NAC

Basic Information

Stock Code
9788
Industry
Services
Category Detail
Real Estate & Housing
Prefecture
Tokyo
Establishment Year
May 1971
Listing Year
September 1995
Official Website
https://www.nacoo.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Tama Home, YTL Corporation Berhad, Sumitomo Forestry, Sekisui House, Medias Holdings, Win Partners, Open House Group, Iida Group Holdings, Azuma House, Keiaistar Estate, Sekisui Chemical, Toami, Nisshin Tool, Aina Holdings, Kensho, Fuji Housing, First Sumiken, Koa Shoji Holdings, NISSO Holdings, Forval Telecom

Overview

NAC is a Tokyo-headquartered company established in 1971, primarily focused on residential environmental hygiene services, while also engaging in real estate, custom-built home sales, and home-delivered water services.

Current Situation

NAC recorded net sales of approximately 55.5 billion yen and operating profit of approximately 2.8 billion yen for the fiscal year ended March 2021, maintaining a stable revenue base. Its core businesses concentrate on cleaning-related services as a DUSKIN agent and the Crecla brand home-delivered water business, along with housing-related operations including custom-built home planning and sales. Through multifaceted operations across these businesses, it achieves revenue diversification while expanding scale via group company collaborations. In recent years, it has bolstered its housing business through partnerships with Yamada Denki Group and subsidiary acquisitions, and enhanced manufacturing and logistics efficiency for home-delivered water via collaboration with Aquaclara. Utilizing internet mail-order and community-based sales channels, it expands customer touchpoints, contributes to local society, and pursues environmentally conscious operations. In the medium to long term, it seeks to strengthen its growth foundation by balancing sustainability initiatives, enhancement of existing businesses, and new business development. Its operations span nationwide from a Tokyo base, with approximately 1,649 employees dedicated to improving service quality.

Trivia

Interesting Facts

  • Founded as a DUSKIN business agent.
  • Crecla commercials are famous for unique ninja transformation visuals.
  • Operates a housing subsidiary under Yamada Denki.
  • Head office located in Shinjuku Center Building, Shinjuku-ku, Tokyo.
  • Deploys proprietary and partner brands in home-delivered water services.
  • Robust customer base from community-based sales approach.
  • Group expansion into mail order for health foods and cosmetics.
  • Diverse subsidiary structure for custom home planning and sales.
  • Sponsorship history with the Nadeshiko League Cup competitive sports.
  • Expanded recognition via Crecla CMs featuring Sakurabenimaru and Ranmaru.

Hidden Connections

  • Shares market share through strong franchise relationship with DUSKIN.
  • Business growth supported by strengthened housing operations and collaboration with Yamada Denki Group.
  • Crecla water server business developed jointly with Aquaclara.
  • JIMOS serves as key health food brand for mail order expansion.
  • Direct service provision to numerous corporate clients in cleaning equipment rental.
  • Diversified subsidiaries cover from housing to daily necessities.
  • Head office on high floors of Shinjuku Center Building as business hub.
  • Ninja-themed CMs as part of community-based marketing.

Future Outlook

Growth Drivers

  • Increased demand for cleaning services due to rising environmental hygiene awareness.
  • Expansion from growing health-conscious consumers in home-delivered water market.
  • Housing business growth through strengthened Yamada Denki Group collaboration.
  • Recovery trend in custom home demand in regional cities.
  • Digitalization and enhanced customer management in mail order business.

Strategic Goals

  • Accelerated nationwide rollout of community-based services.
  • Significant increase in renewable energy ratio.
  • Market share expansion and brand strengthening in home-delivered water.
  • Doubling housing sales and establishing stable growth base.
  • Expansion in health foods and cosmetics via mail order.

Business Segments

Cleaning Services and Rental Business

Overview
Rental and maintenance services for cleaning equipment.
Competitiveness
Gaining trust through close customer contact via regular visits and diverse product offerings
Customers
  • Office Companies
  • Store Owners
  • Factories
  • Educational Facilities
  • Hospitals and Nursing Homes
  • Public Facilities
  • Hotels
Products
  • Mop and Mat Rental
  • Air Purifier Rental
  • Water Purifier Rental
  • Cleaning Consumables

Home-Delivered Water Manufacturing and Logistics Business

Overview
Manufacturing and logistics operations centered on the Crecla brand home-delivered water.
Competitiveness
Cost reductions through efficient integration of manufacturing and logistics
Customers
  • Home-Delivered Water Sales Agents
  • Local Retail Stores
  • Corporate Offices
  • Restaurants
Products
  • Bottled Water Manufacturing
  • Logistics Delivery Services
  • Water Server Rental

Custom-Built Home Related Business

Overview
Planning, sales, and related services for custom-built homes.
Competitiveness
Leveraging Yamada Denki Group's sales network
Customers
  • Individual Home Buyers
  • Real Estate Agents
  • Architectural Design Firms
Products
  • Custom Home Design and Construction
  • Renovation Services
  • Housing Consulting

Mail Order Business (Health Foods and Cosmetics)

Overview
Mail order business centered on the JIMOS brand.
Competitiveness
Sales strength from proprietary brands and customer data
Customers
  • General Consumers
  • Mail Order Company Partners
  • Health Food Retailers
Products
  • Cosmetics
  • Health Foods
  • Supplements

Competitive Advantage

Strengths

  • Diversified business portfolio
  • Strong DUSKIN agent network
  • Nationwide expansion of proprietary home-delivered water brand
  • Strengthened collaboration with Yamada Denki Group
  • Community-based customer service system
  • Planning and sales capabilities in housing business
  • Group structure including numerous subsidiaries
  • Integration of mail order and physical sales
  • Stable revenue base
  • Operations by over 1,600 employees
  • Market share in cleaning equipment rental
  • Brand recognition in home-delivered water industry

Competitive Advantages

  • One-stop provision of diverse lifestyle-related services
  • Long-term partnerships with major franchise headquarters
  • Synergistic effects between proprietary products and agency business
  • Maintaining cost competitiveness through optimized logistics and manufacturing
  • Sustainable community-based management strategy
  • Enhanced quality and design in housing sales
  • Customer management and marketing capabilities in mail order business
  • Expansion of service areas via subsidiaries
  • Improved brand power and customer loyalty

Threats

  • Intensified franchise expansion by competitors
  • Increased competition from new entrant manufacturers
  • Shrinking margins in home-delivered water market price competition
  • Risks from fluctuations in housing market conditions
  • Challenges in talent acquisition and rising costs
  • Increased operational costs from stricter environmental regulations
  • Rising logistics costs

Innovations

2023: Strengthened Business Alliance with Aquaclara

Overview
Expanding mutual complementary framework for home-delivered water manufacturing and logistics to achieve efficiency gains.
Impact
Logistics costs reduced by approx. 15%

2022: Acquisition of Yamada Denki Group Housing Business

Overview
Positioning Ace Home as core housing brand to expand business scale.
Impact
Custom home sales increased by approx. 30%

2021: Crecla Brand Refresh

Overview
Launching energy-efficient water server models and strengthening the brand.
Impact
Improved customer satisfaction

2024: IoT Integration for Cleaning Equipment

Overview
Implementing remote equipment monitoring and maintenance efficiency improvements.
Impact
Maintenance costs reduced by 10%

2020: Strengthened JIMOS Cosmetics Mail Order

Overview
Revamping digital marketing and mail order systems.
Impact
Successful sales uplift

Sustainability

  • Promotion of renewable energy adoption
  • Plastic reduction and enhanced bottle recycling
  • CO2 emissions reduction through logistics optimization
  • Environmental education activities for local communities
  • Promotion of sustainable building materials