and design capabilities are the source of competitiveness, actively addressing domestic and international regulations and environmental compliance. In the medium to long term, it is focusing on market expansion and technological development toward 2030, including smart garden products and digital technology integration in exteriors.

Trivia

Interesting Facts

  • Founded from local industry of palm rope wholesaling.
  • Boasts top-class domestic share in gardening materials.
  • Group has numerous overseas subsidiaries centered in China.
  • Originally founded by four student friends from Osaka University of Economics.
  • Early development of proprietary landscaping CAD system, leading the industry.
  • Headquarters and large logistics center in Kinokawa City, Wakayama Prefecture.
  • Provides abundant DIY materials, supported by individual users.
  • President Nobuo Takaoka has led the company for a long time.
  • Young company history but strong venture spirit with rapid channel expansion.
  • Renowned for design in the exterior field.

Hidden Connections

  • Actively exhibits at trade shows in China and the West, succeeding in international channel expansion.
  • Major product supplier to Japan's home center industry with strong presence.
  • Rapid growth from local palm rope manufacturing to major wholesaler.
  • Contributes to industry rule-making through collaborations with peers.
  • Positions compliance with domestic and international environmental regulations as a key management issue.
  • Promotes business efficiency and product differentiation with ICT technologies.
  • Strong support for local production and sales through multi-site network in China.
  • Direct approach to retailers and individual consumers via diverse sales channels.

Future Outlook

Growth Drivers

  • Expansion of exterior demand domestically and overseas
  • Activation of housing remodeling market
  • Technological innovation in smart garden products
  • Acquisition of new customers in overseas markets
  • Increasing demand for eco-friendly products
  • Maturation and expansion of DIY market
  • Strengthening high-value products for corporate clients
  • Growth in online sales
  • Deepening of sustainability technologies
  • Efficiency improvements in multi-site production systems

Strategic Goals

  • Continued maintenance and expansion of domestic top share
  • Achieve over 50% overseas sales ratio
  • Become a major provider of smart exterior products
  • Build production systems for reduced environmental impact
  • Enhance customer experience value through digital technologies
  • Realize sustainable management across the group
  • Acquire and nurture new DIY customer segments
  • High-value products accounting for 30% of sales
  • Promote digitalization of logistics and supply chain
  • Strengthen contributions to regional community revitalization

Business Segments

Construction Materials Wholesale

Overview
Stably supplies diverse gardening materials to the construction industry.
Competitiveness
Nationwide sales network and extensive product lineup
Customers
  • Builders
  • Landscaping Companies
  • Home Centers
  • Specialty Stores
  • Design Offices
  • Developers
  • Local Construction Companies
  • Remodeling Contractors
  • Public Works Agencies
  • Private Companies
Products
  • Exterior Products
  • Garden Furniture
  • Outdoor Lighting
  • General Building Materials
  • Timber Products
  • Weed Barriers and Paving Materials
  • Garden Decorations
  • DIY Materials
  • Outdoor Protection Materials
  • Privacy Screens

Product Supply to Retailers

Overview
Provides a wide range of products and services to retailers.
Competitiveness
Diverse product range and marketing support system
Customers
  • Home Centers
  • Garden Specialty Stores
  • DIY Shops
  • EC Retailers
  • Car Dealers
  • Interior Shops
  • Horticulture Stores
  • Local Distributors
Products
  • Consumer Gardening Supplies
  • Outdoor Lighting Fixtures
  • DIY Set Products
  • Garden Accessories
  • Horticultural Materials
  • Outdoor Furniture
  • Plant Cultivation Equipment

Overseas Market Expansion

Overview
Actively promotes overseas expansion, focusing on Asia, the US, and Europe.
Competitiveness
Strengthened international logistics and production systems with localized support
Customers
  • Overseas Construction Companies
  • Overseas Distributors
  • Importers/Exporters
  • Overseas Trade Show Participants
Products
  • Exterior and Gardening Products
  • Assembled Wood Decks
  • Solar Lights
  • Outdoor Furniture
  • Premium Lighting Fixtures

Lighting-Related Product Sales

Overview
Differentiates with high-value lighting products targeting high-income groups.
Competitiveness
Superior technology and design in lighting solutions
Customers
  • Housing Manufacturers
  • Architectural Design Offices
  • Landscaping Companies
  • Developers
  • Premium Housing Customers
  • Commercial Facility Operators
Products
  • Outdoor LED Lighting
  • Solar Lighting
  • Design Lighting Systems
  • Garden Light Design and Installation

DIY Materials Supply

Overview
Provides easy-to-use construction kits and materials for the DIY market.
Competitiveness
Product design emphasizing ease of assembly and safety
Customers
  • DIY Enthusiasts
  • Individual Consumers
  • Home Centers
  • Specialty Stores
  • EC Shops
Products
  • DIY Timber Kits
  • Privacy Screen Materials
  • Mounting Attachments
  • Garden Decoration Materials

Competitive Advantage

Strengths

  • Top market share in domestic gardening and exterior products
  • Wide product lineup and brand strength
  • Established nationwide sales network
  • Diversified markets through overseas expansion
  • High technological and design development capabilities
  • Strengthened production and logistics systems
  • Manufacturing strength through affiliated subsidiaries
  • Development of high-value products for affluent customers
  • Long market experience and customer base
  • Online sales and agency network

Competitive Advantages

  • Top-class domestic share and brand recognition in exterior products
  • Diverse customer choices through industry-specific extensive product range
  • Rapid response to local markets via overseas subsidiaries
  • Advanced outdoor lighting development and eco-friendly product lineup
  • Thorough quality control and pursuit of customer satisfaction
  • High customer trust through localized sales and support
  • 开拓 new customer segments with DIY market対応
  • Comprehensive solutions through collaboration across industries
  • Clear business expansion strategy backed by management history
  • Optimized sales channels both online and offline

Threats

  • Profit margin pressure from construction material price fluctuations
  • Demand contraction due to domestic population decline
  • Political and economic risks in overseas operations
  • Increased production costs from stricter environmental regulations
  • Intensified technological innovation and price competition from rivals
  • Impact of natural disasters on logistics and production facilities
  • Export/import cost fluctuations from exchange rate changes
  • Risk of rising raw material prices
  • Delay in responding to diversifying consumer needs
  • Channel shifts from increasing online competitors

Innovations

2023: Expansion of China Factory to Strengthen Production Capacity

Overview
Expands local production base in China to improve production efficiency and quality.
Impact
Achieved increased production volume and shorter delivery times

2022: Development of Premium Garden Lighting for Affluent Customers

Overview
Launched high-value-added products combining design and functionality.
Impact
Successfully acquired new customer segments

2021: Development of Smart Garden Lighting System

Overview
Introduced IoT-based lighting control system to enhance convenience.
Impact
Contributed to improved customer satisfaction and differentiation

2020: Strengthening of Online Sales Channels

Overview
Expanded EC and direct mail order to diversify sales routes.
Impact
Succeeded in sales expansion and broader customer touchpoints

Sustainability

  • Energy conservation and waste reduction in production processes
  • Development and promotion of low-environmental-impact materials
  • Active introduction of renewable energy
  • Participation and support in local environmental conservation activities
  • Strengthening ESG management toward a sustainable society