First Juken

Basic Information

Stock Code
8917
Industry
Real Estate
Category Detail
Real Estate & Housing
Prefecture
Hyogo Prefecture
Establishment Year
July 1999
Listing Year
September 2003
Official Website
https://www.f-juken.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Tama Home, ワイ・ティー・エル・コーポレーション・バーハッド, Sumitomo Forestry, Sekisui House, IKK, Open House Group, Iida Group Holdings, Tobu Juhan, Kei Ai Star Real Estate, Sekisui Chemical, B&P, Fuji Jutaku, Nac

Overview

First Juken is a real estate company founded in 1999 and based in Hyogo Prefecture, specializing in wooden detached houses with a focus on sales in the Kansai region while expanding nationwide.

Current Situation

First Juken has a solid financial base with consolidated sales of approximately ¥43.5 billion, net assets of about ¥34.4 billion, and total assets of around ¥47.5 billion for the fiscal year ending October 2020. While its core detached housing sales business is based in Hyogo Prefecture and the Kansai region, it has been expanding into China, Kyushu, Tokai, and Kanto in recent years. It leverages its strengths in wooden construction technology to meet diverse housing needs. Competitors include major players like Sekisui House and Sumitomo Forestry, and it differentiates through enhanced local services and efficient sales systems. It is advancing sustainability efforts, including energy-efficient homes and eco-friendly materials. In the medium to long term, it aims for market diversification and technological development, transitioning to the Tokyo Stock Exchange Standard market in 2023. Recently, TOB and capital alliances have been active, continuously pursuing business expansion and profitability improvement.

Trivia

Interesting Facts

  • Originally headquartered in Kakogawa City, Hyogo Prefecture.
  • Transitioned to Tokyo Stock Exchange First Section in 2013 to strengthen business foundation.
  • Main business is wooden detached house sales with strong local fanbase.
  • Focusing on nationwide expansion, including entry into Kanto region.
  • Varied housing brands cater to wide customer segments.
  • Early initiatives in energy-saving homes highly evaluated.
  • Many executives are from Hyogo Prefecture with strong regional contribution mindset.
  • Competes with major players like Sekisui House and Sumitomo Forestry.
  • Actively pursuing capital strategies through TOB deals.
  • Developing smart home products for younger generations.
  • Barrier-free housing line appeals to elderly segment.
  • Contributing to普及 of eco-friendly homes.
  • High seismic performance praised in customer satisfaction surveys.
  • Ongoing environmental activities in collaboration with local community.
  • Condominium sales business performing well in Kansai region.

Hidden Connections

  • Strong ties with local construction material companies enable stable procurement.
  • Recognized as a mid-sized housing company with wooden technology comparable to Sekisui House and Sumitomo Forestry.
  • Participating in multiple joint development projects with local Hyogo Prefecture municipalities.
  • Adoption of eco-friendly materials influencing major companies.
  • Occasionally partners with medical-related companies for senior housing development.
  • Extensive sales agent network in Kansai region leverages local strengths.
  • TOB activities a key topic attracting investors.
  • IoT housing for youth influencing emerging housing developers.

Future Outlook

Growth Drivers

  • Strengthening nationwide expansion including Kanto region
  • Expanding demand for smart homes and energy-saving houses
  • Barrier-free housing market responding to aging society
  • Expansion of eco-friendly homes due to stricter environmental regulations
  • Purchase promotion from stable mortgage rates
  • Differentiation through advanced wooden construction technology
  • Improved housing quality via AI and IoT integration
  • Increased repeat customers from local focus
  • Brand value enhancement through sustainability investments
  • Expansion of online sales channels
  • Recovery of housing demand in provincial cities
  • Expansion of home renovation market

Strategic Goals

  • Strengthen sales rollout in major cities nationwide
  • Achieve 100% energy-saving standards for new detached houses
  • Realize over 80% smart home installation rate
  • Expand barrier-free housing sales ratio to 30%
  • Achieve annual sales of ¥60 billion
  • Over 50% usage ratio of eco-friendly materials
  • Grow renovation business sales to ¥10 billion scale
  • Advance CSR activities through strengthened community collaboration
  • Develop AI-utilizing housing design platform
  • Complete diversity promotion and work-style reforms for employees

Business Segments

Building Materials Supply for Housing Constructors

Overview
Provides high-quality materials and design support for housing construction.
Competitiveness
Local network for rapid material supply
Customers
  • House Manufacturers
  • Local Builders
  • Construction Companies
  • Design Offices
Products
  • Wooden Construction Materials
  • Home Equipment
  • Energy-Saving Building Materials
  • Architectural Design Services

Land Acquisition and Development

Overview
Supplies developed land for sales through land selection and development.
Competitiveness
Land development expertise leveraging regional characteristics
Customers
  • Real Estate Investors
  • Developers
  • Local Governments
Products
  • Land Development
  • Urban Development Planning

Housing Design Consulting

Overview
Provides high-quality design support services to B2B clients.
Competitiveness
Design proposals based on years of sales experience
Customers
  • Individual Contractors
  • Architectural Design Firms
Products
  • Design Drawings
  • Structural Calculations
  • Architectural Consulting

Detached House Sales Agency

Overview
Agency services leveraging housing sales know-how and networks.
Competitiveness
Local sales channel network
Customers
  • Real Estate Agents
  • Sales Agents
Products
  • Sales Strategy Planning
  • Sales Promotion Support

Competitive Advantage

Strengths

  • Strong local customer base
  • Expertise in wooden detached house technology
  • Efficient sales and distribution system
  • Development capabilities for eco-friendly homes
  • Stable financial foundation
  • Abundant regional development know-how
  • Improving brand recognition
  • Business expansion in multiple regions
  • Swift decision-making structure
  • Flexible response to customer needs
  • Robust material procurement network
  • High-quality construction management
  • Excellent design and service proposals
  • Collaboration with local partners
  • Long-term customer relationship building

Competitive Advantages

  • Local-focused operations centered on Kansai region with frequent customer touchpoints
  • High specialization in wooden detached house sales
  • Advancing differentiation strategy with energy-saving and eco-friendly homes
  • Risk diversification through multi-area operations
  • Land development and material supply strengths leveraging regional features
  • Flexible market response capabilities
  • Continuous investment enabled by stable finances
  • High customer satisfaction through enriched services
  • Cost competitiveness maintained by efficient sales operations
  • Enhanced sales power through diversified networks
  • High repeat rate from long-term customer relations
  • Successful brand establishment and recognition improvement
  • Strong relationships with local partners
  • Integrated handling from design to construction and sales
  • Active adoption of low-environmental-impact technologies

Threats

  • Uncertainty in housing demand due to COVID-19
  • Challenges in land securing from land price fluctuations and stricter regulations
  • Intense competition with major house manufacturers
  • Risk of rising construction material prices
  • Sales slowdown from regional economic variations
  • Construction delays due to labor shortages
  • Increased costs for environmental regulation compliance
  • Risks from earthquakes and natural disasters
  • Increased mortgage burdens from rising interest rates
  • Need to revise sales strategies due to changing customer preferences
  • Delayed market penetration of new housing technologies
  • Demand contraction from population decline in rural cities

Innovations

2024: Standard Smart Home Integration Begins

Overview
Standard equipping with IoT devices to enhance living comfort and energy efficiency.
Impact
Contributes to improved customer satisfaction and new customer acquisition

2023: Adoption of New Energy-Saving Insulation Material

Overview
Introduced new materials for exterior wall insulation to improve airtightness and thermal performance.
Impact
Contributes to utility cost reductions and lower environmental impact

2022: BIM Design System Implementation

Overview
Utilized 3D models in architectural design to improve accuracy and efficiency.
Impact
Reduced design errors and shortened construction periods

2021: Expanded Barrier-Free Housing Lineup

Overview
Expanded planning products for elderly-friendly homes to meet needs.
Impact
Achieved market expansion responding to aging society

2020: Promotion of Eco-Friendly Material Adoption

Overview
Actively utilized recycled materials and natural resources.
Impact
Improved reputation for sustainable housing

Sustainability

  • Nationwide rollout of energy-saving housing products
  • Environmental conservation activities in collaboration with local communities
  • Promotion of renewable energy adoption
  • Construction of waste recycling systems
  • Expansion of donations for local forest preservation
  • Efforts to reduce CO2 emissions at construction sites
  • Promotion of participation in environmental education programs
  • Workplace safety and health improvement measures
  • Support for local volunteer cleanup activities
  • Enhanced proposals for reducing environmental impact for customers
  • Promotion of green building certifications
  • Strengthened R&D for resource-saving designs