Hotel New Grand

Basic Information

Stock Code
9720
Industry
Services
Category Detail
Travel & Hotels
Prefecture
Kanagawa Prefecture
Establishment Year
July 1926
Listing Year
June 1963
Official Website
https://www.hotel-newgrand.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Polaris Holdings, Metaplanet, Resorttrust, Washington Hotel, Kyowa Kogyo, Amaze, Greens, AB Hotel, Otake, Seibu Holdings, Kyoritsu Maintenance, Kyowa Consultants, Imperial Hotel

Overview

Hotel New Grand is a long-established classic hotel operator founded in 1926 and based in Yokohama City, Kanagawa Prefecture. It is a leading company in the service industry with diverse facilities and strong historical brand power.

Current Situation

Hotel New Grand recorded standalone sales of approximately 5.8 billion yen and operating profit of approximately 250 million yen for the fiscal year ending November 2024, strongly supported by regional tourism and business demand. As a landmark in Yokohama City, it provides high-class accommodation and dining services along with historical value. It maintains a stable customer base through long-term capital and business ties with JR East Japan. Featuring various restaurants and bars, it differentiates itself with traditional French-style cuisine. Affiliation with the Preferred Hotels Group enhances brand reliability. Recently, it completed a full facility renovation, preserving its classic charm while addressing modern needs. Aiming for sustainable management, it focuses on improving service quality and regional collaboration. It maintains uniqueness in Yokohama's competitive hotel market and anticipates demand growth from expanding regional tourism. Moving forward, it plans to fuse tradition and innovation while acquiring new customer segments.

Trivia

Interesting Facts

  • Doria originated at Hotel New Grand and spread nationwide.
  • Historic hotel where Supreme Commander MacArthur stayed.
  • Has produced many renowned chefs, contributing to Japan's French cuisine culture.
  • Landmark of Yokohama and symbol of regional tourism.
  • Associate member of JR East Hotels while maintaining independent operations.
  • Rare company name including the comma ','.
  • Once operated resort hotels in Karuizawa and Yamanakako.
  • Frequently used as a filming location for Japanese films.
  • Excellent access near Motomachi-Chukagai Station.
  • Bar 'Sea Guardian II' mentioned in Southern All Stars lyrics.
  • Collaborative PR with fellow classic hotels.
  • Utilizes historic architecture designed by Jin Watanabe.
  • Features a grand staircase with high ceilings symbolizing status.
  • Pudding a la Mode from founding days remains popular.
  • TV Asahi news camera installed on the tower rooftop.

Hidden Connections

  • JR East Japan holds shares and collaborates on group booking perks.
  • Named as successor to the former 'Grand Hotel' for foreigners.
  • Origin of chefs who later excelled at famous hotel chains.
  • Temporarily used as lodging for General MacArthur's military headquarters.
  • Affiliated with Preferred Hotels Group for international brand collaboration.
  • Built as part of Yokohama's reconstruction plan, deeply tied to regional development.
  • Maintains strong shareholder ties with local giants like Yokohama Sogo.
  • Used for works and PV shoots by famous artists, holding cultural status.

Future Outlook

Growth Drivers

  • Recovery in domestic and international tourism and rising inbound demand
  • Expanded customer draw through stronger ties with regional tourism resources
  • Increasing demand for high-value-added accommodation services
  • Participation in public-private regional revitalization projects
  • Operational efficiency and customer service enhancement via DX
  • Shifting consumer focus on sustainable management and environmental values

Strategic Goals

  • Maintain brand value as a classic hotel while fusing with innovation
  • Establish sustainable management framework and reduce environmental impact
  • Continuously improve guest satisfaction
  • Expand corporate contracts and event demand
  • Boost customer acquisition and visibility through regional tourism collaboration
  • Streamline reservations via digital platform integration

Business Segments

Corporate Contracts & Event Support

Overview
Meets accommodation, conference, wedding, and other event needs of companies and groups to secure stable revenue.
Competitiveness
Premium brand power leveraging historic buildings
Customers
  • Corporate Clients
  • Government Agencies
  • Wedding Organizers
  • Travel Companies
  • Group Guests
Products
  • Accommodation Packages
  • Banquet Plans
  • Corporate Conference Use
  • Wedding Services

Dining Services

Overview
Captivates in-house guests and external customers with diverse dining services within the hotel.
Competitiveness
Supervision by renowned chefs and traditional brand
Customers
  • In-house Events
  • Business Visitors
  • Tourists
  • Local Communities
Products
  • Premium Restaurant Operations
  • Catering Services
  • Bar Services
  • Traditional Western Menu

Real Estate Leasing

Overview
Generates stable income through leasing of hotel-affiliated facilities and related real estate.
Competitiveness
Prime location and properties with historical value
Customers
  • Tenant Companies
  • Commercial Facility Operators
Products
  • Commercial Space Leasing
  • In-facility Rental Shops

Competitive Advantage

Strengths

  • Classic hotel brand boasting history and tradition
  • Prime location overlooking Yokohama Port and adjacent to tourist spots
  • Diverse dining facilities and accommodation plans
  • Customer draw from capital and business alliance with JR East Japan
  • Comprehensive banquet and event facilities
  • Local-focused management and long years of operational expertise
  • Membership in Preferred Hotels Group
  • Culinary prowess from veteran and renowned chefs
  • Premium brand image and customer trust
  • Well-equipped executive floor
  • Synergy with regional tourism resources
  • Stable financial base and owned assets
  • Design fusing classic and modern elements
  • Service network targeting wide customer segments
  • Comprehensive accommodation and dining services

Competitive Advantages

  • Maintains unique brand power as a classic hotel with over 90 years of history
  • Superior location near popular tourist spots like Yokohama Port and Chinatown
  • Differentiation through diverse dining operations, with traditional cuisine as a strength
  • Secures steady inbound customers via capital participation and alliance with JR East
  • Diversified operations utilizing unique banquet and event facilities
  • Captures high-value customers with premium services like executive floors
  • High recognition and customer loyalty as a regional landmark
  • Successfully differentiates from foreign luxury hotels, supported by tradition-focused customers
  • Optimal scale with 226 employees enables sustained high-quality service
  • Access to broad customer base through diverse sales channels
  • Long-term financial stability allows focus on facility renovations and business investments
  • Proven track record in traditional cuisine development, contributing to Japanese dining culture
  • Strong ties with local community provide sense of security
  • Establishes firm position in the luxury hotel market segment
  • Improves online booking convenience to enhance customer satisfaction

Threats

  • Risk of price competition from intensifying hotel rivalry in Yokohama
  • Fluctuations in foreign tourist demand and post-COVID market uncertainty
  • Rising urban land prices increasing operating costs
  • Risk of facility damage from typhoons or natural disasters
  • Challenges in securing talent to maintain service quality
  • Pressure on profitability from digital booking channel competition
  • Potential reputational risks from food hygiene or misrepresentation issues
  • Possibility of sales restrictions or cost increases from regulatory changes
  • Decline in inbound tourism due to unstable international situation
  • Risk of information leaks from IT security threats
  • Sales declines from economic fluctuations affecting regional tourism
  • Impact from changes in business strategy of capital partners

Innovations

2024: Official Website Booking System Overhaul

Overview
Significantly improved user interface to enhance booking convenience.
Impact
Increased direct bookings leading to revenue growth and reduced commissions

2023: Sustainability Program Launch

Overview
Systematically initiated energy-saving equipment and waste reduction efforts.
Impact
Contributes to reduced environmental impact and improved image

2022: Full-Facility High-Speed Wi-Fi Upgrade

Overview
Introduced high-speed internet access throughout the hotel for guests.
Impact
Enhanced customer satisfaction and competitiveness

2021: Enhanced Digital Promotion of Traditional Cuisine

Overview
Strengthened promotion of hotel menus via SNS.
Impact
Successfully acquired younger new customers

2020: Contactless Check-in System Introduction

Overview
Implemented smartphone-based touchless check-in to bolster safety.
Impact
Improved customer peace of mind during the pandemic

Sustainability

  • CO2 emissions reduction plan through improved energy efficiency
  • Enhanced waste sorting and recycling efforts
  • Regional circular economy via local ingredient utilization
  • Employee environmental education programs
  • Plastic reduction and adoption of eco-friendly consumables