Nippon BS Broadcasting

Basic Information

Stock Code
9414
Industry
Information & Communications
Category Detail
Mass Media
Prefecture
Tokyo
Establishment Year
August 1999
Listing Year
March 2014
Official Website
https://www.bs11.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
WOWOW, Rutsubo, Maruhachi, Fushiki Unyu, SKY Perfect JSAT Holdings

Overview

Nippon BS Broadcasting is a satellite key broadcasting operator established in 1999. As a member of the Bic Camera Group, it provides a variety of television broadcasting services centered on the BS11 channel.

Current Situation

Nippon BS Broadcasting recorded consolidated sales of approximately 12.4 billion yen and operating profit of approximately 2 billion yen for the fiscal year ending August 2023, maintaining a stable revenue base as a broadcasting operator. It primarily operates the BS digital high-definition broadcast 'BS11,' which is supported by a broad viewer base through diverse programming including news, anime, sports broadcasts, dramas, and more. It particularly excels in political and economic programs with its own news bureau. Since the 2010s, it has adjusted the proportion of shopping programs while expanding its in-house production slots. In addition to television broadcasting, it offers video streaming services such as BS11+ and TVer, adapting to the digital era. It also engages in environmental and social contribution activities, aiming for further growth through program diversification and enhanced delivery technologies.

Trivia

Interesting Facts

  • BS11 has the most anime broadcasting slots among free BS commercial broadcasters
  • Conducted Japan's first 3D stereoscopic live video broadcast
  • Rare independent BS broadcaster with its own news bureau
  • Over 60% ownership by Bic Camera-related companies
  • Official mascot character 'Ju-ichan' exists
  • Collaborates on co-productions with multiple regional independent stations
  • News programs closely cooperate with Mainichi Shimbun
  • Shopping programs were heavily allocated from launch
  • Previously operated data broadcasting on CS digital
  • Began closed captioning in 2018 to enhance barrier-free access

Hidden Connections

  • Absorbed and merged Megaport Broadcasting, supported by Mainichi Shimbun Group
  • Co-produces with regional independent station network 'Tō-Nan-Han Net 6'
  • Strengthened sales and promotion ties with Bic Camera, Sofmap, and Kojima
  • Launched using bandwidth from NHK analog high-definition broadcast shutdown
  • Has partnership history with rival BS station FOX Networks
  • Conducted Japan's first 3D live broadcast at Asakusa Sanja Festival
  • Simulcasts late-night anime with Tokyo Metropolitan Television
  • Subsidiary of veteran publisher Rironsha, also engages in publishing

Future Outlook

Growth Drivers

  • Expansion of video streaming services to increase digital viewers
  • Expansion of programs to diverse genres and target audiences
  • Securing public sports broadcasting rights to boost ratings and revenue
  • Advancing media convergence through broadcasting-streaming integration
  • Enhancing brand value via regional collaboration and social contributions

Strategic Goals

  • Achieve 40% revenue ratio from video streaming business
  • Implement sustainable management aligned with SDGs
  • Enhance barrier-free features like multi-language subtitles
  • Strengthen viewer analysis using AI and data analytics
  • Promote integration of cashless payments with shopping business

Business Segments

Program Production and Supply

Overview
Plans, produces, and supplies programs across multiple genres for deployment to various media.
Competitiveness
Reporting capabilities and program production strength as an independent BS station with its own news bureau
Customers
  • TV Stations
  • Cable TV Stations
  • Video Streaming Operators
  • Advertising Agencies
Products
  • News Programs
  • Anime Programs
  • Live Broadcast Programs
  • Shopping Programs

Advertising and Program Sponsorship Sales

Overview
Generates revenue through sales of in-program advertising and CM slots.
Competitiveness
Powerful advertising network leveraging the Bic Camera Group
Customers
  • Retailers
  • Telecom Companies
  • Manufacturers
  • Brand Companies
Products
  • Sponsorship Slots
  • CM Spots
  • Program Promotion Activities

Digital Content Delivery

Overview
Handles digital delivery and licensing of video content.
Competitiveness
Expertise in video streaming services linked with broadcasting
Customers
  • Video Streaming Service Operators
  • Platform Operators
  • Viewers
Products
  • Catch-up Delivery
  • Delivery Licenses
  • Subscription Services

Broadcasting Technology Support

Overview
Provides proprietary 3D technology and studio equipment to ensure broadcast quality.
Competitiveness
Pioneered Japan's first 3D live broadcast and high-definition equipment
Customers
  • Technology Partners
  • Studio Users
Products
  • 3D Stereoscopic Video Technology
  • Studio Equipment
  • Broadcasting Infrastructure

Competitive Advantage

Strengths

  • Extensive program production experience as an independent BS station
  • Stable capital base from the Bic Camera Group
  • Programming strength across diverse genres
  • Own news bureau and reporting infrastructure
  • High brand recognition amid nationwide free BS broadcasting

Competitive Advantages

  • BS11 excels in program-linked data broadcasting
  • Holds the most anime broadcasting slots among BS commercial stations
  • Secured nationwide broadcasting rights for JRA and other public sports
  • Capable of bidirectional expansion between broadcasting and streaming
  • Daily News Group collaboration strengthens news programs

Threats

  • Intense competition from other BS stations and video streaming platforms
  • Impacts from Broadcasting Law amendments and stricter regulations
  • Aging viewer base and younger generations moving away from TV
  • Fragmentation of digital advertising revenue
  • Intensifying content production competition from new entrants

Innovations

2022: Launch of Subscription Video Streaming Service 'BS11+'

Overview
Introduced a subscription-based catch-up streaming service centered on BS11 programs.
Impact
Strengthens presence in the digital media market

2023: Launch of Catch-up Delivery on Official Commercial Broadcaster 'TVer'

Overview
Began catch-up delivery of programs on the free video streaming platform TVer.
Impact
Contributes to expanding viewer base and program reach

2021: Utilization of 3D Broadcasting Technology on BS11

Overview
Conducted Japan's first live 3D stereoscopic video broadcast, contributing to technology adoption.
Impact
Advances cutting-edge broadcasting technology

2020: Expansion of Late-Night Anime 'ANIME+' Slot

Overview
Strengthened late-night anime slot to expand fan base among 20-somethings.
Impact
Achieved higher ratings and enhanced brand recognition

2023: Strengthened Program Collaboration with U-NEXT

Overview
Launched 'Korean Wave Selection Supported by U-NEXT' featuring U-NEXT streamed programs.
Impact
Successfully diversified programming with overseas dramas

Sustainability

  • Promoting energy-efficient broadcasting equipment to reduce environmental impact
  • Enhancing information dissemination for regional community revitalization
  • Strengthening internal systems for women's empowerment and diversity
  • Establishing and accelerating information provision during disasters
  • Upholding broadcasting ethics to fulfill social responsibilities