Token Corporation
Basic Information
- Stock Code
- 1766
- Industry
- Construction
- Category Detail
- Construction & Civil Engineering
- Prefecture
- Aichi Prefecture
- Establishment Year
- July 1976
- Listing Year
- March 1997
- Official Website
- https://www.token.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
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Overview
Token Corporation is a leading company in the construction industry founded in 1976. It primarily focuses on rental apartment construction and has expanded nationwide, while also engaging in a wide range of brokerage services and related businesses.
Current Situation
Token Corporation recorded consolidated sales of approximately 311.5 billion yen and operating profit of about 15 billion yen, steadily growing its performance centered on rental apartment construction contracting. Based in the Chubu region, it is advancing nationwide expansion including the Kanto area and has established a customer base through rental housing management and the 'Homemate' brokerage brand. In 2024, it opened the Nagoya Sword World, contributing to regional cultural promotion. Through group companies, it has entered housing equipment and golf course operations, forming a diversified revenue base. It is also involved in civil engineering fields such as water supply and sewerage, and construction, maintaining competitiveness. In the future, it aims to establish competitive advantages through expansion of community-based services and introduction of sustainable construction technologies. Its finances are solid, and a new system has been established with the CEO change upon the vice president's appointment. The medium-term management plan emphasizes enhancing living environments and regional contributions, strengthening sustainability and innovation investments. Moving forward, growth is expected backed by increasing demand for rental housing and urban development.
Trivia
Interesting Facts
- Founded in 1976, originating from Kariya City, Aichi Prefecture
- Homemate brand boasts high recognition in rental brokerage
- Advanced into golf course management and sponsors sports events
- Operates sword collection room, contributing to cultural promotion
- President, a judo black belt holder, is official partner of All Japan Judo Federation
- Self-developed and operates luxury rental mansions in Nagoya
- Extensive CM broadcasts on TV and radio in Tokai region
- Employees grown to over 5,000 since 2000s
- Stable management through regionally rooted construction and real estate services
- Also operates judo information portal site
Hidden Connections
- Connection to judo world stems from president's own black belt qualification, reflected in sports support
- Timely business deployment accurately capturing rising rental housing demand in rural areas as key to success
- Group company Nasrack centralizes material procurement for housing equipment manufacturers
- Tado Country operations have synergistic effects on local tourism promotion and corporate image enhancement
- Homemate holds unique position as regional franchise chain in real estate brokerage market
- Token Lease Fund supports revenue stabilization through asset management and building leasing
- Nagoya Sword World established as part of regional cultural resource utilization and tourism promotion
- Success in enhancing recognition and trust in Tokai region through TV and radio advertising
Future Outlook
Growth Drivers
- Stable increase in domestic rental housing demand
- Expansion of urban development needs in capital and Chubu areas
- Growth in senior housing and senior market
- Efficient rental management services using technology
- Spread of sustainable construction technologies and rising environmental awareness
- Brand strengthening through regional culture and sports support
- Stabilization of revenue base through diversified businesses
- Network expansion in real estate brokerage and monthly business
- Improved labor productivity and talent acquisition
- Real estate market activation from inbound demand recovery
Strategic Goals
- Achieve 15% annual increase in rental housing construction volume
- Realize application of low-environmental-impact construction to all properties
- Expand nationwide recognition of Homemate brand
- Build structure where over 50% of revenue from diversified businesses
- Continuous strengthening of regional culture and sports support activities
- Complete business efficiency through IT and DX promotion
- Expansion of housing services for senior market
- Build employee satisfaction improvement and talent development system
- Establish sustainable management system and enhance information disclosure
- Expand portfolio of luxury rental mansions
Business Segments
Rental Housing Construction Contracting
- Overview
- Providing construction contracting, design, and construction management services for rental housing to landowners and investors.
- Competitiveness
- Regionally rooted construction expertise and extensive network
- Customers
-
- Landowners
- Real estate investors
- Developers
- Construction management companies
- Local governments
- Financial institutions
- Products
-
- Rental mansion construction contracting
- Rental apartment construction contracting
- Rental store construction contracting
- Architectural design services
- Construction management
Real Estate Rental Management and Brokerage
- Overview
- Providing total services for rental property management and tenant brokerage to owners.
- Competitiveness
- Nationwide network and highly recognized 'Homemate' brand
- Customers
-
- Rental property owners
- Individual tenants
- Management corporations
- Franchise stores
- Products
-
- Rental management services
- Tenant brokerage services
- Monthly mansion operations
Housing Equipment Manufacturing and Sales
- Overview
- Manufacturing and sales of housing equipment centered on the Nasrack brand.
- Competitiveness
- High-quality products with excellent design
- Customers
-
- Housing construction companies
- Individual customers
- Remodeling contractors
- Products
-
- Kitchen equipment
- Bath and toilet equipment
- Water-related products
Golf Course Operations and Management
- Overview
- Contributing to the region through operations of multiple golf courses including Token Tado Country.
- Competitiveness
- Brand power from hosting professional golf tournaments
- Customers
-
- General players
- Professional golf associations
- Event organizers
- Products
-
- Golf course operations
- Tournament support
- Leisure facility management
Travel Agency Services
- Overview
- Offering diverse travel services through Toko Travel.
- Competitiveness
- Regionally focused planning and service capabilities
- Customers
-
- Corporate customers
- Individual travelers
- Products
-
- Travel planning and sales
- Corporate business trip services
Leasing and Funds for Construction-Related Materials
- Overview
- Supporting asset management for construction-related assets through leasing and fund businesses.
- Competitiveness
- Asset management expertise and building operation track record
- Customers
-
- Construction companies
- Real estate operators
- Products
-
- Building leasing
- Asset management fund services
Building Management Services
- Overview
- Token Building Management handles maintenance of buildings and facilities.
- Competitiveness
- Track record in managing diverse stores and offices
- Customers
-
- Office building owners
- Commercial facility managers
- Products
-
- Equipment management
- Cleaning services
- Security management
Real Estate Brokerage and Sales
- Overview
- Deploying diverse real estate brokerage services to cover regional markets.
- Competitiveness
- Regionally dense information network and brand reliability
- Customers
-
- Home buyers
- Real estate investors
- General consumers
- Products
-
- Sales brokerage
- Rental brokerage
Luxury Rental Mansion Operations
- Overview
- Operating luxury rental properties such as Nagoya's Sakae Tower Hills.
- Competitiveness
- Superior equipment quality and location
- Customers
-
- High-income individuals
- Corporate contractors
- Products
-
- Luxury mansion rentals
- Management services
Cultural and Museum Operations
- Overview
- Contributing to the region through operations of cultural facilities like Sword World Nagoya.
- Competitiveness
- Promotion of regional culture and utilization of tourism resources
- Customers
-
- General visitors
- Educational institutions
- Cultural organizations
- Products
-
- Exhibition planning
- Event operations
App Development and Information Services
- Overview
- Deploying housing information services using IT technology.
- Competitiveness
- Information technology focused on customer convenience
- Customers
-
- Individual users
- Real estate-related businesses
- Products
-
- Pika Shamé and other information apps
- Real estate-related information services
Judo-Related Media and Support
- Overview
- Supporting information dissemination and advertising activities themed on judo.
- Competitiveness
- Strong partnerships in the sports world
- Customers
-
- Judo fans
- Sports organizations
- Products
-
- Judo Channel operations
- Sports advertising placements
Competitive Advantage
Strengths
- Strong regionally rooted customer base
- Comprehensive rental housing construction services
- Strength of 'Homemate' brand recognition
- Diversification of revenue sources through multifaceted businesses
- Stable financial base and high profit margins
- Nationwide network expansion
- Synergy with related subsidiaries
- Social trust from cultural and sports support
- High-level construction technology and quality control
- Comprehensive rental management system
Competitive Advantages
- Strong base in Chubu region with nationwide expansion
- One-stop service from rental housing construction to brokerage
- Market penetration through proprietary brands and franchise model
- Synergy effects across broad related businesses
- Trust building through regional community collaboration
- Comprehensive capabilities from new construction to management and brokerage
- Accumulated construction know-how and experience
- Provision of high-value-added rental products
- Enhanced brand image in sports and culture
- Environmental response through introduction of sustainable construction technologies
Threats
- Risk of fluctuations in construction material prices
- Impact from changes in rental market supply and demand
- Price competition and new entrants from competitors
- Market contraction in depopulated or declining population areas
- Impact from strengthened real estate regulations
- Risk of changes in funding environment
- Delays and damages to construction plans from natural disasters
- Loss of market opportunities from delayed overseas expansion
- Decline in competitiveness from delayed technological innovation
- Cost increases from labor shortages
Innovations
2024: Nagoya Sword World Opens
- Overview
- New cultural facility established inside luxury rental mansion Sakae Tower Hills.
- Impact
- Contributes to regional cultural promotion and corporate brand strengthening.
2023: Management Structure Renewal
- Overview
- Vice President Yoshitake Sōda appointed as President and CEO, launching new system.
- Impact
- Acceleration of management efficiency and growth strategy.
2022: Strengthening Homemate Brokerage Services
- Overview
- Advanced franchise network using IT.
- Impact
- Improved customer satisfaction and business expansion.
2021: Introduction of Environmentally Considerate Construction Technologies
- Overview
- Adoption of energy-saving materials and CO2 reduction technologies in construction processes.
- Impact
- Improved sustainability evaluation.
2020: Expansion of Monthly Mansion Business
- Overview
- Strengthened deployment of short-term rental service 'Homemate Monthly'.
- Impact
- Acquisition of new customer segments and revenue diversification.
Sustainability
- Promotion of energy-saving construction and enhanced environmental consideration in materials
- Cultural and sports support activities in collaboration with local communities
- Waste reduction through circular resource utilization
- Development of sustainable leasing construction models
- Local employment promotion and labor environment improvement measures