Sakai Moving Center

Basic Information

Stock Code: 9039
Industry: Land Transportation Industry
Category Detail: Land Transportation
Prefecture: Osaka Prefecture
Establishment Year: September 1979
Listing Year: October 1996
Official Website: https://www.hikkoshi-sakai.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Capital O, Takamatsu Construction Group, Medias Holdings, Win Partners, Nippon Kucho Service, CK Sanetsu, TPR, Techno Medica, Kanaden, Koa Shoji Holdings, Sato Shokai

Overview

Sakai Moving Center is Japan's leading nationwide moving transportation company founded in 1971, focusing on the introduction of safety technologies and customer satisfaction.

Current Situation

Sakai Moving Center recorded net sales of 92.1 billion yen, operating income of 9.8 billion yen, and net income of 6.5 billion yen for the fiscal year ended March 2022, maintaining a stable financial base as a leading company in the moving industry. It operates 206 bases nationwide, covering a wide range from corporate to individual customers. Although it has faced challenges such as administrative penalties and labor issues in the past, it is focusing on introducing safety driving support equipment and improving service quality. It is also promoting IT system introduction and human resource development for sustainable growth. In recent years, it has actively engaged in reducing environmental impact and CSR activities to restore and strengthen social trust. Strengthening nationwide expansion and expanding the customer base are strategic priorities from 2025 onward.

Trivia

Interesting Facts

Japanese moving company that adopted the giant panda as its symbol mark
Pioneer in the moving industry for first introducing drive recorders
Well-known veteran brand from the CM "Study hard, Sakai Moving"
First pure moving company listed on the Osaka Securities Exchange
Operates 206 stores nationwide, covering from Hokkaido to Okinawa
Achieved top position in moving industry by number of jobs and sales in 2013
Created a soft brand image using panda characters
History of social attention from labor union establishment and labor issues
"Meister Quality" training facility installed as an industry pioneer
Founded in 1971, with over 50 years of history
Company with a history of scandals and improvement efforts
Nationwide expansion from base in Sakai City, Osaka, practicing regionally rooted sales
Improved convenience of moving services through e-commerce and online reservations
Demonstrates broad customer base with diverse moving plans
Generated buzz with challenging CM campaigns turning administrative penalties to advantage

Hidden Connections

Founded in 1971 when giant pandas Kan Kan and Lan Lan arrived in Japan, and utilized as symbol mark
Long-term use of celebrities like Yuki Tokui in CMs to strengthen brand image
Family-operated aspect with founder's family succeeding representative positions
Successfully expanded strategically into Kanto market leveraging Kansai base
Industry pioneer as the first pure moving company listed on the Tokyo Stock Exchange First Section
International expansion orientation explored through French subsidiary
Actively adopting customer loyalty measures like Ponta program partnerships
Relationship with administration strengthened environmental measures following Ministry of the Environment corrective recommendation

Future Outlook

Growth Drivers

Expanding moving demand from increasing aging housing stock
Increasing office relocation needs from corporate customers
Efficiency improvements and customer convenience enhancements through IT utilization
Brand trust acquisition through environmental and safety technology enhancements
Improved responsiveness to diversifying customer needs
Strengthening online reservations and digital marketing
Overseas business expansion and internationalization of logistics
Improved talent retention through labor environment improvements
Expansion of moving ancillary services
Deepening regionally rooted sales
Enhanced business continuity through strengthened crisis management
Differentiation strategy centered on customer satisfaction improvement

Strategic Goals

Further optimization and expansion of nationwide base network
ISO certification acquisition and strengthened sustainability standards
Achieve 80% conversion rate to fuel-efficient vehicles for environmental load reduction
Realize labor environment improvements and elimination of harassment
Revolutionize customer touchpoints through digital technology utilization
Corporate deals exceeding 50% of sales ratio
Expand presence in overseas markets
Maintain customer satisfaction above 90%
Complete lineup of diverse moving plans and ancillary services
Enhance corporate value through strengthened coexistence with local communities

Business Segments

Corporate Moving Services

Overview

Provides diverse moving and logistics transport services for corporations, with strength in optimal proposals tailored to customer needs.

Competitiveness

Reliability combining nationwide network and high-quality execution

Customers

Corporations
Government Agencies
Educational Corporations
Medical Institutions
Logistics Companies
Real Estate Management Companies
IT Companies
Manufacturing
Service Industry
Financial Institutions
Trading Companies
Advertising Agencies

Products

Office Relocation Services
Intra-Company Moves
Inter-Warehouse Freight Transport
Event Equipment Transport
Confidential Document Transport
Store Relocation Work
Special Cargo Handling
Customized Services for Corporate Contracts

Small Parcel Freight Services

Overview

Handles rapid transport and storage of small parcels, addressing diverse logistics challenges for customers.

Competitiveness

Rapid and flexible service provision with nationwide coverage

Customers

Mail-Order Companies
Retail Stores
Online Shop Operators
Sole Proprietors
Wholesalers

Products

Home Delivery Integration Transport
Warehouse Storage Services
Last-Mile Delivery
Emergency Transport Services

Ancillary Services

Overview

Enhances customer satisfaction through diverse services ancillary to moves.

Competitiveness

Convenience of one-stop services

Customers

Individual Customers
Corporate Customers

Products

Unwanted Item Disposal
House Cleaning
Earthquake-Resistant Product Sales
Furniture Assembly Services
Buyback Services

Overseas Moving Support

Overview

Provides comprehensive logistics and procedural support for overseas moves.

Competitiveness

Utilization of overseas network

Customers

Overseas Assignees
International Students
Overseas Residents
Global Corporations

Products

International Moving
Overseas Freight Transport
Customs Clearance Agency

Competitive Advantage

Strengths

Extensive sales network through nationwide expansion
Industry-leading brand recognition
Early introduction of safety technologies
Diverse service lineup
Strong corporate customer base
Accumulated years of transportation expertise
High customer satisfaction
Efficient logistics management system
Comprehensive training programs
Business efficiency improvement through IT systems
Eco-friendly business operations
High-quality ancillary services
Solid financial foundation
Diversified service offerings
Regionally rooted sales capabilities

Competitive Advantages

Industry-first drive recorder introduction for enhanced safe driving
Flexible response to customer needs with diverse moving plans
High-quality services through specialized corporate moving department
Stable service provision with 206 bases nationwide
Service improvements based on extensive customer survey data
High visibility and trust from effective TV commercials
Staff skill enhancement through diverse training initiatives
Efficient estimation and reservation system utilizing IT technology
Logistics diversification leveraging group subsidiaries
Strengthened environmental measures in collaboration with Ministry of the Environment
Enhanced brand value through strong community relations
Differentiation through diversified moving ancillary services
New revenue sources from overseas business expansion
Long-term management stability and financial soundness
Established rapid complaint response system

Threats

Risk of corporate image deterioration due to labor issues
Legal compliance risks such as home appliance recycling law violations
Intensifying price competition from competitors
Recruitment difficulties due to labor shortages
Decrease in moving demand due to economic fluctuations
Litigation risks from overwork or harassment issues
Potential customer loss to new entrants
Logistics disruption risks during disasters
Loss of trust from personal information leaks
Business contraction concerns from deteriorating economic conditions
Increasing IT security risks
Delays in responding to diversifying customer moving needs

Innovations

2025: New CM series "My Moving Diary" launched

Overview: Launching a new CM series after 6 years to refresh brand image.
Impact: Contributes to improved customer awareness and new customer acquisition

2022: Twin pandas "Xiao Xiao & Lei Lei" featured in CM

Overview: Began airing CM featuring Ueno Zoo's giant pandas.
Impact: Improved corporate image and generated buzz

2021: IT system overhaul and enhanced online estimation reception

Overview: Introduced and expanded web reservation and estimation systems to improve customer convenience.
Impact: Increased reservations and improved operational efficiency

2020: "Heartfelt Panda" series advertising campaign

Overview: Initiative to enhance brand affinity using life-size characters.
Impact: Improved customer satisfaction and repeat rate

2024: New training facility for moving operation efficiency

Overview: Industry-first training facility to focus on staff skill improvement.
Impact: Improved workmanship quality and safety

2023: Drive recorder upgrade for improved safe driving technology

Overview: Introduced latest drive recorders to strengthen accident prevention.
Impact: Reduced traffic accidents and labor disputes

2022: Strengthened environmentally friendly waste disposal system

Overview: Strict compliance with home appliance recycling law and promotion of proper processing.
Impact: Reduced legal violation risks and restored social trust

2021: Employee labor environment improvement program launched

Overview: Promoted training and system improvements for overwork prevention and harassment elimination.
Impact: Improved workplace environment and employee satisfaction

2023: Digitalization of logistics equipment

Overview: Improved transport efficiency and inventory management using IoT devices.
Impact: 15% improvement in operational efficiency

2020: Corporate logistics consulting services launched

Overview: Strengthened proposals for optimal logistics plans to expand corporate demand.
Impact: Expanded corporate customer acquisition

Sustainability

Strengthened proper waste disposal system in compliance with home appliance recycling law
Continuous introduction of safe driving support technologies
Promotion of labor environment improvements and harassment prevention
Expansion of low-environmental-impact material usage
Collaboration with local communities on environmental conservation activities
Exploration of renewable energy utilization
Ongoing improvements in waste recycling rates
Establishment of sustainable logistics processes
CO2 emission reductions through fuel-efficient vehicle introductions
Enhanced environmental awareness through employee education
Strengthened social evaluation of CSR activities
Provision of environmentally considerate services to customers