Ginza Renoir

Basic Information

Stock Code
9853
Industry
Retail
Category Detail
Restaurants
Prefecture
Tokyo
Establishment Year
October 1964
Listing Year
November 1989
Official Website
https://www.ginza-renoir.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Towa Food, Komeda Holdings, Ota Hanakiki, Totenko

Overview

Ginza Renoir is a leading industry player founded in 1964, operating an urban coffee shop chain centered in Tokyo, with competitive strength from its unique relaxed space design and diverse business formats.

Current Situation

Ginza Renoir recorded consolidated sales of approximately 7.8 billion yen and operating profit of about 80 million yen for the fiscal year ending March 2025, but posted a net loss of approximately 76 million yen. Centered in the Tokyo metropolitan area, it operates diverse cafe formats starting with the Renoir Coffee Parlor chain and also runs rental conference room operations to diversify revenue streams. As a subsidiary of Key Coffee, it maintains a stable procurement system and bolsters business usage with services like free Wi-Fi and power outlets. Stores are positioned slightly away from prime station-front locations to reduce rent costs and leverage relocation compensation income. Recently, it has been advancing differentiated new formats such as BAKERY HINATA and Rinoa Coffee. Sustainability and digital transformation (DX) are key challenges for future growth, aiming to enhance customer experience and expand into new regions. Moving forward, it seeks to solidify its unique position in the coffee shop industry through strengthened financial foundations and expansion via new ventures.

Trivia

Interesting Facts

  • First company in Japan's domestic coffee shop industry to publicly list shares over-the-counter.
  • Spacious seating arrangement originated from a chance occurrence during the founder's tough early management days.
  • Pioneered revenue beyond coffee shops by adding rental conference rooms.
  • Maintains stable procurement base under Key Coffee.
  • Operates a variety of self-service and full-service stores.
  • Reopened a directly operated store in Chiba Prefecture after 10 years.
  • Many stores are in buildings slightly away from station fronts, reducing rent and utilizing relocation fees.
  • Previously operated soba noodle shops and tea specialty stores.
  • Focuses exclusively on the Tokyo metropolitan area rather than nationwide chain.
  • Founder from senbei shop background; coffee division spun off from Japanese tea and senbei combination.
  • Operating profit maintained a modest black ink of approx. 82 million yen for FYE March 2025.
  • 191 consolidated employees providing high-level service despite small scale.
  • Advanced services like secure Wi-Fi and power outlets implemented store-wide.
  • Operates proprietary specialty coffee brand 'Rinoa Coffee'.
  • Store-attached rental conference rooms are popular among business users.

Hidden Connections

  • Subsidiary of Key Coffee, maintaining major supplier and shareholder relations.
  • Coffee division spun off from Hanami Senbei Ltd., which still exists as a related company.
  • Some franchise locations mix different menus or services.
  • Also operates rental conference rooms, building revenue base beyond dining.
  • Head office in Nakano Ward, Tokyo, closely tied to local economy.
  • Store design with spacious seating developed by founder Masakuro Komiyama became a topic in the industry.
  • Holds subsidiary with master franchise rights for Blenz Coffee in Japan.
  • Fully introduced credit card and electronic money payments starting 2018.

Future Outlook

Growth Drivers

  • Enhancement of business customer services
  • Customer base expansion through multi-format operations
  • Strengthened collaboration with Key Coffee
  • Expansion and convenience improvements in rental conference rooms
  • Customer experience improvements via digital technologies
  • Development and operation of eco-friendly stores
  • Cautious expansion beyond Tokyo metropolitan area
  • Rebranding and store renewal strategies
  • Ongoing sustainability initiatives
  • Growth promotion of new format 'BAKERY HINATA'
  • Brand unification across franchise stores
  • Increased demand from post-COVID office returns

Strategic Goals

  • Achieve 10 billion yen in sales
  • Nationwide rollout of rental conference room-attached stores
  • Achieve 30% environmental impact reduction target
  • 80%+ improvement in customer satisfaction via digitalization
  • Revenue diversification through coexistence of multi-formats

Business Segments

Restaurant Operation Support

Overview
Provides operational support and services like rental conference rooms to directly operated and franchise stores, expanding the corporate customer base.
Competitiveness
Industry-unique space design and business demand responsiveness
Customers
  • Corporate customers
  • Event organizers
  • Conference room users
  • Business professionals
  • Franchise partners
Products
  • Store operation know-how
  • Rental conference rooms
  • Format development support
  • Product supply services

Coffee Beans and Supplies Provision

Overview
Handles stable raw material procurement in collaboration with Key Coffee and supplies cafe-related materials.
Competitiveness
Stable procurement through strong ties with Key Coffee
Customers
  • Own chain stores
  • External restaurants
  • Key Coffee affiliates
  • Retail stores
Products
  • Coffee beans
  • Cafe-related supplies
  • Paper products
  • Seasonings

Franchise Expansion

Overview
Handles brand rollout and operational support for franchise stores beyond directly operated ones.
Competitiveness
Proprietary brands and long years of operational expertise
Customers
  • Franchise owners
  • Local businesses
Products
  • Franchise support
  • Store brand licensing
  • Operation manuals

Rental Conference Room Business

Overview
Operates rental conference rooms in store-attached and standalone facilities as a new revenue stream.
Competitiveness
Convenience from cross-utilization with coffee shops
Customers
  • Corporate customers
  • Groups
  • Individual users
Products
  • Rental conference room spaces
  • Business booth rentals
  • Conference equipment rentals

Competitive Advantage

Strengths

  • Diverse store formats and brand rollout capabilities
  • Strong partnership with Key Coffee
  • Location strategy centered on central Tokyo
  • Differentiated relaxed space design
  • Diversified revenue sources (rental conference rooms, etc.)
  • Comprehensive Wi-Fi and power outlet facilities
  • Long-standing coffee shop operation expertise
  • Employee training and store operations strength
  • Regionally focused franchise expansion

Competitive Advantages

  • Cost advantages from stable business coffee bean supply
  • Mutual complementation model of direct and franchise stores
  • Rent control achieved by stores slightly off station fronts
  • Revenue diversification through new businesses like rental conference rooms
  • Services tailored to urban business customers
  • Fusion of traditional coffee shop culture preservation and innovation
  • Product development and logistics support from Key Coffee
  • High brand recognition in central Tokyo commercial districts
  • Investment in facilities to enhance customer convenience

Threats

  • Intensifying price competition from rival cafe chains
  • Customer attraction challenges from diversifying preferences
  • Impacts from social changes like COVID-19
  • Increased rent burdens from location changes
  • Service inconsistencies with franchise stores
  • Difficulties in talent acquisition and training
  • Competitive decline from delays in IT and digitalization
  • Rising operational costs from stricter environmental regulations
  • Customer base impacts from strengthened smoking bans
  • Rising raw material prices

Innovations

2022: Tokyo Stock Exchange Market Category Transition

Overview
Shifted from JASDAQ Standard to Tokyo Stock Exchange Standard Market to adapt to the market environment.
Impact
Contributed to improved corporate image and expanded investor base

2021: Bakery Business 'BAKERY HINATA' Launch

Overview
Opened a bakery store in Saitama City to expand into new business areas.
Impact
Contributed to sales diversification through new customer acquisition

2022: Franchise Agreement Signed with Chateraise

Overview
Opened the first Chateraise store in Nakano Ward to introduce new formats.
Impact
Strengthened store expansion and customer draw in local areas

2020: Full Store Rollout of Wi-Fi Equipment Completed

Overview
Equipped all stores with free Wi-Fi to enhance convenience.
Impact
Contributed to increased business user traffic

2023: Expansion of Rental Conference Room Business

Overview
Expanded business foundation by opening new Plaza Yaesu North Exit store.
Impact
Contributed to securing stable revenue sources

Sustainability

  • Promoting reduced environmental impact in stores
  • Efforts toward plastic reduction
  • Advancing energy efficiency
  • Sustainable operations through community collaboration
  • Initiatives to reduce food waste