Sunmesse

Basic Information

Stock Code
7883
Industry
Other Products
Category Detail
Professional Services for Businesses
Prefecture
Gifu Prefecture
Establishment Year
May 1935
Listing Year
September 1995
Official Website
https://www.sunmesse.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Soneck, KYORITSU, Nihon Sohatsu Group, Kosaido Holdings, Takeda iP Holdings, ProNexus, TOPPAN Holdings, Dai Nippon Printing, Kyodo Printing, TAKARA&COMPANY, Sanko Sangyo, Kenso, Nakabayashi

Overview

Sunmesse was founded in 1935 and is based in Gifu Prefecture, providing integrated services from planning and design to printing and binding as a mid-sized comprehensive printing company, with a strong regional focus and diverse printing products.

Current Situation

Sunmesse is a stable mid-sized printing company with annual sales of approximately 15.8 billion yen and around 663 employees. Its main general printing products include flyers, direct mail, calendars, posters, catalogs, and more, supplemented by unique services such as website development, CD-ROM production, and pressure-sealed postcards like Sun Mail. Headquartered in Ogaki City, Gifu Prefecture, it provides services tailored to local needs for small and medium-sized enterprises as well as public offices. Acquisition of Privacy Mark certification ensures reliable personal information management, which is one of its strengths. While facing challenges from the digitalization of the printing market and the rise of online advertising, it focuses on value-added services such as specialty printing and pressure-sealed postcards to diversify revenue. Overseas expansion is limited, but it has an affiliate company in Thailand and is exploring international sales channels. Moving forward, it aims to strengthen digital adaptation and introduce eco-friendly printing technologies as key pillars of its mid- to long-term strategy, growing as a comprehensive service company rooted in the local community.

Trivia

Interesting Facts

  • Long-established company founded in 1935 as a printing shop
  • Developed Japan's first pressure-sealed postcard service 'Sun Mail'
  • Early acquisition of Privacy Mark and focus on personal information management
  • Headquartered in Ogaki City, Gifu Prefecture, with deep regional roots
  • Has affiliate in Thailand, achieving overseas expansion
  • Strength in one-stop services from planning and design to platemaking and binding
  • Provides diverse printing services to SMEs and local governments
  • Promotes hybrid promotion combining digital and print media
  • High technological prowess in business pressure-sealed postcards
  • Maintained stable business foundation even during the pandemic
  • Engages in regional support activities like local sports clubs in Ogaki
  • Over 600 employees, one of the major local employers
  • Leadership of long-serving President Shoichiro Tanaka
  • Proprietary brand 'Sunmesse Print' popular with mid-sized customers
  • Handles IT support for SMEs in addition to printing

Hidden Connections

  • Close ties with local governments linking to regional economy
  • Thailand affiliate contributes to expanding sales channels for Japanese products
  • Pressure-sealed postcard technology is key to differentiation from competitors
  • Strong connections with local financial institutions support funding and stable management
  • Long-term transaction relationships with SMEs form the basis of regional strategy
  • Actively participates in industry association activities within the printing sector
  • Privacy Mark certification highly evaluated by customers as proof of legal compliance
  • Characteristic fusion of traditional printing skills and latest digital technology

Future Outlook

Growth Drivers

  • Expanding demand for sales and promotion support from SMEs
  • New market development through enhanced digital printing capabilities
  • Increasing demand for eco-friendly printing technology
  • Customer retention effects from regional-focused services
  • Synergistic growth with digital services like web production
  • Growth in DX support projects from government and local authorities
  • Reevaluation of pressure-sealed postcards as effective advertising media
  • Southeast Asia market expansion utilizing Thailand affiliate
  • Sales growth from post-pandemic demand recovery
  • Demand for IT infrastructure setup for SMEs

Strategic Goals

  • Achieve 50% ratio of digital printing
  • Full adoption of sustainable printing materials
  • Strengthen market dominance through expanded regional share
  • Improve profit margin to 10% through operational efficiency
  • Achieve 20% of sales from overseas business
  • Enhance employees' digital skills and create better work environment
  • Increase sales through new digital service development
  • Establish internal systems for reducing environmental impact
  • Continuously strengthen privacy protection systems
  • Expand services addressing regional challenges

Business Segments

Printing Services for SMEs

Overview
Provides diverse printing services tailored to a wide range of customers.
Competitiveness
One-stop handling from planning to binding
Customers
  • Small and medium-sized enterprises
  • Local governments
  • Educational institutions
  • Non-profit organizations
  • Government agencies
Products
  • Flyer printing
  • Pamphlet production
  • Catalog binding
  • Pressure-sealed postcards
  • Poster printing

Advertising and Promotion Production

Overview
Services for planning and producing effective advertising and promotional materials.
Competitiveness
High open rate pressure-sealed postcard technology
Customers
  • Advertising agencies
  • Event organizers
  • Corporate marketing departments
  • Sales promotion companies
Products
  • Direct mail
  • Pressure-sealed postcard ads
  • Promotional posters
  • Event handouts

Web Production and Digital Content

Overview
Sales support services utilizing digital content.
Competitiveness
Integrated deployment combining printing and digital
Customers
  • Small and medium-sized enterprises
  • Trade show operators
  • Educational institutions
Products
  • Website development
  • EC site integration
  • CD-ROM media production

Overseas-Related Business

Overview
Supports overseas markets through affiliate company in Thailand.
Competitiveness
Services tailored to local characteristics
Customers
  • Companies expanding overseas sales channels
  • Japanese companies in Thailand
Products
  • Printing services
  • Promotional materials production

Competitive Advantage

Strengths

  • Comprehensive capabilities from planning to binding
  • Strong regional customer base
  • Reliability from Privacy Mark certification
  • Wide assortment of printing products
  • Expertise in pressure-sealed postcard technology
  • Integration of digital and printing technologies
  • Years of industry experience and know-how
  • Business expansion through affiliates
  • Stable financial foundation
  • Flexible response to SMEs

Competitive Advantages

  • Flexible system capable of handling from planning and design to printing and binding
  • Secures wide customer base from SMEs to public offices through regional focus
  • Safe personal information handling due to Privacy Mark certification
  • High open rate DM deployment with pressure-sealed postcards 'Sun Mail'
  • Strengthened linkage services with digital domains like website development
  • Possesses structure to handle overseas markets via Thailand affiliate
  • Long-cultivated printing expertise and customer support
  • Responds to diversified customer needs with wide range of products
  • Linkages with information and communications industry provide adaptability to personnel and business changes
  • Stable financial position supports long-term growth

Threats

  • Risk of market contraction due to digitalization in printing industry
  • Declining demand from increase in internet advertising
  • Labor shortages and rising labor costs
  • Cost pressures from fluctuating raw material prices
  • Potential market share loss from lagging behind competitors' tech and service innovations
  • Increased compliance costs from stricter environmental regulations
  • Vulnerable to economic fluctuations due to regional business focus
  • Concerns over insufficient adaptation to rapid IT technology changes

Innovations

2023: Introduction of Digital Printing Equipment

Overview
Introduced the latest digital printing machines to strengthen small-lot, high-quality printing.
Impact
Enables lead time reduction and multi-variety production.

2022: Development of New Pressure-Sealed Postcard Design Technology

Overview
New pressure-sealed postcard design technology aimed at improving customer response rates.
Impact
Contributes to higher open rates and customer satisfaction.

2021: Expansion of Website Development Services

Overview
Expanded provision of low-cost web production plans for SMEs.
Impact
Promotes new customer acquisition and business diversification.

2020: Introduction of Eco-Friendly Printing Technology

Overview
Promotes water-based inks and recycled paper to reduce environmental impact.
Impact
Utilized for environmental regulation compliance and brand image enhancement.

Sustainability

  • Maintenance and enhancement of Privacy Mark certification
  • Promotion of recycled paper use and low-impact printing
  • CO2 reduction activities through energy-saving equipment
  • Support for local environmental education
  • Strengthened efforts to reduce waste
  • Initiatives to improve employee health and work environment
  • Paper resource reduction through digitalization
  • Thorough customer information security management
  • Publication of sustainability reports
  • Promotion of recycled ink use
  • Collaboration with local groups on environmental conservation
  • Active promotion of work-style reforms