Okamura

Basic Information

Stock Code
7994
Industry
Other Products
Category Detail
Daily Necessities & Household Products
Prefecture
Kanagawa Prefecture
Establishment Year
October 1945
Listing Year
October 1961
Official Website
https://www.okamura.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Ai HD, Inaba Seisakusho, Takano, Komatsu Wall Industrial, Itoki, Kokuyo, Kurogane Kosakusho, Uchida Yoko

Overview

Okamura is a major manufacturer of office furniture and industrial equipment founded in 1945, holding the top share in Japan's domestic office furniture market and with bases expanding overseas.

Current Situation

Okamura achieved consolidated sales of 277.0 billion yen and net profit of 15.9 billion yen in the fiscal year ended March 2023, maintaining solid performance. Its core office furniture business holds the top domestic market share, and it also engages in commercial environment and logistics systems businesses. Products range widely from desk chairs and office desks to railway vehicle seats, highly regarded for design and functionality. The company is advancing innovative initiatives such as name changes, overseas acquisitions, and AI-based office renovation proposals. In sustainability, it collaborates with Nippon Steel on carbon neutrality and develops products mindful of society and the environment. Moving forward, it will accelerate new technology adoption and overseas market development, pushing growth strategies toward 2030.

Trivia

Interesting Facts

  • Okamura maintains the top share in Japan's office furniture market
  • Founded in 1945, grew rapidly post-war with steel furniture for the U.S. military
  • Collaborated with designer Giorgetto Giugiaro to develop high-function chairs
  • Ranks 4th globally in office furniture sales
  • Also handles railway vehicle seats, supplying Odakyu Romancecar seats
  • Introduced AI-powered office layout proposal technology
  • Japan's only full-line manufacturer of store fixtures in commercial environment business
  • Company name derives from its founding location, Okamura Town
  • Once manufactured Mikasa, Japan's first small car with automatic transmission
  • Supplies theater chairs to many famous halls in Japan
  • Employee stock ownership association holds certain shares and cooperates in management
  • Changed name from Okamura Seisakusho to Okamura to strengthen brand
  • Maintains close trading ties with the Mitsubishi Group
  • Head office located on the 19th floor of Yokohama Tenri Building
  • Opened Okamura Chair Museum in Tokyo's Nagatacho

Hidden Connections

  • Collaborating with Nippon Steel on steel procurement and carbon neutrality
  • Mitsubishi UFJ Bank as main bank, active trading with Mitsubishi Corporation
  • Multiple famous chairs with design supervision by Giorgetto Giugiaro
  • Architect Norio Okabe deeply involved in Odakyu Romancecar seat design
  • Developing new markets with AI-powered office reform services
  • Superiority over competitors as only full-line store fixture manufacturer
  • Many theater chairs in famous domestic halls are Okamura-made
  • History of jointly developing lightweight aircraft 'N-52' with Nihon University in the 1970s

Future Outlook

Growth Drivers

  • Expansion of AI and digital technology utilization in office environments
  • Brand recognition and sales growth in overseas markets
  • Increasing demand for environmentally considerate products and regulatory compliance
  • Product development adapting to diversifying workstyles
  • Growth promotion in commercial environment and logistics systems businesses
  • Differentiation through advanced design and functionality
  • Corporate value enhancement via sustainability efforts
  • New market development through smart furniture
  • Productivity improvement via smart manufacturing processes
  • Technology innovation promotion through strengthened inter-company collaborations
  • Service expansion emphasizing user experience
  • Diversified strategy resilient to economic fluctuations

Strategic Goals

  • Maintain over 55% domestic office furniture market share
  • Expand overseas sales ratio to over 30%
  • Achieve carbon neutrality for all products
  • Expand lineup of AI and IoT-utilizing products
  • Expand domestic market share in commercial environment business
  • Promote energy-saving and efficiency in logistics systems
  • Build and disseminate workstyle transformation support services
  • Strengthen online sales channels
  • Increase number of design award-winning products
  • Promote employee diversity and create comfortable workplaces

Business Segments

Office Environment Business

Overview
Top-class domestic business providing full-line office furniture to meet diverse customer needs.
Competitiveness
Abundant product variety and top domestic market share
Customers
  • Major Domestic Companies
  • SMEs
  • Educational Institutions
  • Cultural Facilities
  • Medical and Welfare Facilities
  • Research Institutions
  • Local Governments
Products
  • Office Chairs
  • Office Desks
  • Conference Tables
  • Storage Furniture
  • Home Furniture

Commercial Environment Business

Overview
Holds high share as Japan's only full-line manufacturer of store fixtures and display shelves.
Competitiveness
Product lineup accommodating diverse store needs
Customers
  • Large Supermarkets
  • Drugstores
  • Retail Stores
  • Logistics Companies
Products
  • Display Shelves
  • Showcases
  • Store Fixtures

Logistics Systems Business

Overview
Provides advanced logistics systems and equipment to support labor savings and efficiency.
Competitiveness
Precision product manufacturing leveraging metalworking technology
Customers
  • Warehouse Operators
  • Logistics Companies
  • Manufacturers
Products
  • Logistics Rack Systems
  • Conveyors
  • Cargo Movers

Railway Vehicle Equipment Business

Overview
Provides high-quality seats and fittings for railway vehicles.
Competitiveness
Comfortable designs supervised by designers
Customers
  • Railway Companies
  • Transportation Infrastructure Operators
Products
  • Vehicle Seats
  • Interior Fittings

Powertrain Business

Overview
Manufactures high-precision power transmission parts for automobiles and industrial equipment.
Competitiveness
Strengths in early development and manufacturing technology
Customers
  • Automakers
  • Industrial Machinery Manufacturers
Products
  • Torque Converters
  • Transmission Parts

Competitive Advantage

Strengths

  • Top share in Japan's domestic office furniture market
  • Abundant product lineup and technological capabilities
  • Excellent design and functionality
  • Manufacturing strength leveraging metalworking technology
  • Strong domestic and international sales network
  • Long-established brand and reliability
  • Advancing carbon neutrality collaborations
  • Ability to meet diverse customer needs
  • Service expansion using AI technology
  • Global expansion via overseas bases
  • Employees' specialized technical skills and training system
  • High-quality business equipment manufacturing
  • Stable financial base and capital scale
  • Broad customer base and solid trading relationships
  • Proactive corporate branding strategy

Competitive Advantages

  • Japan's only full-line store fixture manufacturer
  • Proven top domestic share in office furniture
  • World No. 4 in office furniture sales
  • Products supervised by renowned designer Giorgetto Giugiaro
  • AI-powered office layout generation technology
  • Carbon neutrality technology collaboration with Nippon Steel
  • Risk diversification through multi-industry expansion
  • High-precision products from long years of metalworking technology
  • Broad product portfolio supporting stable earnings
  • Strong trading relationships with major domestic and international companies
  • High product quality control and durability
  • Balancing comfort and safety through original designs
  • Innovative product development and customization capabilities
  • Diverse sales channels and service systems
  • Global production and sales network

Threats

  • Intense international competition from overseas firms
  • Profit pressure from raw material price fluctuations
  • Demand uncertainty due to economic conditions
  • Delays in responding to rapid DX (digital transformation)
  • Cost increase risks from stricter environmental regulations
  • Challenges in talent acquisition and technology succession
  • Market encroachment by new entrants
  • Shortening product lifecycles
  • Earnings impact from exchange rate fluctuations
  • Burden of responding to diversifying and sophisticated customer needs
  • Supply chain vulnerability risks
  • Decline in competitiveness from lagging technological innovation

Innovations

2024: AI-Powered Office Layout Generation Service

Overview
Introduced technology using artificial intelligence to automatically generate optimal post-renovation office layouts.
Impact
Contributes to customer work efficiency and comfort improvement

2023: Acquisition of UK Office Furniture Manufacturer

Overview
Acquired a UK furniture maker to strengthen the European market and accelerate global expansion.
Impact
Expansion of sales in overseas markets and brand strengthening

2022: Carbon Neutrality Collaboration Launch

Overview
Collaborating with Nippon Steel to promote carbon neutrality in office furniture.
Impact
Reduced environmental impact and improved CSR evaluation

2021: Frozen Showcase Factory Completion

Overview
Completed a new factory specialized in energy-saving frozen showcases.
Impact
Improved competitiveness in store fixture market

2020: Launch of New Multi-Function Office Chair

Overview
Refreshed Contessa Seconda with new features to meet diverse needs.
Impact
Contributed to increased sales domestically and internationally

Sustainability

  • Carbon neutrality promotion collaboration with Nippon Steel
  • Manufacturing and sales of energy-saving design showcases
  • Office environment proposals reducing waste via AI utilization
  • Active participation in local environmental conservation activities
  • Product recycling and waste reduction measures
  • Introduction of high energy-efficiency manufacturing processes
  • Employee environmental awareness programs
  • Strengthened environmental standards collaboration with suppliers
  • Waste reduction through long-life product designs
  • Establishment of sustainable material procurement policies
  • Participation in industry group environmental improvement activities
  • Environmental education support as social contribution