Migalo Holdings

Basic Information

Stock Code
5535
Industry
Real Estate Industry
Category Detail
Real Estate & Housing
Prefecture
Tokyo
Establishment Year
October 2023
Listing Year
October 2023
Official Website
https://www.migalo.co.jp/
TSE Information
TSE Information
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Yahoo! Finance
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Overview

Migalo Holdings is a holding company in the real estate industry established in 2023, with Property Agent at its core, developing and selling real estate as well as DX business utilizing facial recognition.

Current Situation

Migalo Holdings was established in October 2023 and listed on the Tokyo Stock Exchange Prime Market in the same month. Its core subsidiary, Property Agent, recorded consolidated sales of 37.2 billion yen in the fiscal year ended March 2023, operating the mansion brand 'Cracia' and crowdfunding 'Rimple,' with real estate development and DX promotion as dual pillars. Leveraging subsidiaries handling facial recognition platforms and IT system development, it is advancing multifaceted service deployments. It is focusing on new businesses such as real estate investment crowdfunding, strengthening IT utilization as a DX-certified company. Based in Shinjuku-ku, Tokyo, it reinforces its management foundation by handling asset management and rental management. Moving forward, it aims for business growth by responding to changes in the real estate market while leveraging advancements in IT technology.

Trivia

Interesting Facts

  • Established in 2023 in the form of Property Agent becoming a holding company
  • Advanced IT company holding numerous facial recognition technology patents exists in the group
  • Mansion brand name 'Cracia' is a highly popular series
  • One of the major domestic players in real estate investment crowdfunding market
  • Head office located on the 41st floor of Shinjuku Island Tower
  • DX-certified company by Ministry of Economy, Trade and Industry, promoting digitalization
  • Parent company made Property Agent 100% subsidiary and integrated management
  • Provides characteristic life planning services to customers
  • Owns multiple patents for facial recognition entry/exit management technology
  • Multiple group subsidiaries deploy representative real estate and IT services

Hidden Connections

  • Unique listing structure inheriting Tokyo Stock Exchange Prime Market listing between parent and subsidiary
  • Close collaboration with security companies through facial recognition platform technology
  • Real estate investment crowdfunding operated within Financial Services Agency regulatory framework
  • Initiatives linked to national digital promotion policies as DX-certified company
  • Diversified IT business scope through establishment of multiple IT subsidiaries
  • Main real estate development areas specialized in Tokyo's 23 wards and Yokohama area
  • Some subsidiaries specialized in cloud integration business
  • Switched from Property Agent's old listing code (3464) to new code (5535)

Future Outlook

Growth Drivers

  • Stable expansion of real estate demand centered on the capital region
  • New business expansion from spread of DX and facial recognition technology
  • Growth of crowdfunding targeting individual investors
  • Expanded revenue contribution from IT system development and cloud business
  • Increasing market needs for environmentally considerate real estate development
  • Business efficiency through IT fusion in real estate-related services
  • Increasing demand for used and renovation due to demographic changes
  • Improved funding environment from monetary easing policies
  • Business expansion through active M&A of group subsidiaries
  • Flexible business strategies responding to regulatory changes
  • Service innovation through IoT and AI technology
  • Adaptation to strengthening sustainability-related regulations

Strategic Goals

  • Expand real estate development share in major domestic cities
  • Make DX promotion business sales 30% or more of total
  • Achieve 50% or more ratio of sustainable real estate development
  • Achieve ¥50 billion in crowdfunding assets under management
  • Aim for top domestic share in facial recognition technology
  • Expand and diversify IT-related subsidiaries' businesses
  • 40% reduction in group-wide CO2 emissions
  • Enter smart city-related business in urban areas
  • Maximize customer satisfaction and brand value
  • Strengthen provision of sustainable asset management services

Business Segments

Real Estate Development and Sales

Overview
Comprehensive provision from planning and development of condominiums and rental housing to sales and management.
Competitiveness
Differentiation through IT technology integration such as facial recognition and strengthening customer trust.
Customers
  • Individual Investors
  • Corporate Investors
  • Real Estate Brokers
  • Financial Institutions
  • Construction Companies
  • Local Governments
  • Asset Management Companies
  • Consulting Firms
  • Design Offices
  • Management Associations
Products
  • For-Sale Condominiums
  • Rental Housing
  • Commercial Facility Development
  • Land Procurement
  • Construction Management
  • Asset Management Support
  • Real Estate Brokerage
  • Asset Management Services
  • Crowdfunding Projects
  • Life Planning Services

DX Promotion Business

Overview
Business efficiency and safety management services utilizing cutting-edge technology.
Competitiveness
Unique service lineup fusing real estate knowledge and IT utilization.
Customers
  • Corporate Entities
  • Government Agencies
  • Real Estate Management Companies
  • Financial Institutions
  • Event Operators
  • Security-Related Companies
  • Cloud Service Users
  • System Development Clients
  • Telecom Operators
  • IT Vendors
Products
  • Facial Recognition Platform
  • System Contract Development
  • Cloud Integration
  • Software Packages
  • IT Infrastructure Construction
  • DX Consulting
  • Customer Management Systems
  • Security Solutions
  • Data Integration Services
  • Automation Tools

Real Estate Investment Platform

Overview
Creation and information provision of real estate investment opportunities for individuals.
Competitiveness
Secure and safe investment environment compliant with legal regulations.
Customers
  • Individual Investors
  • Corporate Investors
  • Financial Institutions
  • Real Estate Operators
  • Asset Management Companies
  • Fund Managers
  • Crowdfunding Participants
  • Securities Firms
  • Investment Advisors
  • Real Estate Appraisers
Products
  • Rimple Crowdfunding
  • PA Funding Projects
  • Real Estate Investment Information Distribution
  • Investor Portal
  • Asset Management Support Tools
  • Revenue Property Introductions
  • Investment Analysis Reports
  • Point-Linked Investments
  • Investment Risk Explanation Materials
  • Online Consultation Services

Real Estate Management Services

Overview
Comprehensive management and operational support for owned properties.
Competitiveness
Efficient management operations through IT utilization.
Customers
  • Condominium Management Associations
  • Individual Owners
  • Real Estate Companies
  • Rental Housing Managers
  • Building Maintenance Companies
  • Rental Brokers
  • Insurance Companies
  • Cleaning Companies
  • Equipment Management Companies
  • Legal Consultants
Products
  • Rental Management Services
  • Building Management Services
  • Move-In/Out Management
  • Contract Management
  • Repair Planning
  • Equipment Maintenance
  • Cleaning Management
  • Complaint Handling
  • Asset Value Enhancement Support
  • Resident Support

Architectural Design and Consulting

Overview
Wide range of design and consulting related to real estate development.
Competitiveness
Abundant real estate development know-how and technical capabilities.
Customers
  • Developers
  • Government Agencies
  • Design Offices
  • Contractors
  • Asset Holders
  • Funds
  • Environmental Assessment Agencies
  • Financial Institutions
  • Law Firms
  • Investment Advisors
Products
  • Planning and Design Services
  • Architectural Design
  • Land Utilization Consulting
  • Environmental Planning
  • Regulatory Compliance Support
  • Asset Value Assessment
  • Land Development Surveys
  • Building Permit Support
  • Project Management
  • Risk Management

Advertising and Marketing

Overview
Support for sales promotion and brand building in real estate and IT.
Competitiveness
Marketing know-how specialized in the real estate industry.
Customers
  • Real Estate Developers
  • Construction Companies
  • Housing Manufacturers
  • Sales Agents
  • Financial Institutions
  • Media Companies
  • Web Marketing Companies
  • Event Planning Companies
  • Promotion Companies
  • Advertising Agencies
Products
  • Condominium Sales Support
  • Branding
  • WEB Advertising Operations
  • Trade Show Planning
  • Materials Creation Support
  • SEO Measures
  • SNS Marketing
  • Digital Advertising Introduction
  • Video Content Production
  • Event Operation Support

IT System Development

Overview
IT development and implementation support for diverse industries.
Competitiveness
IT technology group strong in the real estate industry.
Customers
  • Real Estate Management Companies
  • Financial Institutions
  • Government
  • Security Companies
  • Facility Operators
  • IT Vendors
  • General Companies
  • Construction Industry
  • Data Center Operators
  • Cloud Service Providers
Products
  • System Contract Development
  • Package Software Development
  • Cloud Integration
  • Security Systems
  • Data Management Solutions
  • IT Consulting
  • Mobile App Development
  • Facial Recognition Platform
  • Data Center Services
  • Web Systems

Cloud & Data Center Services

Overview
Providing high-quality IT infrastructure to companies.
Competitiveness
Operation system balancing stability and flexibility.
Customers
  • IT Companies
  • Financial Institutions
  • Government Agencies
  • Real Estate Management Companies
  • Telecom Operators
  • Business Groups
  • Manufacturing
  • EC Companies
  • Educational Institutions
  • Medical Institutions
Products
  • Data Center Hosting
  • Cloud Service Operations
  • Network Construction
  • Server Hosting
  • Security Management
  • Backup Services
  • Database Management
  • IT Infrastructure Construction
  • Operation Support
  • System Monitoring

Investor Information Services

Overview
Providing wide-ranging information and educational content on real estate investment.
Competitiveness
Strong media operation capabilities in industry information.
Customers
  • Individual Investors
  • Institutional Investors
  • Real Estate Funds
  • Securities Firms
  • Investment Advisors
  • Financial Media
  • Asset Managers
  • Tax Accountants
  • Financial Planners
  • Universities / Research Institutions
Products
  • Real Estate Investment TIMES Operation
  • Investment Information Distribution
  • Online Seminars
  • Investment Analysis Videos
  • Market Research Reports
  • Newsletters
  • Investment Consultation Services
  • Investment Columns
  • Investment Study Sessions
  • Investment Materials Provision

Facial Recognition Technology Related

Overview
Providing safe and convenient facial recognition systems.
Competitiveness
Reliability backed by numerous patents and track record.
Customers
  • Office Building Management Companies
  • Facility Operators
  • Event Operators
  • Security Companies
  • School Corporations
  • Public Facilities
  • Medical Institutions
  • Logistics Companies
  • Transportation Operators
  • Restaurant Chains
Products
  • Facial Recognition Entry/Exit Management
  • Visitor Reception System
  • Temperature Anomaly Detection
  • Contactless Authentication Solutions
  • Delivery Receipt Facial Recognition
  • Passwordless Authentication
  • Multi-Factor Authentication Systems
  • Real-Time Monitoring
  • Security Enhancement Tools
  • Custom App Development

Life Support and Asset Management Services

Overview
Comprehensive support for customers' asset formation and life design.
Competitiveness
Comprehensive proposal capabilities based on long-term perspective.
Customers
  • Real Estate Owners
  • Individual Investors
  • Financial Institutions
  • Life Plan Advisors
  • Insurance Companies
  • Tax Accountants
  • FP
  • Law Firms
  • Inheritance Consultants
  • Asset Management Companies
Products
  • Life Planning
  • Asset Management Consultation
  • Real Estate Asset Management
  • Inheritance Countermeasure Support
  • Tax Consultation
  • Insurance Plan Proposals
  • Asset Valuation
  • Asset Portfolio Advice
  • Wealth Management Tools
  • Investment Risk Management

Subsidiary Management / Group Management

Overview
Responsible for sound group-wide management and strategic promotion.
Competitiveness
Construction of highly specialized management system.
Customers
  • Group Companies
  • Shareholders
  • Board of Directors
  • Auditors
  • Investors
  • Financial Institutions
  • Legal Department
  • Accounting Department
  • HR Department
  • Business Planning Department
Products
  • Management Support
  • Financial Control
  • Group Consolidated Settlements
  • Risk Management
  • Compliance
  • Human Resource Development Support
  • Capital Policy Support
  • Internal Audits
  • Investment Decision Support
  • Information Sharing Systems

Competitive Advantage

Strengths

  • Strong real estate development capabilities centered on Tokyo's 23 wards
  • Uniqueness from fusion of DX business and real estate
  • Pioneering presence in crowdfunding business
  • Numerous patents in facial recognition technology
  • Cross-segment expansion through diverse subsidiaries
  • Reliability from Tokyo Stock Exchange Prime Market listing
  • Vertical integration from asset management to sales
  • Advanced IT infrastructure and service provision
  • Efficient group management operations
  • High technological development capabilities in focus areas
  • Broad responsiveness to diverse customer segments
  • Continuous new business creation ability
  • Strategic market entry aligned with industry characteristics
  • Strong customer base and trust relationships
  • Growth support through flexible capital strategies

Competitive Advantages

  • High ability to create new businesses fusing real estate development and IT technology
  • Securing business superiority with multiple patents in facial recognition systems
  • Advanced funding methods through crowdfunding
  • Multi-faceted market strategy possible with abundant mansion brands
  • Advanced technology introduction and IT utilization as DX-certified company
  • Concentrated investment in high-profit areas centered on Tokyo metropolis
  • Synergy effects from diverse subsidiary group
  • Aggressive investment power from listing maintenance and IPO funds
  • Thorough legal compliance and stable operation system
  • Strength in information dissemination and services for real estate investors
  • Risk dispersion from sudden market fluctuations through multi-faceted deployment
  • Maintaining technological competitiveness by securing high-level talent in IT and real estate
  • Sustainable business development contributing to social issues
  • Fast speed of advanced AI and cloud technology introduction
  • Efficient resource allocation and management within the group

Threats

  • Real estate market economic fluctuation risks
  • Uncertainty in business environment from regulatory changes
  • Emerging land price fluctuations and liquidity risks
  • IT security risks and personal information leaks
  • Intensified market competition from new competitors
  • Potential regulatory strengthening in crowdfunding market
  • Investment decline from recession or rising interest rates
  • Asset damage risks from natural disasters
  • Competitive decline from delayed early response to technological innovation
  • Business promotion decline risk from talent acquisition difficulties
  • Impacts from social environmental changes such as pandemics
  • Challenges and regulatory risks in overseas expansion

Innovations

2021: Added temperature anomaly notification function to facial recognition app FreeiD

Overview
Introduced facial recognition technology capable of detecting and notifying temperature anomalies, contributing to health management.
Impact
Contributes to enhanced infection prevention measures and improved convenience

2020: Launched real estate investment crowdfunding 'Rimple' service

Overview
Launched a real estate investment platform allowing individuals to participate from small amounts.
Impact
Succeeded in opening new investor layers and diversifying funding

2022: Obtained patent for facial recognition linkage technology

Overview
Patented revolutionary technology linking facial information with various services.
Impact
Improved customer convenience across multiple services

2021: Obtained patent for unattended delivery compatible facial recognition technology

Overview
Established contactless delivery receipt technology for auto-lock condominiums.
Impact
Enables improved logistics convenience and new service deployment

2023: Strengthened cloud services through establishment of subsidiary CloudTechPlus

Overview
Established a specialized company for cloud platform services to expand business.
Impact
Leads to strengthened IT foundation and new customer acquisition

Sustainability

  • Promotion of environmentally considerate real estate asset development
  • CO2 emission reduction through business efficiency via DX
  • Promotion of contactless services through facial recognition technology
  • Creating safe and secure environments in collaboration with local communities
  • Resource savings through paperless promotion and IT-ization