Ricoh

Basic Information

Stock Code
7752
Industry
Electrical Equipment
Category Detail
Information & Communication Equipment
Prefecture
Tokyo
Establishment Year
February 1936
Listing Year
May 1949
Official Website
https://jp.ricoh.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
FUJIFILM Holdings, Konica Minolta, Riso Kagaku, Katsukawa Electric, Brother Industries, Epson, Kyocera, Canon Electronics, Canon

Overview

Ricoh is an electrical equipment manufacturer founded in 1936, holding high market shares domestically and internationally in multifunction devices, digital cameras, and more.

Current Situation

In fiscal 2022, Ricoh recorded consolidated sales of 1.7585 trillion yen and operating profit of 40 billion yen, maintaining the top share in the domestic copier market. Its core business is the manufacturing and sales of digital multifunction devices and office automation equipment. In recent years, it has focused on imaging devices including digital cameras and image scanners. In technological innovation, it developed new products like the 360-degree camera 'RICOH THETA,' which was featured as a notable technology by MIT. Production bases are being transferred from China to Thailand to improve supply chain efficiency. For sustainability, it participates in RE100, aiming for 100% renewable energy use, and continues these activities. Its mid-to-long-term strategy emphasizes strengthening global sales networks and enhancing added value in business equipment. In 2024, it established a joint venture with Toshiba Tec to boost market competitiveness. By making PFU a subsidiary, it is expanding its image scanner business, anticipating multifaceted business development and growth.

Trivia

Interesting Facts

  • 'Ricopy' was once synonymous with copiers
  • RICOH THETA's 360-degree camera certified as globally notable technology by MIT
  • Top share in Japan for color and monochrome copiers
  • Company name derives from Riken Senshokushi Co., Ltd. at founding in 1936
  • Historic product 'Ricopy 101' certified as Mechanical Heritage
  • Pioneering company in smoking ban, early implementation of total employee ban
  • 100% ownership of multiple office equipment-related subsidiaries for vertical integration
  • Made PFU's scanner business a subsidiary and implemented brand integration
  • Balances competition and collaboration with rivals like Canon and FUJIFILM
  • Sponsors Women's Shogi Throne Tournament, contributing to cultural activities
  • Originated from Siai Group, operates separately from fashion business
  • Major domestic production bases located in Ota Ward, Atsugi City, Numazu City, etc.
  • Has led technological innovation in office equipment industry for many years
  • Customer-centric business through diverse sales channels
  • Long-established company with over 100 years in Japan

Hidden Connections

  • Has historical background founded with deep technological ties to RIKEN
  • Absorbed major business divisions from Hitachi and HOYA to diversify operations
  • Subsidiary of PENTAX camera business to promote brand diversification
  • Recognized internationally for environmental management as RE100 member
  • Involved in shogi AI technology development in collaboration with Japan Shogi Association
  • Siai Dream Center advertising tower established as urban landmark
  • Strengthened comprehensive capabilities in imaging field through technology sharing with PFU
  • Deploys OTC trading in U.S. market with RICOY code in OCTV market

Future Outlook

Growth Drivers

  • Expansion of digital multifunction device demand in global markets
  • Development of new applications for 360-degree and special imaging equipment
  • Strengthened integration of IT solutions and cloud services
  • Improved cost competitiveness through sustainable production systems
  • Expansion of DX (digital transformation) support business
  • Sales channel expansion and local production enhancement in emerging markets
  • Increased demand for green products due to rising environmental awareness
  • Integration and product strengthening of RICOH brand products
  • New product and technology creation through internal R&D
  • Growth in new fields such as industrial 3D printers

Strategic Goals

  • Achieve RE100 and reduce environmental impact by 80% toward decarbonized society
  • Realize global sales of 2 trillion yen scale
  • Expand ratio of IT solution business alongside OA equipment
  • Diversify revenue structure through new businesses
  • Strengthen brand influence in world markets
  • Improve global competitiveness through production base optimization
  • Continue advanced technology development in digital cameras/imaging equipment
  • Deepen diversity management including promotion of women and young talent
  • Service innovation for enhanced customer experience value
  • Build sustainable supply chains

Business Segments

Office Equipment Sales and Leasing

Overview
Provides a wide range of office equipment sales and leasing services to companies and government agencies.
Competitiveness
Industry-leading sales network and support system
Customers
  • Small and Medium Enterprises
  • Large Corporations
  • Government Agencies
  • Educational Institutions
  • Medical Institutions
Products
  • Multifunction Device Leasing
  • Printer Sales
  • OA Equipment Maintenance and Support
  • Fax Systems

Business Printing Equipment

Overview
Supplies large print equipment and related products specialized for the printing industry.
Competitiveness
Development capabilities for high-precision, high-durability products
Customers
  • Printing Companies
  • Publishing Companies
  • Advertising Agencies
Products
  • Large Business Printers
  • Offset Printers
  • Screen Printers

Imaging Product Sales

Overview
Proposes and sells image input devices and specialized equipment.
Competitiveness
Advanced imaging technology
Customers
  • Photo Studios
  • Design Offices
  • Medical Sites
Products
  • Digital Cameras
  • Medical Imaging Equipment
  • Scanning Equipment

IT Solutions and Services

Overview
Provides corporate IT solutions centered on IT infrastructure and cloud services.
Competitiveness
Technological capabilities adaptable to diverse industries
Customers
  • Corporate IT Departments
  • System Development Companies
  • Public Institutions
Products
  • Cloud Services
  • IT Infrastructure Construction
  • System Development Support

Security and Document Management

Overview
Provides solutions for secure management of confidential documents.
Competitiveness
Highly reliable security technology
Customers
  • Financial Institutions
  • Government Agencies
  • Large Corporations
Products
  • Document Management Systems
  • Access Control Solutions
  • Security Devices

Industrial Equipment and Parts

Overview
Manufactures and supplies industrial parts and machinery.
Competitiveness
High-precision manufacturing technology
Customers
  • Electronic Component Manufacturers
  • Manufacturing Companies
  • Automotive-Related Companies
Products
  • Printed Circuit Board Parts
  • Optical Lenses
  • Precision Mechanical Parts

Environmental Business

Overview
Plans and provides solutions related to environmental conservation and recycling.
Competitiveness
Development capabilities for environmentally responsive products
Customers
  • Local Governments
  • Environmental Companies
  • Construction Companies
Products
  • Recycling Systems
  • Environmental Measurement Equipment
  • Energy Efficiency Equipment

Logistics and Storage Services

Overview
IT and equipment solutions to support logistics efficiency.
Competitiveness
Proven track record across multiple industries
Customers
  • Retail Businesses
  • Manufacturing Companies
  • Wholesalers
Products
  • Warehouse Management Systems
  • Delivery Management Software
  • Storage Equipment

Financial Services

Overview
Deploys corporate financial services centered on equipment leasing.
Competitiveness
Flexible services tailored to customer needs
Customers
  • Corporate Customers
  • Small and Medium Enterprises
  • Educational Institutions
Products
  • Leasing Services
  • Finance Support

Education and Training Services

Overview
Provides education solutions for human resource development.
Competitiveness
Content adaptable to a wide range of fields
Customers
  • Corporate Employees
  • Public Servants
  • Educational Institutions
Products
  • IT Education Programs
  • Employee Training Services

System Development and Integration

Overview
Provides flexible system construction tailored to clients.
Competitiveness
Advanced technical consulting
Customers
  • Large Corporations
  • IT Vendors
Products
  • Custom Software Development
  • System Integration Services

Marketing Support Services

Overview
IT services for customer management and campaign support.
Competitiveness
Integration of analysis technology and industry know-how
Customers
  • Advertising Agencies
  • Retail Businesses
  • Manufacturing Companies
Products
  • Promotion Support Tools
  • Data Analysis Services

Competitive Advantage

Strengths

  • Overwhelming sales network in the domestic copier market
  • Diversified business expansion and technological strength
  • Global production and sales system
  • Advanced image processing technology
  • Strong brand power and long-standing trust
  • Diverse product portfolio
  • Comprehensive customer support system
  • Proactive efforts in environmental considerations
  • Product line strengthening through PFU subsidiary
  • Participation in international initiatives like RE100
  • Long-term R&D investment and results
  • Flexible product development responding to market needs
  • Product design with high durability and reliability
  • Strong relationships with premium customers domestically and internationally
  • Efficiency from vertical integration of manufacturing and sales

Competitive Advantages

  • Top market share and overwhelming sales power in domestic copiers and multifunction devices
  • RICOH THETA product line incorporating world's first 360-degree camera technology
  • Detailed service provision through extensive direct sales network
  • Expanded product lineup by integrating PFU's scanner business
  • Comprehensive solutions linked with latest digital printing equipment
  • Improved cost competitiveness and flexibility through production transfers
  • Advanced environmental management through RE100 participation
  • High technological prowess and product diversity in OA equipment
  • Global sales and service network
  • Reliable product creation backed by long years of R&D
  • Strengthened integration with IT infrastructure and cloud services
  • Customizable solutions adaptable to multiple industries
  • Accumulated technological patents and know-how
  • Comprehensive customer support and maintenance system
  • Strong brand power and tradition since founding

Threats

  • Production cost fluctuations due to US-China trade war
  • Maturation and contraction of domestic copier demand
  • Aggressive price reductions by competitors
  • Impact on existing businesses from rapid digitalization
  • Influence of international political situation and exchange rate fluctuations
  • Intensified technological innovation competition from new entrants
  • Rising IT security risks
  • Cost increase risks from strengthened environmental regulations
  • Intensified competition in global sales channels
  • Demand slowdown due to deceleration in emerging markets

Innovations

2023: Integration of PFU's image scanners under RICOH brand

Overview
Switched PFU subsidiary's scanner products to RICOH brand and began deploying diverse lineup.
Impact
Expanded product range, improving competitiveness in domestic and international markets

2024: Establishment of joint venture 'Etria' with Toshiba Tec

Overview
Established joint venture with Toshiba Tec to strengthen competitiveness in multifunction device market and advance technology development.
Impact
Aims for market share expansion and new product creation through technological collaboration

2023: Launch of new RICOH THETA 360-degree camera model

Overview
Announced high-quality 360-degree camera applying latest technology to meet market needs.
Impact
Contributes to strengthening brand power in imaging field and acquiring new customers

2022: Advancement of production base transfer to Thailand

Overview
Accelerated production transfer from China to Thailand in response to US-China trade friction, achieving cost reductions.
Impact
Succeeded in improving production efficiency and risk diversification

2021: Development of AI-based shogi game record automatic recording system

Overview
Jointly developed AI automatic game record system with Japan Shogi Association and introduced it to tournaments.
Impact
Contributes to efficient shogi event operations and fan base expansion

2020: Enhanced functionality of cloud storage service 'Quonp'

Overview
Improved digital management of photos and documents for better convenience.
Impact
Supports business efficiency for corporate customers

2024: Expansion of renewable energy utilization toward RE100 achievement

Overview
Company-wide expansion of renewable energy use to promote carbon neutrality.
Impact
Contributes to improved environmental ratings and long-term cost reductions

Sustainability

  • Participates in RE100 project aiming for 100% renewable energy
  • Promotes energy-saving activities at production plants domestically and internationally
  • Strengthens material procurement based on Green Purchasing Law
  • Optimizes logistics and production for CO2 emission reductions
  • Continuously acquires certification as Health Management Excellence Corporation