King Jim

Basic Information

Stock Code
7962
Industry
Other Products
Category Detail
Daily Necessities & Household Products
Prefecture
Tokyo
Establishment Year
August 1948
Listing Year
February 1987
Official Website
https://www.kingjim.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

King Jim is a leading stationery and electronic stationery company established in 1948, boasting the top market share in Japan's thick file market and aiming for sustainable growth through diverse innovative product offerings.

Current Situation

King Jim's consolidated sales for the June 2024 fiscal year were approximately 39.6 billion yen, but operating profit was recorded in the red. Its mainstay thick files hold an overwhelming share in the domestic market, and the electronic stationery 'Tepra' series also boasts strong brand power. The company is focusing on product innovation and new field development, with ongoing development of other electronic stationery such as Pomera. Based on its management philosophy, it engages in creative product development and is expanding into the hygiene products sector. In 2024, Miyoko Kimura was appointed as the new president, positioning DX promotion and digital product enhancement as key strategies. It aims to expand the market through collaboration with group companies in Japan and abroad, and is actively addressing social responsibility and sustainability.

Trivia

Interesting Facts

  • King Jim has produced many innovative file products since its founding.
  • The electronic stationery Tepra has exceeded 10 million cumulative units sold since its 1988 launch.
  • The 'First Penguin' management philosophy was advocated by President Akira Miyamoto.
  • Holds top domestic share in thick office files.
  • New products are decided by approval from two executives, without using majority vote—a rare system.
  • Company name derives from the abbreviation of 'King Office Supplies'.
  • Successfully expanded hygiene-related products during the COVID-19 pandemic, building new revenue pillars.
  • Head office building completed in 2000, 10 stories above ground.
  • Has multiple overseas subsidiaries with sales and manufacturing bases across Asia.
  • Featured on TV Tokyo's 'Cambria Palace'.

Hidden Connections

  • Has a technical cooperation relationship in electronic equipment field through OEM supply from Brother Industries.
  • Tokyo Metropolitan Bureau of Transportation's 6500 series trains are called 'King Jim Trains'.
  • Subsidiary Radonna maintains industry share in photo frames.
  • Winces, which manufactures work gloves, continues independent business even after becoming a subsidiary.
  • Continuous management by founding family ensures stability.
  • Manufactures mobile PC 'Portabook' based on Pomera's form factor.
  • Popular product Tepra's name relates to trademarks and patents, with experience in patent litigation.
  • President received the Order of the Blue Ribbon for contributions to industrial promotion.

Future Outlook

Growth Drivers

  • Product diversification and high value-added strategies within domestic stationery market
  • Functional enhancement of electronic stationery and new market development
  • Market expansion in hygiene products and new product development
  • Strengthened collaboration with group companies domestically and internationally
  • Operational efficiency and customer satisfaction improvements via DX
  • Development of environmentally friendly products and sustainable management
  • Opening new customer segments and expanding sales channels
  • Product innovation through technology integration
  • Increased demand for at-home work and remote work products
  • Further strengthening of brand image
  • Active response to social responsibility (CSR)
  • International business expansion and Asian market growth

Strategic Goals

  • Maintain over 70% share in domestic thick files
  • Expand electronic stationery sales ratio to 50% of total
  • Achieve 5 billion yen annual scale in hygiene products business
  • Group-wide consolidated sales exceed 50 billion yen
  • Achieve 30% reduction in CO2 emissions and minimize environmental impact
  • Create innovation through new product development
  • Complete optimization of all operations using DX
  • Strengthen customer touchpoints through diverse sales channels
  • Create globally competitive brand value
  • Systematically strengthen and continuously promote social contribution activities

Business Segments

Office Supplies & File Manufacturing and Sales

Overview
Business segment handling planning, manufacturing, and sales of a wide range of office supplies, including custom orders.
Competitiveness
Holds top domestic share in thick files and implements high-quality manufacturing.
Customers
  • Large corporate office departments
  • SME offices
  • Educational institutions
  • Government offices
  • Bookstores & stationery stores
Products
  • Pipe Files
  • Ring Files
  • Clear Files
  • Medical Pouches
  • Storage Cases

Electronic Stationery & OA Equipment Sales

Overview
Expands diverse electronic stationery centered on the 'Tepra' label writer series.
Competitiveness
Diverse model lineup of proprietary product 'Tepra' and solid brand strength.
Customers
  • Retail stores
  • Electronics retailers
  • Online shops
  • Corporate customers
Products
  • Label Printers
  • Digital Memo Devices
  • Electronic Memo Pads
  • Dedicated Consumables

Hygiene Products Sales

Overview
Provides a wide range of hygiene-related products responding to new normal demands.
Competitiveness
Stable supply of high-function sanitizers and reusable masks.
Customers
  • Hospitals & medical institutions
  • Corporate hygiene managers
  • School facilities
  • Public facility managers
Products
  • Automatic Hand Sanitizers
  • Sanitizer Dispensers
  • Masks
  • Partitions
  • Sanitizing Cases

Interior Goods & Furniture Manufacturing and Sales

Overview
Planning, manufacturing, and sales of lifestyle-related products through subsidiaries.
Competitiveness
Diverse product lineup tailored to lifestyles.
Customers
  • Retail chains
  • Home centers
  • Online shops
  • Showrooms
Products
  • Photo Frames
  • Furniture
  • Seasonal Appliances
  • Lifestyle Goods

Business Support Products

Overview
Development and sales of products to enhance office functions and support employees.
Competitiveness
Differentiation through proprietary products for niche markets.
Customers
  • Corporate offices
  • Event operators
  • Educational institutions
  • Public institutions
Products
  • Meeting Sheets
  • Home Return Support Kits
  • Power Suits
  • Carrying Cases

Competitive Advantage

Strengths

  • Largest domestic share in thick files
  • Brand strength in electronic stationery
  • Proprietary brands and product development capabilities
  • Diverse product portfolio
  • Business diversification through group companies
  • Strong sales channel network
  • Solid financial foundation
  • Long history and management stability
  • Mature manufacturing technology
  • Proactive digital strategy

Competitive Advantages

  • Top market share in thick file industry
  • Differentiation and high reliability of Tepra series
  • Early market entry in electronic stationery ahead of competitors
  • Diverse sales channels and direct sales strength
  • Product and technology collaboration within and outside the group
  • Early entry into hygiene products market
  • Customer responsiveness through advanced custom technology
  • High quality control and brand image
  • Business efficiency and new product creation via DX promotion
  • Practice of long-term management philosophy 'First Penguin'

Threats

  • Declining demand due to paperless office supplies market
  • Intensifying price competition from domestic and international rivals
  • Rising manufacturing costs from labor shortages
  • Risk of failing to keep pace with rapid technological innovation
  • Ongoing uncertainty from COVID-19 impacts
  • Cost pressures from fluctuating raw material prices
  • Exchange rate fluctuation risks from overseas operations
  • Impacts on product development and sales from stricter regulations
  • Requirements to revise packaging materials due to enhanced environmental regulations
  • Delays in responding to diversifying customer needs

Innovations

2024: Strengthening DX promotion under new president system

Overview
Along with the appointment of President Miyoko Kimura, established a system to accelerate business digitalization and product development.
Impact
Expected improvements in operational efficiency and speed of new product launches.

2023: Launch of improved model of disinfectant alcohol automatic sprayer 'Tette'

Overview
Developed large-capacity model and added usability enhancement features.
Impact
Increased sales volume and strengthened competitiveness in hygiene products market.

2022: Development of next-generation label printer new model

Overview
Announced new model with high-speed printing and mobile connectivity features.
Impact
Contributes to improved convenience for corporate customers and market share expansion.

2021: Launch and expanded adoption of UV sanitizing case

Overview
Introduced new sanitizing case targeting smartphones and masks.
Impact
Generated new demand as a new normal-related product.

2020: Launch of latest Pomera digital memo device model

Overview
Introduced new model with extended battery life and improved portability.
Impact
Contributed to expanded use by individuals and corporations.

Sustainability

  • Promoting projects to revise packaging materials to reduce environmental impact
  • Strengthening energy-saving measures at business sites
  • Implementing activities to improve waste recycling rate
  • Environmental beautification activities through close collaboration with local communities
  • Active initiatives for employee health and work-style reforms