Takara Standard
Basic Information
- Stock Code
- 7981
- Industry
- Other Products
- Category Detail
- Construction Materials & Equipment
- Prefecture
- Osaka Prefecture
- Establishment Year
- May 1912
- Listing Year
- July 1963
- Official Website
- https://www.takara-standard.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Nikko, Pegasus, OKI, Clinaup
Overview
Takara Standard is a housing equipment manufacturer founded in 1912, leveraging technology centered on enamel products to hold a top-class share in the domestic housing equipment market.
Current Situation
Takara Standard achieved consolidated sales of 243.4 billion yen, operating profit of 15.6 billion yen, and net profit of 11.1 billion yen for the fiscal year ending March 2025, maintaining a stable financial base. It has high competitiveness in the market for its mainstay products, system kitchens and unit baths, particularly leading the industry with enamel-made kitchens. Since 2019, it has integrated multiple subsidiaries to strengthen production efficiency and supply systems. In technological innovation, it focuses on OEM expansion of gas, oil, and electric water heaters alongside enamel, as well as material development. Leveraging its stable brand value, it uses TV commercials and a wide range of sales channels to enhance consumer recognition. On the sustainability front, it has started developing environmentally responsive products, aiming for further market expansion and new product launches toward 2030. Key differentiators from competitors include the technological superiority of enamel products and extensive sales channel deployment. Moving forward, digitalization and strengthened global business development are positioned as growth drivers.
Trivia
Interesting Facts
- Developer of Japan's first enamel system kitchen.
- Rare in the industry for specializing in enamel products technology.
- Has used famous actress Tao Tsuchiya in commercials for over 3 years.
- Long history of sponsoring numerous programs on TV Asahi, TBS, etc.
- Multi-channel sales system with over 14 nationwide channels.
- Established current scale and technology base through multiple mergers.
- Largest shareholder of Janis Industry, involved in the toilet market.
- Headquarters in Joto-ku, Osaka City, with local ties as a strength.
- Established over 110 years ago as a long-standing manufacturer.
- Enamel combines iron's durability with glass's beauty as a unique material.
- Differentiates from competitor Clinaup through product technology.
- Merged with Japan Frit since 2020 to strengthen production capacity.
- Deploys environmentally considerate energy-saving water heaters in product development.
- Voice actor Koichi Yamadera voices the product's 'inner voice' in TV commercials.
- Founded as Japan Enamel by founder Yasugoro Kitabata.
Hidden Connections
- Takara Standard was once under Takara Belmont.
- Its enamel product technology is highly regarded worldwide, with technical guidance experience in Europe and the US.
- Company name adopted from the philosophy of providing standard quality not swayed by trends.
- Comedian Football Hour's Goto's father serves as an officer in a related company.
- As largest shareholder of Janis Industry, holds dominance in OEM toilet supply.
- Member of Osaka's Oorinkai, maintaining close regional industry ties.
- Continuously sponsors numerous popular TV programs with commercials.
- Water heaters include OEM for multiple manufacturers like Mitsubishi Electric, Rinnai, Paloma.
Future Outlook
Growth Drivers
- Increased equipment demand from booming housing remodeling market
- Expanding domestic and international demand for environmentally responsive products
- Rise in functional housing equipment for the elderly
- Strengthened overseas market deployment of enamel technology
- Spread of digitalization and smart home-compatible equipment
- Product differentiation through new material development
- Growing market needs from stricter energy-saving standards
- Customer base expansion via diverse sales channels
- Enhanced cost competitiveness through production efficiency improvements
- Supply stabilization via advanced logistics networks
- Brand value enhancement through TV commercials and other advertising strategies
- Ongoing strengthening of local proximity services
Strategic Goals
- Maintain and expand top domestic market share in housing equipment
- Improve environmentally considerate product ratio to over 50%
- Develop and promote smart housing equipment
- Improve monthly product launch speed by 20%
- Achieve over 90% product recycling rate
- Achieve over 20% overseas sales ratio
- 100% decarbonization of manufacturing processes
- Advance CSR through strengthened community ties
- Efficiency gains in production and logistics via DX
- Continuous improvement in employee safety, health, and work environment
Business Segments
Housing Equipment Wholesale
- Overview
- Wholesales housing equipment to support construction demand.
- Competitiveness
- High-quality product lineup based on enamel product technology
- Customers
-
- Construction companies
- Housing sales companies
- Remodeling companies
- Equipment installation companies
- Products
-
- System Kitchens
- Unit Baths
- Vanity Units
- Water Heaters
OEM Supply Business
- Overview
- Conducts OEM supply to various companies, deploying diverse housing equipment.
- Competitiveness
- Trusted manufacturing consignment system
- Customers
-
- Rinnai
- Paloma
- Corona
- Janis Industry
- Products
-
- Gas Water Heaters
- Oil Water Heaters
- Toilets
Logistics & Support Services
- Overview
- Implements stable supply and support through in-house logistics services.
- Competitiveness
- Integrated logistics network
- Customers
-
- Domestic distributors
- Housing equipment installation companies
- Products
-
- Logistics management
- Supply chain optimization
- Technical support
Materials & Components Supply
- Overview
- Supplies high-performance materials to support high-quality products.
- Competitiveness
- Enamel material development technology
- Customers
-
- In-house factories
- External production outsourcers
- Products
-
- Enamel materials
- Stainless steel components
- Resin parts
Technology Development & Research Support
- Overview
- Promotes research and development of next-generation housing equipment technologies.
- Competitiveness
- Accumulated enamel technology over many years
- Customers
-
- In-house product development teams
- External research institutions
- Products
-
- New material research
- Energy-saving technology development
- Product design support
Online Sales & Direct Channels
- Overview
- Expands customer touchpoints through EC and showrooms for direct sales.
- Competitiveness
- In-house customer response capabilities
- Customers
-
- General consumers
- Corporate customers
- Products
-
- Online-exclusive products
- Custom kitchens
- Maintenance services
Competitive Advantage
Strengths
- High expertise and reliability in enamel technology
- Extensive nationwide sales network
- Industry-leading market share in system kitchens
- Stable financial base and ample capital
- Diverse sales channels
Competitive Advantages
- Developed Japan's first enamel system kitchen, establishing technological superiority
- Strengthened production and logistics systems through years of mergers and integrations
- Meets market needs with diverse water heaters and toilets via OEM
- Enhanced brand recognition through TV commercials and celebrity endorsements
- Sales strategy balancing local proximity services with nationwide expansion
Threats
- Intensifying competition from stainless steel products and overseas manufacturers
- Risk of cost increases due to raw material price fluctuations
- Rising production and logistics costs due to labor shortages
- Sales instability from fluctuations in housing market demand
- Cost increases from stricter environmental regulations and energy-saving requirements
Innovations
2023: Rapid Kitchen Material Development
- Overview
- Shortened development period for kitchen components using new materials, improving product rollout efficiency.
- Impact
- Accelerated new product launches and improved customer satisfaction
2022: Improved Enamel Surface Durability
- Overview
- Renewed surface reinforcement technology for Emawall enamel wall materials to enhance durability.
- Impact
- Reduced maintenance costs and extended product lifespan
2021: Celebrity Endorsement in TV Commercials
- Overview
- Featured actress Tao Tsuchiya to strengthen brand image and expand recognition.
- Impact
- Expanded customer base and sales promotion effects
2024: Improved Energy-Saving Water Heater Functions
- Overview
- Enhanced energy-saving performance of gas and electric water heaters, contributing to reduced environmental impact.
- Impact
- CO2 emission reductions and improved customer satisfaction
Sustainability
- Reducing waste through longer lifespan of enamel products
- Promoting adoption of energy-saving water heaters
- Expanding use of environmentally considerate materials
- Introducing energy-saving equipment at business sites and reducing CO2 emissions
- Supporting local environmental education activities
- Improving industrial waste recycling rate
- Conducting environmental audits in the supply chain
- Employee environmental awareness education programs
- Promoting sustainable material procurement
- Reducing plastic in product packaging
- Building energy-saving logistics systems
- Improving transparency of environmental reports