NEW ART HOLDINGS

Basic Information

Stock Code
7638
Industry
Retail
Category Detail
Apparel & Fashion Retailers
Prefecture
Tokyo
Establishment Year
September 1994
Listing Year
March 2000
Official Website
https://newart-ir.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
K・UNO, FESTARIA HOLDINGS, BIROT, CLIP, WASIN, SEKIDO, VERITE

Overview

NEW ART HOLDINGS is a holding company founded in 1994, a leading domestic retail group that primarily focuses on bridal jewelry while also engaging in beauty and art-related businesses.

Current Situation

NEW ART HOLDINGS recorded consolidated sales of approximately 14.3 billion yen and net assets of about 6.6 billion yen in the fiscal year ended March 2018, with its base in Ginza, Chuo-ku, Tokyo. In addition to its core bridal jewelry business, it has expanded into beauty (esthetic salons), art, and sports-related fields, pursuing diversification. In recent years, it has reorganized the group and established a holding company structure to pursue efficient management. It has experienced administrative penalties and corporate restructuring in the esthetic business in the past, but has improved to a highly transparent sales system. In the 2024 fiscal year, New Art Health & Beauty recorded a temporary loss, but the group as a whole maintains a stable financial base. In its medium- to long-term strategy, it is strengthening domestic store expansion and diversifying services to meet regional needs. Moving forward, it aims to enhance brand power and maximize customer satisfaction by leveraging digital technology and exploring overseas expansion.

Trivia

Interesting Facts

  • Founded in 1994, starting as a bridal jewelry specialty store in Ginza.
  • Features a semi-custom order system with high customer satisfaction.
  • Received administrative penalty in esthetics business in the past but improved promptly.
  • Strengthened diversified management after transitioning to holding company structure.
  • Stores mainly in Ginza and major cities nationwide.
  • Covers beauty, art, and sports through group companies.
  • Multiple proprietary brands in bridal jewelry.
  • Esthetics business known for La Parle brand.
  • Marketing targeting young women as primary audience.
  • Active in event sponsorships and local contributions.

Hidden Connections

  • Founder's family contributes to management stability as major shareholders.
  • La Parle overcame past bankruptcy and successfully revived the brand.
  • Shares R&D and sales channels among multiple subsidiaries for efficiency.
  • Strong ties with local Ginza shopping district, cooperating on regional events.
  • Sports-related business linked with local team sponsorships.
  • Proprietary store model fusing jewelry and esthetics.
  • Partnerships with domestic and international manufacturers for beauty equipment sales.
  • Actively promoting group IT system integration for management efficiency.

Future Outlook

Growth Drivers

  • Steady recovery in domestic bridal market
  • Increased esthetics demand from rising beauty and health awareness
  • Expansion and strengthening of online sales channels
  • Beauty and health services adapted to aging society
  • Brand value enhancement through expanded use of sustainable materials
  • Increase in customized products meeting customer needs
  • Improved customer experience via IT technology
  • Cautious overseas expansion and business partnerships
  • Active investments in new business areas
  • Leveraging growth in sports-related markets
  • Strengthened marketing targeting youth
  • Promotion of resource sharing and efficiency within the group

Strategic Goals

  • Achieve over 50% usage rate of sustainable materials
  • Expand EC sales ratio to over 30%
  • Improve profit margin in beauty-related businesses by 10%
  • Maintain group employee satisfaction over 80%
  • Open 20 new directly operated stores in regional cities
  • Expand customer base through strengthened digital marketing
  • Establish overseas sales channels
  • Expand annual sales to 20 billion yen
  • Actively promote SDGs activities and expand social contributions

Business Segments

Jewelry Retail Store Operations

Overview
Sells high-quality jewelry at directly operated stores in major cities nationwide.
Competitiveness
Diverse semi-custom products and customer-focused services through specialty store expansion
Customers
  • Individual customers
  • Couples
  • Wedding-related vendors
  • Gift buyers
  • Tourists
Products
  • Engagement rings
  • Wedding rings
  • Jewelry accessories
  • Fashion jewelry
  • Custom-made services

Esthetic Salon Operations

Overview
Provides beauty services through esthetic salons nationwide.
Competitiveness
High repeat rate backed by strong brand power and customer base
Customers
  • Female customers
  • Seniors
  • Beauty-conscious groups
  • Health-oriented groups
  • Affluent customers
Products
  • Slimming esthetic courses
  • Facial treatments
  • Cosmetics sales
  • Health foods
  • Beauty equipment rental

Art-Related Sales

Overview
Diversified art sales and planning domestically and internationally.
Competitiveness
Supply of high-rarity value products through proprietary art network
Customers
  • Affluent collectors
  • Corporate gift buyers
  • Museums
  • Galleries
  • Interior designers
Products
  • Limited art works
  • Decorative items
  • Art planning services

Sports-Related Product Sales

Overview
Planning and sales of sports goods, as well as event sponsorship activities.
Competitiveness
Product planning reflecting trends linked with related events
Customers
  • Sports gyms
  • Fitness clubs
  • Athletes
  • Sports event operators
  • General consumers
Products
  • Fitness wear
  • Sports accessories
  • Training equipment

Cosmetics and Health Food Manufacturing and Sales

Overview
Manufactures and sells cosmetics and health foods for group and external use.
Competitiveness
Leads the beauty market with R&D capabilities and high-quality products
Customers
  • Esthetic salons
  • Beauty specialty stores
  • Mail-order customers
  • Drugstores
  • OEM customers
Products
  • Serums
  • Supplements
  • Health foods
  • Skin care products

Beauty Equipment Sales and Rental

Overview
Provides sales and after-sales service for beauty equipment to group and external parties.
Competitiveness
Active adoption of latest domestic technology and flexible rental options
Customers
  • Esthetic salons
  • Beauty clinics
  • Health facilities
  • Mail-order businesses
  • Distributors
Products
  • Hair removal devices
  • Facial devices
  • Slimming devices
  • Beauty equipment maintenance

Jewelry Accessories Manufacturing and Wholesale

Overview
Manufacturing and sales for group brands and external parties.
Competitiveness
Manufacturing strength combining high quality and diverse designs
Customers
  • Retail stores
  • OEM manufacturers
  • Department stores
  • Online shops
  • Business customers
Products
  • Jewelry planning and manufacturing
  • Accessory parts
  • OEM supply

Wedding Supplies Sales

Overview
Provides diverse wedding-related products and services.
Competitiveness
Strength in total coordination
Customers
  • Brides and grooms
  • Venue operators
  • Event companies
  • Photo studios
  • Gift customers
Products
  • Wedding dress rental
  • Original bouquets
  • Wedding-related small items

Jewelry Repair and Maintenance

Overview
Contributes to customer satisfaction with reliable repair services.
Competitiveness
Prompt and careful service by specialized technicians
Customers
  • Individual customers
  • Retail stores
  • Department stores
  • Online orders
  • Corporate customers
Products
  • Gem cleaning
  • Size adjustment
  • Accessory repairs

EC/Online Sales

Overview
Promotes convenient sales through digital channels.
Competitiveness
Strength in limited products reflecting customer needs
Customers
  • General consumers
  • Remote customers
  • Gift buyers
  • Repeat customers
  • Inbound customers
Products
  • Online-exclusive jewelry
  • Custom-made rings
  • Mail-order beauty products

Events and Sponsorships

Overview
Engages in diverse activities for local engagement and brand strengthening.
Competitiveness
Brand awareness activities across various fields
Customers
  • Sports organizations
  • Local events
  • Cultural projects
  • Corporate partners
  • Consumers
Products
  • Sponsorship contracts
  • Event planning and operation
  • Promotions

Cosmetics OEM Contracting

Overview
Provides OEM services leveraging the group's R&D capabilities.
Competitiveness
Rapid manufacturing response and high-quality control
Customers
  • Personal brands
  • Small retailers
  • Beauty salons
  • Drugstores
  • Mail-order businesses
Products
  • Cosmetics manufacturing contracts
  • Product planning
  • Label design

Competitive Advantage

Strengths

  • Abundant jewelry brand lineup
  • Broad expansion in beauty-related businesses
  • Long-established sales network based in Ginza
  • High customer satisfaction from semi-custom orders
  • Revenue stability from diversification
  • Trusted high-quality product range
  • Efficiency gains from group management integration
  • Strong customer base and repeat rate
  • Track record and brand recognition in esthetics
  • Strengthened online sales channels
  • Utilization of diverse sales channels
  • Stabilized financial base
  • Diversified business including art sales
  • New developments in sports-related business
  • Access to a wide range of customer segments

Competitive Advantages

  • Top share in specialized bridal jewelry
  • Synergistic effects from linking beauty services and cosmetics sales
  • Rapid decision-making and resource sharing under holding company structure
  • Cross-selling strategies targeting existing customers
  • Dominance in niche markets with advanced semi-custom technology
  • Trust gained through strong Ginza brand
  • Successful rebuilding of customer base in esthetics business
  • Enhanced capture of younger demographics via EC sales
  • Vertically integrated from jewelry manufacturing to sales
  • Differentiation through proprietary beauty equipment
  • New product launches via collaborations across industries
  • Close ties with local communities
  • Maintaining high evaluations in product quality and services
  • Clear marketing strategies per brand
  • Thorough compliance learned from past administrative penalties

Threats

  • Decline in consumer purchasing due to economic fluctuations
  • Rise of low-price competitors and new brands
  • Delayed response to changing consumption trends among youth
  • Increased operating costs from stricter regulatory compliance
  • Reduced store traffic from infectious diseases like COVID-19
  • Risk of fluctuating raw material diamond prices
  • Delayed overseas entry and intensifying international competition
  • Insufficient adaptation to digitalization progress
  • Brand damage from counterfeit beauty products
  • Strengthened consumer protection regulations for high-value contracts
  • Risk of ROI on new technology investments
  • Challenges in talent acquisition and development

Innovations

2023: Launch of EC-Exclusive Jewelry Line

Overview
Launched a new series of semi-custom jewelry specialized for online sales.
Impact
Successfully captured younger customers, sales up 15% YoY

2022: Introduction of New Beauty Equipment Technology

Overview
Introduced latest hair removal and facial devices to esthetic stores to improve service quality.
Impact
Improved customer satisfaction and increased repeat rate

2024: Group Management Efficiency Project Launched

Overview
Promoting management efficiency through IT system integration and organizational restructuring.
Impact
Aiming for 10% reduction in operating costs

2021: Development of Sustainable Craft Jewelry

Overview
Began planning and sales of jewelry using environmentally friendly materials.
Impact
Successfully acquired environmentally conscious customer segments

2023: Promotion of Digitalization in Beauty Services

Overview
Introduced online counseling and reservation systems to enhance convenience.
Impact
Improved transaction efficiency and customer satisfaction

2024: Expansion of New Sports Goods Lineup

Overview
Developed function-focused fitness wear and expanded into new markets.
Impact
Contributes to sales growth and new customer acquisition

2022: Strengthened Cosmetics R&D

Overview
Initiated project to develop custom serums tailored to skin types.
Impact
Shortened development period and accelerated market entry

2020: Introduction of In-Store Digital Signage

Overview
Installed electronic advertising to deliver latest product info to visitors.
Impact
Achieved sales promotion effects and enhanced customer experience

Sustainability

  • Promotion of eco-friendly materials
  • Waste reduction and recycling initiatives
  • Collaboration with local communities on environmental conservation
  • Support programs for women's career advancement
  • Energy-saving measures in stores
  • Creating a comfortable work environment
  • Enhanced appeals to ethical consumers
  • Building sustainable supply chains
  • Plastic reduction campaigns