Morito

Basic Information

Stock Code
9837
Industry
Wholesale
Category Detail
Consumer Products Wholesalers
Prefecture
Osaka Prefecture
Establishment Year
December 1935
Listing Year
July 1989
Official Website
http://www.morito.co.jp/hd/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Zero Japan, Jelly Beans Group, Mitachi, GT Holdings, Filcon, Doshisha, Kawanabe, Jecos

Overview

Morito is a holding company and specialized trading firm for apparel and footwear accessories founded in 1935, offering over 60,000 products domestically and internationally, with strengths in safe and comfortable product development using proprietary technologies.

Current Situation

Morito boasts consolidated sales of approximately 40.7 billion yen and total assets of 43.6 billion yen (November 2020 period), having built a stable revenue base as a specialized trading company for apparel and footwear-related accessories. Its primary customers are apparel and sporting goods manufacturers, and it has established a global framework with production and sales bases not only in Japan but also in Europe and America, China, Vietnam, and other Asian regions. It actively advances new product development using proprietary technologies such as nickel-free alloy plating, static electricity-mitigating insoles, and anti-slip rubber laces for mules. By expanding products with sustainability in mind and transitioning to a holding company structure, it has enhanced management efficiency. Kuraray is a major shareholder, with strengthened capital ties. Moving forward, it aims for sustainable growth through technological innovation and diverse product development.

Trivia

Interesting Facts

  • One of the largest specialized trading firms handling over 60,000 apparel and footwear-related products.
  • Nickel-free alloy plating technology is an advanced allergy countermeasure.
  • Known for proprietary development of Hanshin Tigers cheering goods.
  • Historic firm originating from a broker business founded in 1908.
  • Entered capital alliance with major materials maker Kuraray in 2008.
  • Transitioned to holding company structure to improve management efficiency.
  • Establishes firm position as a core firm in apparel industry accessories wholesaling.
  • Static electricity mitigation function for shoe insoles highly rated in the market.
  • Focuses on raising awareness of own products through directly operated antenna shops.
  • Listed on Tokyo Stock Exchange Prime Market with stable stock market valuation.

Hidden Connections

  • Strong linkage of material supply and sales through capital ties with Kuraray.
  • Hanshin Tigers cheering goods deployed as part of regional brand strategy.
  • Production bases in China and Vietnam play key roles amid overseas business expansion.
  • Differentiates through proprietary technologies while competing with related stocks in the industry.
  • Primarily operates in accessories and apparel sundries wholesaling within consumer products wholesaling.

Future Outlook

Growth Drivers

  • Expansion of apparel accessories demand in global markets
  • Market growth for allergy-countermeasure products
  • Diversification of sports-related and fashion markets
  • Competitiveness enhancement through manufacturing technology innovation
  • Maximization of group synergies via holding company structure

Strategic Goals

  • Achieve 50% market share in nickel-free products domestically and abroad
  • 40% sales growth through overseas base expansion
  • Improve profit efficiency as holding company and business diversification
  • Promotion of environmentally low-burden and sustainable product development
  • Business process innovation through digital technology utilization

Business Segments

Apparel Accessories Trading Company

Overview
Specialized trading segment supplying a wide range of products centered on apparel-related accessories.
Competitiveness
Addresses customer needs with an abundant product variety and technological added value.
Customers
  • Apparel Manufacturers
  • Sports Goods Manufacturers
  • Footwear Manufacturers
  • Bag Manufacturers
  • Accessory Manufacturers
  • Wholesalers
Products
  • Buttons
  • Hooks
  • Zippers
  • Magic Tape
  • Shoelaces
  • Insoles

Manufacturing Base Operations

Overview
Provides high-quality manufacturing through domestic and international production bases to ensure stable supply.
Competitiveness
Cost competitiveness leveraging a global production network.
Customers
  • In-House Product Development Division
  • Overseas Sales Companies
  • Third-Party Retailers
Products
  • Apparel Accessories Manufacturing
  • Shoe Insoles Manufacturing
  • Special Processed Products

Product Development and Technical Support

Overview
Provision of new materials and functions by the technical development team, along with customer support.
Competitiveness
Implements differentiated proposals through proprietary technological development capabilities.
Customers
  • Existing Customers
  • New Development Partners
Products
  • Nickel-Free Metal Technology
  • Anti-Static Products
  • Walkability Enhancement Products

Sports-Related Products Sales

Overview
Segment engaged in planning, manufacturing, and sales of sports cheering goods.
Competitiveness
Strength in proposing regionally attuned sports fan goods.
Customers
  • Sports Teams
  • Cheer Goods Retailers
  • Event Organizers
Products
  • Cheer Sticks
  • Sports Accessories

Competitive Advantage

Strengths

  • Long years of industry experience and reliability
  • Diverse product lineup and proprietary technologies
  • Global production and sales network
  • Stable relationship through capital alliance with Kuraray
  • Customer closeness as a specialized trading firm
  • Efficient management via holding company structure
  • Rapid new product development responsiveness
  • Technological expertise in metal allergy対応 materials
  • Specialization in sports-related products
  • Strength in diverse distribution channels

Competitive Advantages

  • Differentiation through nickel-free alloy plating technology
  • Market position as a diverse consumer products wholesaler
  • Rapid response utilizing sales and production bases domestically and abroad
  • Optimization of group strategy as a holding company
  • High specialization in apparel sundries wholesaling market
  • Enhanced stable supply through capital alliance with major material firm Kuraray
  • Product development capability tailored to customer needs
  • Regionally rooted brand strength via partnership with Hanshin Tigers
  • Market activation through collaboration and competition with numerous related and rival firms
  • Robust sales network through diverse sales channels

Threats

  • Intensifying price competition with overseas products
  • Risk of raw material price fluctuations
  • New regulations on health issues such as metal allergies
  • Global situation-induced instability in logistics and supply chains
  • Profit impact from exchange rate fluctuations
  • Shrinkage of domestic market and population decline
  • Acceleration of new entrants and product development by competitors
  • Decline in market competitiveness due to lag in technological innovation
  • Increased manufacturing costs from strengthened environmental regulations
  • Fluctuations in sports market demand

Innovations

2024: Improvement of New Alloy Plating Technology

Overview
Developed and commercialized an even safer alloy plating technology without nickel.
Impact
Further strengthening response to metal allergy issues.

2023: Enhanced Functionality of Static Electricity Mitigation Insoles

Overview
Introduced insoles with improved anti-static effects to enhance usability.
Impact
Increased sales through higher winter user satisfaction.

2022: High Durability for Mule Rubber Laces

Overview
Developed new products using highly durable materials in addition to anti-slip properties.
Impact
Acquired repeat customers and improved customer satisfaction.

2021: Acquisition of US Overseas Business

Overview
Expanded business by acquiring management rights of major US apparel materials firm GSG FASTENERS, LLC.
Impact
Expanded share in North American market and strengthened global deployment.

Sustainability

  • Expansion of nickel-free material products
  • Promotion of environmentally considerate manufacturing processes
  • Thorough employee health and safety management
  • Environmental protection activities in collaboration with local communities
  • Waste reduction and recycling promotion