Chiiki Shimbunsha

Basic Information

Stock Code: 2164
Industry: Service Industry
Category Detail: Mass Media
Prefecture: Chiba Prefecture
Establishment Year: August 1984
Listing Year: October 2007
Official Website: https://chiikinews.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Cygnex, Wedge HD, Town News Co., Ekkyo, Colabos, PA, Def Consulting

Overview

Chiiki Shimbunsha is a mass media company founded in 1984 that publishes the free paper 'Chiiki Shimbun' primarily in Chiba Prefecture, with strengths in regionally focused advertising and sales promotion support.

Current Situation

As of 2022, Chiiki Shimbunsha employs about 247 people and publishes approximately 2.9 million copies of free papers centered in Chiba Prefecture. Sales in 2014 were about 2.9 billion yen, maintaining a stable revenue base. Its main businesses are publishing free information magazines and insert flyer services, developing unique local advertising channels. In recent years, it has strengthened online media such as the website 'ChiiComi!' It expanded its business scope by acquiring Tokyo Shimbun Shopper Co., part of the Chunichi Shimbun group, as a subsidiary. It also engages in production support and event promotions, providing multifaceted sales promotion services. In 2020, it relocated its head office to Yachiyo City, continuing its regional-focused management. Moving forward, it aims for sustainable growth by focusing on digital transformation in the local advertising market and developing new distribution channels.

Trivia

Interesting Facts

Chiba Prefecture's largest free information magazine publisher
Strengthened management base through affiliation with Chunichi Shimbun group
Founded in 1984 during the Yachiyo Chiiki Shimbunsha Ltd. era
Offers a variety of regionally focused advertising products
Actively expanding regionally focused web advertising services
Relocated head office twice from Funabashi City to Yachiyo City
Strong in production of various promotional materials
Regional media company with approx. 247 employees
Certified by Japan ABC Association for reliable circulation
Regularly publishes child-rearing support and senior special features
Possesses know-how in planning and operating regional events
Has branches and distribution centers in multiple Chiba Prefecture cities
Maintains stable operating profit margins
Transaction history with local companies spans over 30 years
Actively issues stock acquisition rights and other equity measures

Hidden Connections

Serves also as an advertising agency due to capital ties with Chunichi Shimbun Co.
Supports regional SMEs through local newspaper publishing, contributing to local economic revitalization
Expanded advertising reach across Kanto region through subsidiary Tokyo Shimbun Shopper Co.'s business
Major shareholder Chikama Yukifumi is a key figure in corporate management stability
Strengthened regional services and networks following head office relocation
Built unique business model integrating local newspaper publishing and web services
Advancing business diversification from print media to video advertising production
Differentiates from major national papers by specializing in region-specific information

Future Outlook

Growth Drivers

対応 to digital shift in regional advertising market
Maintaining reader base for regionally focused free information magazines
Strengthening mutual linkage between web and print media
Expansion of video advertising and new media deployments
Distribution expansion through collaboration with Chunichi Shimbun group
Enhancement of online sales promotion services
Expansion of regional collaboration event planning
Increasing digital advertising needs from regional companies
Utilization of sustainable printing materials
Deepening regionally focused business model
Diversification of advertisers and acquisition of new customers
Social demand for regional community revitalization

Strategic Goals

Revenue growth through integration of print and digital advertising
Establish leadership in regional advertising market
Provide total services from advertising production to event operation
Expand and monetize video content business
Complete transition to environmentally considerate business operations
Play top role in industry for regional community revitalization
Improve retention rates through better employee work environment
Build efficient advertising delivery system with new technologies
Construct organization capable of flexibly responding to diverse customer needs
Enhance corporate value contributing to sustainable regional economic development

Business Segments

Regional Advertising Agency

Overview

Proposes sales promotions to a wide customer base through regionally focused advertising agency services.

Competitiveness

Overwhelming circulation and regional network centered in Chiba Prefecture.

Customers

Local stores
Small and medium-sized enterprises
Local governments
Schools and educational institutions
Public interest groups
Event organizers
Local NPOs

Products

Paper media advertising placement support
Web advertising distribution
Flyer insert service
Event promotion planning
Promotional materials production outsourcing
Character design
Video production service

Advertising Production Outsourcing

Overview

Provides a variety of production services as an advertising production partner.

Competitiveness

Comprehensive production system for diverse promotional items and strong proposal capabilities.

Customers

Advertising agencies
Printing companies
Production companies
Marketing companies

Products

Flyer and catalog design
Signage and POP production
Novelty planning
Video shooting and editing

Regional Media Operation Support

Overview

IT services supporting local information dissemination and customer attraction.

Competitiveness

Enhanced collaboration with regionally focused media.

Customers

Municipal PR departments
Regional organizations
Local companies

Products

Website production
Regional portal management
Advertising planning support

Competitive Advantage

Strengths

Strong trust relationship with readers through regional closeness
Abundant circulation of approx. 2.9 million copies
Diverse advertising production expertise
Regional priority distribution network
Stable foundation as a Chunichi Shimbun group subsidiary

Competitive Advantages

Top free paper publishing capacity in Chiba Prefecture area
Combined sales promotion services of flyer inserts and web advertising
One-stop response from regional event planning to advertising production
Strengths in capital and information collaboration with Chunichi Shimbun group
Early development of regional online advertising market

Threats

Accelerating digital shift in regional media
Shrinking print advertising market
Risk of reliance on advertising revenue from free paper media
Intensified online expansion by competitors
Pressure on advertising budgets due to economic environment

Innovations

2020: Relocated head office to Yachiyo City

Overview: Relocated head office to Yachiyo City to improve operational efficiency and strengthen regional closeness.
Impact: Achieved enhanced regional collaboration and operational efficiency.

2021: Strengthened web service 'ChiiComi!'

Overview: Expanded functions of the regional web information site and increased advertising placements.
Impact: Online advertising sales increased 20% year-over-year.

2022: Launched video production service for regional advertising

Overview: Began building new sales promotion channels through video advertising production.
Impact: Expanded sales promotion services leading to new customer acquisition.

2023: Made Tokyo Shimbun Shopper Co. a consolidated subsidiary

Overview: Acquired Chunichi Shimbun group's free paper company as a consolidated subsidiary to expand business.
Impact: Expanded distribution channels and strengthened advertising customer base.

Sustainability

Promoting switch to environmentally friendly paper
Improving quality of information provision to local community
Emphasis on employees' work-life balance
Support for reducing environmental impact in regional events
Paper resource recycling promotion activities