Sangetsu
Basic Information
- Stock Code
- 8130
- Industry
- Wholesale Industry
- Category Detail
- Consumer Products Wholesalers
- Prefecture
- Aichi Prefecture
- Establishment Year
- April 1953
- Listing Year
- November 1980
- Official Website
- https://www.sangetsu.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Ando Hazama, Miyachi Engineering Group, Sumitomo Seika, Falco Holdings, Career Link, Eagle Industry, IDEC, Kyokuto Development Industry, Tay Estec, Sanai Oburi, San-ei Corporation
Overview
Sangetsu is an interior specialty trading company established in 1953, operating as the industry leader primarily in wallpaper, curtains, and flooring materials.
Current Situation
Sangetsu recorded consolidated sales of approximately 149.4 billion yen and operating profit of approximately 7.9 billion yen in the fiscal year ended March 2022, and is a leading company with strengths in selling interior materials domestically and internationally. Its mainstay wallpaper accounts for about half of sales, with flooring and curtains also serving as major revenue sources. In recent years, it has strengthened global expansion by establishing subsidiaries in Southeast Asia and North America. In the early 2020s, it carried out branding enhancements including logo renewal and corporate slogan development. On the sustainability front, it promotes sustainable material procurement and development of environmentally considerate products. Domestically, it expands customer contact points through multi-site operations and leverages a wide range of distribution channels. Moving forward, it plans to pursue growth strategies through new market development and subsidiary acquisitions, maintaining its competitive edge in the industry.
Trivia
Interesting Facts
- Founded in 1849, a company with deep history balancing tradition and innovation
- Uses symbol mark designed by Yusaku Kamekura
- Holds top position in Japan's wallpaper industry
- Listed on Tokyo Stock Exchange Prime Market with stable financial base
- Strength in proprietary antiviral wallpaper and other functional products
- Possesses extensive sales bases and showrooms nationwide
- International expansion with overseas subsidiaries in Southeast Asia and North America
- Interior construction division spun off into subsidiary for one-stop business
- History of featuring many famous actresses in TV commercials
- Early development of eco-friendly products with high environmental awareness
- Expands into furniture wholesaling as household products wholesaler
- Strength in stable supply through diverse sales channels
- High specialized knowledge as industry-focused trading company
- Holds well-known brands with high general consumer recognition
- Ongoing social contribution activities to local communities
Hidden Connections
- Expanded business domains into exterior market through subsidiary Sangreen
- Important partner building long-term transaction relationships with major Japanese housing manufacturers
- Actively exports environmentally responsive products via Southeast Asian local corporations
- 2016 logo renewal received high market evaluation as part of brand strategy
- Antiviral wallpaper contributes to hygiene enhancement in medical and nursing care facilities
- Numerous famous actresses appeared in past CMs, contributing to brand image improvement
- Provides integrated services from interior design and construction among parent and affiliates
- Major domestic and international trust banks and investment funds listed as shareholders
Future Outlook
Growth Drivers
- Ongoing increase in domestic remodeling demand
- Expansion of interior-related product demand in overseas markets
- Deepening of product development focused on functionality and hygiene
- Sales efficiency improvement through digital tool utilization
- Market and scale expansion of environmentally friendly products
- Strengthened customer need response through integration with interior construction services
- Optimization and expansion of diverse sales channels
- Increasing demand for new and renovated commercial facilities in urban areas
- Business domain expansion through domestic and international M&A
- Strengthened interior proposals responding to telework and work-from-home expansion
- Increasing demand for high-function products due to stricter sustainable building standards
- New product rollout through IoT and smart technology adoption
Strategic Goals
- Expand interior materials market share domestically
- Raise overseas sales ratio to over 30%
- Achieve over 50% sustainable material usage ratio
- Expand lineup of high-function wallpapers and flooring
- Nationwide rollout and digitalization of interior construction services
- Acquire and maintain green management certification
- Strengthen product development responding to diversifying customer needs
- Ongoing promotion of logistics efficiency and CO2 emission reductions
- Corporate activities based on coexistence with local communities
- Strengthen marketing aimed at enhancing brand value
Business Segments
Residential Building Materials Distribution
- Overview
- Handles intermediate distribution of interior building materials and related products for new residential construction and remodeling.
- Competitiveness
- Rapid supply power through extensive products and nationwide network
- Customers
-
- Housing Manufacturers
- Remodeling Companies
- Construction Companies
- Design Offices
- Real Estate Developers
- Interior Contractors
- Local Builders
- Major General Contractors
- Housing Equipment Retailers
- Developers
- Products
-
- Wallpaper
- Curtains
- Flooring
- Interior Installation Materials
- Chair Fabrics
- Repair Materials
- Adhesives
Commercial Facility Interiors
- Overview
- Provides interior materials centered on special-function products for large facilities.
- Competitiveness
- High-function products and specialized proposal capabilities
- Customers
-
- Commercial Facility Operators
- Store Design Companies
- Hotel Operators
- Public Facility Managers
- Office Management Companies
- Hospitals and Welfare Facilities
- School Facility Managers
- Event Planning Companies
- Interior Construction Companies
- Real Estate Management Companies
- Products
-
- Business Curtains
- Floor Carpets and Tiles
- Decorative Wall Materials
- Flame-Retardant Products
- Soundproof Products
- Antibacterial and Antiviral Products
- Large Interior Materials
Exterior Materials Distribution
- Overview
- Distributes outdoor space building materials and decorative products.
- Competitiveness
- Integrated services leveraging subsidiary Sangreen
- Customers
-
- Building Materials Retailers
- Exterior Design Contractors
- Housing Equipment Companies
- Landscaping Contractors
- Exterior Works Contractors
- Property Management Companies
- Public Works Contractors
- Products
-
- Gates
- Storage Sheds
- Artificial Turf
- Gravel
- Exterior Decorations
- Exterior-Specific Materials
Overseas Interior Materials Sales
- Overview
- Sells high-quality interior materials through overseas subsidiaries.
- Competitiveness
- Product deployment tailored to regional characteristics and local subsidiary collaboration
- Customers
-
- Sales Agents in North America, Southeast Asia, and China
- Local Commercial Facilities
- Local Residential Construction Companies
- Import Agents
- Local Designers
- Interior Industry Companies
- Products
-
- Wallpaper
- Flooring
- Curtains
- Interior-Related Products
Interior Construction-Related Services
- Overview
- Design, construction, and logistics management services supporting construction sites.
- Competitiveness
- One-stop support leveraging construction know-how
- Customers
-
- Interior Contractors
- Design Offices
- Facility Management Companies
- Maintenance Companies
- Construction Consultants
- Construction Site Supervisors
- Products
-
- Interior Design and Construction
- Delivery Management
- Quality Management Services
- Construction Material Supply
- Delivery Management
Competitive Advantage
Strengths
- Brand power as Japan's largest interior trading company
- Extensive product lineup and high-function product range
- Nationwide sales offices and distribution network
- Global expansion capabilities through overseas subsidiaries
- Advanced construction support and service system
- Reliability backed by long history
- Prompt response to environmentally friendly products
- Product development balancing design and functionality
- Stable financial base
- Proposal capabilities accommodating diverse customer segments
- Implementation of brand awareness enhancement measures
- Supply power for specialized interior materials
- Business expansion through active M&A
- Regional close-knit branch network
- Effective marketing and advertising deployment
Competitive Advantages
- Industry-top share in wallpaper sales
- Development capabilities for proprietary sanitary wallpapers and antiviral products
- Accommodates diverse customer needs with extensive design variations
- Aggressive overseas market expansion and mature local subsidiary operations
- Provides integrated interior construction-related services as a specialist trader
- Establishes stable order base through diverse sales channels
- Long-term trust relationships and ongoing transactions with customers
- Market development in exteriors through subsidiary collaboration
- Differentiation through accumulated industry-specific technologies and construction know-how
- Corporate image building through strengthened branding
- Quality management system compliant with domestic and international laws and standards
- Active engagement in environmental and social contribution activities
- Flexible product development based on customer needs
- Industry-largest showroom network
- Global support system with multilingual対応
Threats
- Risk of construction demand fluctuations due to COVID-19 impact
- Increased import/export costs from overseas situation changes
- Profit pressure from rising raw material prices
- Intensified price competition from rivals
- Emergence of alternative technologies for building and interior materials
- Logistics and production line disruptions from natural disasters
- Declining demand from changes in consumer preferences
- Industry labor shortage due to aging population
- Increased product improvement costs from stricter environmental regulations
- Operational risks of overseas subsidiaries
- Deteriorating profit margins from exchange rate fluctuations
- Ripple effects from construction industry downturn
Innovations
2024: Launch of New Antiviral Wallpaper
- Overview
- Developed wallpaper with advanced antiviral performance and rolled out for offices and medical facilities.
- Impact
- Contributes to sales growth by meeting strengthened hygiene management needs
2023: Strengthened Sales Channels in Southeast Asia Market
- Overview
- Expanded local agent network centered on Singapore subsidiary to increase market share.
- Impact
- Successfully expanded leading to 10% increase in overseas sales
2022: Development of Recycled Wallpaper Using Regenerated Materials
- Overview
- Adopted recycled materials in environmentally friendly wallpaper to expand sustainable product line.
- Impact
- Gained high evaluation from environmentally conscious customer base
2021: Introduction of Online Showroom
- Overview
- Opened virtual showroom using digital technology to strengthen customer touchpoints.
- Impact
- Positive impact on sales efficiency improvement and new customer acquisition
Sustainability
- Active rollout of sustainably certified forest wallpaper
- Improved factory wastewater treatment to reduce environmental impact
- Established and introduced waste material recycling processes
- Implemented employee environmental education and training programs
- Updated to energy-saving manufacturing equipment
- Calculated environmental carbon footprint and set reduction targets
- Formulated and enforced green procurement standards
- Phased reduction plan for plastic packaging
- Ongoing participation in local environmental conservation activities
- Promoted in-house recycling and waste reduction activities
- Expanded product lineup emphasizing sustainability
- Promoted low-CO2 transportation and logistics efficiency