Narumiya International

Basic Information

Stock Code
9275
Industry
Retail
Category Detail
Apparel & Fashion Retailers
Prefecture
Tokyo
Establishment Year
June 2016
Listing Year
September 2018
Official Website
https://www.narumiya-net.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
World, Nishimatsuya Chain, Onward, Kimura Tan, Mai Com Net

Overview

Narumiya International, founded in 1904, is a leading company in the apparel retail industry, specializing in diverse brand development centered on children's clothing and the planning and sales of high-value-added products.

Current Situation

Narumiya International achieved consolidated sales of approximately 39.1 billion yen, operating profit of about 1.86 billion yen, and net profit of about 1.4 billion yen for the fiscal year ending February 2025, establishing itself as a prominent company listed on the Tokyo Stock Exchange Prime section. Its core business involves the planning, manufacturing, and sales of children's clothing and women's textile products, with extensive sales channels centered on department stores and shopping centers. Complementing its diverse brand portfolio, collaboration with World has strengthened overseas expansion, including the opening of its first overseas store in Taiwan. It has secured a unique market position through trend-responsive brand planning and celebrity collaborations. Sustainability initiatives are advancing, including the use of sustainable materials and contributions to local communities. Looking ahead, it aims to drive growth through enhanced digital marketing and new brand development, pursuing market expansion and profit base reinforcement toward 2030.

Trivia

Interesting Facts

  • Long-established company that started as a kimono wholesaler.
  • Early entry into the junior market between children's and adult clothing.
  • Diverse collaborations with popular celebrities and characters.
  • Industry-first initiative with Junior City official PC planning.
  • Management foundation strengthened through subsidiary acquisition by World.
  • Accelerating overseas market entry including Taiwan.
  • Advancing business diversification through photo studio subsidiary.
  • Top-class sales in domestic department stores across multiple brands.
  • High customer satisfaction through thorough quality control.
  • Numerous proprietary events to enhance brand loyalty.
  • Established stable position within the fashion industry.
  • Influential in setting children's clothing trends.
  • Legacy brands like Angel Blue remain influential in the industry.
  • Mass media exposure through celebrity tie-ups as key success factor.
  • Rapid market response enabled through capital policies.

Hidden Connections

  • Stock acquisition by World significantly changed management strategy and strengthened business collaboration.
  • Collaborations with Bandai and Sotac advanced fusion with other industries.
  • Planning expertise cultivated over years in children's clothing market creates unmatched competitive edge.
  • Connections with celebrities and character companies contribute to brand value enhancement.
  • Photo studio operations strengthen customer touchpoints and create new revenue sources.
  • Successful restructuring and growth with support from Japan Industrial Partners.
  • Multi-channel sales system enables flexible response even in EC-competitive environment.
  • Dual strategy leveraging specialty store network and department store channels.

Future Outlook

Growth Drivers

  • Demand for high-value-added junior fashion in domestic market
  • Expansion of store network and brand recognition in Asian overseas markets
  • Customer touchpoint expansion through aggressive digitalization and EC channels
  • Development of sustainable products and response to environmentally conscious consumers
  • Brand power enhancement using popular celebrities and IP collaborations
  • Creating customer experiences leveraging synergy with photo studio business
  • New brand launches corresponding to diverse lifestyles
  • Improved cost competitiveness through logistics efficiency and supply chain strengthening
  • Advancing productivity through work-style reforms
  • Aggressive investments in inter-industry collaborations and new businesses

Strategic Goals

  • Expand brand recognition and market share domestically and internationally
  • Establish sustainable business operations compliant with ESG standards
  • Achieve over 50% EC sales ratio for sales channel diversification
  • Increase overseas sales ratio to over 20%
  • Expand revenue ratio from composite businesses beyond children's clothing
  • Acquire new customers through brand innovation
  • Reduce environmental impact across the supply chain
  • Significantly improve employee satisfaction and retention rates
  • Advance customer analysis and product planning using digital technology
  • Expand social contribution activities coexisting with local communities

Business Segments

Wholesale to Retail Stores

Overview
Wholesales apparel products to department stores and specialty stores, supplying high-value-added goods.
Competitiveness
Diverse brand lineup and strong sales network
Customers
  • Department stores
  • Specialty stores in shopping centers
  • National mass retailers
  • Specialty store chains
Products
  • Children's clothing series
  • Junior fashion
  • Women's textile products

Licensing Business

Overview
Establishes revenue base through licensing of proprietary brands and characters.
Competitiveness
Brand strength enhancement through collaborations with popular characters
Customers
  • Domestic and international brand licensees
  • Media companies
  • Advertising agencies
Products
  • Branded apparel product planning
  • Character licensing
  • Promotion planning

Overseas Business

Overview
Promoting overseas expansion mainly in Asia with new store openings.
Competitiveness
Strengthened overseas sales through capital alliance with World
Customers
  • Overseas retailers
  • Franchise partners
  • Local agents
Products
  • Children's clothing
  • Women's clothing
  • Related goods

Photo Studio Operations

Overview
Customer experience services through photo studio operations.
Competitiveness
Customer attraction leveraging synergy with children's clothing brands
Customers
  • Toddlers and children customer segment
  • Families
Products
  • Commemorative photo shoots
  • Costume rentals

Fashion Event Planning

Overview
Planning and operating events to enhance brand awareness.
Competitiveness
High attraction and promotional effects through famous talent endorsements
Customers
  • Retailers
  • Brand sponsors
  • Consumers
Products
  • Fashion shows
  • Campaign events

Competitive Advantage

Strengths

  • Diverse and attractive brand portfolio
  • Stable foundation through capital alliance with World
  • Strong sales network centered on department stores and specialty stores
  • Proven track record of celebrity collaborations
  • Long-cultivated expertise in children's clothing planning and sales
  • Aggressive overseas market development
  • Broad customer appeal
  • High-value-added product provision capability
  • Strengthened customer touchpoints through photo studio operations
  • High brand image and recognition
  • Implementation of multi-channel sales strategy
  • Excellent product development capabilities
  • Continuous launch of new brands
  • Leadership position in children's clothing market
  • Diverse collaboration achievements

Competitive Advantages

  • Rare multi-brand operation and high-value-added products within the industry
  • Improved operational efficiency and overseas expansion speed through collaboration with parent company World
  • Robust customer base supported by key sales channels (department stores and specialty stores)
  • Superior design and quality control in children's clothing compared to competitors
  • Active collaborations with celebrities and characters strengthen brand power
  • Stable financial base enables investments and new business launches
  • Strength in localized marketing
  • Composite deployment of products and services (photo studios, etc.)
  • Rapid product planning and launch based on trend analysis
  • Deep brand recognition and loyalty among specific customer segments
  • Successful construction of proprietary retail network
  • Strong supply chain management capabilities
  • Execution of short- and medium-term strategies by experienced management
  • Customer acquisition and retention through diverse sales channels
  • Ongoing PR activities to enhance brand value

Threats

  • Intensifying price competition from low-cost competitors
  • Market shrinkage due to declining birthrate and maturing children's clothing market
  • Cost increases from exchange rate fluctuations and rising raw material prices
  • Risks from changes in consumer trends domestically and internationally
  • Intensified market competition from new entrants
  • Burden of responding to global sustainability regulations
  • Demand for transformation of existing sales channels amid EC market growth
  • Changes in consumer behavior due to social disruptions like pandemics
  • Risk of increased store operation costs from labor shortages
  • Supply chain risks from reliance on overseas production
  • Circulation of counterfeit or imitation popular brands
  • Risks of data breaches and cyberattacks

Innovations

2024: Opened first overseas store in Taiwan

Overview
Opened the first overseas directly-operated store in Taiwan in collaboration with World to expand brand recognition.
Impact
Contributes to boosting overseas sales and strengthening international expansion

2023: Strengthened digital marketing

Overview
Enhanced promotions and customer analysis using official EC and SNS to expand customer touchpoints.
Impact
Increased reach to younger demographics and improved sales promotion effects

2022: Expanded photo studio business

Overview
Strengthened children's photo studio business through acquisition of LOVST Co., Ltd.
Impact
Succeeded in diversifying brand experiences and new revenue streams

2021: Launched sustainability initiatives

Overview
Promoted use of environmentally friendly materials and energy-saving office measures.
Impact
Improved corporate image and reduced environmental impact

2020: Brand diversification strategy

Overview
Responded to market needs through new brand launches and existing brand renewals.
Impact
Contributed to customer segment expansion and sales growth

Sustainability

  • Expanding use of eco-materials to reduce environmental impact
  • Promoting supply chain transparency and ethical sourcing
  • Strengthening waste reduction and recycling activities
  • Advancing energy-efficient store operations
  • Promoting community coexistence through social contribution activities
  • Improving work environment and promoting diversity
  • Efforts to reduce plastic usage
  • Building sustainable logistics systems
  • Employee environmental awareness training
  • Sharing sustainability policies internally and externally