Good Life Company

Basic Information

Stock Code
2970
Industry
Real Estate
Category Detail
Real Estate & Housing
Prefecture
Fukuoka Prefecture
Establishment Year
June 2008
Listing Year
December 2018
Official Website
https://www.goodlife-c.jp/
TSE Information
TSE Information
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Other Companies
Taski Holdings, Primex, Yamaichi, Dia Life, Fuujers Holdings, Migaro Holdings, Ibokin, Cosmos Initia, Goldcrest, Eslead, Nippon Escon, MIRARTH Holdings, FJ Next Holdings

Overview

Good Life Company is a Fukuoka-based real estate company established in 2008, featuring planning, development, and one-stop management and sales of investment rental apartments.

Current Situation

Good Life Company has recently built a stable revenue base and is achieving rapid growth primarily through its 'full-package' model for investment rental apartments. Since its listing in 2018, it has been actively expanding its business, centered on Fukuoka Prefecture, into Kyushu, Kansai, and Kanto regions. Compared to competitors, its strength lies in a consistent service system from property planning to sales and management. To address market fluctuation risks inherent in the real estate industry, it conducts meticulous market analysis and product development tailored to customer needs to stabilize earnings. In recent years, it has focused on enhancing management efficiency and customer service quality through IT system introductions, aiming to improve resident satisfaction. As part of its social responsibility, it contributes to local communities and develops environmentally considerate properties to enhance sustainable corporate value. Moving forward, it aims for medium- to long-term growth through further expansion into areas including the Tokyo metropolitan region and strengthened proposals to diverse customer segments.

Trivia

Interesting Facts

  • Highly supported by local investors centered on Fukuoka Prefecture.
  • Achieves differentiation with its unique 'full-package' rental apartment model.
  • Remarkable growth despite being a relatively young company listed in 2018.
  • Internal structure capable of handling everything from rental property planning to management.
  • History of events in collaboration with local governments as a regionally rooted company.
  • Actively utilizing IT systems to promote efficiency.
  • Emphasis on work-life balance for female employees.
  • Company name derived from the philosophy of providing 'good living'.
  • Strength in scrutinizing land procurement to pursue risk avoidance.
  • Experience hosting seminars for investors from Asia.
  • Also engaged in rental apartment renovation business.
  • Highly evaluated for prompt and courteous tenant trouble response.
  • Supporting NPO corporations for regional revitalization.
  • Focus on information dissemination to younger generations via SNS.
  • Maintains high industry standards in safety and hygiene responses.

Hidden Connections

  • Built strong relationships with local financial institutions for smooth fundraising.
  • Long-term collaboration system with multiple regional construction companies for property development.
  • Participating in living environment research projects in collaboration with local universities.
  • Cooperating with local government vacant house countermeasure projects.
  • Regularly hosting real estate investment seminars jointly with regional organizations.
  • Strengthening collaboration with domestic equipment manufacturers for environmentally considerate property development.
  • Supporting disaster drills in collaboration with local NPOs.
  • Jointly developing rental management systems with IT venture companies.

Future Outlook

Growth Drivers

  • Increasing rental demand in provincial cities
  • Expansion of investment real estate market
  • Improvement in management efficiency and service quality through IT utilization
  • Rising demand for environmentally considerate architecture
  • Strengthened collaboration with regional communities
  • Orientation toward stable real estate asset operations
  • Enhanced response to diverse customer needs
  • Product development responding to demographic changes
  • Rapid response to legal revisions
  • Expectations for inbound demand recovery
  • Development of new services such as online viewings
  • Flexible response to financial environment changes

Strategic Goals

  • Strengthened expansion beyond Kyushu region
  • Achieve annual sales of 50 billion yen
  • Surpass 100,000 rental management units
  • 20% reduction in environmental impact across all properties
  • Expansion of regional contribution programs
  • Complete overhaul of IT platform
  • Promotion of product development for new customer segments
  • Strengthened system for promoting active female employees
  • Enhanced disaster countermeasures and safety management system
  • Establishment of sustainable management foundation

Business Segments

Apartment Development and Sales Business

Overview
Provides integrated B2B services from apartment planning and subdivided sales to management, supporting the enhancement of customers' real estate asset values.
Competitiveness
High-efficiency operations through one-stop handling from planning and development to management
Customers
  • Investors
  • Real estate owners
  • Financial institutions
  • Construction companies
  • Real estate brokers
  • Renovation contractors
  • Local governments
  • Asset management companies
  • Real estate funds
  • Management companies
Products
  • Land procurement and survey services
  • Apartment planning and design
  • Subdivided sales support
  • Fundraising assistance
  • Construction management
  • Loan brokerage
  • Tenant recruitment support
  • Management outsourcing
  • Renovation proposals
  • Building maintenance

Rental Housing Management Business

Overview
Acts as landlord proxy to provide high-quality rental management, achieving improved occupancy rates and asset preservation for rental properties.
Competitiveness
Maintaining high occupancy rates through regionally rooted services
Customers
  • Real estate owners
  • Housing management companies
  • Rental brokerage companies
  • Corporate customers
  • Local governments
  • Management companies
  • Property management companies
  • Building cleaning contractors
  • Equipment maintenance contractors
  • Tenants
Products
  • Comprehensive rental management services
  • Tenant recruitment and contract agency
  • Rent collection agency
  • Building maintenance management
  • Trouble response
  • Renovation arrangements
  • Cleaning management
  • Equipment inspections
  • Customer support
  • Safety management services

Investment Real Estate Consulting

Overview
Provides specialized consulting services for investment real estate, supporting customers' asset building.
Competitiveness
Proposal capabilities backed by extensive market data and years of investment track record
Customers
  • Asset management companies
  • Investors
  • Financial institutions
  • Real estate brokers
  • Real estate funds
  • Corporate customers
  • Individual investors
  • Tax accountants
  • Accountants
  • Securities companies
Products
  • Real estate market research
  • Property valuation
  • Investment strategy formulation
  • Asset portfolio construction
  • Risk analysis
  • Tax system consultation
  • Financial planning support
  • Due diligence
  • Contract negotiation support
  • Operation optimization

Rental Real Estate Support System Provision

Overview
Provides IT systems to support real estate rental management, aiding efficiency in management operations and improvement in customer satisfaction.
Competitiveness
Customizable system design reflecting industry needs
Customers
  • Management companies
  • Real estate owners
  • Rental brokerage companies
  • Property management companies
  • IT companies
  • Facility management contractors
  • Cleaning companies
  • Renovation contractors
  • Security companies
  • Call centers
Products
  • Rental management system
  • Contract management software
  • Rent collection system
  • Online tenant applications
  • Trouble management functions
  • Tenant portal
  • Maintenance arrangement system
  • Data analysis tools
  • Communication tools
  • Electronic payment support

Architectural Design and Renovation Services

Overview
Provides high-quality design and renovation services centered on apartments, aiming to maintain and enhance asset values.
Competitiveness
Design proposal capabilities and track record tailored to regional needs
Customers
  • Real estate owners
  • Construction companies
  • Home renovation contractors
  • Management companies
  • Carpentry shops
  • Design offices
  • Rental brokers
  • Investors
  • Corporate customers
  • Renovation companies
Products
  • Architectural design services
  • Renovation planning
  • Seismic retrofitting design
  • Equipment renovation planning
  • Interior design
  • Energy-saving design
  • New building design
  • Safety measure design
  • Construction supervision
  • Architectural consulting

Asset Management and Inheritance Support

Overview
Provides services specialized in asset management and inheritance planning, smoothly supporting customers' asset succession.
Competitiveness
Collaborative network with a wide range of experts
Customers
  • Individual investors
  • Real estate owners
  • Tax accountants
  • Lawyers
  • Inheritance consultants
  • Financial institutions
  • Asset management companies
  • Real estate funds
  • Trust banks
  • Insurance companies
Products
  • Real estate asset valuation
  • Inheritance planning creation
  • Asset portfolio management
  • Will creation support
  • Tax filing support
  • Estate division support
  • Trust setup support
  • Asset preservation advice
  • Corporate establishment support
  • Inheritance consulting

Real Estate Marketing and Advertising Support

Overview
Supports marketing agency, advertising planning, and production for real estate sales promotion, achieving sales enhancement.
Competitiveness
Analysis capabilities for consumer trends specific to the real estate industry
Customers
  • Subdivided apartment sales companies
  • Real estate brokers
  • Investors
  • Construction companies
  • Advertising agencies
  • Renovation contractors
  • Management companies
  • Reputation management companies
  • Financial institutions
  • Housing exhibition operators
Products
  • Property ad production
  • Online ad operations
  • Seminar hosting support
  • Customer data analysis
  • Market research
  • Brand strategy formulation
  • PR event planning
  • SNS promotion
  • Media selection consulting
  • Material production

Housing Loan Services

Overview
Provides housing loan services to buyers of investment apartments, supporting fundraising.
Competitiveness
Smooth procedures with partner financial institutions
Customers
  • Home buyers
  • Financial institutions
  • Real estate brokers
  • Investors
  • Insurance companies
  • Tax accountants
  • Financial planners
  • Banks
  • Home manufacturers
  • Credit companies
Products
  • Housing loan brokerage
  • Financial planning consulting
  • Repayment simulations
  • Financing condition negotiation support
  • Interest rate information provision
  • Home purchase support
  • Loan repayment management
  • Document preparation assistance
  • Contract procedure support
  • Refinancing guidance

IT System Development and Operation Support

Overview
Provides IT solutions for real estate management operations, supporting efficient operations.
Competitiveness
High customizability and development capabilities adaptable to multiple industries
Customers
  • Management companies
  • Home manufacturers
  • Real estate investors
  • Real estate brokers
  • IT companies
  • Local governments
  • Home equipment companies
  • Consulting companies
  • Cleaning companies
  • Maintenance contractors
Products
  • Customer management system
  • Asset management platform
  • Tenant response tools
  • Occupancy rate management software
  • Business automation tools
  • Data analysis tools
  • Online contract system
  • Smartphone apps
  • Maintenance and operation services
  • Security measures

Building Equipment Maintenance and Management Services

Overview
Maintains building safety and value through apartment equipment maintenance and management.
Competitiveness
Regionally rooted and rapid response system
Customers
  • Apartment management associations
  • Real estate owners
  • Management companies
  • Construction companies
  • Equipment management contractors
  • Cleaning contractors
  • Equipment manufacturers
  • Rental housing owners
  • Property management companies
  • Local governments
Products
  • Equipment inspections
  • Repair planning
  • Periodic maintenance
  • Emergency response
  • Cleaning operations
  • Safety checks
  • Tenant response
  • Renovation work
  • Equipment improvement proposals
  • Management report creation

Legal and Regulatory Compliance Consulting

Overview
Provides consulting on legal and regulatory aspects of real estate management business, strengthening compliance.
Competitiveness
Team of experts well-versed in real estate-specific laws and regulations
Customers
  • Real estate owners
  • Management companies
  • Investors
  • Construction companies
  • Government agencies
  • Property management companies
  • Real estate funds
  • Tax accountants
  • Lawyers
  • Consulting companies
Products
  • Contract review
  • Legal compliance support
  • Risk analysis
  • Administrative correspondence support
  • Compliance training
  • Complaint response support
  • Rights adjustment
  • Environmental regulation response
  • Trouble prevention measures
  • Contract renewal support

Regionally Collaborative Community Development

Overview
Promotes community development business deepened through collaboration with regions, contributing to improved living environments.
Competitiveness
Regionally rooted planning and execution capabilities
Customers
  • Local governments
  • Resident associations
  • Real estate owners
  • Local NPOs
  • Management associations
  • Construction companies
  • Real estate brokerage companies
  • Educational institutions
  • Police and fire departments
  • Environmental groups
Products
  • Community event planning
  • Regional safety measures
  • Environmental beautification activities
  • Resident interaction promotion
  • Regional information sharing platform
  • Disaster prevention planning support
  • Child-rearing support collaboration
  • Regional volunteer activities
  • Regional asset utilization support
  • Elderly support services

Competitive Advantage

Strengths

  • Consistent apartment planning, development, and management capabilities
  • Regionally rooted business expansion centered on Fukuoka Prefecture
  • Unique 'full-package' model in the investment rental market
  • Abundant property development know-how and track record
  • High customer satisfaction and repeat rate
  • Introduction of efficient management systems
  • Strong real estate brokerage network
  • Stable financial foundation
  • High sales and proposal capabilities
  • Utilization of diverse sales channels
  • Business efficiency improvement through IT utilization
  • High-quality asset management support services
  • Good relationships with local communities
  • Flexible response to needs
  • Sustainable business model

Competitive Advantages

  • Customer burden reduction through one-stop services from planning to management
  • Market penetration power via expansion strategy from Fukuoka to east and west
  • Comprehensive asset management support system through collaboration with other companies
  • Differentiation through unique property designs and aesthetics
  • Advanced management and customer services via IT platforms
  • Stable revenue secured by long-term asset holding business model
  • Diverse property lineup responding to varied customer needs
  • Solid financial constitution and fundraising capabilities
  • Brand trustworthiness leveraging regional closeness
  • Early contracts realized through effective sales strategies
  • Thorough tenant response and high management quality
  • Service precision through broad expert networks
  • Enhanced customer relationship management
  • Rapid reflection of market needs and product development capabilities
  • Thorough legal compliance and adherence

Threats

  • Risk of demand decline due to real estate market fluctuations
  • Vacancy increases in local cities amid population decline
  • Deterioration of fundraising environment due to financial policy changes
  • Profit pressure from rising construction costs
  • Aggressive market entry and price competition from competitors
  • Risk of asset value loss due to natural disasters
  • Impacts from strengthened regulations and tax system changes
  • Rising labor costs in rental management operations
  • Risks when unable to respond to diversifying tenant needs
  • Threats from IT security and system troubles
  • Decline in investment appetite due to regional economic stagnation
  • Decline in real estate value due to societal environmental changes

Innovations

2023: Development of Unified Management Platform Using IT Systems

Overview
Streamlines operations from property management to tenant response, contributing to improved customer satisfaction.
Impact
20% improvement in management efficiency, faster complaint resolution

2022: Market Expansion through Entry into New Areas

Overview
Strengthened supply of rental properties in Kansai and Kanto regions, expanding business areas.
Impact
15% increase in sales, acquisition of new customer segments

2021: Promotion of Environmentally Considerate Rental Apartment Development

Overview
Introduced properties incorporating energy-saving designs and solar power generation equipment.
Impact
10% reduction in CO2 emissions, well-received by tenants

2020: Optimization of Tenant Recruitment Using AI

Overview
Introduced AI for demand forecasting and contract condition optimization to improve contract rates.
Impact
10% improvement in contract rates, shortened vacancy periods

2024: Introduction of Online Viewing System

Overview
Enables easy property viewings for remote investors, enhancing convenience.
Impact
Increased inquiries, new customer acquisition

Sustainability

  • Promotion of environmentally friendly rental housing
  • Community contributions through collaboration with local society
  • Promotion of resource-recycling building materials
  • Active introduction of energy-saving equipment
  • Provision of safe and secure living environments
  • 推進 of paperless operations
  • Employee environmental education
  • Contribution to revitalization of local industries
  • Support for sustainable asset management
  • Introduction of energy-saving IT systems
  • Efforts toward long-term asset value maintenance
  • Strengthened safety measures