Fujio Food Group

Basic Information

Stock Code
2752
Industry
Retail Industry
Category Detail
Restaurants
Prefecture
Osaka Prefecture
Establishment Year
November 1999
Listing Year
December 2002
Official Website
https://www.fujiofood.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Yamaura, IKK, Ootoya Holdings, Eat &, WDI, Doutor-Nires Holdings, Bronco Billy, Create Restaurants Holdings, San Marco Holdings, Colowide, Ichibanya, SRS Holdings, Gourmet Kiya

Overview

Fujio Food Group is a leading holding company in the retail and food service industry founded in 1999, known for its diverse dining brands and 37 business formats deployed both domestically and internationally.

Current Situation

Fujio Food Group achieved consolidated sales of approximately 31.3 billion yen and operating profit of 1.2 billion yen in the fiscal year ending December 2024, maintaining steady performance. Its core subsidiary, Fujio Food System Co., Ltd., operates 37 formats including 'Maido! Ookini Cafeteria,' 'Kushiya Monogatari,' and 'Tsurumaru Udon' nationwide and in various Asian locations, adopting unique talent strategies such as promoting elderly employment. In recent years, it has focused on overseas expansion with local subsidiaries and joint ventures in Shanghai, Taiwan, and Thailand. In 2020, it transitioned to a holding company structure to improve business efficiency. Issues with labor law violations since 2014 have been leveraged for internal reforms, leading to strengthened governance. Moving forward, it is expected to pursue further business diversification, brand strengthening, and sustainability improvements as part of its mid-to-long-term strategy, allocating resources to enhancing community-oriented services and digitalization. It has also been transferring non-core brands in recent years, clearly focusing management resources.

Trivia

Interesting Facts

  • Maido! Ookini Cafeteria once achieved full coverage across all 47 prefectures
  • Known as a food service chain actively employing the elderly
  • Kushiya Monogatari features a buffet style where customers fry their own skewers
  • Introduces regional menus in stores to emphasize local characteristics
  • Expanded into Asian markets including Taiwan and Shanghai
  • Representative Director Masahiro Fujio started as a sole proprietor
  • Actively pursuing operational efficiency and DX since the COVID-19 pandemic
  • Transitioned to holding company structure overseeing multiple brands
  • こだわり on cooking tamagoyaki to order for food preparation
  • History of indictment for Labor Standards Act violation in 2015
  • Operates bento shops at Taiwan High-Speed Rail stations
  • Began master license agreements for overseas food service formats from 2017
  • Family-oriented Japanese cafeteria format as mainstay
  • Captures wide customer base from youth to seniors
  • Experience operating experimental collaboration stores with convenience stores

Hidden Connections

  • Sapporo Breweries is a major shareholder with deep ties
  • Previously operated joint stores with FamilyMart
  • Strengthened community-focused management through partnerships with local capital
  • Ootoya Holdings is a competitor but also has collaborative aspects
  • Operates local subsidiaries in Shanghai and Taiwan, contributing to global Japanese food dissemination
  • Used labor law violation issues as opportunity to overhaul labor management
  • Entered sweets sector through acquisition of Hara Donuts
  • Manages entire group as a holding company beyond food service operations

Future Outlook

Growth Drivers

  • Overseas market expansion centered on Asia
  • Stable workforce via elderly employment
  • Diversification and expansion of franchise business
  • Enhanced customer attraction through region-optimized menus
  • Operational efficiency via digitalization and IT utilization
  • Capturing eco- and health-conscious consumer needs
  • Strengthened market competitiveness through new formats
  • Innovation response aligned with food service DX
  • Building sustainable management structure
  • Optimizing brand portfolio

Strategic Goals

  • Further strengthening store network in major areas nationwide
  • Expanding overseas sales ratio and establishing brands in Asia
  • Promoting sustainable management centered on reducing environmental impact
  • Building sustainable growth foundation utilizing elderly and diverse talent
  • Improving customer experience via digital tools
  • Business diversification through new format development and deployment
  • Strengthening initiatives toward zero food loss
  • Enhancing management support systems for franchisees
  • Expanding social contribution activities for coexistence with communities
  • Maintaining financial soundness and appropriate growth investment allocation

Business Segments

Food Service Chain Operation Support

Overview
Provides operational support for food service stores, guidance to franchise partners, and ingredient supply.
Competitiveness
Operation know-how cultivated from diverse formats
Customers
  • Directly Operated Stores
  • Franchise Partners
  • Food Service Operators
Products
  • Store Operation Know-How
  • Ingredient Supply
  • Marketing Support
  • Employee Training Programs

Ingredient Wholesale

Overview
Stably supplies a variety of ingredients, mainly to the food service industry.
Competitiveness
Stable supply leveraging Kansai regional network
Customers
  • Food Service Industry
  • Retailers
  • Catering Companies
  • Manufacturers
Products
  • Meat
  • Fresh Fish
  • Vegetables
  • Seasonings

Overseas Franchise Expansion

Overview
Promotes overseas franchise business, primarily in Asian markets.
Competitiveness
Market adaptability through collaboration with local entities
Customers
  • Local Franchise Partners
  • Joint Ventures
  • Overseas Food Service Operators
Products
  • Brand Licensing
  • Store Development Support
  • Overseas Store Operations

Logistics Services

Overview
Provides efficient logistics services to group and external stores.
Competitiveness
Specialized food service logistics expertise
Customers
  • Group Stores
  • External Food Service Chains
Products
  • Ingredient Delivery
  • Inventory Management
  • Quality Control

Competitive Advantage

Strengths

  • Extensive store network across all 47 prefectures nationwide
  • Market responsiveness through diverse formats and brands
  • Talent strategy promoting elderly employment
  • Strong foundation centered in Kansai region
  • Aggressive overseas market entry
  • Accumulated franchise operation know-how
  • Diversified ingredient procurement and logistics system
  • Diversity of in-house brands
  • Region-specific menu development
  • Efficient management under holding company structure
  • Multi-format operations differentiating from competitors
  • Flexible menu design responding to customer needs
  • Diverse business portfolio contributing to risk dispersion
  • Specialized marketing strategies by brand
  • Online store search and ordering capabilities

Competitive Advantages

  • Achieves reasonable pricing with unique cafeteria-style format
  • Differentiation through self-frying style at Kushiya Monogatari
  • Efficiency and cost reduction via self-service udon shops
  • Local adaptation through overseas joint ventures
  • Stable workforce via elderly employment promotion
  • Comprehensive franchise support system
  • Store deployment leveraging regional characteristics
  • Customer base expansion through diverse formats
  • Brand portfolio expansion via active M&A
  • Group management under efficient holding company structure

Threats

  • Risk of domestic market shrinkage due to population decline and aging
  • Decline in food service demand from COVID-19 and similar issues
  • Intensifying price competition from rivals
  • Labor shortages from reduced foreign workers
  • Stricter regulations on food hygiene and labor management
  • Political and economic risks in overseas expansion
  • Cost increases from raw material price fluctuations
  • Need for rapid response to changing consumer preferences
  • Risk of deteriorating business environment for franchise partners
  • Potential image damage from labor hour management issues
  • Rising store operation costs
  • Intensifying regional market competition

Innovations

2020: Transition to Holding Company Structure

Overview
Enhanced overall group operations through management efficiency and business segmentation.
Impact
Achieved optimized business management and focused allocation of management resources.

2022: Introduction of Digital Ordering System

Overview
Began introducing cashless payments and digital ordering in select stores.
Impact
Contributed to improved customer convenience and operational efficiency.

2023: Transfer of Non-Core Brands

Overview
Transferred shares of subsidiary seafood bowl specialist 'The Don.'
Impact
Focused management resources and strengthened financial base.

2021: Strengthening Elderly Employment Program

Overview
Promoted hiring and created supportive environments mainly for women in their 50s and 60s.
Impact
Contributed to talent acquisition and enhanced corporate social evaluation.

2024: Advancing Overseas Store Expansion

Overview
Expanded new stores and franchise agreements in Taiwan, China, and Thailand.
Impact
Diversified sales and promoted brand penetration overseas.

2023: Intensified New Format Development

Overview
Expanded health-oriented cafe and sweets business to appeal to diverse customers.
Impact
Acquired new customers and enhanced market competitiveness.

2020: Overhaul of Franchise Support System

Overview
Advanced franchisee support using digital tools.
Impact
Improved franchisee sales and operational efficiency.

2021: Adoption of Eco-Friendly Packaging

Overview
Promoted switch to biodegradable packaging to reduce plastics.
Impact
Improved social evaluation and reduced environmental impact.

2022: Introduction of In-Store Kitchen Automation

Overview
Tested cooking robots and IT integration in select stores.
Impact
Aimed at labor cost reduction and quality standardization.

2023: Development of Regional Ingredient Menus

Overview
Deployed new menus using local specialties across regions to contribute to communities.
Impact
Revitalized regions and improved customer satisfaction.

Sustainability

  • Promoting diverse work styles through elderly employment
  • Reducing plastic packaging
  • Promoting menus using local produce
  • Introducing food waste reduction programs
  • Active community contribution activities
  • Expanding use of eco-friendly materials
  • Promoting energy-saving store operations
  • Strict adherence to safety and hygiene standards
  • Supporting environmental compliance for franchisees
  • Efforts to improve recycling rates
  • Enhancing workplace environments and labor management
  • Regional events and sports sponsorship activities