Create Restaurants Holdings

Basic Information

Stock Code
3387
Industry
Retail
Category Detail
Restaurants
Prefecture
Tokyo
Establishment Year
May 1999
Listing Year
September 2005
Official Website
https://www.createrestaurants.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Yakiniku Sakai HD, Ootoya HD, Fujio Food Group Headquarters, WDI, Doutor-Nirest Holdings, Bronco Billy, Skylark, San Marco Holdings, Colowide, Ichibanya, SRS Holdings, Gourmet Kineya

Overview

Create Restaurants Holdings is a leading company in the food service industry founded in 1999, with strengths in diverse business formats and store operations both in Japan and overseas.

Current Situation

Create Restaurants Holdings achieved consolidated sales of approximately 156.3 billion yen, operating income of 8.5 billion yen, and net income of 5.6 billion yen in the fiscal year ending February 2025, demonstrating stable performance. In addition to operating a wide range of food courts, restaurants, and specialty brands, it is accelerating global expansion through acquisitions such as its U.S. bakery restaurant business. It enhances competitiveness through a multi-brand, multi-location strategy and strengthens subsidiary collaboration centered on SFP Holdings. It is promoting environmental considerations, regional contributions, and sustainability. In the medium to long term, it aims for sustainable growth through market expansion and brand diversification. Recently, it has focused on diversifying food service formats, expanding overseas operations, and improving efficiency through organizational integration.

Trivia

Interesting Facts

  • Rapidly advanced multi-format expansion in food service since establishment in 1997
  • Holding company structure with many specialty brand subsidiaries
  • Adjusted group ownership of SFP Holdings shares via TOB
  • Leading industry player strong in food court operations
  • Actively entering overseas markets and already expanded to North America
  • Possesses a network of over 1,000 diverse restaurants domestically
  • Deploys unique multi-brand, multi-location strategy
  • Strengthening areas beyond food service through bakery business expansion
  • Known as a comprehensive food service company fusing multiple food genres
  • Headquartered in Shinagawa-ku, Tokyo, with expansion in various directions

Hidden Connections

  • Inherited major bakery chain from Japan Tobacco Inc.
  • Subsidiary SFP Holdings implemented capital adjustments to maintain market listing
  • Deploys diverse food service formats within the group in complementary relationships
  • Widely covers food demand in domestic shopping centers and station buildings
  • Entered North American bakery restaurant business through U.S. subsidiary
  • Built a diversified business model from food manufacturing to store operations
  • Some brands are regionally rooted and strongly supported by local customers
  • Flexibly conducts subsidiary integrations and business reorganizations in response to food service market and competitor trends

Future Outlook

Growth Drivers

  • Response to diversifying food needs in the domestic market
  • Revenue growth through aggressive overseas business expansion
  • Strengthening business portfolio using M&A
  • Increasing consumer focus on sustainability
  • Business efficiency improvement through digital technology utilization
  • Customer base expansion through multi-brand deployment
  • Growth in food court market and development needs
  • Development and普及 of health-conscious menus
  • Strengthening of regionally rooted restaurants
  • Improved talent acquisition through work style reforms

Strategic Goals

  • Expand stores to 1,500 locations domestically and internationally
  • Achieve over 70% sustainable ingredient procurement rate
  • Reach sales of over 200 billion yen
  • Complete digital transformation
  • Establish CSR programs to strengthen coexistence with local communities
  • Further diversification of diverse food brands
  • Set and achieve environmental impact reduction targets
  • Promote employee satisfaction improvement and retention rate enhancement
  • Over 30% revenue ratio from new overseas businesses
  • Strengthen and expand competitiveness in food court business

Business Segments

Commercial Facility and Shopping Center Operators

Overview
Comprehensive services for planning and operating diverse restaurant formats in commercial facilities.
Competitiveness
Multi-brand store operations tailored to locations
Customers
  • Commercial facility operating companies
  • Large shopping malls
  • Station building operating companies
Products
  • Restaurant operations
  • Food court operations
  • Food service business planning and development

Food Service Industry Related Services

Overview
Provides business development and brand management for the food service industry.
Competitiveness
Expertise in managing diverse food service formats
Customers
  • Restaurant owners
  • Food service chains
  • Restaurant franchises
Products
  • Store operation support
  • New food service format development
  • Brand management

Food and Beverage Related Logistics

Overview
Logistics services providing stable supply to food service stores inside and outside the group.
Competitiveness
Integrated logistics management system
Customers
  • Group stores
  • Subsidiaries
  • External partner companies
Products
  • Food procurement and delivery
  • Frozen and refrigerated management
  • Ingredient supply for stores

Competitive Advantage

Strengths

  • Broad customer base through multi-brand expansion
  • Store strategy optimized for locations
  • Extensive domestic and international store network
  • Strong subsidiaries and synergy effects
  • Expertise in operating diverse food service formats
  • Stable operating profit generation
  • Trust as a listed company
  • Scale expansion through active M&A
  • Balance of directly operated and subsidiary stores
  • Diverse product lineup

Competitive Advantages

  • Flexible response to market needs through multi-store expansion customized by format
  • Strong operational foundation in shopping centers and station buildings
  • Accelerating globalization with business expansion in the U.S. and elsewhere
  • Achieved highly transparent financial system through IFRS adoption
  • Wide brand range responds to local market demands with high customer satisfaction
  • Subsidiaries handle specialized genres, balancing expertise and efficiency
  • Risk diversification through diversified business portfolio
  • Cost reduction effects from integrated logistics and procurement management
  • Expanding market share through aggressive M&A strategy
  • Strong competitive edge through flexible store development and multi-channel expansion

Threats

  • Intensifying domestic and international competition leading to price wars
  • Uncertainty in demand due to changing consumer preferences
  • Profit pressure from rising raw material prices
  • Impact of external risks such as new infectious diseases
  • Increased operating costs due to labor shortages
  • Compliance burden from strengthened regulations and hygiene guidance
  • Cultural and regulatory risks in overseas markets
  • Fluctuations in overseas business profits due to exchange rate changes
  • Competitors' M&A and new entrants
  • Need to respond to social trends (health-conscious, environmental considerations)

Innovations

2024: Acquisition of U.S. Bakery Restaurant Business

Overview
Acquired the bakery restaurant business operating 16 stores in North America from Wildflower Bread Company, expanding international operations.
Impact
Expansion of overseas business sales and market foundation

2024: Group Internal Organizational Restructuring

Overview
Resolved to integrate group subsidiaries to improve operational efficiency and strengthen synergies, implemented in June 2024.
Impact
Cost reduction in management and promotion of speedy operations

2023: Full Subsidiary of Ebi Soba Ichigen

Overview
Made the operator of the popular Hokkaido ramen shop 'Ebi Soba Ichigen' a wholly-owned subsidiary to strengthen the brand.
Impact
Diversification of core brands and strengthening of revenue base

2023: TOB for SFP Holdings Shares

Overview
Buyback of some SFPHD shares, a related subsidiary, via TOB to optimize capital relationships within the group.
Impact
Strengthening group control and improving financial health

2022: Acquisition of St. Germain Expands Bakery Business

Overview
Acquired the bakery chain St. Germain from Japan Tobacco Inc., strengthening the bakery business.
Impact
Expansion of bakery business sales and acquisition of regionally rooted brands

Sustainability

  • Introduction of food loss reduction programs in store operations
  • Promotion of environmentally friendly packaging
  • Deployment of active support activities for local communities
  • Emphasis on employee work-life balance and diversity management
  • Promotion of energy-saving equipment introduction
  • Active use of local production for local consumption ingredients
  • Establishment of sustainable procurement policies
  • Logistics optimization plans to reduce environmental impact
  • Introduction of eco-friendly products in food courts
  • Strengthening of CSR activities aimed at regional revitalization