Conexio
Basic Information
- Stock Code
- 9422
- Industry
- Information and Communications
- Prefecture
- Tokyo
- Establishment Year
- August 1997
- Listing Year
- March 2006
- Official Website
- https://www.conexio.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
Overview
Conexio is a leading mobile phone sales agency in the information and communications industry, established in 1997, primarily operating carrier-certified shops and providing corporate mobile solutions.
Current Situation
Conexio recorded consolidated sales of approximately 193.2 billion yen and ordinary income of approximately 8.2 billion yen in FY2022, positioning it in the top ranks of the industry for corporate and consumer mobile device sales and communications contract agency business. In the consumer business, it operates numerous certified shops for major carriers such as NTT docomo, KDDI, and SoftBank, providing communication contracts and after-sales services. In the corporate business, it offers device solutions, MVNO, and IoT services to meet diverse customer needs. It differentiates through the adoption of the latest technologies and mobile research services, and has obtained certifications for information security, quality, and environmental management. In 2023, it became a wholly-owned subsidiary of the Nojima Group, aiming to strengthen collaboration through capital relationship reorganization. Moving forward, it will adapt to changes in the communications industry while promoting multi-channel expansion and technology integration to achieve sustainable growth. It is also actively addressing environmental and social responsibilities and engaging in community contribution activities.
Trivia
Interesting Facts
- Possesses top-class number of stores domestically as a mobile phone sales agency
- Develops and provides mobile research services in collaboration with Macromill
- Holds agency contracts with all carriers: NTT docomo, KDDI, and SoftBank
- Strengthens management foundation as a wholly-owned subsidiary of Nojima Group
- Operates special subsidiary under the Act on Promotion of Employment of Persons with Disabilities
- Acquired ISO 27001 information security certification early, gaining trust
- Provides prepaid card services on a nationwide scale, improving convenience
- Operates many directly managed stores in addition to mail-order sales
- Achieved No. 2 position in the mobile sales agency industry in 2017
- Achieved rapid growth in a short period since founding, making its presence felt in the listed market
- Deploys multiple carrier shops with regionally focused sales
- Undertakes after-sales service operations for telecommunications carriers, diversifying revenue
- Corporate IoT services have one of the largest scales and track records domestically
- Began operating insurance shops to pursue diversified business expansion
- Flexibly responds to consumer needs by leveraging diverse sales formats
Hidden Connections
- As a Nojima Group company, strengthens collaboration in home appliance sales networks and mobile sales channels
- Entered market research field through partnership with Macromill
- Direct contracts with all carriers—NTT docomo, KDDI, SoftBank—are rare in the industry
- Contributes to disabled employment promotion through special subsidiary operations, earning social recognition
- Strengthens connection points between convenience stores and communications services via Famiport terminals
- Achieved integrated group operations through acquisition by Nojima subsidiary NCX Co., Ltd.
- Extensive transaction experience with major financial institutions due to high information security standards
- Deploys regionally focused services from urban headquarters through 8 nationwide branches
Future Outlook
Growth Drivers
- Expansion of demand for corporate communications solutions due to 5G rollout
- Evolution of IoT technology and expansion of corporate markets
- Sales channel diversification through multi-carrier support
- Corporate value enhancement through sustainable management promotion
- Increasing communications service needs accompanying digitalization progress
- Improved competitiveness through advancement of corporate ancillary services
- Synergy effects from collaboration with Nojima Group
- Business portfolio expansion through new market entries and M&A
- Growing demand for mobile research domestically and internationally
- Expanded participation in smart city and DX-related projects
- Differentiation through service diversification in carrier shops
- Brand value enhancement through responses to environmental and social challenges
Strategic Goals
- Significant sales growth through strengthened corporate rollout of 5G/6G services
- Achieve over 20% domestic share in IoT and MVNO markets
- Expand sustainability certifications to all stores
- Maintain and improve disabled employment rate to industry-leading level
- Maximize sales efficiency through strengthened collaboration within Nojima Group
- Double sales of information security-related services
- Establish top-class nationwide share in prepaid payment services
- Achieve over 80% repeat rate through customer satisfaction improvement
- Create over 30% of sales from new business development
- Nationwide expansion of regionally focused services and customer base growth
Business Segments
Corporate Device Solutions
- Overview
- Provides communication devices, IoT solutions, and contract management to diverse corporations, supporting business efficiency.
- Competitiveness
- Extensive telecommunications carrier network and robust support system as a carrier-certified agent
- Customers
-
- Corporate companies
- Government agencies
- Retail businesses
- Logistics industry
- Manufacturing industry
- Medical institutions
- Educational institutions
- Service industry
- Telecommunications operators
- IT vendors
- Franchise chains
- Agent networks
- Products
-
- Mobile device sales
- Communication line contract agency
- IoT device deployment
- Data communication management
- MVNO services
- Prepaid card solutions
- Mobile security
- BYOD support
- Device rental
- Customer support
- Mobile app development
- Mobile research
Prepaid and Payment Services
- Overview
- Deploys prepaid card issuance and electronic money services centered on convenience stores nationwide.
- Competitiveness
- Largest-scale store network in Japan and strong carrier partnerships
- Customers
-
- Convenience stores
- Chain stores
- Event organizers
- Food and beverage industry
- Transportation operators
- Online businesses
- Advertising agencies
- Products
-
- Prepaid card issuance
- Electronic money terminal management
- Customer points management
- Campaign-linked systems
- Sales data management
Mobile Marketing
- Overview
- Provides consumer behavior research and marketing support using mobile devices.
- Competitiveness
- High-precision data from collaboration with Macromill and utilization of extensive carrier contacts
- Customers
-
- Consumer goods manufacturers
- Advertising agencies
- Research companies
- Telecommunications carriers
- Entertainment companies
- Products
-
- Mobile research tools
- Campaign planning and operation
- Data analysis services
- Customer behavior analysis
- Promotion support
Competitive Advantage
Strengths
- Reliability as a carrier-certified agent
- Extensive sales channel network
- Strong relationships with diverse telecommunications carriers
- Capability to serve both corporate and individual markets
- Information security certification acquisition
- Abundant industry experience and expertise
- Comprehensive customer support system
- Regionally focused service deployment
- Diversified service lineup
- Strong brand recognition
- High employee expertise
- Stable revenue base
- Competitive mobile research business
- Synergy effects with Nojima Group
- Flexible corporate solution provision
Competitive Advantages
- Competitive edge from being an authorized agent for all major Japanese carriers
- Broad store deployment in each region and diverse sales routes
- Advanced IoT and MVNO service provision capabilities in corporate business
- Meets diverse customer needs with multi-carrier device and service offerings
- Improves customer satisfaction through high-quality customer service and after-sales support
- Gains trust through international standard certifications in information security, quality, and environmental management
- Flexible corporate structure that quickly responds to technological innovations and market trends
- Differentiation through mobile data utilization via collaboration with Macromill
- Financial stability and business expansion power from Nojima Group's capital support
- Enhances social responsibility and corporate image through disabled employment promotion and special subsidiary establishment
- Achieves efficient management through strengths in both sales and store operations
- Improves customer loyalty with a wide product lineup
- Differentiated consulting capabilities for corporate services
- Strengthens customer attraction through synergy of diverse sales channels
- Enhances market competitiveness through proactive investment in new technologies
Threats
- Growth slowdown due to smartphone market maturity
- Risk of changing contract terms with major telecommunications carriers
- Aggressive new entries and price competition from competitors
- Need for rapid response to technological changes
- Decline in store sales due to increasing consumer online purchasing trends
- Deterioration of consumption trends due to economic fluctuations
- Restrictions on data utilization from strengthened privacy regulations
- Device supply delays due to unstable supply chains
- Challenges in securing labor due to workforce shortages and aging
- Increasing investment costs for new technologies
- Business risks from legal regulations and communications policy changes
- Sudden business environment changes such as novel infectious diseases
Innovations
2023: Wholly-owned subsidiary acquisition by Nojima Group
- Overview
- Became 100% subsidiary through stock tender offer by NCX Co., Ltd., strengthening management foundation and collaboration.
- Impact
- Financial stabilization and enhanced group synergy effects
2022: Expansion of IoT and MVNO services
- Overview
- Strengthened corporate IoT device management and MVNO-related services, entering new markets.
- Impact
- Acquisition of new corporate customers and sales growth
2021: Renewal of mobile research service 'Mobile Mill'
- Overview
- Jointly developed with Macromill to expand data analysis accuracy and service scope.
- Impact
- Strengthened competitiveness in corporate marketing business
2020: Expansion of digital signage implementation
- Overview
- Strengthened digital advertising systems in carrier shops to diversify revenue.
- Impact
- Improved promotional effects and secured new revenue sources
Sustainability
- Strengthened environmental management through ISO 14001 certification
- Establishment of special subsidiary for disabled employment promotion
- Acquisition and operation of international standard information security certifications
- Promotion of energy-saving in stores and paperless operations
- Implementation of community contribution programs
- Promotion of employee-friendly workplace environments
- Efforts in recycling promotion and waste reduction
- Thorough customer data protection and privacy respect
- Educational and welfare support activities as CSR initiatives
- Communications infrastructure development aimed at reducing environmental impact