Sekisui House

Basic Information

Stock Code
1928
Industry
Construction Industry
Category Detail
Real Estate & Housing
Prefecture
Osaka Prefecture
Establishment Year
August 1960
Listing Year
August 1970
Official Website
https://www.sekisuihouse.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Tama Home, INPEX, YTL Corporation Berhad, Sumitomo Forestry, Daiwa House, Open House Group, Iida Group Holdings, K.A.I. Star Property, Sekisui Chemical, Fuji Housing, First Sumiken, Nac

Overview

Sekisui House is a leading company in the housing and construction industry founded in 1960, with steel-frame and wooden prefab homes as its mainstays, operating extensively both domestically and internationally as an advanced housing manufacturer.

Current Situation

Sekisui House achieved consolidated sales of approximately 4 trillion yen and net profit of approximately 217.7 billion yen in the fiscal year ending January 2025, possessing top-class housing supply capacity domestically. In addition to sales of detached houses, apartments, and condominiums, it is strengthening remodeling, urban development, and real estate brokerage businesses. It advances product development utilizing proprietary seismic vibration control technology and efforts to reduce environmental impact, contributing to the普及 of energy-saving homes. Overseas operations are expanding, with the acquisition of U.S.-based M.D.C. Holdings in 2024 to bolster the North American market. In domestic urban development, it undertakes major projects like New Umeda City and Rokko Island, aiming for coexistence with local communities. It is also focusing on responses to recent scandals and construction issues, working to improve its corporate structure. It is accelerating sustainable housing development and global strategies toward 2030.

Trivia

Interesting Facts

  • Established Japan's first housing exhibition hall in Nagoya in 1963
  • Prefab Housing Type A designated as registered tangible cultural property
  • Landscaping business is largest scale domestically with over 9 million trees planted cumulatively
  • Developed housing complexes with inclined elevators and sky rails
  • Head office in Umeda Sky Building, focusing on urban development
  • Listed on Nagoya, Osaka, and Tokyo stock exchanges historically
  • Multiple parent factories in Tokai region with comprehensive domestic production bases
  • Certified as Eco First Company by Ministry of the Environment
  • Engaged in housing business globally in North America, Australia, and China
  • Former name was Sekisui House Industry Co., Ltd.
  • Recorded approx. ¥5.5 billion loss from land fraud scam
  • CM song 'Sekisui House Song' beloved for many years
  • Many famous talents have appeared in commercials
  • Condominium brand 'Grand Maison' is well-known
  • Track record of rapid provision of temporary housing support in disasters

Hidden Connections

  • Established by spinning off the housing division of Sekisui Chemical
  • Member of multiple major corporate groups including Sansui-kai, Midori-kai, and Daiwa-kai
  • Key player in construction industry with related company Konoe-gumi
  • Asahi Kasei Real Estate Residence acquired the site after the land fraud incident
  • In partnerships and competitive relationships with major domestic construction and real estate firms
  • Maintains strong ties as shareholders or partners with major firms across diverse industries
  • Long-term use of famous narrators like Leo Morimoto in corporate CMs
  • Leading the industry as pioneer in urban regeneration and environmental considerations

Future Outlook

Growth Drivers

  • Increasing demand for energy-saving and seismic-resistant homes domestically and overseas
  • Business expansion through acquisition in North American housing market
  • Spread of smart homes and IoT technology
  • Technological innovations responding to stricter environmental regulations
  • Diversification of urban mixed-use development and sales business
  • Barrier-free homes for aging society
  • Promotion of sustainable regional community formation
  • Growing housing demand in overseas emerging markets
  • Product development meeting diverse customer needs
  • Enhanced housing performance toward decarbonized society

Strategic Goals

  • Expanding carbon-neutral housing
  • Overseas sales to exceed 20% of total
  • Standardization of smart homes using AI and IoT
  • Organizational strengthening through promoting women and young talent
  • Market leadership in urban regeneration projects
  • Strengthened sustainable material procurement and recycling
  • 50% share of energy-saving and environmentally friendly homes
  • Promotion of new technology development and open innovation
  • Enhanced collaboration and co-creation with local communities
  • Expansion of housing remodeling and maintenance market

Business Segments

Detached Housing Contract Sales

Overview
Contract sales of high-quality, reliable home construction.
Competitiveness
Strong technological capabilities and extensive construction track record
Customers
  • Individual Customers
  • Developers
  • Local Governments
  • Housing Exhibition Operators
Products
  • Prefab Housing Manufacturing
  • Design Planning
  • Construction Management
  • Remodeling Services

Rental Housing Operations Support

Overview
Supporting long-term stable rental management.
Competitiveness
Locally rooted operations network
Customers
  • Rental Owners
  • Real Estate Management Companies
  • Asset Management Firms
Products
  • Rent Guarantee Services
  • Maintenance and Remodeling
  • Rental Housing Design and Construction

Urban Development and Real Estate Sales

Overview
Promoting environmentally harmonious urban development projects.
Competitiveness
Diverse business areas and experienced development capabilities
Customers
  • Local Governments
  • Urban Developers
  • Investment Funds
Products
  • Residential Land Development
  • Mixed-Use Facility Planning
  • Real Estate Brokerage

Overseas Business

Overview
Housing sales centered on North America, Australia, and China.
Competitiveness
Global production and regional adaptation capabilities
Customers
  • Local Home Buyers
  • Overseas Companies and Partners
Products
  • Overseas Detached Home Sales
  • Local Production Factory Operations
  • International Urban Development

Remodeling Business

Overview
Providing home value maintenance and energy-saving renovations.
Competitiveness
Environmental technology and long-term quality guarantees
Customers
  • Existing Home Owners
  • Real Estate Management Companies
Products
  • Energy-Saving Remodeling
  • Equipment Upgrades
  • Exterior Renovations

Construction-Related Services

Overview
Providing diverse specialized services for construction projects.
Competitiveness
Multi-trade construction capabilities and quality management
Customers
  • Construction Project Operators
  • General Contractors
Products
  • Landscaping Work
  • Environmental Equipment Installation
  • Electrical Work

Competitive Advantage

Strengths

  • Leading domestic housing manufacturer with strong brand power
  • Excellent technology in steel-frame and wooden prefab homes
  • Extensive domestic and international sales network
  • Diversified operations in urban development and housing sales
  • Active investment in environmental considerations and energy-saving technology
  • High-quality construction management and after-sales service
  • Focus on designing and developing sustainable homes
  • Capable of handling diverse construction methods
  • Strong support system from subsidiaries and group companies
  • High financial stability and ample capital

Competitive Advantages

  • One of few manufacturers strong in both steel-frame and wooden homes
  • Multiple in-house production factories domestically and overseas ensuring quality stability
  • Proprietary seismic vibration control technology (SHEQAS) as a strong differentiator
  • Largest-scale domestic landscaping and exterior sales business
  • Aggressive entry into global markets with expansion strategies in North America and Australia
  • Superior high-value development in urban centers and reclaimed land
  • Marketing strength from abundant data and customer base
  • Management policy emphasizing sustainability and acquisition of environmental certifications
  • Diverse product lineup meeting various housing needs
  • Optimized value chain through collaboration with group subsidiaries

Threats

  • Intensifying competition in construction industry leading to price pressure
  • Rising risks from natural disasters and building code revisions
  • Corporate image damage from construction-related scandals
  • Complications in overseas operations from exchange fluctuations and regulations
  • Challenges in construction workforce due to labor shortages and aging
  • Sales slump risks from real estate market fluctuations
  • Potential cost increases from stricter environmental regulations
  • Rising material prices and supply chain disruptions
  • Adaptation to digital transformation in sales and construction methods
  • Market share losses from competitors' M&A and technological innovations

Innovations

2024: Acquisition of U.S. Housing Company M.D.C. Holdings

Overview
Completed acquisition of major local housing company to strengthen North American operations.
Impact
Stepping stone to aim for top position in North American market

2023: Advanced Development of Vibration Control Structure SHEQAS

Overview
Improved performance of proprietary seismic vibration control technology and conducted verification experiments.
Impact
Significantly enhanced earthquake resistance and safety of homes

2022: Expanded Introduction of Smart Home Technology

Overview
Expanded energy-saving and comfortable home services utilizing IoT.
Impact
Improved customer satisfaction and strengthened differentiation

2021: Expanded Adoption of Environmentally Friendly Materials

Overview
Developed and introduced new materials balancing energy efficiency and reduced environmental impact.
Impact
Contributed to realizing sustainable housing supply

2020: Strengthened Overseas Production Base (China Shenyang Factory)

Overview
Established local production system in China to improve production efficiency.
Impact
Achieved cost reductions and quality stabilization

Sustainability

  • Promoting 6% reduction target in household CO2 emissions from 1990 levels
  • Expanding homes with solar power and fuel cells
  • Promoting energy-saving remodeling and utilizing subsidy programs
  • Sustainable forest resource utilization and planting activities
  • Active adoption of products compliant with Green Purchasing Law
  • Recycling of construction waste and waste reduction
  • Acquisition and public reporting of sustainability certifications
  • Environmental education and awareness activities with local communities